1

Driving Business ResultsUsing Social Media

Focusing on B2B toolsLinkedIn, Twitter, & Blogs

Bloomington Chamber of CommerceNovember 5, 2009

2

Panel Introductions Judy Zimmer, pioneer of LinkedIn; SALO LLC Carly Bovak, pioneer of Twitter & Facebook;

Nemer Fieger Creative,PR, and Advertising Services

Grace Post, pioneer of Blogs; independent consultant

Sue Ginsburg, pioneer of integrated marketing to grow business; GrowthLynx LLC

3

Social Media Defined Social Media is a fundamental shift in

how people learn, read, and share news, information and content

One to one communication changes to… A dialogue between many

People, businesses, and customers you know People, businesses and customers you don’t

know

Social Media is “Emerging Media”, and this is meant as a snapshot of this point in time, NOW

4

Social Media is a Way of Interaction

Enhances your online presence Builds relations Creates two way conversations Qualifies who you connect with Builds on the premise of giving before

receiving

5

Social Media is Part of Your Communications Strategy

Social Media is part of your Communications Strategy that facilitates interaction. Some requirements are Needs to fit with business strategy Some tools work better with certain strategies than

others Ongoing commitment to use effectively Aligning your products/services with your target

segment Metrics can be put in place to measure effectiveness of

use Financial performance correlates to engagement Nontraditional metrics evolving with social media

6

Reasons to Use Social Media Targets your communications Generates word of mouth Builds trust & credibility Provides opportunity to meet, listen to, and

learn from like minded people Allows you to hear what customers are saying

about your business Speed to Intelligence 8 out of 10 consumers trust peer

recommendations vs. 14% that trust ads

7

Social Media Usage LinkedIn has 50 million users worldwide

Growing by 500,000 users a month Twitter will have 18 million users by end of 2009

80% listen and do not ‘tweet’, or may not even listen! Usage skews older, from 25-34 segment, to 65+ 45-54 segment are heaviest user

Blogs are being created by more than 20 million Americans 150,000 US bloggers are being paid to blog

Facebook has 50 million USA users 18-34 year olds still heaviest users Women 55+ segment showing largest growth

8

Of Interest

Email no longer favored form of communication http://tinyurl.com/yg63fwv

Top 10 Reasons to Use Social Media http://bit.ly/k81o6

Twitter’s Tweet Smell of Success http://bit.ly/49CDAL

Why is B2B Spending More on Social Media? http://bit.ly/2Mh7am

9

Myths and Misinformation Social Media is for Kids Why would I want to know what people

have for breakfast? LinkedIn is for job seekers Blogs need to be polished I can’t use social media unless I have all

day to spend on it Social Media is a fad Social Media is free

10

Conclusions

The way we communicate is changing and will continue to change

Web 2.0 tools do NOT take the place of face to face interactions

Social Media is a means to an end, not an end Social Media is just one tactic supporting a defined

strategy, and strongest as part of an integrated plan Social Media requires a commitment by the

organization to use properly, appropriately, and strategically

Metrics can be put in place to measure effectiveness of use May not be the traditional metrics used

11

Program Panelists

Sue GinsburgPanel Facilitator

Sue helps businesses increase their 3 R's: Revenues, Retention, and Relationships, by creating a strategy and integrated marketing plan using tactics—social media and others-- that drive results. Sue also facilitates business growth by creating actionable business development plans   to meet your business goals.  Primary niches for GrowthLynxTM LLC are professional service providers-legal, financial, banks, etc.- and technology companies.  Recently Sue has gotten involved in helping save water, energy, and cost for entities who are heavy water users such as property managers, restaurants, schools, hospitals, and more. Sue has been an active member of the Minneapolis Chamber of Commerce for 4 years.

Email: Sue@growthlynx.comTwitter: @sueggg LinkedIn: http://www.linkedin.com/in/sueginsburgminneapolis

12

Program Panelists

Judy Zimmer Representing "LinkedIn" on the Panel

Judy Zimmer is a credentialed business coach and professional speaker.  Judy works for SALO, the premiere consulting and direct hire firm for finance, accounting and human resources professionals and owns her own coaching practice.  She provides coaching to professionals on job search strategies, branding and marketing for individuals, and LinkedIn strategies that drive revenue.  Judy is passionate about sharing LinkedIn tips and techniques to individuals and companies.  Since 2008, she has given over 40 presentations on LinkedIn and its benefits. 

Email: judyzimmer@saloproject.comTwitter: @judyzimmerLinkedIn: http://www.LinkedIn.com/in/judyzimmer

13

Program Panelists

Carly BorakRepresenting “Twitter” on the Panel

Carly Borak leads Nemer Fieger’s efforts to provide the most effective and productive social media tools to our clients. She is well-versed in creating and updating Facebook and Twitter accounts in order to garner attention for client happenings and events. She is also experienced in blogging, capitalizing on Google Ad words, and providing insight for clients into the world of social media. Big brands, well-known organizations and up-and-coming companies all call upon Nemer Fieger to create short-term and long-range strategic and tactical initiatives that drive traffic and sales. They put the power and agility of Nemer Fieger behind successful marketing and advertising efforts.

Email: cborak@nemerfieger.comTwitter: @CarlyB29LinkedIn: http://www.linkedin.com/in/carlyborak

14

Minneapolis Chamber of Commerce

Program PanelistsGrace PostRepresenting "Blogging" on the Panel

Grace is a marketing strategy consultant who provides insights into attitudes about products and companies that revolutionize marketing strategy. Her expertise is to extract, analyze and synthesize these insights directly from customers using traditional media, social media, any quantitative and qualitative marketing research methodologies as well as internal and external sources. Her passion is to show clients how to deploy emerging media for marketing purposes, to engage one-on-one dialog with their customers, and to listen to the voice of customers. She delivers epiphanies to corporate executives on a regular basis.

Email: gracespost@gmail.com