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A new generation of street food lovers are lining up at food vans. Though the idea is a long-
standing part of American and world culture, the street food industry has never enjoyed so much
popularity or publicity.
Chefs can open up shop for much less than a restaurant, and develop simple menus that focus on
particular cuisines or ingredients. Fans can follow their favorite trucks on Twitter and sample an
assortment of dishes at large gatherings of trucks.
The industry is booming with approximately 3 million food trucks in the U.S.,more than 5million food carts which have appeared in malls, train and bus stations, airports, stadiums,
conference centers and other locations in recent years.
Food industry observers claim that the increase in food truck business is largely in response to
the slow-growing economy. People are seeking inexpensive breakfasts and lunches. Also, more
employees are often pressed for time, with more work and shorter lunch hours. With newgourmet trucks, foodies can also sample unique dishes for less than a restaurant meal.
From an entrepreneurial standpoint, mobile food businesses have a lower overhead and requirefewer employees than restaurants and can be easily moved if one location does not generate
enough business and was even a good source to earn profit with small expenditure.
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The new concept of mobile fast food was transformed into a business which was started by six
friends of S.I.E.S college in January 2010 and they named it
.The chairperson of the company is Miss.NehaAhuja. The companys office andgodown is located in Mumbai. Foodie food being something new had attracted many people.The food is tasty and is not that costly and this is the reason it continued to be a huge competition
for small vendors in Mumbai. Due to its growing popularity the areas covered were increased in
the month of March. Earlier it covered only few central areas but later on due to its growingpopularity it was started in western areas also where it proved to be very successful. The
business was started with very small capital of Rs 10,00,000 but the six talented minds were able
to convert it into a profit oriented business within few months. The promotion style adopted by
them was unique and so the people were not able to stop themselves to visit atleast once. Notonly the taste but the hygiene maintained and the quick service was also the biggest reason of its
success. Foodie food followed simple concept of bringing quality food to people in areas where
there were not many choices and to bring cost friendly options to places where there were foodchoices. It was mainly seen near malls, train and bus stations, airports, near colleges and many
such locations where it can grab more and more crowd. The another new idea of foodie food was
its menu which included items different from the competitor and even made some unique
versions of popular favourites. Hence a simple strategy of foodie food i.e. To serve good and
that to in some unique areas and to maintain highest level of cleanliness had cleared all the
hurdles and had made it a successful business.
Obtained director identification number (DIN) online from the Ministry of Corporate Affairs
portal (National)
Days taken:-1day
Cost:-Rs.100
Obtained digital signature certificate online from private agency authorized by the Ministry of
Corporate Affairs (National)
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Days taken:-3days
Cost:-Rs.1500
Reserved the company name online with the Registrar of Companies (ROC) (National)
Days taken:-2days
Cost:-Rs.500
Stamped the companys documents at the authorized bank (Private)
Days taken:-1day
Cost:- INR 1,300 (INR 200 for MOA + INR 1,000 for AOA for every INR 500,000 of share
capital or part thereof + INR 100 for stamp paper for declaration Form 1)
Got the Certificate of Incorporation from the Registrar of Companies, Ministry of Corporate
Affairs (National)
Days taken:-5days
Cost:- INR 14,133
Made a seal (Private)
Days taken:-1day
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Cost:- INR 350 (cost depends on the number of seals required and the time period for delivery)
Obtained a Permanent Account Number (PAN) from an agent appointed by the Unit Trust ofIndia (UTI) Investors Services Ltd., as outsourced by the Income Tax Department (National)
Days taken:-7day
Cost:- INR 67 (INR 60 application fee + 12.36% service tax + INR 5 for application form, if notdownloaded)
Obtained a Tax Account Number (TAN) for income taxes deducted at source from the Assessing
Office in the Mumbai Income Tax Department
Days taken:-7days
Cost:- INR 57 (INR 50 application fee + 12.36% service tax)
Registered with the Office of Inspector, Shops, and Establishment Act (Municipal)
Days taken:-2days
Cost:- INR 6,500 (INR 2000 + 3 times registration fee for trade refuse charges)
Registered for Value-Added Tax (VAT) at the Commercial Tax Office (State)
Days taken:-12days
Cost:- INR 5,100 (registration fee INR 5000 + stamp duty INR 100)
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Registered for Profession Tax at the Profession Tax Office (State)
Days taken:-2days
Cost:- no cost
Registered with Employees Provident Fund Organization (National)
Days taken:-12days
Cost:- no cost
Registered for medical insurance at the regional office of the Employees State InsuranceCorporation (National)
Days taken:-9days
Cost:- no cost
Hence the total days taken to complete the registration procedure was 64 days and total cost
incurred was Rs.29607/-
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The basic elements for starting any new business are marketing & promotion, staffing, rawmaterial, finance. Marketing is the process of planning and executing the concept, pricing,
promotion and distribution of ideas, goods and services to create exchanges that satisfyindividual objectives. It is a communication link between a seller and a buyer.Now-a-days
marketing and promotion has become so much essential that even if the product is small it ispromoted through advertisement and such other tools to create a want among the buyer.
