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uxury

Shopping MallIn ChinaGE 2209Group8

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OUTLINE

BACKGROUND1. Industry Review

2. Mac-environment Review

3. Consumer Review

4. Competitor Review

BUSINESS PLAN 1. Self-definition

2. strategies

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Background

1. Industry Review

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2. Mac-environment Review

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Political

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Economic

Big current and potentialmarket

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Social

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Technology

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3. Consumer Review

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4. Competitor Review

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Business Plan

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1. Self-definition

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2.Strategies

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we provide anarea in ourshopping mall asthe private club.

Membersqualification is thefrequency

purchase in ourmall.

In the club, our

members could get

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3. Objectives

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MarketingConsideration

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1.Place

According tothe research,

the top threeChinese citieswith the largestconsumption of

luxury goodsare Shanghai,Beijing, andHangzhou

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For example:

Beijing

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2.Product

We will invite designated brandsto open a store in our mall True

products Real products Luxury temperament

The rare product Personalized design High quality

Stylish

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3. PriceDefinition:rent

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4. Promotion

Promotion comprises elements suchas: advertising, public relations andsales promotion

cinema commercials

radio and Internet advertisements

print media

billboards

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Potential problemsand solutions

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1.How we get the startcapital

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.brands enter our shoppingmall

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Conclusion

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1. Who we are

business consists of:

shopping mall operation and

private club management. Location:

central first tier city (e.g. Beijing).

Profit:

difference between rent in and out

annual fee of club members.

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2. Why this market is profitable

Luxury goods market

Current market

The number of rich people is soaring The third largest luxury market in the

world

Great demand Potential market

China will be the largest luxury market

Bigger domestic market

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3. Why the public willchoose us

Trust relationship

Differentiation

Convenient location Grand and personalization shopping

environment

Brand new shopping experience More famous than others

Private club

Build the network with the upscale class

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Q &A