final final book 480

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ARTS ALIVE SDSU

SPRING 2016

CAMPAIGN JMS 480 Dr. Sweetser San Diego State University

CREATED BY:

ELIZABETH BRADFORD

KAITLYN RENISON

NATALIA XIBILLE

ARI RYBKOWSKI

BAYLEE AKINS

NIKKI NGUYEN

ARVIN YAZDAN

DAVID CHI

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Art: noun. - the

expression or application of human

creative skill and

imagination.

In a small town in Vermont, teenager Jesse Foundray is about to face one of her greatest fears, yet again. As she approaches the building, with the money her mother gave her in hand, she analyzes the slew of scenarios that could arise. The cashier stares, greeting Foundray as she reaches the register. With shaking knees and a quivering voice Foundray asks, "Can I get $20 on gas pump three?" This was the usual struggle. The intense feeling of panic that ensued whenever Foundray's mother asked her to purchase gas at the station. "I used to have crippling social anxiety," wrote Foundray, now 29, in an online chat group. "My mom would make me go into the stores sometimes to pay for gas or rent a movie … and I would get so nervous talking to the clerk behind the counter no matter how nice they were. Then I got roped into a musical production in high school theatre."

At first, Foundray was terrified. However, after being thrown into the spotlight and having to perform in front of the school she saw her fear of communicating beginning to fade. "I'd lost that awful shake when I gave presentations because I'd already been in front of the entire school giving a monologue," wrote Foundray. "Since then, acting and theatre have broken me out of the shell I was trapped in." Foundray's story illustrates the impact that art can have on an individual's life, which is the same impact that Arts Alive SDSU strives to bring to SDSU's student body.

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CONTENTS

Section I: Situation Analysis _________________________ 1 • History __________________________________ 2 • SWOT Analysis ___________________________ 3 • Problem Statement ________________________ 6

Section II: Research _______________________________ 7 • Primary Research _________________________ 8 • Secondary Research _______________________ 9

Section III: Planning ________________________________ 10 • Goals ___________________________________ 11 • Interview Questions ________________________ 13

Section IV: Implementation __________________________ 15 • Strategy _________________________________ 16 • Social Media Calendar _____________________ 18 • Tactics __________________________________ 30

Section V: Evaluation and Recommendations ___________ 38 Section VI: Budget _________________________________ 42 Section VII: Appendix ______________________________ 49

I. SITUATION ANALYSIS

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HISTORY

Since its founding in 2013, the Arts Alive SDSU's mission has been to provide "opportunities for students, faculty and staff to engage in transformational arts interactions as part of an arts-rich, robust educational community on the campus of San Diego State University" (About Arts Alive, 2014). The program advertises the many offerings it has to its community in the form of signature events, supported events and pop up events. Signature events and supported events aim to showcase SDSU's artistic talent while pop-ups serve as promotional tools to increase audience awareness about the Arts Alive program by bringing the arts directly to the students. The weekly jewelry making at the farmers’ market on campus is an example of a pop-up event being implemented this semester. Past marketing techniques consisted of coordinating with the university Marketing and Communications departments to plan events. In addition, Arts Alive SDSU created website where items such as event calendars and ticket sales can be found. With the rise of social media, Arts Alive SDSU attempted to use viral media to market their movement. For the 2014-2105 academic year, the Arts Alive SDSU program plans to reach a goal of engaging 100,000 members in and around the SDSU arts community. During its initial launch in the 2013-2014 academic year, the measurements calculated by the university showed that an estimated total of 71,789 students were reached and affected by the new program. The university must implement new methods and tactics in order to expand this beneficial program to their target audience.

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Internal Strengths

1. Administrative support - Our main internal strength is that Arts Alive receives funding from SDSU, which helps keep the program afloat. Having administrative support also makes it easier for Arts Alive to implement on-campus programs, due to having a good relationship with SDSU. 2. The program is altruistic - The Arts Alive SDSU program aims to enrich the lives of students without asking for anything in return. This quality makes the program incredibly valuable as it offers students an additional outlet for their passions at no additional cost.

Internal Weaknesses

1. Expenses - One internal weakness is the high cost involved with maintaining the Arts Alive SDSU program. Aside from the cost of materials needed to run signature, supporting and pop-up events, there are also costs associated with the program's marketing and advertising.

2. Lack of awareness and credibility - Since Arts Alive SDSU is a fairly new program, only being in operation for three academic years, many students may not have ever heard about it. Members of our target publics could potentially be highly interested in this program, however, its unsuccessful marketing efforts may have hindered students' awareness of its existence. There are already many SDSU students who play instruments, draw or participate in computer programing for fun. Our campaign aims to reach out to these individuals and offer them a way to enhance their passions.

3. Subject to scrutiny - Because the Arts Alive program does not contribute financially to the school, it is not viewed as an essential program and may be cut first if financial problems arise.

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External Opportunities

1. Art is advantageous to your health - Art is a universal form of human expression, and is proven to be advantageous to the fulfillment and mental well-being of many individuals. Arts Alive has a great opportunity to sell its programs and garner increased participation on the basis of this knowledge. 2. Art around campus draws attention to the program - Because vibrant art is easily noticeable, Arts Alive can easily garner awareness through the art projects and improvements they make all over campus. The first time many students discovered the program was through the new painted benches that appeared in common areas and they can do this again with future projects. 3. Diverse school population - SDSU is home to approximately 33,000 students (Fast Facts SDSU) that have a wide range of talents and passions. Arts Alive has the opportunity to cater to the needs of such a diverse campus culture by hosting all different types of events and workshops.

External Threats

1. Busy college schedule - An average full time college student does not have much free time on their hands for leisure activities. While most are struggling through a 30 hour work week and a 16 unit schedule, hearing about an event to throw paint at a wall m might not seem like an ideal way to spend one's time.

2. Local art classes - There is a vast market for a variety of art classes in the San Diego area. The cheaper cost and accessibility of these local businesses brings an external threat to the Arts Alive program.

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COMPETITION

A barrier we must face when dealing with our movement, involves the presence of other local universities who offer similar programs. Even here one of our strengths can be a threat in the instance that art can have the same universal connection with students on another campus, who then decide to start a program such as Arts Alive SDSU. UCSD offers a variety of programs, clubs and events through their Department of Visual Arts (Appendix B3).

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PROBLEM STATEMENT

Arts Alive SDSU, a campus art program with a mission to provide

enriched educational experiences through interaction with art, is

seeking to gain increased awareness and participation amongst San

Diego State students, faculty and staff. Over the past two years, the

initiative has focused on increasing the visibility of art on campus

and integrating art's creative properties into the school's core

curriculum to capitalize on the transformational qualities that they

have to offer. Arts Alive, within 2015, held 106 sponsored events and

29 pop-up campus events, which were unsuccessful in gaining

enough recognition by the program's target publics to generate the

program's expansion. As a result, the program's momentum for

growth is currently stunted and is witnessing a decline in

participation from non art affiliated members of the SDSU

population.

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II. RESEARCH

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PRIMARY RESEARCH

For our quantitative research, we conducted a pre-campaign oral survey that focused on

investigating San Diego State University students' knowledge, behaviors and attitude toward

art as well as the Arts Alive SDSU program. A total of 505 students were surveyed using

convenience sampling. Our survey found that overall attitude toward art among SDSU is low, ranking only a 2.8 out of

5. Participation rates for Arts Alive events such as the pop-ups and art gallery expositions were

all below 40 percent. Overall knowledge of the Arts Alive SDSU program is also low, ranking

2.39 out of 5. This portion of our survey also found that there is a disparity among the colleges

regarding knowledge of Arts Alive SDSU (see appendix) To further analyze attitude, behaviors, knowledge and how students' majors affect these

factors, as part of our qualitative research, we conducted in-depth interviews with students

from a variety of colleges on campus via Google Hangout. During the interview we asked a

series of questions related to their areas of study and knowledge, behaviors and attitude

toward art and Arts Alive SDSU. Our various research methods provided us with similar information that highlighted the key

issues of Arts Alive SDSU, most of which reflect the findings of Williams, Humberstone and

Harris.

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SECONDARY RESEARCH

A study conducted by Dr. Glen Williams from Nottingham Trent University's Division of

Psychology and Alan Humberstone and Tim Harris from the Cultural Consortium, found that the

top three reasons why people didn't participate in the arts were lack of time, high costs and

lack of information (Appendix A8). Their findings directly relate to our client's description of Arts

Alive SDSU being "SDSU's best kept secret" and how the lack of awareness on campus is

what's affecting the organization's rates of participation the most. We will pay close attention

to the three barriers the study discovered when conducting and analyzing our primary

research. Despite the low rates of participation found in Williams, Humberstone and Harris' research,

William's claims "participation in artistic and cultural activities can play an essential role in

helping people to live a fulfilling and meaningful life and provide major benefits for health and

well-being." Another study from the American Journal of Public Health found that engagement

with different forms of creative arts were proven to alleviate stress, anxiety and depression,

which are all major issues among the college aged population, according to the American

College Health Association (Appendix A7). Aside from the health and well-being benefits

associated with art, research from the Arts Council of England found that art also improves

social cohesion and education(include reference to appendix). This research demonstrates the

power art can have when implemented effectively and will help us when brainstorming possible

methods of utilizing art to achieve goals related to well-being, meaningful experiences and social cohesion, which were topics of interest for our client.

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III. PLANNING

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1. 2.

OBJECTIVES

To increase awareness of Arts Alive SDSU among SDSU students by 10 percent by the end of spring semester 2017.

To increase student attendance at Arts Alive SDSU events by 5 percent by the end of spring semester 2017.

GOALS

Goal Goal #1: Increase awareness and participation #1

Impact Objective: Behavioral

Goal #2

Goal #2: Expand art to whole campus Impact Objective: Informational

Goal #3

Goal #3: Create an approachable and fun view of Arts Alive SDSU Impact Objective: Attitudinal

Goal #4

Goal #4: Collaborate with other departments Impact Objective: Behavioral

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The primary overarching message that the Arts Alive SDSU program aims at delivering to its target audiences is that: art is a universal activity that transcends the mere attribute of being a hobby by providing psychological enrichment that can generate increased achievement and positive social behaviors. In a 12-year study done by James Caterall, a professor of Education from UCLA, he was found that, "Students who proceed through arts-rich schools have better outcomes in both academic and social arenas…"(2009). Although this study focused on middle and high school students, we consider this finding to be relevant to college students as well, helping to better their educational experience and to inspire them to accomplish more throughout their professional careers.

"Art is a universal activity"

SDSU Arts Alive has two primary markets that they are targeting, namely SDSU students and faculty/staff/administration. Although art is for everyone, Arts Alive must tailor their messages to each market to have a lasting impact on them. First, because the knowledge of SDSU Arts Alive was so low, scoring 2.39 out of 5, it is clear that the first message distributed should encompass what Arts Alive SDSU is and what it does (appendix source). This can be implemented through the distribution of promotional products, flyers, new promotional event ideas, and more. Once the students are engaged, it is important to maintain their level of desire to begin/continue to participate in events. This could be done through any form of engagement such as more interaction with Arts Alive posts, increased attendance at events, and requests for more info.

"Art truly is for everyone"

The second target, including staff and administration, must be approached in a different way, emphasizing that by collaborating with Arts Alive and by helping to integrate the curriculum more fully with art, they are helping to enrich the lives of their students. We also want them to know that art truly is for everyone, and that it can help better their own lives, not just the lives of their students. This message can be delivered through our pop-up campus events, in which faculty, staff, and administration members can participate in. Also, the delivery of our message can be measured through the amount of professors who adopt some form of art or creativity into their lesson plan.

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PROPOSED INTERVIEW QUESTIONS

Q: What is the ultimate goal of Arts Alive SDSU? A: The ultimate goal of this program is to increase SDSU students' interactions with art for the sake of enriching their lives as students and cultivating a motivation for increased achievement throughout their lives. Research studies have shown that increased interactions with art at school can lead to more positive behaviors in social settings as well as an increased motivation for achievement later on (Caterall, 2009). Q: Who is the target audience(s) of Arts Alive SDSU? A: The primary audience Arts Alive aims to reach are students within non art affiliated majors. At SDSU, all art majors are part of the College of Professional Studies and Fine Arts and are majoring within the following schools or programs: Art and Design, Creative Writing, Music and Dance, Television and Film, and Theatre. Although the program is targeted toward all SDSU students, we would like to focus on students who are not already taking art-related courses that to ensure that all SDSU students are harvesting the benefits from thinking and working creatively. The second audience that the program would ideally like to reach are the teachers and staff/administration. By garnering more supporters from this audience, we can further expand the program through increased school resources and potentially adjust the core curriculum to include more creative opportunities for students. Q: Who is funding the pop-events on campus? Will my tuition fees go up in order to establish these new programs? A: The events hosted by Arts Alive SDSU are already being funded by the art department. There are currently no additional student fees dedicated to the expansion of this program. Q: How do you plan to implement art with the current school curriculum? A: On the smallest scale, Arts Alive would ask professors to promote their most current event at the end of class and encourage their students to attend (whether that is a pop-up event, supporting event or signature event). The second level of involvement would entail partnering with certain professors to offer some type of credit or incentive to their students for participating in/attending an Arts Alive SDSU event, such as a workshop class. These workshops, which will be explained in more detail within the tactics section, are essentially free, small scale art classes that teach a certain art-related skill. By collaborating with professors to promote these events, Arts Alive will have a greater message reach and hopefully increased student participation in art-related projects, regardless of their major. Q: What do you envision for the program's expansion? A: With increased student and faculty participation, we would eventually like to see Arts Alive SDSU's recognition amongst students and faculty to be equivalent to that of Aztec Night events. Although we understand that attendance rates will likely differ, the program would greatly benefit from the publicity, bringing in more supporters and attendees than the program has been and is currently witnessing.

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Q: By when do you expect to to see the program's expansion? A: Our goal is to see an improvement in awareness and event attendance by the end of the coming academic year, following the implementation of our new marketing strategy. This timeline falls in line with our PR plan objectives which are to increase awareness among students by 10 percent as well as increase attendance by 5 percent. Q: How does the SDSU community benefit from the Arts Alive SDSU program? A: Research conducted by Dr. Glenn Williams, Alan Humberstone and Tim Harris found that participating in art-related activities do not only offer benefits to one's health and well-being, but also help them to live a more fulfilling life (Study Sheds Light on Key Barriers and Benefits to Engaging with the Arts, 2010). We believe that this program sufficiently allows non art affiliated students to engage with art activities that they normally wouldn't come in contact with to reap the benefits of exposure to opportunities for creativity. This program is also beneficial to the faculty and staff by providing opportunities for them to engage/participate with their students and aid in increasing achievement levels amongst their students in the long run.

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IV. IMPLEMENTATION

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STRATEGY

Arts Alive has been working to reach out to students and the public of San Diego for about two years to bring art to everyday life. Our team outlined a plan to expand the awareness of their mission and goals to those in and outside of the College of Arts and Letters and Professional Studies and Fine Arts majors. The main goals are to increase awareness and participation, expand art to the whole campus, create an approachable and fun view of Arts Alive SDSU, and collaborate with other departments. Arts Alive SDSU's current outreach is 100,000 people through over 106 sponsored events and 29 pop ups. The plan outlined by our team intends to bring this number up by 10 percent to reach a total of 110,000 individuals. The formative research recognized that students from other schools of thought were not aware of the art tactics currently being implemented by Arts Alive SDSU. Based on their responses, we have implemented a plan to catch the general SDSU student population's attention and bring art to the top of mind. The implemented plan will successfully achieve an increase of SDSU students' knowledge of Arts Alive SDSU and growth of participants who have the opportunity to experience art in their everyday life.

