Final Green Retail Report 2010

8/2/2019 Final Green Retail Report 2010

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Green Retail:Developing

EnergyEfficient

Retail


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Executive Summary

Global warming and other environmentalconcerns are changing the way people liveand do business. Consumers worldwide are increasingly showingtheir

preference for companies who practice social and environmental responsibility. Seeingopportunitiesto differentiatethemselves and buildcustomer loyalty, retailers are implementing green initiativesthat

improve brand image and involves lower spending.

Retailers face a challengingmarketplace, where margins are constantly under pressure.Fortunately, some of the latesttechnologies and ecologically -driven

advances are enablingwin-win strategies for both going green and reducing total costof ownership (TCO). This white paper reviews some of the latest initiativesesp.

lighting and air conditioning solutions and featuresaddressing conservation, reliability, manageabilityand serviceability. Green retail solutions are helping retailers protect the environment and savemoney

by making their operations more efficient.

ContentsRetail and EnergyConsumption

InternationalCase Studies

Retail Industry inIndiaEnergyConsumption in India CommercialSector Implementation of Energy Efficient SolutionsAbout

Philips LightingAboutTechnopak


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Retail and Energy Consumption

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Shopping is no longer just about buying thenecessities: it has evolved into a multi-facetedmass leisureactivity. Its about browsing and socializing. As every retailer knows, a storessuccess depends on

projecting the right image. Lighting can play a major role in helping you to do this by creating anambience that puts the customers in a buying mood and by showing off your merchandise to the besteffect.

Consumers are demanding more action frommanufacturers and retailers to protect theenvironment.As customer loyalty is increasingly linked tocompanies practicing greater social responsibility,retailersunderstand how eco-friendly solutions can positively impactcustomer perception and satisfaction. Inresponse, retailers are taking a closer look at greener solutions that are not only good for theenvironment, but alsoreduce the total cost of ownership (TCO).

Among retailoperating costs, energy is one of the most controllable and energymanagement can reduceoperating costs. In most cases, a successful energy efficiency program will require retail facilitiestomake some basicchanges in the way they usetechnolog y, in the way staff act and how they setinternal

procedures. For example, a simplechange in procedures such as switchingoff lighting in staff lunchrooms and locker rooms when they are not inuse.

The greatest energ y-saving opportunities include: Installation of BuildingManagement Control Systems (BMCS) to control both air conditioning and

lighting. BMCSsystems allow timeschedules and controlstrategies to be programmed providing controlto large plant such as chillers and boilers.

Installation of energy efficient lighting including T8 and T5triphosphor lamps, compact fluorescentlamps and metal halide lamps. Lightingtechnology today produces greater lux levels utilizing lower wattage lamps.

Installation of efficient lighting devices such as energy save units, passive infrared sensors, photoelectric cells and timers. Heating,Ventilation and Air Conditioning(HVAC) accounts for someof your highest energy expenses. One can realize savings of between 20 and 70 per cent of operatingcosts by using and maintaining your system effectively (Consider the efficient use of cooling towers,air to air heat exchangers, air-handling units (AHUs), heat pumps, scheduling or shutting downHVACequipment for short periodsthroughout the day

POS innovationsaddressing conservation, reliability,manageability and serviceability. POSsolutionsmaking use of multi-core processors not only improves the processor performance but may alsoreduceaverage energyusage as much as 35-40 percent.

Installation of energy efficient devices to air conditioningsystems such as electronicexpansion valves,variablespeed drives and optimizers.Variable-speed drives (VSDs) regulate motor speeds according tothe amount of work required.Reducing motor speed by 10 per cent can cut power consumption by 27 per cent

In addition, it is crucial to have a proper maintenance program in place, particularly for coolingtowers,which aresubject to scale deposits, clogged nozzles, poor airflow and poor pump performance. Thesefactors can diminish performance and raiseoperating costs by 10 to 25 per cent.

Energy efficient lighting andHVAC solutions and proper maintenanc e can provide25%-70 % savings inoperatin g costs

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International Case Studies

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Retailersemphasizing on green retail havewitnessed common results in differentaspects of their strategy,reporting,visibilityand technolog y. According to a report byresearch and market intelligencecompan y,Aberdeen, green initiatives of the best in the class retailers have resulted in a 20 percent decrease inenergy costs, an 8 percent decrease in their overall logistics and transportcosts and a decrease of 5

percent in merchandise costs.

They could also muster a 17 percent increase in customer acquisition, 31 percent increase in customer retention and a whopping 69 percent raise incustomer satisfaction. They havestated that their practiceshad helped improve their customer loyalty.

