8/8/2019 FINAL PART3

1/5

Part 3How effective is the

combination of the mainproduct and ancillary

products?

8/8/2019 FINAL PART3

2/5

House StyleThe combination of setting, lighting and use of colour creates a

house style for our music video and ancillary products. The imagesused on the ancillary products were from settings visible in the

music video. We purposely incorporated a range screen shots from

the music video onto the DVD so that the buyer has an idea of

who the artist is and what to expect. We wanted our audience to

be familiar to the features through our house style. From the

research we carried out we wanted to acknowledged our target

audience who were young people living in inner-city surroundings.

In result of this we focused on the graffiti setting for the ancillaryproducts, we felt that the colours were vibrant and reflected the

liveliness of the song. The ancillary products hold a consistent style

as pink is dominant throughout, the colour was used deliberately

to express the artists feminine side which is girly but quite sexual

as it is hot pink. This is also shadowed in the music video where

there are elements of performance where the artist is performing

with bright pink lighting in the studio. Although the colour pallet

for our music video is broad we wanted pink to be the focal colour,

therefore the text on the front cover of the DVD cover is pink alongwith a section on the magazine cover.

As well as pink we used a variety of colour in the music video

performance elements. The different coloured lighting in each

shot worked well with the artists costume change, this was

intensified by quick cuts, camera movement and a range of shot

types. The colours gave the music video an exciting vibe as we cut

to and from various performance settings.

8/8/2019 FINAL PART3

3/5

BrandingThe artists ethos is all about having

fun, going out, dressing up and dancing.

We wanted to portray all of these

aspects of Kyla in the ancillary products

as well as the music video. Her brand is

recognised by the images, colours and

text on the DVD cover and magazine

advert. On both ancillary products the

artist looks attractive, part of Kyla's

brand is to always look good .Image is

essential within the music industry, if

the artist is glamorous it will give the

illusion that they are significant and

powerful. From viewing the dvd and

magazine alone the audience would

expect Kyla to dress well if they were to

see her on TV or at a concert, her brand

shines through as her appearance is

noted as a characteristic that she must

maintain. In the music video when Kylais performing as the artist the

glamorous look remains. This puts

emphasis on the brand as the artist is

once again pictured looking stylish.

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4/5

Theme

The theme for our music revolved around

our contrasting characters. The narrative

consisted of Kyla acting as two different

people, herself the artist and the geek. As

you can see we only shot the the geek role

in a narrative style and the artist in

performance settings. This was to

exaggerate the difference between the two

characters, we felt the need to not onlychange costume but use indifferent lighting,

shots and location for both different

characters. Throughout the music video we

cut to and from the narrative, performance

to highlight the change in characters. The

conceptual elements were included to

break up the narrative and make the music

video attention-grabbing which I think we

achieved. Another theme that can beperceived through the ancillary products

are the flower style typography and images.

We also had the artist wearing a flower in

some shots to strengthen the theme in the

music video. The flower symbolises the

artists femininity and freshness so the motif

is dominant throughout our DVD cover and

magazine advert.

Geek Character

Vs.

Attractive

character

8/8/2019 FINAL PART3

5/5