Date post: | 09-Jul-2015 |
Category: |
Education |
Upload: | mrdeanforth |
View: | 258 times |
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FMP- AWSOM
WebsitePresented by Dean Forth
Idea
Anth Wigham’s School of Motoring (AWSOM):
Website
Advert
Inspiration
Hmmm!
Gender
Men Women
50.3% practical pass rate 43.9% practical pass rate
550,839 conducted a
practical test
615,111 conducted a
practical test
Average of 17 lessons
before they pass their test
Average of 21 lessons
before they pass their test
Passes his test at the age
19 and eight months
Passes her test at the age
20 years and six months
Age
Over 50% were aged 17-18
After 35, the amount of people dropped dramatically
Unemployment
The unemployment has hit a record high in the north-east,
with 85,231 claiming benefits and Sunderland has 6,606 of
them alone
Unemployment
Most jobs these days require that you need a drivers licence, and
this gives a minority the motivation to learn to drive
Areas available
• All of Sunderland• Houghton Le Spring• Hetton-le-Hole
• Murton• Seaham• Washington• Jarrow• South Shields
Areas
Audience Profile
Anth Wigham’s School of Motoring (AWSOM) has a
wide ranging audience, typically between the ages of
17-35. Females in the Sunderland region, who are
employed or students are high valued customers as
they will be willing to spend their money on driving
lessons. These young females are independent and
want to have more freedom by learning to drive and
see themselves as being successful
Audience Profile
Sunderlands’s Pass Rate
The pass rate for the Sunderland Driving Test Centre (46.2%), which is
the average pass rate of Sunderland.
Anth’s Pass Rate
This information was gathered from January 2011 to December 2011.
He excels the average pass rate in Sunderland.
Similar Website
Similar Website
Brief intro to advert
No longer that 30 seconds
Resources
• Camera
• Tripod
• Final Cut Pro
• Photoshop
• Dreamweaver
There is not real budget for
my project, only little things
like diesel for when I film the
advert. This is because the
location of when my driving
instructor lives, is a 5 minute
walk from mine.
Budget
Constraints
• Weather
• Time
• Computers
• Availability of Client
• Hardware/equipment
Health & Safety
1. Be aware of other cars when taking photos
2. Make sure I do not distract the driver in my advert
3. Have common sense and ensure that I do not put myself
and any others in any danger.
Contingency Plan
Create a website for a fake driving instructor