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DATE: MON, 16 MARCH 2014
FROM: [email protected]
SUBJECT: Tame your tangles,frizz and knots with Hair Rules hair collections Hi Alyssa,
I’m writing to you because I have read your work and think my product would be perfect for your audience. Hair Rules is a hair care company that caters to all hair textures, ranging from straight to kinky. With your diverse reader base i believe that Hair Rules new product collection, being innovative, with its emphasis on hair typing, it will appeal to all your readers. On January 1, 2015 we will be launching the products at 828 9th Ave #2, New York, NY 10019. With your publication being, the beauty expert, I can give you an exclusive interview with Founder and CEO . I’ll follow up with you in a couple of days.
*More information on the event is below in the press release
Thanks, Fellisia Robinson PR DirectorRex Agency
Alyssa HertzigContributing Beauty Editor at Allure Magazine
News Release FOR IMMEDIATE RELEASE April12, 2015 09:21 AM Eastern Time
HAIR RULES LAUNCH A NEW HAIR CARE COLLECTIONComing Soon-- Hair Rules:Hits Stores Spring 2015
Hair Rules Headquarters
Anthony Dickey828 9th Avenue, Suite
1New York,New York 10019 p: (212) 315-2929
Since 2009, Hair Rules Salon, has been committed to providing the Hair Rules experience to the world. The Hair Rules hair care product line is an extension of the Hair Rules brand providing products that are all natural, sulfate, paraben, phthalates free and animal cruelty free. With the Hair Rules brand being unique and innovate, the company has had the opportunity to work with a diverse clientele.To date, this small company been featured in publications such as Essence, Glamor, O Magazine and many others. Currently, Hair Rules products are sold in several New York City, Atlanta and Houston salons. The company strives to connect with women of all backgrounds with its multicultural brand and product line.For additional information about the Hair Rules brand please visit us at www.hairrules.com or contact us at 212-555-555.
###
NEW YORK, NY. ( April 12,2015) Hair Rules is pleased to be announce its new product release. This collection is an all natural botinically rich product is free of sulfate , paraben, artificial coloring, phthalates and is cruelty free. This brand and hair care line strives to redefine beautiful hair, promotes and accepts all hair textures.This collection caters to women with curly ,straight, wavy and kinky hair created using a special hair typing system to innovative formulas thats compliments various hair types.
The new collection has expanded beyond its previous New York City salons based, and is now being sold in nationwide retailers such Target, Walmart, Ulta, and CVS.The Hair RuleBrand celebrated the product launch with a two part event. The launch started with a workshop event for selected bloggers and contest winners, that provided insight new hair care techniques for different hair types and a hair consultation and hair makeover.
Nikki Watson, Maya Washington, Adrienne Bailon, Estelle Sawray,and Solange Knowles attended the event along with many others. At the launch event the Hair Rules team presented the new products and announced information about the company's future. Guest speakers Nikki Walton, founder of Curlynikki.com, and Taren Guy, founder of Luv and Learn Your Hair, spoke to guest about their Hair Rules experience and their healthy hair journeys. Youtube personalities and beauty gurus such as Shameless Maya, Clothing Encounters, Andreas Choice and others participated in live demonstrations,beauty tutorials and activities. The launch was successful in presenting a product collection and brand whose mission promotes a multifacetted beauty. For event updates and ticket information visit us at Hair Rules websites and social medias sites.
April 10, 2015WHAT: Hair Rules 2015 Spring/Summer Product Launch
WHO: Anthony Dickey,founder Hair Rules
WHERE: 828 9th Ave #2, New York, NY 10019Parking at parking garages located on 55th street, between 8th and 9th street
WHEN: Friday April 24,2015 Backstage/Press Arrival: 3:00PM Launch Party: 5:00PM
Details: Anthony Dickey will be presenting his new spring 2015 hair care collection.Celebrities,beauty experts,bloggers andYoutube personalities, will be attending. Select personalities and celebrities will assist in hair demos and tutorials done by Dickey. Event sponsors, Essie Nails, Goody Hair Accessories and BH Cosmetics will also be share the latest beauty products and trends from their companies.
