Final Guidelines - Summers 2011

8/6/2019 Final Guidelines - Summers 2011

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SUMMER PROJECT GUIDELINES

Credit for Summer Internship: 1.5

1. Initial plan & time lines to be submitted by 25th April 2011. Initial Plan

should include a)Project Topic , b)Project Objectives c)Methods along with time lines for data analysis,findings and conclusion.

2. The Interim Report at the end of 5th week or by 15th May 2011 of the

summer training.

3. Students are required to submit the final project report by 15th June 2011

after the successful completion of summer internship. This final reportincludes all the contents mentioned in the initial plan.

4. Project presentation is mandatory for all the students after successfulcompletion of summer internship. Your presentation should follow the

enclosed Appendix -X

5. Project Report Format: See Appendix - X

Evaluation Components Timeline Weightage

Initial Plan Blue Print 25th April 2011 10%

Interim Report End of 5th

week or by15th May 2011 10%

Final Report 15th June 2011 35%

Presentation and Viva As and when

announced

35%

Organizational GuideEvaluation Form

15th June 2011 10%

Note: -1. Faculty members are likely to make visits to check the students

performance in the summer internship. If students are found

irregular and non punctual their summer internship may becancelled and they may be asked to repeat the same.

2. It is mandatory for all students to submit the project report. In case

they do not submit, they are liable to lose the grade. If required,students may maintain confidentiality of the company by

disguising the names.

3. Submissions have do be done as per the timelines mentioned

above. Any submission made after the stated deadline for the

component concerned will not be evaluated and the candidate

will be awarded zero in that component. For eg. If you do not

submit the interim report by the end of the 5 th week of your

summers, you will get 0 out of the 10% marks allocated to thatcomponent.


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4. Submissions as per the timeline will be the first criteria for

deciding the eligibility of the candidate for the consideration for

the Best summer project award.5. All queries should be directed Ms. Shweta Ranjan, Corporate

Relations and Placement Committee on the following email id:-

[email protected]. Soft copies of all the submission as per the timeline must be mailed

to [email protected]

7. The subject line of the mail should be : name_rollno._summers_

component


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Management Development Institute Gurgaon

APPENDIX- X: Organization of the Summer Projects

1. Title Page

2. Certificate of approval

3. Preface, Foreword, Acknowledgments

4. Abstract or Executive Summary

5. Table of Contents

6. List of Tables

7. List of Figures

8. List of abbreviations

9. List of appendices

10. Chapter 1: Introduction

I. Literature Review

II. Theory

III. Rationale of the Research

IV. Research Objective(s)

V. Research Question(s)

VI. Hypothesis

11. Chapter 2: Method

I. Sample

II. Measures (Questionnaire)

III. Procedure (Data Collection)

12. Chapter 3: Results & Discussion


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I. Results

II. Analysis/discussion

III. Implications

IV. Limitations

V. Suggestion for future research

This chapter should include the Tables and Graphs

13. Chapter 4: Conclusion

I. Conclusions

II. Recommendations

References

Appendix

Summer enrollment form

Summer evaluation forms


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Management Development Institute Gurgaon ................................................................ 3

APPENDIX- X: Organization of the Summer Projects .................................................. 3

GOALS OF THE SUMMER INTERNSHIP PROGRAM ........................................................................6

GUIDE ............ ............... .............. .............. .............. .............. ............... .............. .............. .............. ..... ..... ..... ..6

ROLE OF THE ORGANIZATION GUIDE .............. ............... .............. .............. .............. .............. .......... .6

GUIDELINES FOR SUMMER INTERNSHIP FINAL REPORT PREPARATION ............. ...... ...... ....8

NEXT, IT SHOULD DESCRIBE THE RATIONALE FOR THE STUDY AND THE BENEFITS OF

THE PROJECT IN TERMS OF KNOWLEDGE, SKILL, PRACTICES, SYSTEMS, ETC. AND

HOW IT WILL HELP THE ORGANIZATION. ALL OF THESE SHOULD BE SPECIFIED. THE

NEXT PART IS TO DELIMIT THE SCOPE OF THE PROJECT, AND TO SPECIFY THE AREA

OF ENQUIRY UNDER THE PROJECT. ...................................................................................................9