To further emphasize on the need to create anincreased awareness about corporate social responsiblyof the alarming environmentalconcerns facing the world, this paper covers case studies of some of theexcellent green retail initiatives in the international retail arena, with a special focus on energyefficiencymeasures withrespect to lighting, air conditioning, cooling andrefrigeration.

Wal-Mart Giants GreenInitiativesGlobal retail giant, Wal-Mart, has set the best practices standard in employing a variety of initiativestominimize its environmental footprint. In 2007, Wal-Mart unveiled Sustainability 360 - acompan y -wideemphasis on taking sustainability beyond reducing thecompanys direct environmental footprinttoengaging associates, suppliers, communities, and customers. With its green initiatives, Wal-Martaims

to have 100%renewable energy supply, create zero waste , sell products that sustain globalresourcesand environment andreduce GHG ( Green House Gas)emissions from itsstores, clubs anddistributioncenters.

Lighting was one of thefirst avenues of environmentalchange whichWal-Mart pursued. LED lightingsystem was installed in the refrigeratedcases in more than 450stores in 2007. Switching fromfluorescentlighting to LEDs in thecases, use of motionsensors was made possible. As a result, light getsautomatically turned off after acustomer leaves an areawithin the store. The total energy savings for thetest installations were significant because LEDs not only use less power than thefluorescents but alsogenerate significantly lessheat.

The overall energy savings that resulted after switching from uncontrolled T8fluorescent lighting tooccupancy sensor-controlled LED lighting was 92 percent. The savingsrepresent close to three percent of the total-energyusage of thesupercentre.

J C Penney Winning with EnergyManagementJC Penney was the first retailer to receive the Energy Star Partner award for EnergyManagement. Over the past five years, JC Penney has invested more than $75 million to install energymanagement technolog y,lighting retrofits and high-efficiencyHVAC systems in stores nationwide. In 2006,these efforts resultedin elimination of close to 31,000 tons ingreenhouse gas emissions by reducing energy usecomparedwith the prior year, even as storeoperating hours increased by 5 percent and net storesquare footageincreased 2.3 percent.

Macys DemandResponseMacys West, whichoperates 258 premier department stores, chose EnergyConnects Share thePower demand response as part of their long term energy innovation plans.EnergyConnect created a tailor -made

curtailment plan toreduce energy costs, control thefacility and create revenue. As a part of thedemandresponse program, Macysreduced electricityconsumption (35% of the total energyusage) by dimmingaccent lights during high energy periods. Accent lighting when dimmed, cools thestores which alsohelpedin lowering theHVAC use.

Energymanagemen t initiatives have alreadysave d million s f or theWorlds largest retailers like Walmart and JCPenny


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International Case StudiesS S

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Retail Industry in India

The Indian retail market isexpected to be about US $ 590Billion by 2014.With an anticipated US$ 30Billion in freshinvestments over next 5 years, modern retailwillshow impressive CAGR > 40%.

Year 2009 brought interesting yet challenging times for the Global Retail industry; and the Indian retailindustry was noexception.

Most savingswill be generated through simple actions such asupgrading lighting andair -conditioning,optimizing controls for refrigeration, and fine tuning BuildingManagement Systems (BMS) toensureequipment is only turned on when it isneeded. The replacement of lighting with energy efficientcompactfluorescent and triphosphor lamps and lower voltage lampsthroughout the centrewillsignificantlyreduce

energyusage without affecting lightinglevels.

Exhi bit 1:

600

500

400

300

200

1009

0

A ll Figsin US$billion

294

435

21

587

66

The next five years areexpected to witness some keychanges in the Indian retail industry. Some of themare: Emergence of several local giants andsuper-stars Entry & verysteady growth of many international retailers including Wal-Mart, Tesco, Marks &

Spence r , Metro,IKEAamong others Built-for-India formatslikelyto do verywell (e.g. Fabindia, Landmark, Tanishq, The Mobile Store,Reliances

Delight, Mahindras Mom& Me, Mother Dairy,Shoppers Stop, Big Bazaar, Bharti Easy Dayetc.) Many successful retailers will be multi-channel (regular stores, shops-in-shop, multi-levelmarketing,

internet, others) andwill be unbundling / bundling manycategories depending upon on the availability of retail channeloptions2005 2005 2014(P)

Source: T echnopak AnalysisMod ern Retail Retail

Most of thesuccessful retailers whether at the premium end of the market or at the value end -will beoffering very high quality in-storeshopping experience, exceptional service, home delivery, andmanyother value-adding features