Press, please contact Kimberly Soloman, Assistant Event Coordinator at [email protected] or 212-222-2222 ext. 315 for images and for additional event information.
Website: www.hairrules.com Blog: thehairrulesexperience.com Twitter: @hairrules
Public Relation :Fellisia Robinson | p: (212) 476-1253 | [email protected] |Twitter: @rex.fellisia
###
MEDIA ALERT *For Immediate Release
PRESS PASS2015 PRODUCT Collection
VIP PASS
Event Schedule
November 2014 → Select/Review bloggers selection process→ Send out inquires for blogger by end of November
December 2014→ Send contract to select bloggers and personalities for blog contest promotion
January 2015 → Start promotions and marketing for publications→ Follow up with bloggers for contest feedback→ Contests start getting promoted by bloggers/ Youtubers
Feburary 2015→ Launch spring campaign at the end of Feb.01→ Announce contest winners, email event details
March 2015 → March,14 New York workshop and launch event→ Magazine interviews and news segment features→ March.21 Los Angeles launch event→ Product released in stores April.1
April 2015→ Television feature: Getting ready with me award show
ABOUT ALLUREDemographic: 18-34
Related Topics: Health, Beauty, Lifestyle, Fashion Celebrity
Mission: “Connect with the beauty expert at allure.com, the authoritative Web resource for skin-care, hair, and makeup information. Through how-to videos, product reviews, award-winning runway-beauty coverage, and more, allure.com offers information without bias and advice without judgment so users can truly engage the world with confidence.
FACT SHEET
Media contact:Fellisia Robinson LPA PR Agency [email protected]
Jen GoodmanHair Rules
222-222-2222JG@hairrules.
com
WORKSHOP
→ Guest arrive 12:00pm 12:15pm → Guest/Blogger check-in 12:30pm-12:45pm → Welcome Guest1:00pm-1:30pm → Presentation with Dickey 1:45pm-2:30pm→ Hair makeovers and consultation 2:00pm- 4:00pm
FEATURED GUEST & APPEARANCES
Solange KnowlesNikki Watson
Maya WashingtonEstelle SwarayKelis Rogers Kara Young
Cipriana & TakenyaIts My Raye Raye
Michaela Angela Davis Adrienne Bailon and many other
celebrities,oersonalities and bloggers.
Hair Rules is set to release their product collection March 2015. To celebrate the product release they are hosting first, a workshop for selected guest, followed by a launch party
celebrating the diverse definitions of beautiful hair. The workshop event hosted by Anthony Dickey will give select guests and contest winner a one-on-one styling
experience, education them about techniques their hair type and textures. Following the launch party bloggers, celebrities and others attend the launch party were Dickey will
offically introduce the new products launch. Event sponsors Essie, Goodie Hair Accessories and BH Cosmetics will be previewing
product from their spring/summer collection .
HAIR RULES LAUNCH
→ Press/Media arrive 2:00pm → Guest/Blogger check-in and pre event red carpet 3:45pm-4:30pm→ Dickey and team Guest speak + FAQ5:15pm-5:45pm→ Cocktail hour & Live music entertainment starts → Beauty ambassadors open stations for guests opens at 5:45pm
SPONSORS:
PRESS & PUBLICATIONS
Hair Rules is celebrating the launch of our new product collection and you are invited ! We are hosting a launch party that celebrates not our product and brand, but most importantly the beautiful hair that inspires our company.This event will be jam-packed with activities such as Q&A with Anthony Dickey, beauty/nail bar,hair styling demos ,and an after party, where you can mingle with our fav beauty gurus and celebs. For more information and the latest updates, just snap a picture of the QR code.
-Hair Rules team
Hair Rules invites you...