IT SHOULD CONTINUE WITH A SUBSECTION TITLED 'PROBLEM FORMULATION'. THIS

SHOULD DESCRIBE THE SPECIFIC BUSINESS PROBLEM FACED AND THE RELATED

ISSUES INVOLVED IN GREATER DETAIL THAN ABOVE. THE VARIABLES INVOLVED

WOULD THEN CLARIFY THE FOCUS OF THE PROJECT, WHAT IS GOING TO BE

STUDIED, WHY IT NEEDS TO BE STUDIED. THIS WOULD CLARIFY THE OBJECTIVES

TARGETED IN THE SUMMER INTERNSHIP. ......................................................................................9


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Goals of the Summer Internship Program1

The summer internship program at MDI gives an opportunity tomanagement students to participate in specific workplace projects in

business, industrial or other organizations. Students get to seecontrasting business and managerial work cultures, styles and teams inthe midst of legalese, accounting methods, technology and markets.The summer internship is an integral and critical part of managementeducation as it feeds in from the first year and feeds out to the secondyear. Under the watchful eye of practicing managers, the workplaceimmersion experience will

Develop in students a holistic business and cross functionalperspective of how modern day organizations conduct their activities

Embed in them contextual learning relevant to the workplace and

thereby expand their managerial skill set Put students in touch with their future by creating in them anawareness of the career opportunities that lie within the organizationand in different functional areas

Provide employers with the expertise and new ideas that studentsbring through their academic trainingGuide

The summer internship is done under the Organizational Guide (OG).

Role of the Organization Guide

The organization where the trainee is placed has complete control overan intern's assignment, title, and work environment. To achieve thedesired training balance between the why and the how, studentsshould be assigned to work on actual projects under the close nurturingsupervision of one or more experienced managers called as theorganizational guide. The organization guide, while giving pointers,should also try to provide the broadest possible, relevant managementexposure during the internship program. S/he should attempt to exposestudents to a variety of qualitative and quantitative techniques the

company typically uses in its decision making and are consideredrelevant to the managerial issues under study. The OG should make thestudent perform a variety of meaningful tasks that would be done byindividuals in a professional career track.

Evaluation: The summer internship report and performance will beevaluated independently by the organizational guide. The OG has to e-

1 This manual gives guidelines, procedures and rules for the PGPM summer

Internship Report. The summer Internship is a compulsory requirement for

the award of Post Graduate Diploma in Business Management at theManagement Development Institute, Gurgaon.


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mail or courier the OG Evaluation sheet (OG Evaluation sheet will bemailed to all the students ) to the Summer Internship Placement Office,by sealed letter under his signature. Students will receive 1.5 creditfor the internship for which they would be eligible only if they receive aminimum grade of C on the MDI evaluation and grading pattern.

Internships must involve at least 6-8 weeks of training during theperiod April 1 to June 12 2011.

Questions and enquiries should be directed to:

Shweta RanjanDy. Admn. Officer (Placements)

Management Development InstituteSukhrali,Gurgaon -122001( Haryana)Telfax : 4560786 ( Tel : 4560012 / 4560551)Email: [email protected] Process

Activity &

Deadlines

Details

Initial Plan by 25th

April 2011

(Submission to theabove mentioned

ID)

Initial plans and time lines to be submitted by 25th

April 2011 .

Initial plan to include a) Project Topic , b)ProjectObjectives c) Methods along with time lines for data

analysis, findings and conclusion.

End of the 5th

week of your

joining date of the

summer training

or by 15th May

2011

Interim Report (Should include Project summary &

details done till 5th Week of internship & the

actions/findings to be done after that.

Final Report

Submission by

15th June 2011

See Summer Internship guidelines for the format andtemplate

2 ( Two) of the spiral bound report is to be submitted to the

Placement Office

Prepare presentation to the company

Ensure that the OG evaluation sheet is mailed back to theInstitute.

Get OG signature on the final report and submit toPlacement Officer and Submit a soft copy to [email protected]

roll Number >.pdf by due date

PGPM Student (e.g. INTPG01***MARUTI.pdf)


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PGPMHR Student (e.g. INTPGHR01***MARUTI.pdf)

Appendix 1

Guidelines for Summer Internship Final Report Preparation

Number of Copies of Summer Internship Report: : Two Copies of the

Summer Internship Report should be submitted to the Placement Office on or

before 15

th

June 2011 duly approved by the organizational guides. A student'sfailure to fulfill this requirement may lead to his/her being debarred from

promotion from first year to second year.

Components: For the order of the components refer to appendix X (given

above)

A brief of each component is given below

Cover Page: Cover page and second title page must conform to the sample

shown in Appendix .

Executive Summary: Each Summer Internship Report must include an executive

summary of a maximum of two pages in single space (about 800-1000 words). It

should state clearly and concisely the topic, scope, method and conclusions

reached. The emphasis should be on the conclusions and recommendations and

should be in greater detail than the other sections. The word limit should be

strictly adhered to.