As a controllingmeasure, the retailcompanies are increasinglyconcentrating on strengthening existingoperations and assessing options for growth, while continuing to innovate. Some of thestrategies beingadopted by retailers to cope with theeconomic downturnare:

Optimizing costs and resources e.g. Energy efficient lighting, air conditioning solutions,inventorymanagement, renegotiation of rentals,manpower/labour productivity

Optimize technology usage esp. in the area of manpower training, supply chain and logisticsandoperations

Efficient storemanagement through streamlined store processes, increased store visibility, changes inlayout andmerchandise/pricing

Relooking atexpansion plans and evaluatingviabilityof existingstores Investing inconsumer research and focusing on delivering value to theconsumer

Modern retail in India isexpecte d to grow at over 40% CAG R during2009-2014


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BuildingType EnergyPerformance Index(EPI)

Hotel 241

Retail 213

Office 170

Hospital 162

Institutions/Misc 50-65555

Energy Consumption in India-Commercial Sector

Theconsumption of electricity incommercial sector is exploding and thusneeds immediate attentionand participativeconservation approach from all thestakeholders: government, builders, retailers,customers,

Energy Conservation Building Code (ECBC2) setsminimum energy efficiencystandards for design and

Exh ibit 3:Case Study: Triburg Office, Gurgaon

consumers etc.

Exhi bit 2:

35000

30000

25000

20000

15000

construction of buildingscovering:

Building Envelope (Walls, Roofs,Windows) Lighting (Indoor andOutdoor) HeatingVentilation and Air Conditioning(HVAC)

System

Solar Hot Water Heating ElectricalSystems

ECBCencourage energy efficientdesign or retrofitof buildings so that itdoes not constrain the buildingfunction, comfort, health or the productivity of the

Base building

E C B C compliantTriburg building,Gurgaon

EPI= 186kWh/m2 Per annum

EnvelopeOptimisationEPI= 165kWh/m2 Per annumLightingOptimisation

EPI= 120kWh/m2 Per annumHVAC Optimisation

EPI= 98kWh/m2 Per annumHVAC Controls

EPI= 92kWh/m2 Per annumDaylightintegration

EPI= 86kWh/m2 Per annum

10000

5000

occupants and also minimizes the lifecyclecosts(construction + energy costs).

Source:Bureau of Energy Efficiency

01990 1992 1994 1996 1998 2000 2002 2004 2006

Environmentally sensitivedesign can make energy savings of the order of 50%. Theinitialcost increases by10 15%, but payback is obtained in 5 to 7 years. The most effective way to meet the ECBCrequirement is

Source:Bureau of EnergyE fficiencyAnnual ElectricityConsumptionin CommercialSector(GWh) to design buildingswith appropriate regard to climate and sun.A design not sensitive to sun and climate

will have to invest more to meet the minimum ECBCstandard. Energy efficiencymeasures bring aboutenergy savings due toreduced energy consumptions.

Most commercial buildings have energy performance index (EPI1) of 200-400 KWh/sqm/year inIndiawhile similar buildings indeveloped world like North America and Europe have EPI of less than 150 KWh/sqm/yea r. Energyconscious buildingdesign has been shown toreduce EPI to 100-150 KWh/sqm/year inIndia.

Average energyconsumption for a typicalcommercial building could be bifurcated into the following: HVAC 55% Lighting 14% Electronics 27%

Retail industry shows one of the highest EPI intheabove table.If we look at lighting andHVAC (whichaccounts for nearly 70% of the energyconsumption)consumption and costs associated with the samefor various retail formats, we can easilyappreciatethe enormous amount of savings possible throughthe use of latesttechnology in lighting and air-conditioning in modern retail vis--vistraditional

Exh ibit 4:Typical EPI observed for different

building types are:

Others 4%options. Source:USAID,Bureauof Energy

1EPI -A number quantifying the totalmetered energy input to the building from allsources over onefullyear of simulated use, converted to common unitsof KWh and expressed per sq m of gross interior floor space.

2ECBC - has beendeveloped by the International Institute for EnergyConservation (IIEC)under contract with the UnitedStates Agency for InternationalDevelopment (USAID)as a part of the EnergyConservation and Commercialization (ECO) Project providing support to the Bureau of Energy Efficiency(BEE) to provide minimumrequirements for the energy-efficientdesign and construction of buildings.