SPONSORED & SUPPORTED BY
SPECIAL APPEARANCES & INVITES
WE INVITED TWENTY BLOGGERS/VLOGGERSTO JOIN US IN CELEBRATION HAIR RULES 2015 COLLECTION.
@sunkissedalba @beautybyjamie @andreachoice
@shamelessmaya
@Clothinencounter
@rayeraye
@beautybymae @lyssalove @afrochicks
Anthon
y Dick
ey sty
ling
his yo
ung cl
ient
Dickey on the Today Show for
the Taming your textures
segment
Dickey at Fashion Bomb Daily event with fashion stylist, vogue contributor Claire Summers
TV personality, Adri
enne
Bailon visit the Hai
r Rules
salon
PHOTO GALLERY : PHOTOS FOR THE PRESS
HAIR RULES PRESS
FEATURES
ON AIR Huffington
Post, NBC,USA
PUBLICATION:Oprah, USA
Today,Womens
World,Essense,
INSTYLE,Hair,Textures,Star,Ebony, Self, More,Latina, Juicy,Glamor,
Cosmopolitan, Beauty INC., and many
others.
WANT DIGITAL COPIES OF THE PHOTOS ON THIS PAGE ?Just snap a picture
of the QR Code above.
Dickey with bloggers Francesca Smith,Ciprianna Quinnan and Nikisha Brunson
Dickey with Singer
and celebrity client
Estelle
Michaela Angela Davis with Dickey
YOUR CHOICE .YOUR HAIR. YOUR RULES
SPONSORED & SUPPORTED BY:
We at HAIR RULES,, are celebrating the launch of our new product collection and you are invited ! We are hosting a launch party that celebrates not our product, but the beautiful hair that inspires our company to continue the make the all-natural products you’ll love. This event will be be jam packed with activities such as Q&A with Anthony Dickey, beauty/nail bar,hair styling demos and a after party, where you can mingle with our fav beauty gurus and celebs. The event details is listed below, but for the latest updates and event information, snap a picture of the QR code.
-Hair Rules team
Hair Rules cordially invites you
SPRING 2015 PRODUCT LAUNCH
Anthony Dickey founder of hair salon and brand Hair Rules has created a reputation as a hair artist in his New York City community. Mastering the art of all hair texture Dickey and his brand give women all natural products to
gets them beautiful and most importantly health. During his time as a student he realized the disparity in the hair care market for women with
various hair textures, which would later inspire him to open his own salon and hair care company. With Dickeys new, innovative and bold signature
style got him published.
FOUNDERAbout Hair Rules
Hair Rules History
* Dickey Styling his clients with Hair Rules Volumizing Hair Spray
About Hair Rules Understanding Your Hair Type
Water (Aqua), Cetyl Alcohol, Isodecyl Neopentanoate, Butylene Glycol, Amodimethicone
DAILY CREAM CLEANSER
ALOE GRAPEFRUIT SHAMPOO
Water, Cyclopentasiloxane, Butylene Glycol, C12-15 Alkyl Benzoate, Persea Grattissma (Avocado) Oil
LIFT VOLUMIZING SHAMPOO
Water (Aqua), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Cocamide Mea,
Main Ingredients
Recommended for use in straight to curly textures.Builds volume, delivering body and shine, sealing split ends, and taming the frizzies16 fl.oz $11.99.
