Gina Maria LoRusso, Ryan McNulty, Amber Powers, Michelle Scudday
ALLRIGHTALLROUND +
ALLROUND
Goals
Maximize profits Increase Market Share Increase Customer Retention Become the Most Recommended Brand
Marketing Plan: 5 C’s Company
Strengths
Weaknesses
Customers –
Customers seek value; a reliable, convenient product at an affordable price.
Competitors – Besthelp
Dryup
Collaborators
Context
Marketing Plan: STP Targeting
Demographics
Markets
Positioning Effective relief for multiple symptoms at an affordable price
Marketing Plan: 4 P’s Product
Price
Promotion
Place
State of Our Brand and Products
High customer satisfaction in all 3 products
Stay aligned with our roadmap Consistent Marketing Mix
State of Our Products: Allround Industry leader
Successful reformulation allowing for brand extension-Allround+
High brand recognition allowing for successful launches of other products
State of Our Products: Allround+ Initial Success
Allround and Allround+
State of Our Products: Allright
Negative returns
Customer satisfaction and brand awareness
KEEP MOVING FORWARD
Competition
Product Lines
Marketing Strategy
.
Market Knowledge
Industry Leader
PRODUCT LINESMaturity Stage
Market Modifiction
Product Modification
Marketing Modification
ConsistencyReview prior periods
Market/Industry Outlook
Decision Breakdown
MARKET STRATEGY
MARKET KNOWLEDGE
Know the ConsumersExisting Information
Product Survey
Other market information
THE COMPETITION
The CompetitionDistribution
Advertising
Product
Lines/Formulation
Stay in frontQuality
Innovation
Pricing traps
INDUSTRY LEADER