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Environmentally sensitive buildingdesig n can make energy savings of the order of 50% .| 8


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RetailOptions Approx.number of storesin IndiaKirana/ Neighbourhood 9,230,000Specialtystores 2,658,000Paan& Cigarettes 1,810,000Eateries 120,000Pharmacy 600,000Supermarkets 40,000Restaurants/ Eateries 2,700

SuperMarketArea/Category

EnergySavingspossible throughGreenLighting

solutions

Aisle 61%Promotional Goods 49%Fruits andVegetables 42%Fish 45%Cheese 45%Meat 45%Breadand Pastries 45%Wine 38%Check Out 23%Warehouse and ColdStorage 58%555

Implementation of Energy Efficient Solutions

In this section, wewilltouch upon the energy savings solutions possible for traditional and modern retailand theassociated savings potential.

Traditionalretail and the potential to saveenergy

Over 90% of the savings can be done by focusing solely on specialtystores and kirana/neighborhoodstores because of their absolute number of stores in India. Per store savings are maximum insupermarket, followed by specialty stores, restaurant/eateries, pharmac y, kirana/neighbourhood,eateries and paan & cigarettes.

If we consider the energy saving potential for the belowmentioned retail options by replacingtraditionallightingwith green lighting solutions, we can make savings of over 6.5millionKWH (Kilo Watt Hour) in aday

Exh ibit 7:Total (India level) '000 KWH/Per Day

for Traditional Lightin g

Exhi bit 8:Total (India level) '000 KWH/Per Day

for Traditional Lightin g

amounting to approx. Rs 40million a day .

Exh ibit 5:

Exhi bit 6:Total (India level)'000 KWH/Per Day

savings via Green Lighting

18912

723594 4496739

86393

Paan&CigarettesEateriesPharmacy

2613686 4616912

88608

Paan& CigarettesEateriesPharmacy

92

3828

173

2215

Paan&CigarettesEateriesPharmacyKirana/Neighbour hoodRestaurants/ EateriesSpecialtystoresSupermarkets

149273Kirana/Neighbour hoodRestaurants/ EateriesSpecialtystoresSupermarkets91

153101 Kirana/Neighbour hoodRestaurants/ EateriesSpecialtystoresSupermarkets93

Modernretail and energyefficient solutions2 For any retail formatmentioned above viz.hypermarket, department

stores, supermarket, convenience store etc., there are some keyareascommon to all kind of retail formats, where energy efficient solutions for lighting can beimplemented to achieve significantsavings.

Sup ermarketGood store design and attractive presentation of merchandise areincreasingly becoming factors incompetitiveness. How lighting is used ina shop plays a decisive role in making the store an attractivedestination.However there also exists a growing need to take a radicalapproachto sustainability, to create a truly greensupermarket. To address thischallenge confronting the modernsupermarkets, selecting themostappropriate lighting for each area of thesupermarket can haveimmediate benefits likecustomer satisfaction and long-lasting benefits likecostreduction & sustainability. Technological innovations indesigningefficient optics, performance lamps, luminaries &gears andsophisticated LED

Exh ibit 9:


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Approx. Rs40millio n a day can besave d by switching togreenlighting solutions vis--vis traditional lighting

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R e l a

t i v e

L i g h t L e v e

l

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solutions are specially crafted toaddress these challenges and increase the energy efficiency byreplacingthe conventional lighting solution with the most suitable greenlighting.

Theemergence of sophisticated LED technology brings new levels of adaptability,flexibility, controllabilityand energy-savings. A lightingsystem combining both staticCDM lighting for general lighting anddynamicLED lighting to trigger interest and emotion, can put an almost limitless range of effects andmoods at your

Exh ibit 10:

100000 4841218746

Energy Load (KWH/year) for Green Vs Conventional Lighting

Super MarketZones andCategoriesConventionalGreen

finger-tips for differentareas of the retail store and can helpgenerate 25% to even 80% energy savingsover traditional lightingsolutions:

10000 6336 61023234 3542 4397 1646 3284 3291

3560 3724 9310 3605

10002433

9031795 1806 2310 2834 Retail Shop Area Usage Possible Solutions

100

10

1 Aisle PromotionalGood s

FruitandVegetables

Fish Cheese Meat BreadandPastries

Wine Check OutWharehouseand

ColdStorag eShopWindow

Lightcan bedirectedexactlywhere you want it, tooffer highlights and texture. By applying higher lightinglevels to yourdisplay andavoidingdark rear walls in the back ground, you can avoid your windowturninginto a mirror. Dynamiclighting cancreate stopping power,suppor t seasonal themes,make shoppers curious, and make them want toenter

Spots, pendants and uplightswi theffici ent, compactHI Dor highpowersustainable LEDsfor highlightinglevels. The choice of beams ensures perfectmodelingand contrast

The matrix belowcompares the conventional lightingtechnology with its modern greenreplacement andsubsequent benefits in terms of efficiency and energyconservation.