Cleansing for all hair textures.his formula combines soothing aloe with purifying grapefruit and mild cleansers to clarify and decongest hair, without stripping the scalp of natural oils16 fl.oz $11.99
*KERATIN SAFE* Moisture-rich no-suds shampoo Daily Cleansing Cream is a gentle non-sudsing cleanser that helps to normalize oil production in the scalp and reduce irritation and flakes.16 fl.oz $11.99
CLEANSERS
lLABELME LABEL ME LABELME
Main Ingredients Main Ingredients
* Hair styled using Hair Rules
Main Ingredients Water (Aqua), Cetyl Alcohol, Isodecyl Neopentanoate, Butylene Glycol, Amodimethicone
NOURISHMENT LEAVE IN
Main Ingredients Water, Cyclopentasiloxane, Butylene Glycol, C12-15 Alkyl Benzoate, Persea Grattissma (Avocado) Oil
Cleansing for all hair textures.his formula combines soothing aloe with purifying grapefruit and mild cleansers to clarify and decongest hair, without stripping the scalp of natural oils.20 fl.oz $13.99
*KERATIN SAFE* Moisture-rich no-suds shampoo Daily Cleansing Cream is a gentle non-sudsing cleanser that helps to normalize oil production in the scalp and reduce irritation and flakes.20fl.oz $13.99
CONDITIONER
CURLY WHIP
CURLY WHIP
* Hair styled using Hair Rules
Main Ingredients Water (Aqua), Mineral Oil, C18-21 Alkane, Butylene Glycol, Glycerin, C13-16 Isoparaffin, Carbomer, Triethanolamine, Hydrolyzed Wheat Protein,
Main Ingredients Water (Aqua), Glycerin, Glyceryl Acrylate/Acrylic Acid Copolymer, Butylene Glycol, Crambe Abyssinica Seed Oil, Honey (Mel),
Styling for kinky and curly texturesThis amazing, ultra-moisturizing curling cream transforms spongy 'fro and kinks into bouncy, luscious spirals, simply and effortlessly. Stretches and defines tightly wound tresses without chemical or thermal manipulation. 16 fl.oz $11.99
*Styling for curly and kinky texturesCurly whip's protein-enriched formula tames frizz and protects curls from humidity, keeping them soft, supple and shiny. Controls and defines wiry curls without crunch, infusing them with essential moisture. 16 fl.oz $11.99
KINKY CURLING CREME
CURLY WHIP
STYLERS
Water (Aqua), Vp/Va Copolymer, Polyquaternium-11, Polyquaternium-7,
WAVY MOUSSE BLOW IT ALL OUT
Water, Cyclopentasiloxane, Butylene Glycol, C12-15 Alkyl Benzoate, Persea Grattissma (Avocado) Oil
LIFT VOLUMIZING DRY SHAMPOO
Butane, Propane, SD Alcohol 40-B, Oryza Sativa (Rice) Starch, Cetrimonium Chloride, Fragrance,
Instantly boost volume and create textureOur new Hair Rules Lift Volumizing Dry Shampoo boosts your volume and creates texture in limp locks. 3.6 fl.oz $11.99
Straight styling for all hair texturesStraight styling for all hair textures! This versatile, lightweight mist contains our exclusive texture control complex,.6 fl.oz $10.99
Styling for wavy, curly and straight texturesThis lightweight airy foam lightly sets naturally fine curly and wavy hair while fighting frizz. flakes.5 fl.oz $9.99
STYLERS
WAVY MOOUSE BLOW IT OUT LIFT VOLUMIZING DRY SHAMPOO
Main Ingredients
* Hair styled using Hair Rules
FINISH
Water, Bis-Diglyceryl Polyacyladipate-2, Glycerin, Acetylated Lanolin, Phenyl Trimethicone,
HYDRATING FINISHING CREAM
SD Alcohol 40-B, Hydrofluorocarbon 152a, Butyl Ester of PVM/MA Copolymer, Octylacrylamide/Acrylates
Finish for all hair texturesThe final step in your care and styling routine, this uniquely non-greasy finishing product keeps textured hair infused with essential moisture to keep curls soft, hydrated and shiny all day long.
Holds styles without stickinessOur Volumizing Hair Spray was just awarded Editor's Choice as best finishing product for curly textures by the experts over at NaturallyCurly.
HYDRATING FINISHING CREAM VOLUMIZING HAIR SPRAY
Main Ingredients
Main Ingredients
@hairrulessalon