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8/2/2019 Final Marketing of Non-Profit ion
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Presented By:
Priyanka Sawant
Ajit Mangarulkar
Mahesh Utage
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NPO do not work for any kind of profits through
their work and therefore none of their
shareholders are benefited from the profit point of
view.
What is known to be a nonprofit organization has
activities in a large number of domains mostlyartistic, environmental and cultural.
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Generally, Non-profit making organizations includes Charitable Trusts,
Social Welfare Trusts,
Public Art Organizations,
Non Government Organization Etc.
Functions includes help for Orphans,
Disables, Victims of Calamities, Riots,
Underprivileged peoples etc.
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Marketing is an unfamiliar concept for many
nonprofit organizations.
It's important that these organizations understand
that marketing is more than just the old sense ofmaking a sale or obtaining a donation.
Marketing is a way to satisfying the consumer and
donor needs, but where does the nonprofitorganization start?
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Brand is what donors and supporters remember.
Brand enables donors, volunteers, sponsors and
the community to immediately recognize, value
and trust your organization.
Brand distinguishes you from the competition
Brand gets you heard by others.
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Define Target Market
Determine Desired Outcome Of Marketing Efforts.
Develop Brochures And Marketing Materials
Develop A Social Media Marketing Strategy: Advertising
Continue Marketing
Success Advertisement
Business Expansion
Research And Maintain Prospect And Customer Databases
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Defining The Target Market: To develop a marketing plan
To guide marketing process
Identifying The Market: Identify the target market which
includesPlace Section of society
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Develop Brochures And Marketing Materials
It must describe the
Benefits, Services,
Donation Opportunities, and
Values Of Your Organization.
Develop A Social Media Marketing Strategy:
Social networking sites are most cheapest media for
advertising Easy way to reach out to maximum DONERS in a low
cost and effective way.
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Use of web site as a great resource todisplay
Useful information,
News,
Monthly newsletters,
Events,
Create community, Share alternatives to donating money, and
showcase the benefits of your organization.
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We will discuss tactics one can utilize to market more effectively:
Web site
Social Sites
E-mail, Newsletter etc.
Events Awards, Matches etc.
Print materials
Public relations
Networking
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The web helps you cast a wider net by:
Attracting new donors Sharing mission and build awareness
Using images to tell story
Enabling to educate the public
E-Mail CampaignsRelationships are built on communications
and e-mail is an important communication
tool. Did you know:
Frequency matters weekly is optimal
Relevant content matters
Personalization matters
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Fund raising events help to build
awareness and raise revenue while having fun:
Friendly matches with Celebrities
Charity fund program
Awards programs
Marathons etcEx: Mumbai Police Welfare and Relief Fund
Word of mouth networking is perfect
marketing for nonprofits!
People trust others opinions of your
organization
People pass along positive comments
about the organization
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Pitch a story to your local press
Make it newsworthy
Demonstrate your solution to the issue
Provide pictures
Make it local give it a human interest angle
Invite media to your events
Send your newsletter and other information to the media
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Nonprofit organizations are in a feel good
industry.
Nonprofits can build friendships that last a
lifetime and beyond.
Nonprofits affect the wallets, minds and hearts ofthe community.
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A structured marketing process can help
build your organizations brand, resulting in
greater ability to attract and retain donors
and volunteers.