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Acknowledgement: Students are advised to acknowledge help and support from

, library, computer centre, outside experts, their sponsoring organizations, etc.

Table of Contents: Every Summer Internship Report must contain a table ofcontents which provides a view of the organization of the Summer InternshipReport material.

List of Tables, Figures and Abbreviations: If the Summer Internship Reportcontains tables, figures and abbreviations used, they should be listed immediatelyfollowing the table of contents on separate pages.

Introduction: As in the proposal, this should begin with a very brief summary ofthe company and its business, and then the complete details of the managerialproblem and the background to the problem, its genesis, consequences of the

problem on the business, current practices, etc. It should start from a broadoverview and then move to the specific focus of the study. This should includethe specific business or functional problem being faced by the organization.

Next, it should describe the rationale for the study and the benefits of the projectin terms of knowledge, skill, practices, systems, etc. and how it will help theorganization. All of these should be specified. The next part is to delimit the scopeof the project, and to specify the area of enquiry under the project.

It should continue with a subsection titled 'Problem Formulation'. This should

describe the specific business problem faced and the related issues involved in

greater detail than above. The variables involved would then clarify the focus of

the project, what is going to be studied, why it needs to be studied. This would

clarify the objectives targeted in the Summer Internship.

It should then end by reviewing the literature in this regard and the conclusions

drawn from a survey of literature, in a subsection titled "Literature Survey".

Students should do a comprehensive library search on the topic he/she is going

to work on for his/her Summer Internship. This will help in knowing the work done

in the past and also the current work/research being done in the particular area.For this purpose, students may refer to earlier PGPM Summer Internships, books,

journals, reports, magazines, newspaper cuttings etc. All literature used must be

acknowledgeable. The survey should cover all the issues raised in the earlier

sections of the introduction and should help in creating a theoretical framework or

set of assumptions which will define the research area under study, in specific

terms. This will help frame the problem in terms of variables under study and in

focusing the research problem. The theoretical framework or the model

developed for this purpose will allow for proper operationalisation of the research

problem. Assumptions made in the study must be clearly justified and the


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grounds or evidence used for the development of the hypotheses, (i.e., the

variables involved, their relationships, etc.), must be given in detail in this section.

The Research Problem: On the basis of the literature review and the discussions

with the guides, the final research problem will be described here. The section will

draw on the model or framework developed earlier, and should describe the

development of the hypotheses or the argument for a qualitative exploratory

study on that basis. It will build a set of constructive arguments for the research

problem. It will further describe how the problem was operationalised for

measurement and analysis and will end with a statement of the operationalised

hypotheses. In case it is exploratory /qualitative/case study based in nature, it

must then state point-wise the variables under study, nature and area of possible

outputs from the research.

The expected results from such a research study should also be described in

terms of the specific hypotheses developed. It must be explained how such

results would be of use in the managerial context and the business.

The Research Design: This will contain five subsections, viz.

The general methodology of adopted for study, whether case method or

based on secondary or accounting/financial data, or survey based, etc., and

the procedure followed in the study.

The sample ordata source specifications and sampling frame or plan to

acquire the data. Sources of data must be mentioned at the appropriate

places in the Summer Internship. The detailed sampling plan and the

procedure adopted for sampling should be described here.

The data collection procedure: The Summer Internship Report mustinvolve data collection in a systematic manner. It should not be a mere

collection of opinions based on personal experience. The tool used for data

collection, if any, or the method adopted for the same should be described in

detail in this section. This should also contain the procedure for administering

the tool or conducting the interview, etc, as the case may be.

The data analysis carried out, the quantitative or qualitative analysis

techniques and the form of the outputs of analysis, should all be described in


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detail here. The software or package used for computation should also be

mentioned.

How the expected output may then be arrived at by following this

methodology. This section should describe in detail the way in which the

results obtained may be interpreted, and how this may help in the given

problem context.

Results and Conclusions: This section should include all the tabulated and text

descriptions of the results obtained in the study. It should be noted that all the

tables and figures should be properly titled and numbered, and listed in the table

of contents.

Next, the conclusions and inferences that are drawn from the analysis of the

results (in support of the hypotheses or in the case of exploratory study, the

variables identified and/ or involved), should be stated clearly and specifically.

These should bear on the hypotheses, and should be an answer to the research

problem. Thus they should be linked to the initial research problem, and the

conclusions should then be directly related to the various issues regarding the

problem under study.

