Fedrigoni >>Direct Mail

The direct mail will be delivered to existing and potential clients of Fedrigoni. This product will direct the customers to our new website. The geometric style we have applied to the direct mail will be consistent throughout the website also.The direct mail will include information about the company and how to access the website. Also, it will contain Fedrigoni’s paper samples, either in a sleeve or as a book structure. Each triangle will potentially be a different paper sample from the range we are marketing, and each will have the Fedrigoni Logo and paper properties either screenprinted, foiled, embossed or lasercut.As Fedrigoni stated there initial colours blue, white and black, we have taken that and adapted it slightly adding pink to make the designs more dynamic but still professional.

Fedrigoni >>‘Paper Webpage’

We intend to...-Inform, direct and promote

A group of...-Top fashion labels -Boutique publishing houses -businesses with global reputations to protect and enhance

that...-Fedrigoni should be their paper of choice-Specific benefits of a range of paper

In order to achieve this we will produce...- Direct mail- New website Visuals

This will be produced using...-Paper crafting -Foiling/Embossing (specialist finishes)-Photography

The ‘paper webpage’ - as the name suggests - will be handmade and crafted from different paper stocks complete with paper tabs and titles.It will almost form an installation that can then be recorded in detail photographically and the resulting images will be used to mock up a digital version of the webpage to show how it would exist.

The ‘paper webpage’ is designed to bridge the crossover between physical, actual paper and the digital web presence of the company where contact with customers is made and orders will be placed.

To direct clients to the remodelled webpage we have designed a mail out that would be sent to new and existing customers.