Expand Arts Alive SDSU mission to bring art to everyday life.

"Promote Art On Campus to

Campus" - Chair, Arts Alive SDSU, D a n i B e d au

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TACTICS CURRENT SUGGESTED

1. Signature Events - These are high quality art events

that are produced to "showcase SDSU's broad range of talent." (About Arts Alive)

2. Supported Events - These are curriculum-based

events showcased to the public through performances and presentations by faculty- guided student organizations and projects worked on in a classroom setting.

3. Pop Up Events - These are events "designed to

meet the goals of Arts Alive SDSU" because they are meant to promote and build attendance for the Signature Events and Supported Events. (About Arts Alive)

4. Park Bench Painting throughout the campus. 5. SDSU Mural in the Love Library 'Circle of

Knowledge' in old entrance and 'Eyes of Picasso.’

1. Increase Awareness and Participation

a. Create an art wall in a busy hallway of a central part of campus where students can write and draw. b. Advertise on campus pop-ups and galleries with the prominent Associated Student body. c. Distribute promotional products that are both functional and memorable Arts Alive SDSU for students. d. Organize a flash mob with the SDSU dance students around Hepner Hall. e. Incorporate larger and memorable promotional signs that are unique and stand out.

2. Expand Art to the Whole Campus

a. Liven up trash and recycling bins on campus with painted and artistic designs. b. Art and sculptural students create atypical, yet functional seating benches to be placed throughout campus. c. Send emails out to students about weekly events and happenings.

3. Create an Approachable and Fun View of Arts Alive S DS U a. Stress relief splatter paint event during finals week.

4.Collaborate with other Departments

a. Create workshops for beginners who are outside of an art major to learn a new art- related skill.

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SOCIAL MEDIA CALENDAR

Arts Alive SDSU currently uses Instagram, Facebook, and Twitter social media platforms to reach out to the public. By utilizing these social media sites effectively, Arts Alive SDSU can promote awareness of on campus and various art related events for SDSU students to potentially be involved in and attend. Social media is an important to utilize as a marketing tool because about 78 percent of the U.S. population has a social media profile and of these using social media 90 percent are between the ages of 18 and 29 years old. Arts Alive SDSU can reach students using social media and helping them become aware of art related events on and off campus by following the social media calendar, which will increase the participation of SDSU students.

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SOCIAL MEDIA CALENDAR

Instagram and Twitter

All Platforms

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Aug. 22, 2016

Post welcome back post related to fall

Aug. 24, 2016

Post upcoming events

Aug. 26, 2016

Like followers’ posts related to art or arts alive

Aug. 28, 2016

Follow five new accounts

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Sept. 7, 2016

Post upcoming events and send out email reminders

Sept. 9, 2016

Like followers’ posts related to art or Arts Alive

Sept. 11, 2016


Sept. 14, 2016

Post about upcoming events

Sept. 16, 2016


Sept. 23, 2016


Sept. 25, 2016


Sept. 28, 2016

Post about workshop series and upcoming events

Sept. 29, 2016

Post picture of pop-up event

Sept. 30, 2016

Like follower’s photos related to art or Arts

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Oct. 5, 2016

Post reminder for workshop series and upcoming events

Oct. 7, 2016


Oct. 9, 2016


Oct. 12, 2016

Post about workshop series and upcoming events

Oct. 13, 2016

Post picture of pop up

Oct. 21, 2016


Oct. 23, 2016


Oct. 26, 2016


Oct. 27, 2016


Oct. 28, 2016


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Nov. 2, 2016

Post reminder about workshop series and upcoming events

Nov. 4, 2016

Like followers’ posts related to art or arts or Arts Alive

Nov. 6, 2016


Nov. 9, 2016

Post about upcoming events and workshop series

Nov. 10, 2016

Post picture of pop ups

Nov. 18, 2016


Nov. 20, 2016


Nov. 23, 2016


Nov. 25, 2016


Nov. 27, 2016


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Dec. 7, 2106 Post upcoming events

Dec. 9, 2106 Like followers’ posts related to art or arts alive

Dec. 10, 2106 Follow five new accounts

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Jan. 18,2016

Post welcome back post related to spring and send email reminders

Jan. 22, 2016

Follow 5 new accounts

Jan. 25, 2016


Jan. 26, 2016

Post picture of pop-up event

Jan. 27, 2016

Like follower’s photos related to art or arts alive

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Feb. 1, 2016

Post about upcoming events and workshop series reminder

Feb. 3, 2016


Feb. 5, 2016


Feb. 8, 2016


Feb. 10, 2016


Feb. 15, 2016


Feb. 17, 2016


Feb. 19, 2016


Feb. 23, 2016

Tweet pictures of art wall. Post photo of art wall in hallway of central part of campus

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March 1, 2016


March 3, 2016


March 8, 2016


March 9, 2016

Post pop up with AS VP of student affairs Chimezie Ebiriekwe

March 12, 2016


March 15, 2016

Post about upcoming events, announce sculpture benches

March 17, 2016

Like followers’ photos related to art or Arts Alive

March 22, 2016


March 23, 2016

Post pop-up and post photo of sculpture benches, tell people to post pictures of favorite bench with the #artsalivesdsu

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April 5, 2016

Post about upcoming events and workshop series reminder

April 7, 2016


April 9, 2016


April 13, 2016


April 19, 2016

Post upcoming events: Express Your Stress

April 21, 2016


April 23, 2016


April 26, 2016


April 27, 2016

Post photo of painted trashcans. Tell students to post pictures of favorite bin with Arts Alive SDSU hashtag

April 28, 2016

Like followers’ posts related to art and Arts Alive

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May 2, 2016 Post about Express Your Stress Event

May 3, 2016

Post three photos at Express Your Stress event

May 4, 2016 Like followers’ posts related to art or Arts Alive

May 5, 2016 Like followers’ posts related to art or Arts Alive

May 7, 2016 Follow five new accounts

May 10, 2016 Post about upcoming events

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TACTICS 1. INCREASE AWARENESS AND PARTICIPATION a. Art Wall The art wall will be a way to bring awareness to the SDSU population outside of the College of Arts and Letters and Professional Studies and Fine Arts buildings. The suggested location for the chalk wall is on the second floors of the College of Business Administration building and the inspirational white wall will be located in the Geology, Mathematics and Computer Sciences building respectively. These areas are in high traffic locations and many of the students in these buildings are the least exposed to art, according to our research. A plain white hallway wall will be painted with black chalk paint by Arts Alive affiliates to resemble a chalkboard. The chalk will be painted on a 100-by-10 foot section of wall with the phrase "My Dream is ____" in the College of Business Administration Building. In the Geology, Mathematics and Computer Sciences building a 100-by-10 foot section of wall will be painted with white paint where students can find inspiration and can express themselves through any art medium. To accomplish this we will need permission from the Associated Students President Jamie Miller. The supplies needed are: Chalk Paint -- Home Depot

o Rust-Oleum Black Chalk Paint 30oz - $9.97 ea. (x10)

o Subtotal = $99.70 Roller Frames -- Home Depot

o 9 inches Heavy Duty Roller Frames - $3.87 ea. (x9)

o Subtotal = $34.83 Rollers -- Home Depot

o Wooster Pro 9 inches Rollers 3 Pack - $10.99 ea. (x6)

o Subtotal = $65.94 Chalk -- Home Depot

o Crayola Sidewalk Multi Color Chalk 48 Pack - $5.23 ea. (x5)

o Subtotal = $26.15 Tarp -- Home Depot

o HDX Painters High Density Plastic Sheeting 12ft x 400ft 0.31 mil. - $24.98 ea.

o Subtotal = $24.98 Chalk Holder -- Home Depot

o Leaktite 5qt Metal Pails 3 Pack - $10.77 ea. (x2)

o Subtotal = $21.54 White Paint -- Home Depot

o Behr Premium White Paint 1 Gal. - $30.98 ea. (x5)

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o Subtotal = $154.90

b. Student Body Affiliation According to primary research, many students are unaware of events that are going to take place on campus, especially by Arts Alive SDSU. Following the principle of the two-step flow model, by promoting Arts Alive SDSU events with influential and prominent members of the SDSU community we will be able to increase awareness and participation. The presence of members of SDSU Associated Students and SDSU Athletics will be used to attract and bring individuals who are associated and follow these students to art-related events. We will continue to work with the sports teams on campus as well as with individuals from SDSU's A.S. and have them promote, participate and attend events by Arts Alive SDSU. One event in particular that our team would like to have SDSU A.S. and the SDSU men's basketball team attend is the Express Your Stress event.

The students our team suggests working with are recently elected President of A.S. Jamie Miller and recently elected vice president of University Affairs Chimezie Ebiriekwe. Aside from holding influential positions within A.S., both Miller and Ebiriekwe are involved in various organizations on campus and won the A.S. elections with the highest voter turnout in A.S. history. (Appendix reference to D.A. article) These factors suggest that they know a wide variety and number of members in the SDSU community, which enables them to influence students from various schools of thought. Aside from A.S., we also suggest working with the SDSU men's basketball team. Arts Alive SDSU has already started working with the sports department in creating video content. We would like to continue that relationship to bring in more participation and awareness to Arts Alive SDSU events.

The supplies that will be needed are: Digital Screens at the Union for Promotion

o Form to request o Contact Clayton Bishop with A.S. Marketing and Communications

Committee o E: [email protected]

The student body affiliated groups to use Chimezie Ebiriekwe:

The process: o Contact newly elected vice president of University

Affairs o C: (310) 279-0364 o E: [email protected]

SDSU Men's Basketball Team The process: o Send proposal stating the general information about the event including the

purpose, time, date and location to Senior Associate athletic director of Media and Community Relations Mike May.

o C: 619-594-5547 o E: [email protected]

Jamie Miller: The process:

o Contact newly elected President of

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A.S. o E: [email protected]

c. Promotional Items Through primary research we found that students on campus were not being informed about Arts Alive SDSU in an efficient and impactful manner. During many of the one-on-one interviews students mentioned that they were not made aware of Arts Alive SDSU or were not sure what they did. To increase awareness to Arts Alive SDSU's name among the student population, we have decided to use promotional items that have a common usage for all students as well as a memorable touch that creates a relationship with Arts Alive SDSU.

One item we are using is red, retractable ear buds with the Arts Alive SDSU logo. This item is functional for students to listen to music on their phones and various digital devices, as well as for educational purposes. When students wear these promotional items the red color will stand out and the retractable logo is at eye level catching the attention of others. The supplies needed are: Ear buds -- Staples Promotional Products Site

o Retro Retractable Ear buds - $1.74 per unit (x500)

o Subtotal (includes shipping and handling) = $922.20

The process: The promotional items will be split up and dispersed during the flash mob, the Express Your Stress event, as well as three pop-up events. Two hundred units will be handed out by Arts Alive affiliates during the flash mob, 200 units will be handed out during the Express Your Stress event and about 30 units at three different pop-up events.

d. Flash Mob We will work with Arts Alive SDSU's theme of 'movement' and produce a flash mob on Centennial Walkway. This is a heavily populated area with a lot of room for dancing. This is a great central part of campus as it's near the library that many students utilize, near the student store where students typically buy supplies and Student Services West building, which is near student services such as the career center. Arts Alive will be working with the school of music and dance to develop and perform a flash mob to attract students. To produce a flash mob we would have to coordinate with the dance coordinator on campus, Professor Joe Alter. During the flash mob, students will also be handing out the "Best Kept Secret" flyers to help viewers gain awareness about Arts Alive SDSU. The flyers will cost $142.24 for 500 flyers that will be distributed to students and posted on walls all across campus, including in heavily transited areas such as the Conrad Prebys Aztec Student Union and Hepner Hall. The supplies needed are: "Best Kept Secret" flyers -- Next Day Flyers online printing

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o 29 cents ea. (x500) o Subtotal = $142.24

The process: o Contact Joe Alter to coordinate and work with the San Diego State University

Dance Team o E: [email protected]

e. Signage Arts Alive SDSU does not currently use signage and labeling that stands out in the crowd and makes the Arts Alive SDSU name known to the students. When doing research we found that students were not aware that the jewelry pop- up event was an Arts Alive SDSU produced event. Because of this we are suggesting to incorporate larger and more colorful signs and promotional material such as a table banner. The current sign used at these events is white butcher paper with simple writing. (Appendix reference to picture of current sign?) We want something that incorporates bright colors and lets students know that they are looking at an Arts Alive SDSU event. The supplies needed are: Banner -- eSigns.com

o Table front banner 28-by-48 inches

o Create your own design using the Arts Alive SDSU logo and the clip art for on the website for use

o Subtotal (includes shipping and handling) = $43.88

2. EXPAND ART TO THE WHOLE CAMPUS a. Decorate Trash and Recycle Bins Arts Alive SDSU has already brought to life the benches around campus with various different colors and themes. Students immediately noticed a difference and they are utilizing them daily. In order to continue bringing attention to Arts Alive, we've suggested for them to decorate 20 trash and recycling bins on the campus as well. This will provide an opportunity for non art and art-related affiliated students to participate in brightening up the campus. Any student interested has the chance to submit the design and, once approved, will be given the paint and materials to begin. The approval process is put in place to ensure that all designs will be appropriate and in good taste. A mock design will be required for approval at least five days before its completion.

The supplies needed are: Concrete Primer -- Home Depot

o Behr 1 gallon - $17.98 ea. (x 20) o Subtotal = $359.60

Concrete Masonry Paint -- Home Depot o Behr Premium Concrete and Masonry Bonding Primer 1 gallon - $19.98 ea. (x

20 gallons of various colors) o Subtotal = $399.60

Paint Brushes -- Michael's

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o Brown Taklon Variety Paint Brush Set By Craft Smart - $9.99 for ea. (x 5 packs)

o Subtotal = $49.95 Roller -- Home Depot

o Foam Smoothing Roller, 6 inch - $5.98 ea. (x 20)

o Subtotal = $119.60 Tarp -- Home Depot

o 9 feet x 12 feet Blue Polyethylene General-Purpose Tarp - $8.97 ea. (x2)

o Subtotal = $17.94 The grand total of all supplies needed comes out to $946.69 excluding tax.