Recommendations: The Summer Interim Report should conclude with the

recommendations developed from the analysis and findings of the study. This is a

critical section and should highlight your specific contributions keeping in view the

purpose of the summer. It should demonstrate learning and use of skill and

knowledge in actual problem solving. The last part of this chapter will describe the

limitations of the study and suggest directions for further study in this area.

References: References should be complete in all respect as shown in Appendix

13.

Cross referencing: All references (books, journals, magazines, news papers,

reports, proceedings, etc.) listed in the Summer Internship Report should be

cross referenced in the text at appropriate places e.g.

The needs and skills required to manage todays businesses in a global

environment are far different than they were just a decade ago. Clearly we need

a new way of looking at manufacturing, for the way we have considered it in the

past in no longer sufficient. With the rapid changes in IT and manufacturing


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technology, firms are therefore getting increasingly interested in managing the

strategy-technology connection to develop new ways of achieving competitive

advantage (Porter, 1985). Firms are attempting to link manufacturing strategy

with business strategy (Skinner, 1985; Wheelright, 1981), to examine the

strategic impact of rapidly changing manufacturing and information technology

(Jelinek and Goldhar, 1983; Kantrow, 1980), and to find new ways of viewing

manufacturing as a competitive weapon (Hayes and Wheelright, 1984; Jelinek

and Goldhar, 1984; Skinner, 1985). Information technology is a key ingredient in

this emerging trend of getting competitive advantage through manufacturing.

Appendix 2

Format for the Cover/Title page of the Summer Internship

Report Proposal

Summer Internship Title

(Times New Roman 18 points)

A Summer Internship Proposal for


Post-Graduate Programme in Management


by


Name(Times New Roman 13 points)

Roll Number


under the guidance of


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Shri XXX

Designation

Organisatio

n

Management Development Institute

(Arial 14 points)

Gurgaon 122 001


Date


Appendix 3

Format for the Cover page of the Summer Interim and Final

Report



by


Name


Roll Number



14/23


(Arial 14 points)

Gurgaon 122 001


Month, Year

Appendix 4

Format for the second page of the Interim and Final Summer

Internship Report


(Times New Roman 18points)

by


Name


Under the guidance of


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Shri XXX

Designation

Organisatio

n


(Arial 14 points)

Gurgaon 122 001


Month, Year


Appendix 5

Certificate of Approval

The following Summer Internship Report titled "ABC ..." is hereby

approved as a certified study in management carried out and

presented in a manner satisfactory to warrant its acceptance as a

prerequisite for the award of Post-Graduate Diploma in Business

Management for which it has been submitted. It is understood that by

this approval the undersigned do not necessarily endorse or approve

any statement made, opinion expressed or conclusion drawn therein

but approve the Summer Internship Report only for the purpose it is

submitted.

Summer Internship Report Examination Committee for evaluation of

Summer Internship Report


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Organizational Guide : Signature.

: Name

: Designation.

: Address..

Tel No

Email:

Name :

Roll No.


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Appendix 6

Sample Executive SummaryMarketing Research on Club HP Smart1 Cards

By ..

Club HP Smart1 Cards are issued by ICICI Bank which can be used at Club HP

Petrol Pumps in several cities across India. A Smart card is a card similar in size

to a credit card and is having a chip embedded in it. This chip can serve a

number of purposes like payment, I.D, etc. It makes the data available to the

appropriate users only. Smart cards provide data portability, security and

convenience.

Club HP Smart1 is a prepaid fuel card with a rewards program. The Club HP

Smart 1 Card gives value up to 5% rewards on your spends - for petrol/diesel

fills, lubricants, car servicing, and at HP Speedmart Stores.

The project was undertaken with the following objectives in mind:

1. To find customer behaviour/needs for using a prepaid smart card at a Petrol

Pump.

2. To find the reasons for different customer profiles for using Club HP Smart1

Card over cash/Credit card.

3. How can we induce a customer to purchase a card?

The scope of the project was as follows:

Club HP Smart1 Card owners can be divided into three categories:

1. Customers who own the card but make the payments through cash only

2. Customers who use credit card/Debit card etc

3. Customers who own the card and use it also at Petrol pumps

Target Segment: Only those customers who use the card at Petrol Pumps

Area: Top 20 Club HP Petrol Pumps in Mumbai


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First, an exploratory research was conducted which included extensive

interviews with the Direct Marketing Agents, Sales Managers, Field Force, Petrol

Pump attendants and the various people associated with the product in the

organization. After conducting the exploratory research, an extensive descriptive

research was undertaken in which 100 questionnaires were administered to Club

HP Smart1 Card users.

