PRESENTATION ONEXPORT POTENTIAL OF BASMATI RICE TO TURKEY

PRESENTED BY:- SONU MUKESH RANJAN

SRISHTI

YUTHIKA

INTRODUCTION•Basmati rice is region specific and can be grown in places where matching climatic conditions, soil quality and temperature exist and this happens only in Himalayan region. •In 1997 Rice Tec Inc. obtained a US patent for the name of their variety of aromatic rice as ‘Basmati’

•The Geographical Indications of Goods (Registration & Protection) Act, 1999 of India” which gives the prevention to any rice grown outside of the Himalayan region from being called Basmati.

•Turkey's exports to the European Union are mostly machinery and transport equipment, followed by manufactured goods.•Imports into Turkey come from the following key markets:- the European Union, Russia, China, USA, Iran and South Korea.

S.No. Country 2008-2009 %Share 2009-2010 %Share %Growth

1. TURKEY 1,504.30 0.4953 1,603.64 0.5561 6.60 India's Total Import 303,696.31 288,372.88 -5.05

This data represents the % of share that India imports from Turkey all commodities

The exporting of commodities from India to turkey in the Year 2008-09 and the year 2009-10 and the % of growth over the years.

Total 1,416.75 1,539.20 8.64 India's Total 185,295.36 178,751.43 -3.53 %Share 0.7646 0.8611

Product life cycle of Basmati Rice

EXPORT OF BASMATI RICE FROM INDIA

• INDIA IS THE LEADING EXPORTER OF THE BASMATI RICE TO THE GLOBAL MARKET.

The major ports from where shipping of basmati rice takes place to the foreign countries from India are:- •Mundra,•Kakinada,•Loni ICD,•Patli ICD,•Kandla,•Ludhiana ICD,•JNPT,Noida-Dadri-ICD.

Review of Literature 1. G. Raghuram & V. N. Asopa 2008)

Rice is exported in two varieties, basmati (arom tic) and non-basmati. The basmati rice exports are in three categories: white, brown and parboiled.

2. N. Shobha Rani

Basmati, the unique aromatic quality rice is a nature’s gift to Indian sub-continent. Epicureans acclaimed its delightful fragrance, taste and texture which makes it the best among the aromatic rices of the world.

3. (Rohit Anand, 2012)

Basmati is the champagne of rice. And like champagne, it has a legally enforced regional denomination. Basmati can only be produced in India and a small part of Pakistan. Basmati rice has distinctive and pleasant aromas, long slender grains, and on cooking sees both extreme grain elongation and dry fluffy texture.

PROJECT OBJECTIVES

•To determine the export trend of Basmati Rice to Turkey from past 19 years.

•To determine the percentage increase in actual and trend value with respect to the total export value of past 19 years.

PROJECT METHODOLOGY ADOPTED

RESEARCH DESIGN

This study adopts exploratory research by using secondary data as the research methodology. This study proposes a positive approach as the research plan for data collection and analysis. The data collected will be used for supporting the findings, interpretations and fulfillment of the objectives of the study.

DATA COLLECTION

Sampling Technique that is used in this research will be convenience sampling. EXCEL IS USED AND LEAST SQUARE METHOD FOR ANALYZING THE DATA.

DATA ANALYSIS & INTERPRETATION / DESCRIPTION OF THE WORK PERFORMED

DATA

EXPORT OF BASMATI RICE TO TURKEY1997-98 TO 2015-16

Year Export in US $ Million

1997-1998 244.121998-1999 169.91999-2000 189.442000-2001 333.632001-2002 219.052002-2003 368.332003-2004 563.342004-2005 723.72005-2006 1010.082006-2007 1327.32007-2008 1752.612008-2009 1416.752009-2010 1539.22010-2011 2749.152011-2012 3547.262012-2013 3963.662013-2014 4433.752014-2015 5358.92015-2016 3028.93

RESULT OF THE DATA BY USING LEAST SQUARE METHOD IS AS FOLLOWS:

SWOT ANALYSIS

Strengths

1. Availability in wide range of packaging across all variants.

2. Availability at 100,000 retailers in India along with modern format stores such as Walmart, Carrefour, Big Bazaar, and Spencer’s Retail etc.

Weaknesses

1. Lack of marketing leads to poor brand recall among consumers

2. Overdependence on rice farmers for supply of raw rice

Opportunities

1. Use of high quality rice in preparations of delicacies such as banana bread, Spanish rice, oat meals etc will increase the export demand

2. India is one of the fastest growing food markets in the world  which presents a huge opportunity

Threats

1. Any change in the consumption pattern of Basmati rice or reduction in demand could adversely affect profitability

2. Removal of minimum export price cap from export of basmati rice may invite new competitors

FINDINGS•We found trend equation (Y=173.3637+261.9056X) of the Basmati Rice export to Turkey.

•We obtained trend value by putting the value of X in the trend equation. According the analysis it is observed that the value of export increases with the coming years. The graph shows an upward sloping linear line which indicates a good growth in trend.

•We also determine the future trend of next 21 years just to see will the trend change over the next 21 years but according to the result it will not change and this is shown clearly in the graph by an upward sloping linear line.•As we can see that there was a significant drop in export from India in the year 1999-2000 and that is due to the reason of Kargil happened between India & Pakistan.•There was a depression in the year 2006-08, since this was the reason why the export to Turkey had dipped in that phase also.

RECOMMENDATIONS

Government should provide subsidiaries to the companies producing basmati so that it will increase profits and decrease amount of expenses in terms of producing and contribute significantly towards the export earnings of the country.

we can recommend that there is good scope in terms of exporting to Turkey and since there is a competition in this field the government should relax their policies and should start supporting the medium firms.

REFERENCES

Websites:

http://www.arabbusinessreview.com/en/article/growth-indian-basmati-rice-market-arab-world

http://www.business-standard.com/article/markets/basmati-rice-exports-to-iran-via-dubai-soar-115111001536_1.html

http://www.commerce.nic.in/eidb/ecomcnt.asp