For greensupermarket design, the most energy efficientaccent lighting solution is realized usingCDM elitelamps andLED systems which can becombined with either of the two general lighting solutions:TLF Eco

UnicOne ArcTone eWGrazePowercore Fiorenza

lamps in light lines and one with CDM Elite lamps in pointsources.

Exh ibit 11:

Light level during lifetime: MASTER Colour CDM Elite 35W and CDM 70W

Shoppers should notonly be enticed in with,for example,highlightedfocal points, such as a new product or a seasonal adcampaign but also feelcomfor table when they enter and want toexplorefur ther.They shouldunderstand thelayoutof the shop and be able to locate the areas that interest them.

Spot LED fullrangeof recessed adjustable,surface andtrackmounted solutions

Unobtrusive,recessedroundluminarieswith awiderange of opticsfor optimumflexibilityincreatinggeneral and accent lighting

100%

80%

60%

Master C olourCDMElite35WOtherCDM70W

Entrance

Lightingcan be used to provide each zonewith itsown distinct character, while ensuring a cohesiveambiancethatreinforcesyour brand

SpotLED Fugatomini

40%

Retail

0 2000 4000 8000 12000

Comparablelightlevelsafter 2000 burninghours

Counter & CashiersDesk

An ingenioususe of dynamiclightingcan provide avisualdistraction,keepingthe shoppersenter tainedwhiletheywait

Attractive pendants,innovative lamps, spots anduplights providing excellent task lighting whileenforcing the brand.High lightinglevels can be achieved withefficientand compactHI D

A shop thatattracts customers, entertains them, engages them with the product, and - mostimportantly -generates sales and repeatcustomers, must offer a visual promise for a uniqueshopping experience.

Rotaris Daywave UnicOnePendant


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P lenty o f Green, f lexi b le lighting so lutions exis t wh ich can he l p create som e th ing tr u lyunique-whethe r for a small, trendy boutique or a major departmen t store

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Retail Shop Area Usage Possible Solutions

SellingFloor

Carefuluse of ver tical lightingon walls can make Highefficiencysustainable LEDforcreatingayour shop look more spacious.Or use more uniform levelforgenerallightingcontrast bynarrow beams to create amore intimateexperience Compactlinearunitsofferingflexiblecolor

changing possibilities

Modular system,integratingboth spot anddiffusedlightingfor general and accent lightingwithmaximumintegrationinto storearchitecture

LuxSpace iColor Cove Scene On

Racks,Shelves&Displays

Careful balance of accent and contrast can proveinvaluable to focusing the shoppers attention.Racks and shelves can belit fromlightingin theceilingor bylightingdirectlyon theshelves.And theuse of the correct color temperature warmlightfor, say,leather goods, and cool tones for jeans or suits ensures that your merchandise is alwaysshownin thevery best light.

Spot LED fullrangeof recessed adjustable,surface andtrackmounted solutions

Compactandcleanlydesignedlightsource is perfectfo r scene setting

SpotLED eWProfilePowercore iWProfileg2

Store Architecture

Shopsoften have interestingarch itecturalfeatures interesting wall structures, an exposed girder, acolumn. By picking these out withcarefullighting,you can make the stage moreinteresting for theshopper. It is all about creating the shoppingexperience.

Compact,linearunitsofferingflexiblecolor-changingpossibilitiesandversatileenough to fitinto mostarchitectural spacesforindirectlighting

iColor Accent iColorFlexSLX iColor Cove

ChangingRooms

Providinga flatteringlight,withas littleshadowas possible,will make your customer look and feelattractive.Choosing the correctlightcolor tempera-ture can alsohelp show the product off to its best.Subtle use of dynamic lighting allows theatmosphere to change with the season an dcollection.

Unobtrusive,recessedroundluminaries,with awiderange of diffusersforoptimumflexibilityincreating soft patterns on theceilingand for

providing softmodelingof the customer. Compact, linearunitsofferingflexiblecolor-

changing possibilities

ToBETouched Fugato iWCovePowercore

A ir ConditioningSystemEnergy saving of approx. 30% can beachieved for an air conditioningsystem via tworoutes: Investment in newequipment/technologies Maintaining andoperating the air conditioningsystem efficiently

Investing in newtechnologies and higher/highest star ratedequipments (whichuses 10 to 50 percent lessenergy than conventional models) may lead to initial cost of investmentgoes up by 25-30% in going for higher rated high efficiencyequipments but in the long run, significant savings can beachieved.

