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8/3/2019 Final MKT Presentation by Safin
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Safin Majid 08104007Md. Zahidul 10104029
Sanjoy Kumar 10104186
Md. Mahmudul 10104094Safat Hasan 09104085Ariful Alam 09304043Md. Nayeem 09204060
Waleefa Hossain 09104069
8/3/2019 Final MKT Presentation by Safin
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Presentation on
Sun Phone
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Sun Phone
Mission The mission of our “Sun Phone” Company is to attract customer by offering them the
high quality products and services in a low and affordable prize to gain the marketshare. We will also provide the technological expertise to assist customers in pickingthe product and service that satisfy their needs.
Vision The vision “Sun Phone” Company is to gain 10% market share by next five years andbecome one of the market leader by offering the best service and product facilities.
Objective the objective of “Sun Phone” is to provide the strong service facilities to theconsumer to meet their expectation and to achieve consumer satisfaction level withthe newest innovation in cellular phone technology. We believe it is important toattract consumer to the market share and build the position in consumer mind toderive maximum profit from them.
8/3/2019 Final MKT Presentation by Safin
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Facilities Of Sun Phone Handset
1.Mobile type
2.Battery type
3.Camera phones
4.Connectivity 5.Memory
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Cont . . .
6.Display
7.Sound Quality
8.Multimedia Features
9.Speakerphone10.Accessories
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Basic features
All kinds of facilities is associated with our “Sun Phone”
those
Those facilities can be found in the stylish format
even some are easily fit on the tight jean of teens andsome goes with aged persons.
Basic features those are available on all phones suchas
making calls send/receive message
voicemail enabled
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Cont . . .
calculator
download ringtones
Internet access
calendar
address book
alarm clock
stop clockGames
Bluetooth device
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Product Differentiation
Solar energy
Multi purpose charger
Voice recognizer
Two years warrantee
User Friendly
Latest Feature Triple Sim slot
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Current market situation
MARKET-PENETRATION PRICING
COMPETENCIES OF EXISTING MOBILECOMPANIES
COMSUMER PERSPECTIVE
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Competitors
Nokia-
Samsung-
Motorola -LG -
Walton -
Symphony-Maximus -
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Competitors
Siemens-
Micromax-
Sony erricson-
HTC -
i-phone -
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Marketing Segmentation
DemographicSegmentation
Age
Gender
Income
GeographicSegmentation
City
Region
Urban/ RuralPopulation Density
Psychographic
Segmentation
Personality
Behavioral
Segmentation
User Status
Loyalty Status
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Behavioral Segmentation
User Status
Ex Users
Potential Users
First time Users
Regular UsersNon User
Loyalty
Hard Core Loyal
Split Loyal
Shifting Loyal
Switchers
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Levels of market segmentation
• Micro Marketing – Niche Marketing
– Local Areas Marketing
– Individuals
– Segment Marketing
– Mass production, distribution and promotion
Segment Marketing
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Strategies
We will mainly follow three types of strategy to introduceour Sun Phone in the market and those are
1. promotional strategy
2. Pricing strategy3. Distribution strategy
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Promotional strategy
• Bill Board
• Media-radio
• Newspaper
• Representative/Dealer• Fostering
• Television
• Advertisement through Social network site –
facebook , twitter etc.
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Pricing strategy
New MarketMarket
PenetrationNew Product
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Distribution strategy
• Division- Dhaka and Chittagong will focus mainlyinitially
• Will distribution all divisions equally Dhaka
Chittagong Barisal Khulna Rajshahi
Rongpur Sylhet
• District-Specially in remote areas.
8/3/2019 Final MKT Presentation by Safin
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Equipment Percentage Amount
(Million)
FACTORY 25% 60 Million
RAW MATERIALS 20% 50 Million
LABOUR 20% 10 Million
DESIGN 5% 20 Million
COVER 5% 10 Million
ADVERTISING 10% 20 Million
OTHER'S 15% 30 Million
Total amount = 200 Million Taka
Budget
8/3/2019 Final MKT Presentation by Safin
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FACTORY, 25%
RAW
MATERIALS, 20%
LABOUR, 20%
DESIGN, 5%
COVER, 5%
ADVERTISING,
10%
OTHER'S, 15%
Diagram of Total cost analysis
T t l t l i f S Ph
8/3/2019 Final MKT Presentation by Safin
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Total cost analysis for Sun PhoneCompany
Building factory costs sixty million taka .
Raw materials costs fifty million taka.
Investing ten million take for labor costs.
Spending twenty million Taka for design.
The cost of cover and advertising are tenand twenty million each.
Other expenses cost thirty million taka.
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SWOT Analysis
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Cont . . .
Strength 1 Month guarantee and 2 years warrantee
Can use Sun Light and Battery both for charging purpose
Can save the use of electricity and money
Triple sim slot
Reliability , product quality
Different features in affordable price
Weakness Rainy days problem regarding charge of sunlight
Financial ability
To gain market share
Lack of brand awareness among people
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Cont . . .
Opportunities Rural Customers
Offering low price to consumer than competitors
Threats Chinese Mobile Companies came in market with different model in
low price.
Chinese Mobile Companies came in market with different features
Brand Positioning in perspective of competitors in low.
Consumer has lack of knowledge about our company.
Other competitors
8/3/2019 Final MKT Presentation by Safin
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Action Program
Phase 1- Technology and Strategy Management
Phase 2- Financial and asset allocate
Phase 3- Promotional activities
Phase 4- Distribution
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Conclusion . . . .
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Thank You