The process: Students may submit their designs for any number of trashcans, up to 20, at a minimum of five days in advance of painting. Designs will be submitted to Arts Alive SDSU and approved by the Chair of Arts Alive SDSU, Dani Bedau. Once a design is approved the students will clean, prime and paint the can. Leftover paint colors can be saved and used on other trashcans or to touch up ones that have eroded. Students in need of new paint colors may take additional cans of paint on-hand and have them dyed at Home Depot at their own expense. b. Sculptural Seating Similar to the painted benches, we propose bringing more useful and creative items to campus by allowing students to volunteer to create sculptural benches. According to our research, many students are aware of the benches on campus and enjoy them. Our team would like to build upon the use of these benches and create art in a 3-dimensional manner. Arts Alive will commission 3 art students working with sculpture to create 3 'functional' art piece that can be displayed around San Diego State University's campus. These art pieces can be used by students to sit on as well enjoy visually. There are a variety of materials that students can work with, but a few recommendations are listed below. Students could also visit Architectural Salvage on Kettner Boulevard in San Diego where they can find odds and ends of refurbished building material to create and develop the structure of the benches. The (possible) supplies needed are: Wood Boards -- Home Depot

o 1 inch X 4 inch X 6 feet Common Board - $1.98 ea. (~25 boards to create three benches)

o Subtotal = $148.50 Sheet Metal -- Home Depot

o MD Building Products 36 in X 36 in. Plain Aluminum Sheet in Silver -$23 ea. (~25 sheets to create three benches)

o Subtotal = $1,725 Concrete -- Home Depot

• Quikrete 20lb. Hydraulic Water-Stop Cement - $13.97 per bucket (~ five buckets

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to create three benches) o Subtotal = $209.55

Nails -- Home Depot o Zinc-Plated Nail and Brads Combo Kit (344-Pack) - $4.41 ea. (one per kit to

create three benches) o Subtotal = $13.23

Tools: Supplied by art department at no additional cost The total cost incurred for this project comes out to $2096.28 excluding tax. The total cost can vary with each product, and the use of raw material and refurbished items will vary with each bench. c. Emails Arts Alive ambassadors will be sent out to classrooms and common areas to give a brief overview of what Arts Alive SDSU is, what it is trying to do and to

promote upcoming events. A signup sheet for an email list will be passed around to collect student contact information. This will help Arts Alive SDSU reach more students directly, including those who may not be on campus enough to participate in activities sponsored by Arts Alive. During our research, many students said that they would be interested to go to or participate in events put on by Arts Alive, however, they were not aware of how to stay in the loop and be notified of upcoming events. The suggestion given to us was to send out upcoming event emails to those who would like to receive them. An email would be sent out once at at the beginning of each month to inform students about the events will be happening within the coming weeks, such as a movie showing, a contest or simply a unique pop-up art project. The email will also include a link to the Arts Alive SDSU website, Facebook and Instagram accounts to help acquire more followers. The supplies that will be needed are:

Creator - An Arts Alive affiliate will create an email sign up sheet on Microsoft Word Distributors - The sheets are to be handed out to various classrooms around campus

Printing Services of Love Library - 10 cents ea. (x500) o Subtotal = $50

3. CREATE AN APPROACHABLE AND FUN VIEW OF ARTS ALIVE SDSU

a. Express Your Stress Event

During finals week, we propose holding a public art event held in collaboration with SDSU Counseling and Psychological Services to help students alleviate stress. The event would entail a large canvas being placed in the center of canvas where students could throw and splatter water balloons filled with paint. By the end of the event, students will have created a giant community painting which can be used at future SDSU Arts Alive events as a banner and backdrop. The event will take place outside of Hepner Hall, on the lawn and will be promoted with flyers, posted two weeks before the event that read: "Express Your Stress." This will be a great event for busy students who would still like to participate in an Arts Alive event, while also helping them to blow off steam.

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The supplies that will be needed are: Flyers -- Next Day Flyers Next Day Flyers online printing

o 29 cents ea.(x500) o Subtotal = $142.24

Paint -- Oriental Trading Company o Red, orange, yellow, green, blue, purple and magenta paint -

$19.99 ea. o Subtotal = $139.93

Fabric Canvas -- Uline o 9ft by 12ft canvas = $27 o Subtotal = $27

Painters Drop Cloth -- Home Depot o 12ft by 400ft cloth - $24.98 o Subtotal = $24.98.

Paint Stirrers -- Home Depot o Gallon size stirrers -$5 ea.

(x 7) o Subtotal = $35

Chip Brush -- Home Depot o 2 inch chip brush - $1.15 ea. (x

50) o Subtotal = $57.50

Plastic Ponchos -- Sara Glove (online) o Ponchos - $0.75 ea.

(x 50) o Subtotal =

$37.50 Foil Pans -- Webstaurantstore

o Baker's mark 6"X1 13/16" Extra Deep Foil Pan 100 pack - $10.49

o Subtotal = $10.49

Wood Supports (for the dimensions of canvas and extra wood needed to support the canvas) -- Home Depot

o 9 panels of Construction Common Redwood Board 2inX4inX12ft - $11.17 ea.

o Subtotal = $11.17

The total cost of this project comes out to $343.57 excluding tax. The process:

Students in the art program will be commissioned to build the canvas stand A request form with psychological services, filled out and filed at least two weeks in advance of the event, is needed to collaborate with the department (see appendix).

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4. COLLABORATE WITH OTHER DEPARTMENTS a. Workshops

Students who are not in an art-related major are often not able to take classes outside of their major, either because they do not have time or do not have enough schedule openings to take the prerequisites needed for specific art classes. For example, JMS 496 is a Photoshop editing class and currently requires students to have an upper division standing and consent of the instructor, limiting the amount of individuals eligible to take the course. We propose creating and hosting workshops or workshop series where students can learn a new art-related skill. Teachers can offer an extra credit incentive for students to attend an event, possibly leading to long-term involvement in that art skill. An example workshop we suggest for Arts Alive to hold first is a Photoshop class, teaching students the program basics, as it is a growing skill needed in the marketplace, even for marketing students. The workshop would take place on campus on the school's Mac computers, since the application is already installed. The workshop would last about an hour and would be offered two times throughout the semester. Other topic workshops can be held as well such as drawing, sculpting or acting workshops. We suggest sending out RSVP emails first to students signed up for Arts Alive SDSU reminders before opening these workshops to walk-ins. To start off, our proposed Photoshop workshop could be taught by Valerie Barker, professor for JMS 496, who can be reached by email. The supplies that will be needed are: Classroom: No cost Teacher: hourly wage of $14.50 (x4)

o Subtotal:$58

The process: o Contact the Photoshop professor: Valerie

Barker o E: [email protected]

CONCLUSION As the story of Jesse Foundray illustrates, art has immense power over one's well-being and can make differences in people's lives. Through the tactics listed above, our team strives to increase awareness and participation amongst students and faculty, expand the use of art around campus, create an approachable and fun view of Arts Alive SDSU and collaborate with other departments to promote increased interaction with art. To achieve these goals, our team has created challenging yet plausible tactics to capture the attention of all latent, aware and active publics on the San Diego State University campus.

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V. EVALUATION AND RECOMMENDATIONS

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Evaluation: Objective #1: To increase awareness of Arts Alive SDSU among SDSU students by 10 percent by the end of spring semester 2017. After the tactics are implemented in the 2016-2017 school year, a second survey using slightly reworded questions from the original survey conducted to reflect our campaign tactics should be implemented to measure students' knowledge, behaviors and attitudes toward Arts Alive SDSU and the arts. Then it should be compared to the original survey results to see if any of these factors increased. This will be measured by conducting "Survey #2," (see appendix). The original survey can also be found in the appendix. Objective #2: To increase student attendance at Arts Alive SDSU events by 5 percent by the end of spring semester 2017. At any event Arts Alive SDSU holds, an efficient headcount should be done to measure attendance. These results should be logged and kept for future comparison at the end of the 2016-2017 school year. The attendance was approximately 97,000 for the combined events in the 2015-2016 school year. In order to achieve the 5 percent increase, attendance needs to reach approximately 101,850 for the events combined. Tactics: Increase Awareness and Participation 1. 2. 3.

4.

5.

Create art walls in the busy hallways of central parts of campus where students can write and draw.

a. The effectiveness of the art walls can be measured by conducting "Arts Alive SDSU Post-Campaign Survey," located in the appendix.

b. Attendance at the art wall events can be measured using the headcount method previously described.

Advertise on campus pop-ups and galleries with the prominent members of the SDSU community from Associated Students and SDSU's men's basketball team.

a. This can be measured through attendance comparisons at the end of the 2016-2017 school year. Attendance can be measured by headcount at each event. Attendance from all pop-up events throughout the school year should be combined and then compared to the 2015-2016 school years attendance of 30,269 students to see if there is improvement. Attendance can also be compared from the 2016 fall semester to the 2017 spring semester.

b. The effectiveness of the advertisements can also be measured by conducting ""Arts Alive SDSU Post-Campaign Survey," located in the appendix.

Distribute promotional products that are functional and have a direct correlation to Arts Alive SDSU.

a. The effectiveness of the promotional products can be measured by conducting "Arts Alive SDSU Post-Campaign Survey," located in the appendix.

Organize a flash mob with the SDSU dance students around Hepner Hall. a. The effectiveness of the flash mob can be measured by conducting "Arts Alive SDSU

Post-Campaign Survey," located in the appendix. Incorporate larger and memorable promotional signs that are unique and stand out.

a. The effectiveness of the signs can be measured by conducting "Arts Alive SDSU Post- Campaign Survey," located in the appendix.

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Expand Art to Whole Campus

1. Liven up trash and recycling bins on campus with paint designs. a. The awareness of the trash bins can be measured by conducting ““Arts Alive SDSU Post-Campaign Survey,” located in the appendix.

1. Art and sculptural students create atypical, yet functional seating benches to be placed throughout campus.

. The usefulness and awareness of the benches can be measured by conducting “Arts Alive SDSU Post-Campaign Survey,” (see appendix). Our research conducted concluded that 77 percent of students have used the existing benches painted by Arts Alive SDSU, so we are expecting a similar, if not, greater use of the sculptural benches.

1. Send emails out to students about weekly events and happenings. . The effectiveness of the emails in moving our target public from latent to aware can be measured by conducting “Arts Alive SDSU Post-Campaign Survey,” (see appendix). Create an Approachable and Fun View of Arts Alive SDSU

1. Stress relief splatter paint event during finals week. a. The effectiveness of the splatter paint event in reducing stress and making our target public move from latent or aware, to active can be measured by conducting ““Arts Alive SDSU Post-Campaign Survey,” located in the appendix. b. Attendance and participation can be measured using the headcount method previously described. Collaborate with other Departments

1. Create workshops for beginners who are outside of an art major to learn new art-related skill.

a. The participation of the workshops can be measured by headcount at each event. b. The effectiveness in teaching the target public a new skill can be measured by conducting “Arts Alive SDSU Post-Campaign Survey,”(see appendix).

Recommendations: Recommendations should be made to the client to triage the most important and effective tactics for the client to implement with a full explanation of why. All the tactics suggested by the team are important, but if the client can only implement one or two tactics over the next six months the team should assist in counseling the client on that in the future. There are many tactics that need to be incorporated into the objectives in order to make Arts Alive a success, but when it comes to expanding Arts Alive, marketing and partnering are two important elements to incorporate into the business plan. From a business perspective, there are a few key recommendations to move forward with exposing Arts Alive SDSU to a larger target segment. To start off, it's important to look at who the target segments are. In this specific scenario, Arts Alive is looking at college students from the age ranging from 17 to 25. Therefore, Arts Alive must accommodate and market toward the "college student" target segment and use strategies that will be effective in getting their attention. Marketing To start off, it's important to look at who the target segments are. In this specific scenario, Arts Alive is looking at college students ranging from 17 to 25 years old. Therefore, Arts Alive must accommodate and market toward the "college student" target segment and use strategies that will be effective in getting their attention. Since the target audience are college students, it's important to create an approachable and fun perspective of Arts Alive SDSU. Comparing this situation to the time when Facebook and the social network had its competitive advantage, it's known that if an event is considered cool for students, it will develop into something viral because that's how millennials are wired. Therefore, events such as the Express Your Stress event would be a strategic way to approach the college student target segment because it's effective and fun, which will lead to word-of-mouth marketing. Partnerships Another element that is important to consider are partnerships. Partnerships help businesses gain additional audiences. For example, Arts Alive SDSU can partner with other departments such as the Business Administration and Psychology departments. Even though these students in particular majors don't have to incorporate art classes into their class schedules, exposing them to art could benefit their career in the future. One idea that's recommended would be hosting workshops on art- related skills such as Photoshop. As students from non art related majors are sometimes unable to take art courses due to their major and prerequisites, the workshops offer them the opportunity to learn skills that they could perhaps incorporate into their future careers. This would encourage students from different departments to participate and get exposed to Arts Alive.

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VI.BUDGET

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Event Budget Plan Event Materials

Item Price Quantity Total

1. Campus Art Walls Behr White Paint 1 gallon size $30.98 5 $154.90

Rust-oleum Black Chalk Paint 30 oz Size $9.97 10 $99.70

9 in. Heavy Duty Roller Frames $3.87 9 $34.83

Wooster Pro 9 in. Rollers $10.99 6 $65.94

9 in. Plastic Tray Rollers $0.98 18 $17.64

Crayola Sidewalk Multicolor Chalk $5.23 5 $26.15

HDX Painters High Density Plastic Sheeting 12' x 400' $24.98 1 $24.98

Leaktite 5qt Metal Pail (3 Pack) $10.77 2 $21.54

Event Total $445.68

2. Splatter Paint Event Acrylic Paint $19.99 7 $139.93

Uline Canvas 9ft x 12ft $27.00 1 $27.00

Painter's Drop Cloth 12ft x 400ft. $24.98 1 $24.98

Gallon Paint Stirrers $5.00 7 $35.00

2 inch Chip Brush $1.15 50 $57.50

Sara Glove Plastic Ponchos $0.75 50 $37.50

Baker's Mark 6" x 1 13/16" Extra Deep Foil Pan $10.49 1 $10.49

Construction Common Redwood Board 2"x4"x12' $11.17 9 $100.53

Event Total $432.93

3. 20 Painted Trash Cans and Recycling Bins Behr Concrete Primer 1 Gal $17.98 20 $359.60

Concrete Masonry Paint $20 20 $400.00

Paint Brushes $10 20 $200.00

Roller $5 20 $125.00

Event Total $1,084.60

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4. 3 Sculptural Seats Common Board 1" x 4" x 6' $1.98 75 $148.50

MD Building Products 36" x 36" Aluminum Sheet $23.00 75 $1,725.00

Quikrete 20lb. Hydraulic Water-Stop Cement $13.97 15 $209.55

Zinc-Plated Nail and Brads Combo Kit (344-Pack) $4.41 6 $26.46

Tools Supplied by Art Department 0 0 $0

Event Total $2,109.51

5. Flyers for Flashmob Advertising Flyers $0.28 500 $142.24

Event Total $142.24

6. Arts Alive SDSU Promotional Items Retro Retractable Earbuds $1.74 500 $870.00

Fedex Ground Shipping $52.20 1 $52.20

Event Total $922.20

7. Workshop Series Labor Hours $14.50 4 $58.00

Event Total $58.00

Grand Total $5,195.16

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RPIE Process David Chi RPIE Process Baylee Akins

Date: Time In Time Out

Total Hours Date: Time In

Time Out

Total Hours

Research Research

2/16/2016 8:00 AM

9:00 AM 1 2/16/2016

8:00 AM

10:00 AM 2

2/17/2016 8:00 AM

9:00 AM 1 2/17/2016

8:00 AM

9:00 AM 1

2/18/2016 8:00 AM

9:00 AM 1 2/18/2016

8:00 AM

9:15 AM 1.25

2/19/2016 8:00 AM

9:00 AM 1 2/19/2016

8:00 AM

9:00 AM 1

2/22/2016 8:00 AM

9:00 AM 1

Research Total: 5 Research Total: 5.25

Planning Planning



Time Out

Total Hours

2/25/2016 8:00 AM

9:00 AM 1 2/25/2016

8:00 AM

9:00 AM 1

2/26/2016 8:00 AM

9:00 AM 1 2/26/2016

12:00 PM

2:00 PM 2

2/29/2016 8:00 AM

10:00 AM 2 2/29/2016

10:00 AM

12:00 PM 2

3/1/2016 8:00 AM

9:15 AM 1.25 3/1/2016

10:00 AM

12:00 PM 2

3/2/2016 8:00 AM

9:00 AM 1 3/3/2016

8:00 AM

9:00 AM 1

3/4/2016 10:00 AM

11:00 AM 1 3/7/2016

11:30 AM

1:30 AM 2

3/8/2016 8:00 AM

9:00 AM 1

Planning Total: 8.25 Planning Total: 10

Implementation Implementation



Time Out

Total Hours

3/10/2016 8:00 AM

11:00 AM 3 3/10/2016

8:00 AM

9:15 AM 1.25

3/12/2016 6:00 PM

11:00 PM 5 3/13/2016

8:00 AM

9:00 AM 1

3/13/2016 3:00 AM

7:00 AM 4 3/14/2016

8:00 AM

10:00 AM 2

3/16/2016 4:00 PM

8:00 PM 4 3/16/2016

3:00 PM

8:00 PM 5

3/24/2016 11:00 AM

1:00 PM 2 3/25/2016

10:00 AM

4:00 PM 6

BILLABLE HOURS

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Implementation Total: 18 Implementation Total: 15.25