In retail outlets, which generally have anaverage occupancy that is low relative to their peakoccupanc y ,demand-controlled ventilation(DCV) systems provide acost-effective way toreduce outdoor air flowsandthe associated energy consumption during periods of lowoccupanc y .

Installing high-efficiency roof top units (RTUs) rather thanstandard efficiency models can provideattractivesavings. Economizers can be added to manysystems, though in humidareas they should be used withdifferential enthalpy controllers. Ceiling fans can also beadded to reduce the need for air conditioning.Humidity control instores with refrigerationsystems can help to preventcondensation and frost buildup.Desiccant dehumidification andheat-recovery systems can provide efficient and effectivestrategies for handling large humidityloads.

Central energymanagement systems can generate savings by enabling the easy control of multiple RTUsto establish appropriate temperature set points, by turning off equipment at night, and by trackingenergyuse.

Keymeasures which can helpoperate the air-conditioningsystem energy efficiently:

Maintaining your air-conditioning systemRegular maintenance checks willhelp ensure your air conditioningsystem is operating as efficientlyas

possible. Energyconsumption can increase by as much as 60 per cent as a result of poor maintenanceand dirtycomponents.

Energyconsumptio n can increas e by as much as 60 % as a result of poor maintenanc e of your air conditioningsyste m and dirtycomponents

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Your maintenance checklist shouldinclude: Condensers: Check condensers are unobstructed and alwaysensure condensing and evaporating

devices are clean and wellmaintained Refrigerantcharge and leakage: Check the refrigerantcharge for air conditioning and comfortcooling plant regularly and examine joints etc for signs of leakage

Pipe work insulation:Damaged insulation on refrigerant pipe workwill consume more energymaintaining the required temperature. Replace any damaged sections and pay specific attention to pipe work located outside a building

Fans, filters and air ducts. Blocked filters lead toreduced airflow and increased operating costs.Check and clean fans, filters and air ducts andconsider fittinggauges that indicate when thereplacement of filters isrequired

Thermostat calibration: Calibratethermostats annually toensure they respond correctly toactualtemperatures

Stay safe: Keep heatexchangers and cooling towers clean and treated to saveenergy

Operating air conditioning system efficiently

Setting controls correctly and reducing the need for coolingwillreduce the operating cost of your air conditioningsystem

Turn coolingthermostats up. Set thetemperature switch on to around 2527C andensure heatingswitches off at around 19C so that the twosystems do notoperate simultaneously

Match air flow rates todemand. Excessive draughts can cause joint stiffness,headaches and a drynose and throat. Ask your maintenance technician for options to improve the internalenvironment

Switch off unnecessary electricalequipment. Switch off computers and lights when notrequired Let the building cool overnight. Ensure blinds are down at the end of the working day and opensecure

vents overnight, where possible Place heat-emittingequipment in a separate, naturally ventilated area. Colder areas on the northside

of buildings areideal Service computer server roomsseparately from the mainsystem and cool only to themaximum

temperature at which theequipment can operate effectively. Buildingoccupants should be abletooverridethese temperatures but controls should be reset when the area isvacated

Keep windowsclosed when air conditioning is on. Blinds can be angled toreduce solar heat gainswhilst reflecting light on to walls and ceilings toreduce demand for electric lighting

Use externalshading to reduce the amount of light/heat entering aspace. Louvres can be retrofittedto buildings to provideshade during summer whilst allowing lower winter sun to penetrate the area

About PhilipsLightingPhilips is No.1 in the global lighting market, a position supported by leadership ininnovation combined with a systematic approach to seeking out new market opportunities.

Headquartered in the Netherlands, Philips employs approximately 116,000 employees inmore than 60 countries worldwide. With sales of EUR 26 billion in 2009, the company is amarket leader in cardiac care, acute care and home healthcare, energy efficient lightingsolutions and new lighting applications, as well as lifestyle products for personal well-being

and pleasure with strong leadership positions in flat TV, male shaving and grooming,portable entertainment and oral healthcare.

Royal PhilipsElectronicsRoyal Philips Electronics of the Netherlands is a diversified Health and Well-being company,focused on improving peoples lives through timely innovations. As a world leader inhealthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of sense and simplicity.

