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Eden Project

ASSIGNMENT No.2- MASTERS

LEARNING

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Team Members Muhammad Rizwan(1024876)

Nauman Amin(0379546)

Saileela Deegutla(1019315)

Abdulrahman(1025536)

Ahmed Shaman(1025469)

Raj Vatsavay Venkata SR(1026428)

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1- what is Business Model OfEden Project and In what

Business Sector Does Eden

Operates?

2- what are three main strategicissues that could influence

Eden long-term sustainability?

3- How is Global Warming

addressed and reflected in the

mission, products and strategies

of Eden Project Limited?

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BUSINESS MODEL

Eden Project is a Social enterprise

Eden Project is a Living Theatre of plants

and people

-Philip McMillan Browse

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BUSINESS SECTORS

Eden Project

Environmental

EducationCharityEco-tourism Entertainment

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ENVIRONMENTAL EDUCATION

Spreading awareness about human dependency onplants through exhibits, events, workshops etc.

Partnership withuniversities and colleges.

Wastemanagement

sustain the things that sustain us

(www.edenproject.comand Eden Project CD)(www.clearlyso.com/company/256/edenproject.jsf)

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ECO-TOURISM

Worlds largest green houses:-

- Mediterranean and,- Tropical Biomes

Plants fromaround the world

Its amazing to see plants of different varieties at

one place with different backgrounds.

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CHARITY

Revenue generated from Project, is again used

for educational programmes.

Funds are allocated for horticultural research.

Helping poorer countries to fight against polio.

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CHARITY- THE LOCAL

Development

Support to the economy of Cornwall

Edens annual wage bill is 4 million, mostly spent

locally.

1.46 million(81%) is spent with Cornish food and

drink producers.

About 2.17 million (55%) of the general goods budget

is spent with Cornish suppliers.

Employs around 472 people - 95% from Cornwall.

Cornwall Executive Summary, Jan 2010

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ENTERTAINMENT

Ice rink

Rock concerts, live music

Jungle season for holidaymakers and locales

Socializing- The Big Lunch

The Core brings The Queen

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SUSTAINABILITY- STRATEGIC ISSUES

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1. Mission, Planning and

Achievements.

We are ordinary people trying to change

the world.

-Eden Project

Source: Eden road sign notice board

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Targeting the polluters- the industries

Providing options- renewable energy

Collaborating with research organizations for finding

other sources of clean energy

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EDEN BUSINESS SUSTAINABILITY

CURRENT STRATEGIES:-

Visitors entrance fees.

A gift Shop.Exhibits, events and workshops.

Partnership withmore than 10 colleges and

Universities.

Small restaurants.

Hosting services, etc.(Andy Jasper, 2nd March

2011)

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Future Strategies:-

Planning to construct a Hotel for Visitors.

Exploring alternative modes ofaccess and transport to the

site, railway services and coach operations.

The third dry tropic' biome.

To give permission for franchises in different countries of

the world. .(Andy Jasper, 2nd March 2011)

LONG TERM BUSINESS SUSTAINABILITY

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EDEN PROJECT AND GLOBALWARMING

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THE MISSION AND THE

ACTIVITIES

Vision: A social change equivalent to the industrial

revolution the Climate Revolution.

The POD, a web-based schools programme designed

to show schools and parents how they can minimize t

heir impactonthe environment and help promote

a sustainable future.

Renewable energy- Geothermal, Wind mills

The Biomes- Tropical Rainforests help absorb nearly

one-fifth ofman-made CO2 emissions.

Environmental Education

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REFERENCES

www.edenproject.com

Eden Project Press Release, 2006 Andy Jasper,2nd March 2011:Two hour informative

Session with Head of R&D.

Eden project Case-A, Roger Jones, 2003Eden project Case-B, Roger Jones, 2005

http://projects.exeter.ac.uk/pwh201/eden.htm

Key Information's Noted during Project Visit.

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