Evaluation Evaluation



Time Out

Total Hours

3/26/2016 8:00 AM

9:15 AM 1.25 3/26/2016

8:00 AM

9:15 AM 1.25

3/27/2016 12:30 PM

8:00 PM 7.5 3/27/2016

2:30 PM

4:30 PM 2

3/29/2016 3:00 PM

8:00 PM 5 3/30/2016

1:00 PM

9:00 PM 8

4/13/2016 5:00 PM

9:00 PM 4 4/23/2016

8:00 PM

12:00 AM 4

4/28/2016

10:00 AM

3:00 PM 5

Evaluation Total: 17.75 Evaluation Total: 20.25

Total Billable Hours: 49 Total Billable Hours: 50.75

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RPIE Process Ari Rybkowski RPIE Process Elizabeth Bradford

Day: Time In Time Out

Total Hours Day: Time In

Time Out

Total Hours

Research Research

2/16/2016 8:00 AM 10:00 AM 2 2/15/2016 8:00 AM 9:15 AM 1.25

2/17/2016 8:00 AM 9:00 AM 1 2/17/2016 8:00 AM 9:15 AM 1.25

2/19/2016 8:00 AM 9:00 AM 1 2/18/2016 8:30 AM 10:00 AM 1.5

2/20/2016 8:00 AM 10:00 AM 2 2/19/2016 7:00 PM

11:45 AM 4.75

2/22/2016 10:00 AM

11:00 AM 1

Research Total: 7 Research Total: 8.75

Planning Planning



Time Out

Total Hours

2/25/2016 6:15 PM 7:30 PM 1.25 2/25/2016 8:00 AM 9:00 AM 1

2/26/2016 3:00 PM 4:00 PM 1 2/26/2016 12:00 PM 2:00 PM 2

2/29/2016 8:00 AM 10:00 AM 2 2/29/2016

10:00 AM

12:00 PM 2

3/1/2016 8:00 AM 9:15 AM 1.25 3/2/2016 10:00 AM 2:00 PM 4

3/3/2016 8:00 AM 3:00 PM 7 3/3/2016 8:00 AM 12:00 PM 6

3/4/2016 10:00 AM 2:00 PM 4 3/7/2016

11:30 AM 1:30 AM 2

3/7/2016 8:00 AM 9:00 AM 1

Planning Total: 17.5 Planning Total: 17

Implementation Implementation



Time Out

Total Hours

3/10/2016 9:00 AM 3:00 PM 6 3/10/2016 8:00 AM 9:15 AM 1.25

3/12/2016 9:00 AM 10:00 AM 1 3/12/2016 8:30 AM

11:00 AM 2.5

3/13/2016 5:00 PM 7:00 PM 2 3/14/2016 4:00 PM 8:00 PM 4

3/16/2016 4:00 PM 8:00 PM 4 3/15/2016 1:00 PM 11:00 PM 10

3/24/2016 11:00 AM 1:00 PM 2 3/25/2016

10:00 AM 5:00 PM 7

Implementation Total:

15

Implementation Total:

24.75

Evaluation Evaluation

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Time Out

Total Hours

3/25/2016 8:00 AM 9:15 AM 1.25 3/26/2016 8:00 AM 9:15 AM 1.25

3/28/2016 12:00 PM 7:00 PM 7 3/27/2016 8:00 AM 9:15 AM 1.25

3/29/2016 10:00 AM

12:00 PM 2 3/31/2016 8:00 AM 9:00 AM 1

4/13/2016 5:00 PM 9:00 PM 4 4/23/2016 10:00 AM 2:00 PM 4

4/28/2016

10:00 AM 1:00 PM 3

Evaluation Total:

14.25

10.5

Total Billable Hours: 53.75 Total Billable Hours: 61

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VII. APPENDIX

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Interview Transcripts

College of Arts and Letters Interview Date: March 18, 2016 Name of Interviewer: Ryan Beal Name of Transcriber: David Hitzhusen, Dylan Grise Group: David Hitzhusen, Cidnee M. Walker, Patric Kreidler, Ryan Beal, Whitney Whitehall, Patricia Rivera, Dylan Grise Length of Interview: 14 Minutes Link: https://www.youtube.com/watch?v=BEqy_x9brQk I: Ready? P1: Yeah, I got it. I: Awesome. So, thank you for connecting with me today. I hope you can see me and hear me okay. P1: (Long pause) Sure, can.

(technology ringing sound in background) I: Alright, maybe I'll go in the other room. Momentarily. (Interviewer moves locations) (P1 laughs) Okay, sorry for the change. Alright, so, my name is =Ryan Beal= and I'm working with a program at San Diego State focusing on art in everyday life, umm, so I appreciate you talking with me and doing this interview. I kinda wanted to share the things that, umm, that you tell me with my team, so is it okay if I record this conversation? P1: I: P1: I: P1: I:

Absolutely. Okay, great. Uh, okay so we'll start recording in a second. Okay, are you ready? (smiles and gives thumbs up) Good? Good. Okay (clears throat) [Inaudible segment] it's broadcasting because it says… it's broadcasting. Okay, so, can you tell me a

little bit about your major? P1: Uhhh, my major is international business with an emphasis in Asia Pacific, specifically Chinese. I: Okay, and what kind of job are you looking to have after that? The Chinese minor as well as business major? P1: It's not technically a minor. It's incorporated into the business, international business. Uhh, collective. But, ummm... basically after I graduate I'm… planning on technically trying to have a job, just essentially, where I'm flexible. I can move between Europe and Asia because I know Spanish a little bit too. It's just anything business related and probably I want to get into media. That would probably be like my niche. I: P1: I: P1: I: consider art? P1: I:

Maybe like, PR for example. Possibly. Cool. You should take =Sweetser's= class if you do PR. She's a professor here at, uh, San Diego State actually. Excited to hear it. (laughs) Okay so switching gears a little bit. Um, what type of events, places or experiences on campus, uh, do you Do I consider art? Yeah. So, it can be informal art beyond, like, you know, the traditional art gallery, go inside a museum and see

something. It can be like a mural, a flier, painted benches, a painting. P1: I definitely would think of the love library. The mural that they have in there. Umm, as well as a lot of the, ummm, I remember like in the bottom part, not in the 24 hour area, but in the library where they have the, uh, photographs with different, umm, black authors. Like the kind of circle around the bathroom area. I thought that was a really, umm, they were really umm, they were really well taken photos. Umm...I just think the way the campus is setup itself is kind of artistic. It's kind of… umm…very natural. I know when I think of the campus I think a lot of the koi pond and how…it's just so aesthetically pleasing to just be around that area. Which is why people hang out there so often. Ummm…and just the general layout of the campus in general I think is very aesthetic. Umm...kind of artistic in that manner. I: Are there any other locations on campus that you consider kind of aesthetically pleasing, specifically, other than koi pond where you feel like you can kind of relax or get some type of, like, healing from? P1: Uhh, I would say the koi pond is definitely one but then there's...uhh...not, I think it's west commons. Uhh...where it's kind of that overlook, ummm, over, it kind of just overlooks, really the, the freeway, but it's still just a very aesthetically pleasing view. Just sit there have a coffee and uhhh. Yeah, kind of do that. I: Definitely. Umm, yeah another place that actually has that if you didn't know, ummm, was the art and design department. It can kind of, it overlooks the 8 freeway as well as like the mountains and also, ummm, down into mission valley, which is actually pretty peaceful as well. I discovered it maybe I think a year ago. But actually went back there last week, and I just kind of was…taken aback and it had like a nice bench and you can sit there and it kind of made me think I should come back here as well just in terms of like the aesthetically pleasing part. I feel like it's, like, one of those hidden parts of campus that nobody really frequents too muc h.

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P1: I: P1: I: P1: I:

Yeah, I actually uhh, I had the opp- that's actually where my Chinese class is and it uhh [cross talk] Oh, perfect. (continues) overlooks that way. We're in that art building. So yeah, I, I know what your talking about there too. So you're trying to keep that one a secret you didn't bring that one up. (laughs and shakes head) But no, it's just uhh, I didn't really think of it at first. Alright. So, what interactions have you had with art on campus. Like, what inspires you to interact with art or what are some

barriers that you think, um, limit your art interaction? P1: Ummm, I personally, like I said, I do media myself. So, umm, I've gotten involved with the campus film festival when it came… ummm…I think it was last semester. So um, that's one way that I interacted with art and just, really seeing a lot of the same kind of art that I'm interested in, and umm, being part of some people's projects and then having people just hop on and be part of our projects were, was a really cool collaborative experience. Apart from that, I don't, I don't know that I see… art as out and ready and present as some other things. I mean it's in the benches, it's in certain wall, you know, things. But I don't, I don't see people out and doing it as, as much as I think I would like to see it interacted with. I did see a couple of students sketching the other day, in from of the koi pond. Umm, but, I think that's, that's about the extent. As students you just see them doing it but you don't get to interact with that kind of art, umm, per se. I: Definitely, definitely. Umm… so, going back to your major. Umm, how does art relate to your future career? You talked about the film festival so I'm kind of wondering, in terms of art, how does that relate to your future plans? P1: Well I chose Chinese because, umm, America has kind of a glass ceiling, umm, uhh, how far, how big you can develop as a studio and film and that kind of thing. So China is such a large market and Chinese in general in the fact that, umm, Chinese is not just spoken in China. It's spoken in Singapore, Malaysia, Taiwan. Umm, all these other countries that kind of, almost, really, compose all of Asia. So I think that being able to market your media to that large demographic can put you in the position to be a large studio umm, and then really bring that expansion back to the U.S. if you so choose. So that's kind of why I chose it. Umm, media and, you know, the union of media and international business together, because, um, I feel like it's just where it needs to go in order to, to get as big as I want it to get. I: Definitely. So, building on that can you think of any way art can be worked into your classroom? P1: How it can be worked into classroom...hmm, I think that if the students, I mean I don't know how the the administration would feel about this, but I think if the students had the liberty to kind of, uh, do small pieces within the classroom or you know kind of create something aesthetically pleasing within the hallways, or something along those lines, it might uh, kind of give the campus its own unique vibe. Um, just from my personal experience I've, I've stayed in a lot of hostels and, and one of the ratings that they give a hostel is on its, um, its character, its personal own uh, kind of characteristics that make it unique and a lot of that has to do with the aesthetics and the art that's involved and I think that, um, having San Diego state be both a highly um, scholarly campus and and very artistically and aesthetically pleasing is something that will draw a lot of people in, you know? Like I'm looking at you right now and you have the the light above your head and...um...the lamp thing, and I just think that, you know, this is cool but that's not everywhere, that's just where you're at right now and that… I: That's my halo that's above me. I'm just kidding. I'm just kidding. P1: True. Why is it held up by Devil horns? Anyway. Um, (both laughing together) anyway, it looks good on you. I: That was good. That was good. Um, but in terms of the art, like, how could it be integrated into your classes, like a field trip, an assignment something that goes into the curriculum of what you're studying a little bit? P1: Uh, I mean that's hard to say as a business major, I mean you kind of have those two separations of right brain left brain to where you kind of don't think that those two go together. So it's hard for me to say that art would go into a business curriculum, it would go into um, ya know finance or accounting you know those are very kind of uh left brain types of, types of things, so, I guess it's kind of a hard [for] me to to to kind of reiterate or to, to speak on what could make that more artistic, uh, I just wouldn't, I really wouldn't know where to begin. I: Okay. So Arts Alive SDSU works on campus to ensure that there is art in everyday life. Um, they painted the benches on campus and there is also jewelry making on Thursday's at farmer's market as well, um, so knowing that what appeals to you about Arts Alive SDSU? Is it the connection with art in a non-stuffier exactly like formal kind of manner, or is it the creative things they do with the benches, uh, film festival for example. So um what kinds of things appeal to you about Arts Alive [SDSU]? P1: Um, I think that what appeals to me about Arts Alive [SDSU] is that, you know, like I said, business related you don't get that element of creativity all the time and it's nice to… be on campus and to walk by it and it's kind of like a breath of fresh air, you know, um, cause even though I'm business oriented I'm I'm still into art in a sense with the media and um I just feel like giving you that creative breath of fresh air to go and look at somebody create something from a totally abstract idea and seeing that first hand is really refreshing and, and to have it on campus is something that uh… I think is really important and valuable um, to the students. I: Definitely. So is there anything that keeps you from participating in Arts Alive SDSU events? Like, or enjoying the art that they share? P1: I mean I've heard about it but I feel like I've heard about it in whispers as far as Arts Alive [SDSU] goes. Like, I mean I never really know what's going on, not just, not, I don't want to specifically categorize it to Arts Alive [SDSU] but really with a lot of different programs um but Arts Alive [SDSU] more particularly because I, I think when I first got here I tried to sign up for Arts Alive [SDSU] and I didn't really hear anything about what they were trying to do so it would be nice to just get an email like this is what we have updated for what we're gonna do, we need people for this and that. And I think it would be cool to you make those kind of connections in the art department. Um… yeah but, like I feel like anytime Arts Alive [SDSU] is doing something, like I think they just did a cooking thing if I'm not mistaken… in the middle of the union and I don't think anybody knew about it till it actually happened. So, um, just kind of getting it out there would be a lot better. I: So what could someone say or show you to convince you go to an event or enjoy the arts shared? P1: I mean it would just have to be something I'm interested in. Like I'd love to go sit at like like the cooking thing I just mentioned, I'd, I'd really thoroughly enjoy just sitting there watching people cook and getting to taste the food and yeah it was just an awesome experience and… you know I'm not going to be interested in every single piece of… art artistic thing they have coming out um...but I definitely would be more inclined to go if I knew what they had going on. Um, yeah, I definitely be more down to be like, yeah this is awesome, let me go do this on a Friday afternoon after a long day of classes.