Philips Electronics IndiaLimitedPhilips Electronics India Limited, a subsidiary of the Netherlands-based Royal PhilipsElectronics, is the leading Health and Wellbeing company. Today, Philips is a simpler andmore focused company with global leadership positions in key markets of Healthcare,Lighting and Consumer Lifestyle. Philips has been operating in India for over 75 years andemploys over 4,500 employees around the country. The company has an e xcellent panIndia distribution and after-sales service network

Philips Electronics IndiaBusinesses

LightingA leader in lighting in India, Philips Electronics India operates in the business areas of

Lamps, Luminaries, Lighting Electronics, Automotive and Special Lighting. Today, as globalleader in Lighting, Philips is driving the switch to energy-efficient solutions. Philips Indiahas been consistently working with industry bodies such as ELCOMA, Bureau of energyefficiency and NGOs towards addressing Indias power crisis through promotion of energyefficient lighting in India. Philips provides advanced energy-efficient solutions for allsegments: home, office, shop, hospitality, industrial, road, urban and heritage. Philips isalso a leader in shaping the future with exciting new lighting applications and technologiessuch as LED technology, which, besides energy efficiency, provides attractive benefits andendless new never-before-possible lighting solutions.

HealthcarePhilips is a leader in healthcare and focuses on three key areas -diagnostic imaging andpatient monitoring, out-of- hospital and home healthcare. In India, Philips is growing itshealthcare business in both urban and rural areas. A concerted effort has been made toprovide healthcare solutions from the high end magnetic resonance imaging equipment togeneral X-rays in the economy segment. By combining human insights and clinicalexpertise, Philips aims to improve patient outcomes while lowering the burden on thehealthcare system. Philips is committed to developing tools that deliver value throughoutthe complete cycle of care - from disease prevention to screening and diagnosis, through totreatment, health management and monitoring.


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r

by the brand promise of sense and simplicity and the consumer insights, Philipser Lifestyle offers rich, new consumer experiences that meet consumers desireation and improving their state of mind. Philips also responds to the consumers

desire for wellness and pleasure by introducing products that meet the individual sinterests in terms of their mind, space, body and appearance. The Consumer Lifestyle armin India operates in the business areas of Home Entertainment solutions and PersonalInfotainment with product categories such as TVs, home theatre systems, music systems,DVD players, personal entertainment solutions, sound accessories, Domestic Appliancesand Personal care.

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Services we offer through our GroupCompanies

AboutTechnopak

Insights and innovation led product, packaging, space and strategic design, includingdesign research,concepts, engineering and prototyping. A blend of unique,contemporary and relevantconcepts andsolutions.ww w .foleydesigns.com

We are amanagement consulting firm with a difference.Founded in 1992 on the principle of concepttocommissioning, we are in the top 5 consulting firms in India byrevenues. We are strategic advisors toour clients during the ideation phase, implementation guides through start-up phase, and trustedadvisorsoverall. The industries we serve includeRetail, Consumer Products, Fashion ( Textiles & Apparel),Healthcare, Hospitality & Tourism, Leisure & Entertainment, Food & Agriculture and Education.

Our clients are leading Indian and international businesses, entrepreneurs, investment houses,multilateral development bodies and governments. Our 600+ clients include Aditya Birla Group,ApolloHospitals, Arvind Limited, AsianDevelopment Bank, Asian Paints,Temasek Holdings, Essar,GMR Group, Godrej Group, GujaratGovernment, Hospital Corporation of America,ICICI Limited,Hindustan Unilever Limited, International Finance Corporation, Lenovo International, Mahindra Group,Marks &Spence r, Mother DairyFoods, Ministries of FoodProcessing, Textiles &Commerce, Raymond,Reliance Industries,Samsung, Sequoia Capital, Starwood (Sheraton), Tata Group, United NationsDevelopment Program, WaltDisney, Warburg Pincus and many other Indian and internationalleaders.

Services we offer in Management Consulting

At Technopak, we foster innovation and creativity whichchallenge conventional thinking andgenerate practical and far reaching solutions for our clients. In 2009, we worked with over 130 clientsacross 180+ projects, in 20 countries besides India,across 5 continents.

Our key services are:

Business Strateg y. Assistance in developing value creatingstrategies based on consumer insights,competitionmapping, international benchmarking and clientcapabilities.

Start-Up Assistance. Leveraging operations and industry expertise tocommission the concept onturnkey basis.

Performance Enhancement. Operations, industry &management of change expertise toenhance the performance and value of clientoperations and businesses.

Capital Advisor y. Supporting business strategy and execution withcomprehensive capital advisory inour industries of focus.

Consumer Insights. Holistic consumer & shopper understanding applied to offer implementable business solutions.