The data was analyzed using SPSS software and the findings are:

The top three reasons for using Club HP Smart1 Card over cash / credit card are

Loyalty points, Convenience (No need to carry cash) and Usage by other family

members or Driver (No need to sign as in credit cards). The respondents were

profiled according to their age, Income, Profession, Usage Patterns, Other cards

ownership patterns, reload patterns, Number and type of vehicles owned etc.

41% of the respondents belonged to Low income level category compared to

35% belonging to medium and 24% to High income category. 52% respondents

were servicemen, 39% businessmen and only 9% students. Heavy users of

Petrol use the card more (Since the sales pitch is made on the basis of Loyaltypoints). 25% of the respondents used fuel worth more than Rs. 5000 in a month.

80% of the customers used the card more than 8 out of 10 times they filled

Petrol. Some even went out of their way so that they could use the card at a Club

HP Petrol Pump. Thus, the card is successful in making the customers loyal to

HPCL. 56% respondents owned other credit cards, 17% owned other debit cards

and only 8% owned other Petrol cards. 11% of the respondents never reloaded

through cash always using their credit card (Dual Loyalty points is a reason for

using the card for such customers). 62% of the respondents were car owners

compared to only 18% of two wheeler owners. 46% of the respondents had more

than one vehicle.

Though 66% of the respondentsmentioned Loyalty points as a reason, only 22%

were aware of the exact Loyalty points. Most of the customers said that

something was better than nothing. 50% mentioned Convenience as a reason,

while 28% mentioned Usage by other family members or Driver as a reason. For


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low income group, Convenience was a more important reason than Loyalty

points. For Students, the most important reason was Convenience, whereas

Loyalty points was important to Businessmen. For respondents who did not own

other credit cards, Convenience was very important compared to Credit card

owners who mentioned Usage by other family members as an important reason.

Respondents with multiple vehicles also mentioned Usage by other family

members as an important reason.


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From the findings from the marketing research, the following recommendations

are suggested:

1. Loyalty Points Awareness Program is a double edged sword since Light

Users may get disappointed and stop using the card. So, we should rather

emphasize on other benefits like Convenience, Usage by other family

members, accessibility etc.

2. Monthly / Yearly campaigns should be undertaken to keep the customers

excited /

engaged.

3. Club HP Smart1 cards can be sold at HP Speed mart Stores.

4. Students should be an important target segment since they do not own credit

cards.

5. Dealers favorite customers should be targeted.


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Appendix 7

Sample Table of Contents

Page

Acknowledgement

Abstract (maximum two pages)

Table of Contents

List of Figures

List of Tables

List of Appendices

List of Abbreviations

I XXXXXXXXXX

1.1

1.2

1.2.1

1.2.2

II XXXXXXXXXX

2.1

2.2

2.1.1

2.1.2

III XXXXXXXXXX

3.1

3.2


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Appendix 8

List of Figures

(start from separate page)

Figure No.Description

Page

__________________________

Appendix 9

List of Tables


Table No. Description

Page

________________________________

Appendix 10

List of Appendices


Table No. Description

Page

________________________________

Appendix 11

Abbreviations



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Appendix 12

REFERENCE STYLE

BOOKS

One Author

Basu, A. (1963), Consumer Price Index: Theory, Practice and Use

in India, Modern Book Agency, Calcutta.

Two Authors

Singh, M. and Pandya, J.F. (1967), Government Publications of

India, Metropolitan Book Co., Delhi.

Three AuthorsMote, V.L.; Malya, M. M. and Saha J. (1968), Tables for Capital

Investment Analysis, Indian Institute of Management, Ahmedabad.

Edited Book

Basu, G. (ed.) (1962), Indian Tax Laws and Foreigners Having

Investment in India or Having Business Connections in or with

India, Oxford Book & Stationery, Calcutta.

Government Publication

Ministry of Law, Government of India (1960), the Copyright Act, 1957,

The Manager of Publications, Delhi.

Journal Paper

Jain, S.K. (1967), World Class Manufacturing, International Journal of

Operations Management, Vol. 6, No. 12, pp. 11-31.

pp. stands for page number.

Article in a Newspaper

Gandhi, V. P. (1968), Will the Budget Achieve Its Aims? Certain Doubts,

The Economic Times, Mar. 8, pp. 5-6.

Conference Paper

Bhattacharyya, S.K. (1967), Control Techniques and Their

Applicability, paper presented at the Ahmedabad Management

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