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I: So is there anything else you'd like to add about Arts Alive [SDSU] or art in general at SDSU? P1: I'd like to see some of what, uh, the students create. I feel like… uh sometimes I don't feel like, I mean I know we have a lot of arts students but I never really get to see where their art is displayed at or if I have I haven't noticed. Um...so I'd like to, you know, see them more at the forefront. I mean I walk through the art, like I said I'm in the art building for a class and… even in that building I don't think I see that much of the students' art or their work being displayed. So just having it on display I think would be a cool, uh, cool thing. I: Okay. Well I really appreciate you taking the time to talk to me P1, uhh, I seriously really do. Um, so I'll definitely take your suggestions and consideration and share it with Arts Alive SDSU. Umm, I appreciate your time, thank you, and umm, Happy St. Patrick's Day. I hope you have a good weekend. [Inaudible segment] Alright, thank you man. P1: Alright. Did that record? ### END OF INTERVIEW ###

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College of Sciences Interview Date: March 22, 2016 Name of Interviewer: Nicole Schneider Name of Transcriber: Naseem Kasraee Group: Carolina Martinez, Cesar Padilla, Jaclyn Murray, Kayla Williams, Ken Priest, Naseem Kasraee, Nicole Schneider Length of Interview: 4.49 minutes (attached to email) Link: n/a I: So tell me a little about your major. P1: Umm, I am in the psych major…I basically just learn about umm about the mind and people's behaviors. Ummmm I'm taking, right now, two psych courses, psychology of personality and psych in infant child development. And I want to be an occupational therapist, but in order to that I have to take other classes like anatomy and physiology. I: Okay great. What types of events, places, or experiences on campus do you consider art? P1: Umm….I think like the paintings in the library. There's definitely a lot of paintings on the walls and also…around school like the benches…are painted. So that's pretty artsy. I: P1: I: P1: I: P1: the…art. I: P1:

Alright- That's about it, yeah. What interactions have you had with that art on campus? What's that art? With that art on campus. Ummmmm…not really much interaction I would say, just more like observing and looking. Not much umm with Okay. Are there any barriers? Ummmm I wouldn't say barriers I would just say I don't take the time to go and just like appreciate it when it's there

just I'm so busy and stuff. I: Going back to your major, how does art relate to your future career? P1: I feel like you need to be creative in my career like you need to have different creative ideas, especially with working with children and just like a lot of arts and crafts and just be really artsy. So that's how it relates to like my future career. I: Building on that, can you think of any ways art can be built into any of your classes? P1: Ummmm hmmmm…trying to think. Maybe more, I don't how they would do that, but maybe more like creative like writing instead of just like science papers all the time or just like ummm lets see like…my psychology of children class we can talk about…like ummm… how it can be incorporated with art and how it has to do with psychology but we never really do anything with art. I: Arts Alive SDSU works on campus to ensure that there is art in everyday life. They paint benches on campus and there's jewelry making at the farmers market. What appeals to you most about Arts Alive? P1: Ummmm…I think the people who are always…are they the people that stand in the middle of the school and like….do whatever they do...I haven't like really watched them…I'll admit I don't really know how that art…I haven't taken the time to actually like see what they're doing and why that's considered art….It's just I don't really know what they're doing. I: Okay. What keeping you from participating in Arts Alive SDSU or enjoying the art they share? P1: I feel like I'm always busy and stuff. I don't really make time…so I'm like always in class always in a rush to get somewhere so just like I haven't had any time but maybe if it was required for a class or something like that I would make time. I: So if it was required, do du think that would convince you to go to an event or enjoy the event? P1: Yeah. Yeah definitely. I: Okay. And is there anything you would like to add about art or Arts Alive SDSU? P1: Ummm no. I just think that I need to be more educated on it. I just think more people need to be educated on it. I definitely look forward to learning more about it. I: Okay. Thank you for your time! P1: Yeah, no problem! ### END OF INTERVIEW ###

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College of Engineering Interview Interview Date: n/a Name of Interviewer: n/a Name of Transcriber: n/a Group: Kiana Maid, Megan Miller, Michael Lui, Josephine Villalta, Mallory Graber, Tori Pepperell, Melanie Arzouman Length of Interview: n/a Link: n/a I: Hello! How are you? P1: Good! How are you? I: I'm great, so can you tell me a little bit about your major? P1: I am a mechanical engineering major and essentially uh engineers work on the design uhm products and as well as the design of processes and they deal with the testing of products and processing, so like manufacturing like you know uhm things that you buy and have. I: So, switching gears, what type of events, places, or experiences on campus do you consider art? P1: Well I guess uhm everyday I see uhm the benches on campus, with the art sign that said the uh with the art on it you know I heart, I love you, or they have the uhm the different paintings on it, which I consider art, uhm you also see the murals and there is just like a mural up in the library which I consider that art as well. I: Have you had any interactions with art on campus? P1: Uhm, not directly. I mean I've seen people do performances outside and I've seen people painting they had shows for the mural done in the library but I have never had direct contact with it. I: So, going back to your major, does art relate to your future career at all? P1: Yah, actually art uh relates pretty directly to a career path I could take uhm it's it's not art and design that's critical and uhm but once you get out in the actually industry a lot of your jobs can be in your products and consumer products and a lot of i t is your design and if you do mechanical engineering then it is your whole job essentially. I: So could you think it it beneficial if art would be worked into your classes? P1: Yah, no it would be good because, as of now mechanical engineering is basically just taught how to make something not fail and if you were taught and if you had a design class that was more built of building something that would be really beneficial for a public design career as straight mechanical engineering. I: So Arts Alive was the organization that painted the benches on campus and had a jewelry making event at the farmer's market, is there anything about arts alive that appeals to you at SDSU? P1: Um, yeah I guess I like seeing those things when I walk around so it definitely appeals to me it kinda gives life to the campus. I mean, it would be boring if there wasn't ya know people doing stuff out- outside making art and uhm and those type of things, I mean I guess I haven't been directly involved, uh, with it but it is like nice to see. I: Is there anything that keeps you from participating in Arts Alive SDSU events? P1: Uhm, I guess, I guess, maybe, most importantly is, uh, I'm kinda just I feel like out of the loop. I might get emails but I might n-, just completely ignore them cause it seems like something that, ya know, wouldn't apply to me at all, but, uhm, but, yeah I guess its more just the difference between. Just so you know, the difference between Art and you know mechanical engineering, my major, just its kinda so different were um committing to something like to me you know um not a waste of time but something that were not normally focused on. I: Um so do you think any one can say anything to convince you to go to an event or to join the art that was shared? P1: Yea i guess if there were more events that were directed um to product design or be like simplistic art maybe art basics or you know maybe going to see an art show and like teaching somebody the basics um for me it might make me want to go um maybe if i got emails through the department than the school wide emails because if it was from the M.E department it might you know seem more applicable to me something more worth while. I: Great well thank you so much for your time Aaron. ### END OF INTERVIEW ###

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College of Education Interview Date: March 18, 2016 Name of Interviewer: Delaney Heil Name of Transcribers: Hilda Chang, Katherine Gilman, Wyatt Guina, Delaney Heil, Stephen Keck, Ivan Zora Group: n/a Length of Interview: 10 minutes, 11 seconds Link: http://youtu.be/pJbg_Rgr4NI I: Yeah! Okay, awesome. So, um… P1: Okay. I: Thank you so much for meeting with me. Uh, my name is Delaney, uh, and I'm working with a program at San Diego State, uh, focusing on art in everyday life. P1: (nods) Okay. I: So, um, thank you for taking the time to talk with me, aha, um, I wanna share some things with you, uh, sorry, excuse me, I want to share the things you tell me about, uh, with the class that I'm in. Is-is that alright? P1: I: P1: I: P1:

Yes. Awesome. Um… so tell me a little bit about your major. Um, my major is, um, Child and Family Development, and I'm working on getting a teaching credential. Awesome. And what I like about my major is that we get a lot of hands-on experience… and, um, [inaudible segment] with the

opportunity to go internships for work, and I really like it. I: Cool! Uh, what are you, um, what kind of classes do you take? P1: Umm, most of them are about just learning about theories of children… umm… from zero months all the way to adolescence and, um… it depends if you want to learn about older people; um, my focus is on the child so… we do a lot of… um… volunteer work in the Children's Center here at State. And… um, we implement curriculum, and stuff like that's very… fun. I: P1: I: P1: I: P1: I: P1: I: P1: I: And it could be-- P1: I: consider art, um… P1:

Very cool. And we learn lots of ideas. Awesome. That sounds really good; that sounds really, really cool. Um… what, uh— And the opportunity to work with infants, which I had never done before so it's interesting. You got to work with infants? Yes. I did Children's Center here at State. (soft giggle) Wow. That's cool! That's awesome. What, um, forgive me, what year are you in? Uh, this is, next year is my last year, so technic— [inaudible segment] senior next year. [inaudible segment] Awesome. Congratulations; that's going to be fun. Thank you. Um… cool! So, uh, switching gears a little bit, what types of events, places or experiences on campus do you consider art? Art? Like, informal art beyond, uh, beyond the traditional sense of, like, paintings in a gallery… um… just something that you I just feel like bringing in different people from different cultures. And that's something that SDSU does a lot; it has a lot of

events with various… um… parties or just get-together's or reunions. I feel like that's art, because you learn from other people - other cultures. I: P1: I: P1: I: P1:

Mh m. Um, also, um, we have like food fairs every other Thursday or something like that-- Mh m. And I feel like, in a way, we get to learn from other people and I feel like that's art. Yeah, yeah! And — And then we see it around on the benches, they also have them, like, um, painted and with a message. And, I mean,

it's something that everybody can look at in their spare time. I: Yeah, oh yeah! The benches are great! Um... P1: Yeah… I: Yeah, the murals are everywhere, there's flyers, painted benches, those are all really great… Um, so now, what kind of interactions have you had with art on campus, would you say? P1: With art, okay…? I: Like, what-what inspires you to interact with art and are there any barriers, by chance? P1: I feel like... I mean, just people out there engaging you and telling you like, "Oh, come over here", "You wanna look at this?", "You wanna try something new?" Um, especially when we come back and we have that welcome week... um... thing, they have a lot of events where we can participate in, then they're very inviting… So I feel like [inaudible segment] are some of the things that we... we can, um, get ourselves involved in. I: Mhm. Do you ever feel like there's any barriers, um, to interacting with art? Or do you think it's pretty open? P1: Here in school? Um, I feel like it's very opened. Just because it's very diverse, so… I don't see, like, any barriers. I: Mhm, yeah, cool! So, um, so now going back to your major, um, how — how does art relate to your future career by chance? Like, thinking of art in a tradi— in a non-traditional sense? P1: I feel like art is just another way to say "creativity" and when you're working with children you have to be very creative, just

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because... different learning styles. And you have to get creative with the way you teach them and also to keep things fun and out-of-the-normal. And just create an environment where they… don't get bored. And just have to be very creative. I: Mhm, yeah! Oh, absolutely, I agree. Um... so, building on that, uh, can you think of any way that art could be worked into your classes by chance? Or, um, maybe as an assignment or a field trip? Like — like what do you think? P1: Uh, in terms of classrooms I feel like many times we... read stories, but I think that it's important also to bring those stories to life. Um, for example we were learning about Ros-I-I- work at Rosa Parks Elementary.

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I: Mh m. P1: And we read, um, about her story, but we took it one step further and they had… um... uh, art teacher come in and actually teach them some drama a-and acting skills and had them (indistinct noise in background) act and-and, like, create a play of Rosa Park's life so, that was very fun and they really enjoyed it. I: That's awesome. P1: And it's different… yeah. I: Cool! Cool, yeah… um... that's really, really cool. That's awesome. Um… so Arts Alive SDSU, um, works on campus to ensure that art is in everyday life. They painted the benches actually on campus and they have a, uh, jewelry-making popup at-at the farmer's market, um... So like what do you think, um, what do you think appeals to you, uh, about Arts Alive SDSU? (long pause) As far as like... P1: What appeals to me? I: Yeah, like, like a connection with art in a non-stuffy, like, formal manner, or like, creating things, how, how does it appeal to you, personally? P1: I just feel like when you're having a bad day or something; for example, the other day I was work, I was sitting on the bench and then it had a little message on top of it, and it just made you think and analyze and, I don't know it just brightened, brightened up my day actually. Reading what that art meant for them and how we interpret it, so. It, it... I: Yeah. P1: I like, um, that art is very expressed here at, at SDSU. I: Mhm. Now like, what keeps you from in, in some cases, what keeps you from participating in Arts Alive events or enjoying the art they share? Like, is it sometimes that you don't, you don't know about it, or you don't see it, maybe you don't like it, like, what are, what are some things? P1: I feel a lot of the times we don't know about it, um... because we have busy lives, and sometimes they're handing out fliers and you don't even have time to pick up a flier. So I feel like, um, yeah it needs to be promoted a little bit mor e like in multimedia because that's where everybody is. Um, so yes, I feel like one of the problems is that I don't know about it or I don't hear about it (brief giggle) because I'm busy or something. I: P1: community event? I: P1:

Yeah. So what could someone say or show you to convince you, uh, to go to an event or enjoy the art shared? Um... maybe just create, like, an event where you can bring, like, family and friends and just... I don't know, like a Mh m. I think it'd be interesting; I mean, when I was a freshman I... I think there was an event where they had, like, a-a fair

and they create--they, they provided us with, like, different materials and we got to create stuff and it was really interesting and it was a family event, like, I bought [/brought/] my family and they enjoyed it so... I: Mh m. P1: I think j-just opening it a little bit more for the community. I: Yeah, that'd be cool. Now, like, if-if for example, like, let's say that somebody... uh, like, l-let's say that there was a play going on, um, in the theater… P1: Mh m. I: And... you know someone who's trying to get your attention about it, like, what would you literally have them say to convince you to go, even if it, you know, might not be of interest to you; like, what-what could think, um, they could say in order to, like, convince you, um...to do it. P1: I: P1: I: P1:

Umm... it's free—no, I'm just kidding. (Laughs) (Laughs) Yeah, that would be a pretty good convincing point. [cross talk] I'm kidding. Uh, I think... I -- I just feel like... maybe just creating, like, something that would catch your attention, like,

instead of just passing out flyers, like, put up, uh, like, a small play or give us, like, a little...sneak peak of what's going--what's it going to be; and that way it capture [/captures/] our attention. I: P1: I: P1: I:

Mmm. 'Cause a lot of times we're just walking by and we don't even notice people passing out flyers or stuff like that. Yeah… That's a good idea. And it'll be like a little sneak peek. (Giggles) (Inaudible) Yeah! Very cool, very good. So... cool, is there anything else you'd like to add about art or Arts Alive SDSU? Anything

that's impacted you personally? Anything that you would like to share? P1: Uh, I just feel like SDSU does a good job at promoting art. And-in-in any way, just the way it's set up with the pond and the trees; I think that's a way of art as well. And... like I told you about the benches? Eh, eh, they're, they're really nice; I really like that. And, yeah that's it. I feel like... um... I'll look, I'll pay more attention too (chuckles), now, when I see people pas sing out flyers or stuff like that. I: Mh m. P1: Um, to be a little bit more involved. I: Awesome. Well, you're all done! Thank you so much for your time. [cross talk] I, I, really appreciate you talking with me. And I-I'm so glad that you took out the time to talk with me. I really appreciate it. P1: Ok thank you! I: [inaudible segment] So much. P1: [inaudible segment] Thank you! Have a [inaudible segment] I: [inaudible segment] ok? Bye-bye, thank you. ### END OF INTERVIEW ###

