Sean Bell | Cole Cook

Proposed NASCAR Title Sponsorship

FAN BASE

POTENTIAL SPONSORS“The relevant and authentic brands are within the technology/innovation, insurance and online retail space to leverage this property as a game changer.”

- Brian Corcoran

Former NASCAR executivePresident, Shamrock Sports & Entertainment

NASCAR PERSPECTIVE• #3 Most Profitable Company in the World• Total Revenue: $200.6 Billion• 2015 Net Income: $18.7 Billion

• International Audience• Headquarters: South Korea• US Headquarters: Ridgefield Park, NJ

• NASCAR Becomes Technologically Advanced• TVs, Tablets, Cell Phones, Wearable Tech, Cameras,

Computers, Home Appliances

NASCAR BENEFITS• Tracks -> Technology Upgrades

• Teams -> Tablet & Wearable Technology

• Media -> Benefit from Technologically Advanced Sport

• Fans -> Ability to follow NASCARon every technology platform

SAMSUNG PERSPECTIVE• The Power of NASCAR:

• 62 million unique TV viewers in 2014

• 5.3 watched each race in 2014

• Brand loyalty = #1 sport in United States

• 50% of avid fans buy NASCAR sponsor products

• Focus: Gaining increased market share

ON-SITE ACTIVATIONS& FAN PROMOTIONS

Virtual Reality Experience

SAMSUNG VILLAGE

SAMSUNG VILLAGE

SWEEPSTAKES• Reward: VIP experiences, race tickets,

behind the scenes, product giveaways