Promotion is one of the four elements of marketing mix (product, price, promotion, place).weprovided our customers with hygienic and quality food compared to street vendors. Prices
decided for different food products were reasonable compared to our competitors. Foodie food
promoted its business by disturbing pamphlets and conducting a survey. For distribution of
pamphlets we appointed a boy who was given 500 rupees, pamphlets were distributed indifferent areas like five gardens, dadar, worli,linking road,irla,juhu. Surveys were conducted in
many areas so that we could decide what type of food product a consumer would most prefer orwe could either try to develop a new food product or try to modify or extend an existing food
product.
Pamphlet pic
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GODOWNWe have set up our godown of ______ sq.fts in Shahu Nagar at Kurla on a rental basis of 18000per month which sums up annually to 2,16,000. One of the core reason of us choosing kurla for
our godown is that it connects to both central and harbor line and also makes easy way for
western. Another reason is that keeping our budget in mind the rent of the godown i.e. 18,000per month was far more affordable as compared to other places. Even the links and contacts we
have are majority from kurla. Now coming back to our godown we have allotted it into different
sections. Half of it has been allotted for storage of our goods. In the remaining half for the
kitchen for the food preparations and another part for office where our head sits. He looks after
the godown.
This is our plot at shahunagar and the structure of the godown is as shown above.
STAFFINGOur staff consists of six members. Out of them two are allotted into kitchen as a cook, one is
appointed the head who looks after the accounts as well as the godown. Out of the rest one is a
driver of the van and rest two are the sellers of our food. And their salary as our accountant is
paid under 5000 a month, both the cooks 4000 each per month. Driver is given 3500 per monthand both the sellers are given 4500 respectively. But since march as the new van was purchased
the staff was increased from 6 to 9one was the driver of the new van and other two the seller.The van leaves around 10 am in the morning and its working hours ends up at 9 in the evening
that comes up to 12 hours of their working. We all work unitedly in a team as team spirit leads to
success.
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The above fig indicates united efforts and team spirit which is our prime objective.
RAW MATERIALS
Raw materials constitute a major element for Foodie Foods business i.e. vegetables, fruits,
spices, ghee, oiletc for making the desired dishes. It is therefore, important that investment insuch is properly controlled. Foodie Food has its godown in Kurla where it prepares all the food
items and makes it ready for sale so it buys all the raw material (vegetables and fruits) from vashimarket as cost effective. The material is brought in godown through rail transport. Two ofourstaff only goes to the vashi market and buys the vegetables, spices, ghee and other things.
vegetables are purchased on daily as well as cash basis only. The daily cost of vegetables i.e. on
weekdays is Rs2500/- and weekends is 5000/-. Ghee, oil, turmeric etc are purchased on weekly
basis for Rs.10000/-. Ice-creams are purchased on weekly basis that costs uptoRs 2500-3000/-.And cold drinks are also purchased on weekly basis the cost comes to Rs 1000/-. Since we buy
bulk quantity at wholesale price and from regular supplier we get the benefit of cash/ trade
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discount. Buying from same supplier brings with it some other benefits like good relations and
they cooperate with the company and supply requisite quantity of goods before the start ofproduction. Such purchases also help in cost savings, cost of stock/material out, material carrying
cost, material handling charges etc. There are so many questions that are required to be solved/
answered before buying material like quantity to be bought, deciding the supplier, storage,
keeping check over wastage/ spoilage etc. Our customers are our priority and that is why we getthe best quality of materials. Material consumption takes place on weekly basis or daily basis in
some case like vegetables. The working capital cycle:
EQUIPMENTS
All the equipments which were required for the foodie food van were purchased from variedplaces. Places like Vijay Sales,Ezone,Croma, BigBazaar ,many retail shops andwholesale
shops.Many items were purchased online from sites like
www.naaptol.com,www.flipkart.com,www.homeshop18.com,www.mouthshut.com and manymore. List of items with their prices are given below :-
http://www.naaptol.com%2Cwww.flipkart.com%2Cwww.homeshop18.com%2Cwww.mouthshut.com/http://www.naaptol.com%2Cwww.flipkart.com%2Cwww.homeshop18.com%2Cwww.mouthshut.com/http://www.naaptol.com%2Cwww.flipkart.com%2Cwww.homeshop18.com%2Cwww.mouthshut.com/7/29/2019 Final Mobile Fast Food
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Items Rates
Bajaj 2200 microwave 8988
Small fridge 9790
Chests and freezers 18000
Morphy Richards toast and grill machine 6410
Steamer 6500Cylinder 80000
Gas 10000
6 pieces non stick cookware set 4000
Silver foilware 1650
Washing sink 14940
Disposable gloves(3000 gloves) 1260
Eureka forbes easy clean 4170
Floor care chemicals 2400
Mops(624*8) 4992
Samsung Big refrigerator 8850
Caf rico filter coffee maker 5790
Wall fans(1600*8) 12800
Ceiling fan(1655*8) 13240
Chopping board 1500
Kitchen tool set 432
Kitchen knife set 798
Mini chopper nova 2798
Peeler 900
Pigeon cooker 3388
Container sets 444
Prestige Induction cook top(2785*4) 11140Paper plates 2400
TOTAL 237580