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College of Business Interview Date: March 23, 2016 Name of Interviewer: Megan Hyatt Name of Transcriber: Tatiana Rizo Group: n/a Length of Interview: 6 minutes, 25 seconds Link: https://www.youtube.com/watch?v=_pj1bmulbVg I: Alright, Mario, go ahead and tell me a little bit about your major. Like what are you studying? P1: Well currently, I'm a human resource major. Um. the classes that I'm taking right now are organizational behavior, marketing, and um, segment management. So basically those are, you know, the very first upper division classes that I have to do. Um, you know, for my major hopefully when I get out I want to either work in, um, you know, work as a recruiter, you know, how the compani es recruit people, or you know, equal employment opportunities or maybe compensation packages. I know there's a lot, you know, to the major, and th ere's a lot of different areas that I could go into, but um, those are just kind of a primary roles that I want to work in. I: Okay, awesome. Um. So your major, what types of events, places, or experiences on campus, do you consider art? P1: Um, well, aside from your traditional, kind of like, you know, art work on paper, or maybe, you know, some of the art I do see on campus, might be, you know, maybe murals. I walked around and seen a few sculptures. But, besides that, um, I also consider music to be art. So, um, yeah I know in the Student Union they'll have people who are, you know, sometimes playing out there, and it's ju st always nice to go into the Student Union, and you know, have a seat and listen to the music. I: Yeah, definitely. I can agree with that. Uh, okay, okay. So kind of going back to major. How do you think art relates to your future career, if it does at all? P1: Um, so, how does art relate to my major, was the question? I: Yeah. P1: Oh, um, well, you know, being a human resource, you know, major, I think, you know, a way that something can be incorporated, um, you can look at a, just at the very basic business function. So say, you know, maybe we go to maybe an art gallery, um. Maybe, just, you know, take a field trip. This is bad, can we redo this? I: It's okay. That's awesome. P1: Um, yeah, it's just because I have a lag. Like, there's a lag, like, so where, like, I don't know what you're saying, so I don't know what you're asking. I: Okay, so, sorry about that. If you could think of any artwork being incorporated in your future career. What do you think it could be, like, how could it relate to human resources? P1: Um, I think art can be incorporated into human resources you know maybe as a, um, you know, maybe through recruitment events if you, or say, like, in an art gallery or something like that or you could try to recruit people just to maybe bring that art along. You know, kind of show them what you guys are trying to do or you know, you're at an art gallery, you're trying to sell other people's art. You know, maybe you could bring that art along. I think that's a way you could attract new people or you know maybe you could have a recruitment event, where you maybe perhaps have a concert, and you know, try to draw people in. I: Definitely. So Arts Alive SDSU works on campus to put art in everyday life. They painted the benches on campus, there's jewelry making at the farmer's market, so based on anything, would you know what Arts Alive [inaudible segment] P1: Could you repeat that? I: What appeals to you about Arts Alive SDSU events? P1: What really appeals to me is, you know, to be able to kind of take a break from school. I'm usually, you know, we're students, we have jobs, we work a lot, we have to focus on school. And I think what Arts Alive at SDSU offers is, um, you know, um, just being able to take a break from you know our busy lives. Uh, since it is at San Diego State where we all attend, um, it's always nice to be able to, like, I said before go to the Student Union have a seat, take a look around the gardens, take a look around, see what kind of artwork um you know San Diego State has to offer. I: Yeah. So, what keeps you from participating in Arts Alive SDSU events, or the art that they share? P1: You know I just think some of it is not having enough time, because of my busy work schedule and maybe different people maybe have the same problem. Along with that maybe not hearing about the events you know when they happen. I know sometimes there are like flyers or posters out there but, um, you know, I think maybe if there was more of an emphasis through like social media or something like that it would be easier to you know, know when something is going on. I: Oh definitely. That kind of I guess leads into my next question of what could someone say or show you to convince you to go to an event? I mean you kind of touched the concept, but I mean, if someone told you to come with them, would you go? Or what would it take for you t o g o t o a s h ow or a c on c er t ? P1: Um, I think that if a friend came up to me, and told me, you know hey you should come check out this event it looks really cool looks like a lot of fun, I'd be more inclined to go, um you know, just hearing about their experiences and maybe you kno w if they had a good time why wouldn't you know why wouldn't you want to go. I: Yeah, I agree. So for my last question, Is there anything else that you would like to add about Arts Alive SDSU? P1: Uh, no, that's all. I: Okay cool. That's the end of the interview. ### END OF INTERVIEW ###

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College of Health and Sciences Interview Date: 17 March, 2016 Name of Interviewer: Natalia Xibille Name of Transcriber: Elizabeth Bradford, Nikki Nguyen, David Chi, Arvin Yazdan, Baylee Akins, Kaitlyn Renison and Arianna Rybkowksi Group: Elizabeth Bradford, Nikki Nguyen, David Chi, Arvin Yazdan, Baylee Akins, Natalia Xibille, Kaitlyn Renison, Arianna Rybkowski Length of Interview: 8 Minutes and 34 Seconds Link: https://www.youtube.com/watch?v=h2zH-yRk7Q4 I: Alright, so we are live, so just to start off the interview, um, I wanted to know, if you could give me, uh, just a little bit about your major, what you’re studying. P1: Umm, I’m a nursing major, so basically I’m part of the school of nursing so I (long pause) learn everything about nursing right now, like I’m going to hospitals and stuff. I: Okay, what kind of classes are you taking? P1: Uuuuuumm, Fundamentals of Nursing, Physical Assessment, there’s also (long pause) as well as some GE’s like history right now. I: Well, very cool. So, switching gears...what type of events, places or experiences on campus do you consider to be art? P1: Wait, I’m sorry - what? Say that again? I: What types of events, places or experiences on campus do you consider to be art? P1: [Cross talk] ummmm… I: [Cross talk] so it could… P1: Oh yeah, go ahead. I: It could be informal art such as, umm, you know, aside from the traditional art gallery. It could be anything from like painted benches, to flyers, anything along those lines that you would consider art? P1: Okay. Um definitely like the big concerts we hold … even like the open mics. Um I’ve definitely, I’ve seen lots of cultural performances, such as like dancing and stuff. Um and like the the, the uh benches like you said that was a good example. Um I’ve seen (long pause) a picture of a mural somewhere, I haven’t seen it actually on campus, but I know it’s somewhere. But yeah, stuff like that. I: And (long pause) what interactions have you had with these forms of art? … That you just explained … that you just [inaudible segment]. P1: Um, I’ve seen them around campus, I’ve attended a couple of things. Um I haven’t partaken nor promoted per say, but I’ve gone and enjoyed them. I: Which ones have you attended? P1: Um I went to a jazz concert. I’ve been to a couple open mics … and then, I’ve heard some of the concerts from outside the open air theater. I: Okay so definitely, um, you know, art in motion seems to be the kind of … P1: Yeah [cross talk] yeah definitely. I: Alright, and um, so (long pause) what inspires you, or what, what motivated you to partake in those, um, experiences and forms of art? P1: Um, it just sort of matched with stuff I was interested in. Like I’m, I like music so, a lot of stuff I go to is music oriented. I: Okay … and, what are some barriers you would say that you have when participating in these events or that prevent you from par-participating in all the events?

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P1: Uhhh prevent me from participating in all the events… I guess if I’m not familiar with some of the stuff that’s going on then, I’m not as inclined to uh be interested. I: Okay. Soo, going back to your major. How does art relate to your future career? Um it could, once again in a nontraditional way, it could be, um, if you’re making things with your hands or looking at a s-, like diagram or a design? How, how would you relate it to your future career? P1: Art and nursing… ummm. I: *freezes on interviewer smiling* P1: Well there definitely (long pause) as a therapy, I suppose? Like I know it’s common for music therapy to be, um, implemented and I s-, maybe even like, drawn, like art pfff art, like paintings and stuff? Possibly? Other than that I’m not too sure. I: Okay..Alright that’s perfect. Um.. so building on that...can you think of any way that art could be worked into the classes you’re currently taking for your major? P1: Maybe uh like building off the, uh, music therapy, maybe a class that discussed the benefits and just went into more detail about that kind of stuff. I: Okay, so more theory based? P1: Yeah. I: Okay. Um, what about thing like assignments or field trips. Do you have any other ideas? P1: To um, to uh? I: To incorporate art in. (video static) P1: Ummm (long pause) maybe like a uh nursing, to a nursing museum maybe there would be some interesting exhibits or something. I: Okay. And so Arts Alive SDS... um, have you heard of Arts Alive SDSU? P1: I have not, no. I: Alright well, basically it's a program on campus that works to ensure that there’s art in everyday life. So as I mentioned before you know, the murals, um, the different pop-up events like jewelry making, things like that. P1: Mhm (head shaking up and down) I: So, based on that broad concept…of the program, what about it appeals to you? P1: Uh, just the opportunity to get the people on campus involved, I suppose, that’s kind of cool. I: Okay. Alright, so, what keeps you from participating in Arts Alive SDSU events, or enjoying the art they share? P1: Not knowing about it, really. I: Okay, so just… alright, lack of knowledge. Okay, um, but do you see these events? Have you seen any events– P1: I’ve seen, like, you know, snapchat stories…uh, but I haven’t necessarily seen in person. Like, oh, that’s an Arts Alive event. I: Mhm. Okay, so, knowledge, not, um, no visibility. But you have seen it in social media, you mentioned? P1: Yeah, yeah. I: What forms of social media aside from snapchat? P1: Mainly just snapchat, I’d say.

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I: Okay. And what kind of events have you seen on snapchat from Arts Alive SDSU? P1: Um…(sigh), “mmmif”… I know I’ve seen them, let me think. I: Mhm. P1: They host, they’re the ones who host some of the, uh, performances and stuff in the, uh, theatre too right? Like, the Montezuma Hall...or no? I: Um… I believe they do host some of those. They do a lot of events at the farmers market, they... stuff like that. P1: Oh, okay. I: They did um, a giant puppet that was walking through there. They do a lot of hands-on activity. Have you seen any of those on social media? P1: Ummm, I guess I haven’t um, no. I: Oh, okay. Alright. Perfect. So what could you say, what, what could someone say or show you to convince you to go to an event, an event for Arts Alive SDSU. P1: Uh, just let me know what (pause) kind of event it would be? And then yeah if I’m interested I could definitely would go check it out. I: What kind of events would you be interested in attending? P1: Uhmmm … That’s a good question. I’m usually kind of interested, I’m usually pretty interested in a lot of art, stuff, so (long pause) maybe like a (long pause) a (long pause) painting thing, or like... How do I explain this? Like you just show up, you paint maybe part of like a larger mural everyone’s doing? Or... Uhhh maybe impromptu like dance lessons for a quick flash mob or something? I don’t know. I: Okay so hands on things? P1: Yeah. I: Alright … Okay well I think that’s it unless there’s anything else you’d like to add? P1: Uhh no! I: [Inaudible segment] ...or for Arts Alive? No? Nothing else? P1: Nope! I: Alright well thank you so much for your time and I hope you have a nice day! It was nice meeting you! P1: Alright, thank you! I: Alright, bye. P1: Buh-bye. ###END OF INTERVIEW###

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I: P1: event. I: P1: I: P1: I: P1: I: P1:

Okay, so just… alright, lack of knowledge. Okay, um, but do you see these events? Have you seen any events- I've seen, like, you know, snapchat stories…uh, but I haven't necessarily seen in person. Like, oh, that's an Arts Alive Mhm. Okay, so, knowledge, not, um, no visibility. But you have seen it in social media, you mentioned? Yeah, yeah. What forms of social media aside from snapchat? Mainly just snapchat, I'd say. Okay. And what kind of events have you seen on snapchat from Arts Alive SDSU? Um…(sigh), "mmmif"… I know I've seen them, let me think. Mh m. They host, they're the ones who host some of the, uh, performances and stuff in the, uh, theatre too right? Like, the

Montezuma Hall...or no? I: P1: I: on social media? P1: I:

Um… I believe they do host some of those. They do a lot of events at the farmers market, they... stuff like that. Oh, okay. They did um, a giant puppet that was walking through there. They do a lot of hands-on activity. Have you seen any of those Ummm, I guess I haven't um, no. Oh, okay. Alright. Perfect. So what could you say, what, what could someone say or show you to convince you to go to an

event, an event for Arts Alive SDSU. P1: Uh, just let me know what (pause) kind of event it would be? And then yeah if I'm interested I could definitely would go c h ec k i t o u t . I: What kind of events would you be interested in attending? P1: Uhmmm … That's a good question. I'm usually kind of interested, I'm usually pretty interested in a lot of art, stuff, so (long pause) maybe like a (long pause) a (long pause) painting thing, or like... How do I explain this? Like you just show up, you paint maybe part of like a larger mural everyone's doing? Or... Uhhh maybe impromptu like dance lessons for a quick flash mob or something? I don't know. I: P1: I: P1: I: P1: I: P1:

Okay so hands on things? Yeah. Alright … Okay well I think that's it unless there's anything else you'd like to add? Uhh no! [Inaudible segment] ...or for Arts Alive? No? Nothing else? Nope! Alright well thank you so much for your time and I hope you have a nice day! It was nice meeting you! Alright, thank you! Alright, bye. Buh-bye.

### END INTERVIEW ###

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College of Business Administration Interview Date: March 18, 2016 Name of Interviewer: Mikaela Mikova Name of Transcriber: Mikaela Mikova, Leo Sue Jane Group: n/a Length of Interview: 11 minutes, 19 seconds Link: https://www.youtube.com/watch?v=IZT6kJ-7-VI I: P1: I: P1: I: P1:

Alright, hi! Hi- Okay S- (laughter) (Laughter) Alright, so tell me a little bit about your major. Uhh, I'm in the business, uh, school of business. Um, my major is, uh, Business Administration with an emphasis in

management. Um... I don't know what else to…It's about business (short laugh). Which includes accounting, uh, there'smarketing… I think hospitality is another one, management, that kind of thing. I: Okay, so those are the different areas. Um, what kind of like specific classes do you take? P1: Um, it's pretty w-… There's a wide range they give you… There's some finance, um math is, is included in there too, um like sta- statistics and things like that. There's marketing and then as you get in the higher levels its like, uh, like right now I'm in an international business class. There's a lot of, uh, cultural and international classes to kind of get you to understand that, you know, business is a global thing, which is kinda [/kind of/] interesting. Um, there's some HR stuff you gotta learn, um... Uh, I'm trying to think what else… Th- that's pretty much it. It's like all, all aspects. I: P1: I: P1: I: P1:

Okay- -Operations management too. That was… fun (laughter). And uh, with all those different, uh, aspects, what kind of job or career does that field… um, that major, lead into? Um, for me or in general? In general… [cross talk] or what you're in interested in. Well so, management is… you know, management of any business. It's kind of why I choose it. It's uh... wide range of

choices cause [/because/] everything is a business, so you have that and then management; everything needs some kind of management aspect. Um… So, that's kinda [/kind of/] why I choose it cause I'm still a little… umm… undecided on what I wanna [/want to/] do so I figured it was a good way to go. Which is true, it kinda [/kind of/] teaches you the ins and outs of… of business and everything, you know. Everything needs management, from budgeting… to, you know, marketing, all that stuff. So it's, it's pretty, um… it's leaving a lot of options open which is cool. I: Okay, cool. So, um, switching gears a little bit… Um, what types of events, places or experiences on campus do you consider art? P1: Art, um, I would say... obviously anything in the arts department but also probably music, um… dance, uh, theatre. Any sort of like singing, theatrical performances, um… Even like design or like interior design… Um, I could see architecture as being some k- form of art even though its a little bit more engineering. Um, but any, any kind of design or... Uh, entertainment, theatre, drawing, that kind of thing. I: So, so all those that you mentioned and anything that would go beyond the traditional type like, uh… a gallery experience or something like that. You would count all those different things as art? P1: Yeah, I see that as art. Yeah. I: Okay… So um, what interactions have you had with, uh, art on campus? P1: Umm… I've been to… um, you know Darrel, so I've been to some his music, um, when he was doing the performances they have like, uh, this all day sort of electro-acoustic performance thing where everybody comes in and just does somethingthat's related to, to their, um… their focus. And that, that was pretty cool. Um… uhh, I haven't been to any like theatre performances here. Um, I don't do a lot of stuff, you know, on campus. I kind of go to school and go home to be honest, but um… yeah, I think that was basically it. It was just the music stuff. I: So you said that you just go to school and go home. P1: Mhm. I: Um, what are the barriers that keep you from attending more events? P1: I don't have time. Work full-time and then, you know, after… after work I go to class at night, and then after that it's like I'm- it's nighttime. I just want to go home and eat dinner and like go to bed. I: (Laughter) P1: So I really don't have time. I don't know how anyone has time (laughter). But um, yeah then on the weekends, I don't- I don't really, I'm not super involved with any of the um... um... art stuff, so I don't know what going on here on the weekends… but… I: Okay… Th- that's understandable… Um, so going back to your major, how does art relate to your future career? And you can think of this in, in the non-traditional way like making things with your hands or looking at the design of something… P1: That's interesting. Um… hm… So I would say… uh- you know I'm not really sure what my future career is, but I can see that management definitely connects to… uh, the art field because every- like I said, everything is a business. Everything needs some sort of management, so if you're, you need to be able to manage, you know… your… the way you market yourself, um supplies for your art, you know… um, where you're doing your performances or showing your art. All that stuff is, is technically a business and you can learn a lot of ways to manage it and ways to budget, um, in, in the art classes- or in the, uh, business classes that, that they provide. So yeah, I mean… I guess I could, you know, you could relate it to art in that way, I guess. I: And uh… For you, would you want to have like an artistic aspect of your career in management? P1: Um yeah. I mean that would be kinda... That would be interesting, I guess. I really haven't, I haven't thought about what I wanna do really. But like I could see owning like a little gallery here would be pretty cool. Um… um... even, even like a coffee shop that, you know

