ONLINE DEVELOPMENT BUSINESS

DEFINITIONS

Last moments booking apps• Mobile apps that use a GPS system to localize where you areProvide a list of hotels near you with available rooms propose a discount price• Example: Very Last Room you can only book a room for the same day,

not in advance. Discounts grow in real time depending on the number of people

who are looking at the same page as you.

Channel management

• Software that enables a company to capture any relevant information from every point of customer contact.

• The information is analyzed and then sent to the center of execution.

• Example: Availpro no longer need to manage and update the extranets of multiple distribution websites, automatical updates of every channel in real time with current room availability and rates

Direct bookings• It is a booking that requires no third-party like OTAs or reverse

auction sites. It can be either online through the hotel website, facebook page or offline.

Hotels can use different trategies to increase direct booking:

• - Create your own mobile booking engine : simple and convenient• - Increase your visibility by getting more referencement on google and by being present on

different platforms like Pinterest, facebook, twitter • - Use OTAS to reach clients you can’t reach by yourself and to make advertisement• - Encourage guests to post comments and to visit your websiteExample: Hotel Angely website

Interactive campaigns

• It use online or offline interactive media to communicate with consumers

to promote products, brands, and servicesFocusing on customer’s engagement (to participate in the

game for instance)Example : Mc Do campaigns Pick & Play and Interactive BillboardCustomers need to take pictureOr to participate in a game

OTAs • specialize in offering booking capabilities for customers• Can be used by hotels to sell rooms as a free advertisement a way for hotels to reach new customers Examples: Expedia Booking

Room Key

• It is a coopetition website• It’s a website where you can search and book hotels, find

information and ranking on trip advsior from great hotel brands partners.