Holisticconsumer understanding applied to offer implementable business solutions revolvingaroundshopper insights, trend insights,design and innovation insights, marketingcommunication and measuring

customer delight.ww w .indiamindscape.com

Strategizing, planning andmanaging creation, development and growth of brands through ascientific,transparent and process-driven methodolog y.ww w .vertebrand.com

Engineering

Planning,implementation and projectmanagement of plants,warehouses and entertainment centres with afocus onmodernization, process improvement, technical valuation, power & water audit andenvironmentalengineering.ww w .technopak.com/engineering

FinancialAdvisory ServicesTechnopak Financial Advisory Services (TFAS) is the financial andtransaction advisory services arm of Technopak . With its team of experienced transaction professionals located in India andacross US andEurope; TFAS offers its clients a globaltransaction ability,deep understanding of its industries of focus,and an efficientnegotiating platform for stakeholders.ww w .technopak.com/tfas

Services we offer through our Strategic P artnerships

Worlds largest privately held realestate services firm. We offer, through them,comprehensive retail realestatesolutions to our clients.ww w .cushwake.com

UKs leadingdesign consultancy for developing brand environments. We offer, through them,design solutionfor retailenvironments.ww w .dalziel-po w .co.uk

Globalresearch and consultingfirm specializing in the study of human behavior in retail, service, home, andon-lineenvironments. We offer consumer and shopper insights.ww w .envirosell.com

D E V E R E U X
http://www.foleydesigns.com/http://www.foleydesigns.com/http://www.foleydesigns.com/http://www.indiamindscape.com/http://www.indiamindscape.com/http://www.indiamindscape.com/http://www.vertebrand.com/http://www.vertebrand.com/http://www.vertebrand.com/http://www.technopak.com/engineeringhttp://www.technopak.com/engineeringhttp://www.technopak.com/engineeringhttp://www.technopak.com/tfashttp://www.technopak.com/tfashttp://www.technopak.com/tfashttp://www.cushwake.com/http://www.cushwake.com/http://www.cushwake.com/http://www.dalziel-pow.co.uk/http://www.dalziel-pow.co.uk/http://www.dalziel-pow.co.uk/http://www.dalziel-pow.co.uk/http://www.dalziel-pow.co.uk/http://www.dalziel-pow.co.uk/http://www.dalziel-pow.co.uk/http://www.envirosell.com/http://www.envirosell.com/http://www.envirosell.com/http://www.indiamindscape.com/http://www.vertebrand.com/http://www.technopak.com/engineeringhttp://www.technopak.com/tfashttp://www.cushwake.com/http://www.dalziel-pow.co.uk/http://www.envirosell.com/http://www.foleydesigns.com/


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A R C H I T E C T S

Partners withTechnopak for delivering Projects in India. They are one of the top architectural practices in theUK with extensiveexperience in architectural and urbandesign projects in UK and internationally. The practicehas major specialisms in Healthcare Architectureww w .devereuxarchitects.com
http://www.devereuxarchitects.com/http://www.devereuxarchitects.com/http://www.devereuxarchitects.com/http://www.devereuxarchitects.com/


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AboutRetail Practice

RetailSegments We Serve Services We Offer - In Alliance with Our Partners

Indian and International Retailers Cash & Carry Department Stores

Hypermarkets Non-Store Specialty Retail Supermarkets

Consumer Product Companies Food andGrocery FMCG Electronics, Durables,IT, Communications Apparel, Footwear andAccessories Furniture& Furnishings Health andBeauty QSRs and Fine-DiningRestaurants Others

Real Estate Companies Shopping Mall Developers SEZDevelopers Mixed-UseDevelopers

Retail Service Providers InformationTechnology LogisticsCompanies Products/ ServicesSuppliers Warehouse Companies

Government Organizations

Developmental Bodies and Public Sector Units

Financial Institutions/ Private Equity / Venture Capital Funds

Worlds leading retail realestate services provider

Shopping Mall PlanningAssistance in developing specificvalue proposition based on consumer insights,competitionmapping, local tradecharacteristicsand clientsobjectives Market Feasibility and SiteSelection Concept and Business Proposition Tenant and TradeMix Planning Guidance on Statutory and LegalCompliance Business Planning andValuation

Worlds leading Design Firm

Branding Services Brand identity Competitor andConsumer Analysis BrandImplementation and Guidelines NameGeneration

Graphic Design POS and In-storeCommunications Signage, Wayfinding andEnvironmental Art Direction Packaging WebsiteDesign

Start-up AssistanceLeveraging marketunderstanding and industryexpertise to help setting up of business Architectural DesignAssistance FacilitiesPlanning Leasing and TransactionAssistance Construction and ProjectManagement Retail Fit-OutManagement Mall Management Services Capital AdvisoryServices

Interior Design Branded Environments Concept Design andDevelopment Design Detailing ProjectManagement
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Final Green Retail Report 2010

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