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has little events like, you know, musical performances or a gallery in the back and stuff like that. I could see that, yeah. That would be fun- I: That would- (noise interference) P1: -in this area. I: -that would be very cool. P1: Yeah. I: Alright, so building on that, can you think of any way that art could be worked into your classes as an assignment or a project… P1: Um… Actually, I'm, uh, doing- So one of my… Um… It's the upper, upper division general ed requirements. It's- it's a women's studies class. So, not necessarily business but, but they, they tie in art, um, in this class cause we have to do an interview with, uh, female relative then we have to write a history like a short story of the relative mixed in with the history of the time period. So it's uh, I think- I see… Writing as art as well, so that's kind of- if, if we did more… Maybe…creative writing… Um, creative writing projects would be some kind of artistic expression. Um… tsk, I'm trying to think… Business is not artsy, at all. You know, it's kinda [/kind of/] dry, so… Uh, and one of my classes we're actually making a, a film. We have to make a movie about, you know, some uh- using a creative concept and then mixing in a different, um, country's business values. So that's kind of an artistic expression right there, is doing a, a video. I don't know how to we're gonna [/going to/] do it but, you know… we'll find out (short laugh)(pause). I: Ok, so Arts Alive SDSU works on campus to ensure that there's art in everyday life. Umm, they painted the benches that are on, uh… on the walk between Hepner Hall and Hardy Tower. And they also host a jewelry-making booth at the farmers market on Thursday. P1: Nice. I: Um, what appeals to you about Arts Alive SDSU? P1: I like that jewelry making idea. I had no idea. That's, that's cool. Umm… tsk, it sounds fun. It sounds like um… if, you know, if I had like extra time, that'd be something that I would definitely want to look into. It sounds nice- Like, I think it's important to, sort of, you know, the beautification of the campus… It's- it's important um… so it's nice that they're contributing to that, um (long pause). Yeah, that's exciting. I had no idea, I think they need to maybe widen their- their scope. I didn't, I didn't know anything about it. I: Heh heh, that's funny. That- that was actually my next question that I was gonna [/going to/] ask: what keeps you from participating in Arts Alive SDSU events or enjoying the arts they share, and it's because you don't see it- P1: (Laughter) I: -and you don't know enough about it. P1: No, I didn't know about it. Maybe, I… I don't know. Do they send emails or something like that? I haven't, I haven't seen any emails… Umm… I don't really know about it. It's interesting. Also the business, I feel like the College of Business is kind of on the other side of campus from like, you know… the arts stuff too, so we're kind of far removed… in a sense. I: Yeah, you guys are a bit… off (short laugh), off to the side- [crosstalk] P1: Way off… Ahah yeah. I: So, so do you think if they did more things around the business area on campus, would, would you take notice? P1: Yeah, definitely… and, and it's different because, you know… You have a group of, you know… artistic people in the arts program and business people aren't necessarily gonna [/going to/] be the same people who are gonna [/going to/] uh, you know, participate in that kind of stuff. But I think it's worthwhile to make it um… known, you know, and there's a lot of entrepreneur- cause the business program also has entrepreneur, um… classes. So you have a lot of entrepreneurs that might be interested in, in the arts aspect too. That's a good idea. Make it known. Get it out there. I: Definitely. So what could someone say or show you to convince you to go to an art event or enjoy the art shared? P1: Hmm… Um, I would say… it would have to be within the time frame that I can go. It, you know… A lot of us would who work full-time. So it's like, Monday through Friday I'm not usually, um, available. U- unless it's at night when I'm taking classes, you know. So maybe if it was something going on the weekends maybe, then I'd actually be able to go. But, a lot of times if it conflicts with class then I'm probably not gonna [/going to/] go. You know… I: P1: I: P1: I: P1: I:

What's interesting is, uh, Arts Alive actually has a gallery in Downtown… Oh. And a lot of students don't know about that. But, I believe it's in, in Balboa Park. So… Oh, that's cool! Would you consider attending that on the weekends or something? Yeah, definitely… [noise interference] [inaudible segment] Ok… (short laugh from both) [inaudible segment] Um… So, is there anything, uh, you'd like to add about art or [noise

interference] Arts Alive, in general? [noise interference] P1: it sounds interesting. I: P1: I:

Mmm… no. I mean well, I'll look it up now (laughter). Now that I know about it, I didn't know anything about it. So, um… yeah, Ok, well… um, thank you! I, I appreciate you participating in this interview and, um, I guess we're done! Alright, thank you! See you later. Mhm, Bye!

### END INTERVIEW ###

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College of Engineering Date of Interview: March 24, 2016 Name of Interviewer: Jordan Wilkinson Name of transcriber: Michele Chapman and Vanessa Berentsen Group: Alexis Evans-Bendel, Chandler Berke, Vanessa Berentsen, Anja Riedel, Michele Chapman, Jordan Wilkinson, Graciella Regua Length of interview: Eight minutes and forty-four seconds (0:8:38) Link: http://youtu.be/LdNuksszb5Q I: P1: I: P1: I: P1: I: P1: I:

All right so can you tell me a little bit about your major please? Uh yes I'm a mechanical engineer major. (Long pause) K and uh what are you studying and what kinda [/kind of/] you know what kinda [/kind of/] classes do you take? (short sniffle) So just a lot of math classes right now so like the calculus's, calc [/calculus/] 2, calc [/calculus/] 3 (claps once) uh [cross talk]. Physics classes? Uh yeah uh physics uh 195 and 196 and there's also some programming classes like uh uh yeah just general programming. OK. Uh what job or career field does this major lead to? (Long pause) Uh something dealing with (stomping noise) robotics. Hopefully maybe like building robots of some sort. That'd be pretty cool. That does sound really cool. OK so switching gears a little bit. What type of events, places or experiences on SDSU campus do

you consider art? (Long pause) P1: I: P1: I: P1:

Like wha-where is art in SDSU is [cross talk]? Yeah. OK uh [cross talk]. Anything formal. Anything you've noticed. Uh there's always the, the benches. I see a bunch of benches with different art on it. It's like really random stuff like sometimes

it's just kind of…like, I don't know…abstract but then sometimes there's a theme. Like uh before… uh one of my classes last semester I'd always sit at like the same Mario-themed bench. (Long Pause) I: Hm. P1: And then there's, I've also seen, there's a, there's like a gallery down by Arts and Letters that I've walked through. (Long pause) I: That's cool. Any uh, paintings or uh murals that you see? Flyers? Or… P1: Um…no there's just one occasion where there's just a bunch of big canvases on display. That's-uh-I-just-uh looked through those but…I don't remember any murals. (Long pause) I: OK. So uh, what interactions have you had with that art on campus? You know what, what inspired you to interact with it or to look at it [cross talk]? Stuff like that. P1: Uh well the art is just everywhere. Like on the benches so like you can't really ignore it. So…that's all-like I'm always trying to be observant too so I always just try to see…see what each bench has. (Long pause) [Cross talk] I: What kind of…yeah uh what kind of barriers might happen? Uh or what things could block you from…you know experiencing art? P1: What could block me from experiencing art? (Interviewer quietly says "yeah") (long pause) Uh…I don't know I guess if there's like a lack of art then I can't experience it or…or maybe if I don't know where it is. Like I don't know I was told…I haven'tseen any murals and you're asking about those so…I don't really know where to find the art I guess so that'd be the barrier for…not being able to enjoyit. I: OK so going back to your major, how does art relate to your future career? (Long pause) P1: Hm so I guess art is really anything anyone can create so…going to mechanical engineering like that's all about creating like robots or just anything mechanical. So if you're creating something then that's just art in its own sense. So whether it's a robot or just anything you make that's-that's your art. I: OK. P1: It doesn't just have to be a painting or something. (Long pause) I: So building on that, can you think of any way that art could be worked into some of your classes? You know physics, mathematics and uh computer programming? Those kind of things? P1: Hm yeah well generally those classes are pretty uh number-based and they get a little stale that way. So it would be pretty cool to see maybe like in a computer programming class if you have to program like a bunch of numbers or something like that to…tocorrespond to make a big…art piece or like a dr-uh…a drawing of some sort other than just like doing algorithms and equations with numbers in the programs…That'd be a pretty cool way to incorporate art. I: That would be really cool. Are there any field trips that you could possibly take that would uh…help inspire art? P1: Hm…I guess anywhere that just…maybe like where robots are even being made cuz [/because/]…that's just an art form in itself. Just the building of something. And maybe like the assembly…of a robot [cross talk] would be cool. I: OK…yeah. Um so Arts Alive SDSU works on campus to ensure there is art in everyday life. They painted those benches on campus and they also have a jewelry making at the farmers market. So what kind of appeals to you about Arts Alive SDSU? P1: Hm. I guess what appeals is that they're trying to it seems like show people more art. Cause I think everyone has some sort of artistic-ness in them, whether it's a little or a lot. And uh maybe they're just trying ta [/to/] help everyone find their own little art sense. (Long pause) I: Is there anything uh that you could create possibly that uh or any ideas of things you could create that uh you know would appeal to that, to Arts Alive SDSU? P1: Anything that you could create? I: Yeah. P1: Uh. Nothing really comes to mind. Like uh. I: That's alright. [inaudible segment]. All right, we can move on to uh the next question. Uh [background mumble] what keeps you

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from participating in Arts Alive SDSU events or enjoying the art they share? What things can prevent you from participating? P1: Well I haven't really even heard too much about Arts Alive. I didn't even know that was a thing until just now in this interview. I didn't know where the benches were painted from. I thought they were just random students. So maybe like some sort of exposure, passing out flyers or something. Maybe, maybe even a better way than passing out flyers, like maybe a sign somewhere because I know whenI get flyers handed to me I usually just avoid those people. So maybe putting a sign somewhere would, cause uh I generally read signs but I'm not really going to pick up every flyer, so. I: P1: they existed. I: P1: I:

OK . So definitely [cross talk] just to be exposed more to Arts Alive would be a cool, would be a cool thing. But I never even knew So you kind of already led into the next question, which would be Oh . What could someone say or show you to convince you to go to an event or enjoy the arts shared. So I know you said uh some

sort of uh poster or flyer type thing. P1: Yeah. I: Is there anything specific? [Cross talk] P1: But on that poster like there has to be some pretty cool art on it itself. Cause maybe I would, I would want like a little sneak peak of what I'm gonna see like, so definitely not a plain poster or anything. I need to see some art there. I: So [cross talk] you need to see some art to convince you? P1: Yeah. And maybe like, like, what kind of art it is too. Cause like art can be in so many different forms and they'd have to grab me with that too. I: So is there anything you'd like to add about Arts Alive SDSU now that you know a little bit about it that you've experiencedit in a few ways even though you didn't know what it was. P1: Uh it must be a pretty cool program because I've really enjoyed the benches that that have all those different kinds of designs and I feel like they've changed too so like it seems like there's always something new going on there. But yeah, I think it would be cool to just see some other events that they have going. Cause you even said something about like a jewelry making, uh I haven't, I haven't even seen that on campus so. I don't know, maybe I'm not looking in the right places or uh maybe I'm not getting enough exposure, but it soundslike a cool program. I: Awesome, awesome. Well thank you for your input and thank you for your time. And I hope you have a great day. P1: Thanks, you too. ### END INTERVIEW ###

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MEETING MINUTES

Date: Feb. 18 Date: 3-Mar

Meeting Start time: 8 a.m. Meeting Start time: 8:10 a.m.

Meeting End Time: 9:15 a.m. Meeting End Time: 9 a.m.

Team Members Present: Elizabeth Bradford, Ari Rybkowski, Nikkie Nguyen, Baylee Akins, Natalia Xibille, Kaitlyn Renison, David Chi

Team Members Absent: Arvin Yazdan

Meeting Mode: Face-to-Face

Updates since last meeting: First Meeting

New Tasks, Responsibilities: Elizabeth will print and turn in all assignment. We will work collaboratively in RPIE Google Document.

Next Meeting: Plan out our PR Reasearch Proposal and delegate tasks for assignment.

Team Members Present: Elizabeth Bradford, Ari Rybkowski, Kaitlyn Renison, Baylee Akins, David Chi, Natalia Xibille

Team Members Absent: Nikki Nguyen, Arvin Yazdan

Meeting Mode: Face-to-face Updates since last meeting: Continuing our work on research proposal and figuring out more creative ideas.

New Tasks, Responsibilities: Proposals due March 8. Must have finished by March 6.

Next Meeting: Plan out next assignment, PR plan strategy + tactics proposal

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MEETING MINUTES CONTINUED

Date: 21-Mar-16

Meeting Start time: 12 p.m.

Meeting End Time: 1:15 p.m.

Team Members Present: Elizabeth Bradford, Kaitlyn Renison, David Chi, Baylee Akins, Natalia Xibille, Arvin Yazdan

Team Members Absent: Ari Rybkowski, Nikki Nguyen

Meeting Mode: Face-to-Face

Updates since last meeting: Working on tactics and strategies, delegating minutes for transcribing our interview.

New Tasks, Responsibilities: Strategies and tactics due March 24 along with interview transcription Next Meeting: First week after spring break in April-- to begin delegating whole project and organize details.

Date: 7-Apr

Meeting Start time: 8 a.m.

Meeting End Time: 9 a.m.

Team Members Present: David Chi, Ari Rybkowski, Kaitlyn Renison, Nikki Nguyen, Baylee Akins

Team Members Absent: Elizabeth Bradford, Arvin Yazdan, Natalia Xibille

Meeting Mode: Face-to-face

Updates since last meeting: Worked on dividing up the tactics and discussing our budget

New Tasks, Responsibilities: Brainstorming ideas and giving everyone a task for end project Next Meeting: April 14 to go over missing elements and find cohesive balance for putting campaign together

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MEETING MINUTES CONT'D

Date: 14-Apr

Meeting Start time: 8:15 a.m.

Meeting End Time: 9:15 a.m.

Team Members Present: Elizabeth Bradford, Kaitlyn Renison, Baylee Akins, Nikki Nguyen, David Chi, Arvin Yazdan, Natalia Xibille

Team Members Absent: Ari Rykowski

Meeting Mode: Face-to-face

Updates since last meeting: No updates other than continuing what was done at our previous meeting.

New Tasks, Responsibilities: Working together in person and meet to check-in and see how team is doing with delegation of tasks

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Pre-Campaign Research Survey

JMS 480 Arts Alive SDSU Client Pre-campaign Oral Survey

Would you please participate in a quick survey for my SDSU class? I will not ask for your name, or any identifying information about you, and your responses will be completely anonymous.

This should take about three minutes.

Gender (Do not ask- this is observed), circle: MALE or FEMALE

Today we're going to talk about art in your every day life.

I'd like you to tell me how strongly feel about the following statements. If you tell me "1," your answer is "very little" as a response to the statement. If you tell me "5," your response is "very much." We will use this 1-5 scale for all the questions.

___ How important is knowledge of art to your quality of your social life? ___ … your present job or career? ___ … your future job or career? ___ How interested are you in art? ___ How frequently do you find yourself thinking about art? .

Now, please use "1" for strongly disagree and "5" for strongly agree.

___ I feel quite knowledgeable about the arts opportunities on campus. __ Among my circle of friends, I am most knowledgeable about the arts opportunities on campus. ___ I do not feel very knowledgeable about te arts opportunities on campus. ___When it comes to the arts opportunities on campus, I really don't know a lot. ___ Recently, I have heard a lot of new information about the arts opportunities on campus. There is a campus-based program called Arts Alive SDSU. They work to put the art in everyday life. They painted the benches on campus, a mural in the library and host jewelry making at the farmers market. Please rate your agreement on these items using that same scale from 1 to 5.

___ The money used for Arts Alive SDSU goes for a good cause. ___ Much of the money used for Arts Alive SDSU is wasted. ___ My image of Arts Alive SDSU is positive. ___ Arts Alive SDSU has been quite successful in putting art in everyday life. _ Arts Alive SDSU performs a useful function for society.

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YES or NO

YES or NO

YES or NO

YES or NO

YES or NO

YES or NO

Have you heard of Arts Alive SDSU before today?

Have you used the painted benches on campus?

Have you seen the new mural painted at Love Library?

Have you attended the Thursday farmers market free jewelry making pop-up?

Have you attended one of the quick pop-up concerts near the library?

Have you gone to SDSU's downtown art gallery?

___________________________ What year were you born?

___________________________ How many times would you say you interacted with art this we e k ? Which college are you in? (circle one) (1) College of EDUCATION (2) College of BUSINESS (3) College of ARTS & LETTERS (4) College of ENGINEERING (5) College of HEALTH & HUMAN SERVICES (6) College of SCIENCES (7) College of PROFESSIONAL STUDIES & FINE ARTS (8) College of EXTENDED STUDIES (9) NONE OF THE ABOVE (10) I DON'T KNOW

//END SURVEY//

________________________ YOUR LAST NAME (JMS 480 student who administered the survey)

________________________ YOUR FIRST NAME (JMS 480 student who administered the survey)

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Pre-Campaign Research Survey Results METHOD An oral survey was conducted using convenience sampling. The target sample was made up of students at SDSU. The measures on the survey were aimed at understanding the knowledge, attitudes and behavior toward art as well as Arts Alive SDSU. A total of 505 respondents took the survey in early March 2016. DEMOGRAPHICS: - 52 percent were female (n = 267), 46 percent were male (n = 237) - respondents were from a range of colleges on campus: 4 percent from Education (n =22), 28% from Business (n = 145), 14 percent from Arts & Letters (n = 73), 13 percent from Engineering (n = 69), 6 percent from Health & Human Services (n = 31), 11 percent from Sciences (n = 56), 18 percent from Professional Studies & Fine Arts (n = 91). The remaining respondents were in other colleges or did not indicate a college. KNOWLEDGE: - 54 percent (n = 276) respondents had heard of Arts Alive - A 5-item 5-point Likert scale was used to measure knowledge. The knowledge items were summed into a reliable (alpha = XX) index and averaged. - overall combined knowledge average was 2.39 out of 5 - individual knowledge items ranged from 2.26 to 2.61 - PSFA students have .7 out of 5 points greater knowledge of Arts Alive than Business students, and .8 out of 5 points greater knowledge than both Health & Human Services as well as Sciences students. Arts & Letters students have .3 out of 5 points greater knowledge than Engineering students. In fact, PSFA students have more knowledge of Arts Alive than students from nearly every other college on campus. These are all statistically significant findings. ATTITUDE: - attitude was measured two ways: attitude toward art itself and attitude toward Arts Alive SDSU - attitude toward art was low at 2.80 out of 5 points - attitude toward Arts Alive SDSU was neutral at 3.67 out of 5 points - Arts & Letters students have .5 out of 5 points greater attitude toward art than Business students and PSFA students have .7 out of 5 points greater attitude than Business students. Arts & Letters students have .5 out of 5 points greater attitude than Sciences students. These are all statistically significant findings. - PSFA students have .5 out 5 points greater attitude toward art than Engineering students & .6 out of 5 points greater than Health & Human Services students. These are all statistically significant findings. - attitude toward Arts Alive was .4 out of 5 points greater among Arts & Letters students than Business students and .5 greater than Engineering students. PSFA was .6 greater than Business students and .7 greater than Engineering students. These are all statistically significant findings. - a regression equation found that attitude toward art in general could be predicted by knowledge of Arts Alive & positive attitude toward the organization (this is statistically significant)

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BEHAVIOR: - 77% of students had used benches - 45% of students have seen the Love Library mural -36% of students went to jewelry making at the Farmer's Market - 17% attended a pop-up concert - 10% have been to the downtown art gallery - students in PSFA interacted with art 6x more in the past week than students in Business and 4x more than Engineering students .

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Post-Campaign Primary Research Survey

JMS 480 Arts Alive SDSU Client Post-campaign Oral Survey Would you please participate in a quick survey for my Arts Alive SDSU? I will not ask for your name, or any identifying information about you, and your responses will be completely anonymous. This should take about three minutes. Gender (Do not ask- this is observed), circle: MALE or FEMALE Today we're going to talk about art in your every day life. I'd like you to tell me how strongly feel about the following statements. If you tell me "1," your answer is "very little" as a response to the statement. If you tell me "5," your response is "very much." We will use this 1-5 scale for all the questions. ____ How important is knowledge of art to your quality of your social life? ____ ... your present job or career? ____ ... your future job or career? ____ …How interested are you in art? ____ How frequently do you find yourself thinking about art? Now, please use "1" for strongly disagree and "5" for strongly agree. ____ I feel quite knowledgeable about the arts opportunities on campus. ____ Among my circle of friends, I am most knowledgeable about the arts opportunities on campus. ____ I do not feel very knowledgeable about the arts opportunities on campus. ____ When it comes to the arts opportunities on campus, I really don't know a lot. ____ Recently, I have heard a lot of new information about the arts opportunities on campus. There is a campus-based program called Arts Alive SDSU. They work to put the art in everyday life. They made the sculpture benches on campus and held the Express Your Stress splatter paint event in front of Hepner Hall. Please rate your agreement on these items using that same scale from 1 to 5. ____ The money used for Arts Alive SDSU goes for a good cause. ____ Much of the money used for Arts Alive SDSU is wasted.

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____ My image of Arts Alive SDSU is positive. ____ Arts Alive SDSU has been quite successful in putting art in everyday life.

_____ Arts Alive SDSU performs a useful function for society.

YES or NO Have you heard of Arts Alive SDSU before today?

YES or NO Have you used the painted benches on campus?

YES or NO Have you used the sculpture benches on campus?

YES or NO Did you attend the Express Your Stress event at Hepner Hall?

YES or NO Did you participate in the chalk hallway event in GMCS and EBA?

YES or NO Did you attend one of the free workshops offered on campus?

YES or NO Have you used a promotional product distributed by Arts Alive SDSU?

YES or NO Did you see the flash mob in front of Hepner Hall?

YES or NO Have you seen the Arts Alive SDSU signs around campus?

YES or NO Have you used the painted trash bins on campus? YES or NO Have you received an email reminder from Arts Alive SDSU? YES or NO Have you seen the mural painted at Love Library? YES or NO Have you attended the Thursday farmers market free jewelry making pop-up?

YES or NO Have you attended one of the quick pop-up concerts near the library?

YES of NO Did you attend one of the pop-ups because an AS member was there?

YES or NO Have you gone to SDSU's downtown art gallery?

___________________________ What year were you born?

___________________________ How many times would you say you interacted with art this

week? Which college are you in? (circle one) (1) College of EDUCATION (2) College of BUSINESS (3) College of ARTS & LETTERS (4) College of ENGINEERING (5) College of HEALTH & HUMAN SERVICES (6) College of SCIENCES (7) College of PROFESSIONAL STUDIES & FINE ARTS (8) College of EXTENDED STUDIES (9) NONE OF THE ABOVE (10) I DON'T KNOW //END SURVEY//

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STRATEGIES AND

TACTICS PROOF

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PROMOTIONAL ITEM - EAR BUDS

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FLYER FOR CAMPUS EVENT

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FLYER FOR CAMPUS EVENT

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SDSU Men's Basketball Event Appearance Proposal

Arts Alive SDSU Contact: Natalia Xibille 619.665.5436 [email protected] Arts Alive SDSU, an on campus organization, is requesting the presence of the SDSU men's basketball team from 12 p.m. to 1 p.m. at our "Express Your Stress" event Wednesday, May 3, during finals week of the spring 2017 semester. Arts Alive SDSU is an organization dedicated to providing opportunities for members of the SDSU community, regardless of major or skill level, to participate in transformational arts interactions on campus. In an attempt to integrate various departments on campus and create a fun, approachable view of art, Arts Alive SDSU along with the Counseling and Psychological Services will be hosting the "Express your Stress" event. The event will consist of a 9-by-12 white canvas where students will be able to relieve some stress by painting all over the canvas. It will take place on the grass field in front of Hepner Hall and is scheduled to last from 12 p.m. to 3 p.m. so that students walking in between classes can stop by to paint. Protective ponchos, paint and brushes will be provided. Being a fairly new organization on campus, Arts Alive SDSU would benefit from the presence of the SDSU men's basketball team as we believe that would draw in more attention to our organization and increase participation and attendance. Attending this event would also be beneficial to SDSU Athletics as it would enable the men's basketball team to interact with a broader SDSU audience since students, faculty and staff from multiple departments are expected to be present. Attending the event will also allow the team to relieve some stress and have fun alongside their fellow Aztecs. We hope SDSU Athletics will once again collaborate with Arts Alive SDSU to aid us with this event.

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EMAIL SIGN UP SHEET

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SCULPTURAL SEATING

Left: Example of sculptural bench. Source: http://flickr.com/photos/31968997@N00/264494082.

Right: Example of sculptural bench. Source: Creative Commons.

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TRASH ART

Above: Trash can art example. Source: http://www.houselogic.com/home-advice/painting/concrete-painting/#ixzz45mgcxYj3

Above: Trash can art example. Source: http://www.houselogic.com/home-advice/painting/concrete-painting/#ixzz45mgcxYj3

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EXPRESS YOUR STRESS

Above: a Photoshopped example of the Arts Alive Express Your Stress event.

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CHALK WALL ON CAMPUS

Above: Chalk wall example. Source: photo taken by team member on a public wall in the San Diego neighborhood, Hillcrest.

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TABLE BANNER FOR EVENTS

Above: Example of a table banner for Arts Alive events.

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LOCATION OF FLASH MOB ON CAMPUS

Above: Campus map with the location of our flash mob dance represented by a red star.

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REFERENCES

Appendix A: Situation Analysis, Research and Planning

A1: Secondary Research: "About Arts Alive - Arts Alive SDSU." Arts Alive SDSU. 2014. Web. 20 Apr. 2016. A2: Secondary Research: Catterall, James S. "Doing well and doing good by doing art." Los Angeles: I-Group Books. 2009 Web. 27 Apr. 2016.

B3: Secondary Research: "Clubs & Opportunities." The Visual Arts Department at UC San Diego. Web. 30 Apr. 2016. A4: Secondary Research: Interview with Jesse Foundray. Facebook. 20 April 2016. A5: Secondary Research: Mowlah, Andrew, Vivien Niblett, Jonathon Blackburn, and Marie Harris. "The Value of Arts and Culture to People and Society: An Evidence Review." Arts Council England. Arts Council England. March 2014. Web. 20 April 2016. A6: Secondary Research: Nobel, Jeremy and Heather Stuckey. "The Connection Between Art, Healing, and Public Health: A Review of Current Literature." American Journal of Public Health. Feb. 2010. Web. 15 April 2016. A7: Secondary Research: "Spring 2015 Reference Group Executive Summary." National College Health Assessment. American College Health Association. 2015. Web. 20 April 2016. A8: Secondary Research: "Study Sheds Light on Key Barriers and Benefits to Engaging with the Arts." Nottingham Trent University. Nottingham Trent University, 14 Apr. 2010. Web. 15 April 2016.

Appendix B: Implementation B1: Materials and pricing: "Advantages of Working with Staples Promotional Products." Promotional Products, Promotional Items, Business Promotional Products, Custom Products. Web. 30 Apr. 2016. B2: Ballard, Jamie. "Students Elect Next Associated Students Representatives with Highest Voter Turnout in History." The Daily Aztec. 18 Mar. 2016. Web. 30 Apr. 2016. B3: Materials and pricing: "Commercial Restaurant Supplies & Equipment from the WebstaurantStore." Restaurant Supply. Web. 30 Apr. 2016.

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REFERENCES CONT'D

B4: Materials and pricing: "Custom Banners." Custom Signs: Sign Maker Online. Web. 30 Apr. 2016.

B5: Materials and pricing: "Flyer Printing." Next Day Flyers Online Printing Company. Web. 30 Apr. 2016. B6: Materials and pricing: "Home - Creative Commons." Creative Commons. Web. 30 Apr. 2016. B7: Materials and pricing: "Home Improvement Made Easy with New Lower Prices | Improve & Repair." Home Improvement Made Easy with New Lower Prices | Improve & Repair. Web. 30 Apr. 2016. B8: Materials and pricing: "Michaels Craft Stores - Art Supplies & Custom Framing | Michaels." Michaels Craft Stores - Art Supplies & Custom Framing | Michaels. Web. 30 Apr. 2016. B9: Material and pricing: "Oriental Trading Party, Craft and School Supplies." Oriental Trading. Web. 30 Apr. 2016. B10: "Percentage of U.S. Population with A Social Network Profile from 2008 to 2016." Statista. Statista. 2016. Web. 20 April 2016. B11: Materials and pricing: "SARAGLOVE.COM." Wholesale Work Gloves, Industrial Safety Clothing, PPE & More. Web. 30 Apr. 2016. B12: Materials and pricing: "ULINE - Shipping Boxes, Shipping Supplies, Packaging Materials, Packing Supplies." ULINE - Shipping Boxes, Shipping Supplies, Packaging Materials, Packing Supplies. Web. 30 Apr. 2016.

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Since Arts Alive SDSU is lacking the notoriety needed to progress as a campus organization, it must work to establish awareness among its target audience. Once their latent audience becomes aware of the organization, it is a matter of establishing a fun and approachable view of Arts Alive. We are confident that if Arts Alive can achieve that the newly aware audience will become active in Arts Alive events. Through these efforts, Arts Alive will be successful in making art a transformative experience for students in similar situations as Jesse Foudray.

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