Name : KOAN sound Genre : Dubstep/GlitchopDetails: - 2 brothers from Bristol

- 23Label: Inspected

ARTIST PROFILE

IMAGE

TALENTED COOL ARTISTIC

YOUNGThere image usually shown through there EP Art work

TARGET AUDIENCE

Demographic•Between the ages 17 to 25 •Most likely to be male • It is highly likely that this person’s social class would range between working and middle class.•That person is likely to come from an urban city like Bristol or London in United Kingdom. If looking at this issue internationally, dubstep is a popular music genre in United States, in areas like Florida and New Jersey especially.

Psychological •This person would enjoy attending festivals like “Tomorrowland” and “Q-dance”. He would also like club scenes such as going to an EDM club “Fabric” in London. So generally an outgoing personality. •The individuals will also be arty and unique who like things with a twist and a difference, therefore contributing to their outgoing personality. •It is highly likely that our target audience would be attending a university like the University of Miami (a party university) or Southbank University in UK where with his pals he would attend all the rave parties. Some of his favorite performers in music industry would include Culprate, Gemini and Neosignal.

THE RECORD COMPANY

2011 – the Inspected record label was born. An organic self-funded project created and maintained out of a bedroom by two like-minded friends. Initially it sought to provide an innovative & diverse platform to connect with musicians and fans alike. The idea was simple – keep things fun, interesting and accessible.

2012 – saw an exciting new sector introduced to the brand; clothing and accessories. The philosophy was simple – develop and produce unique and high quality products on an exclusive and limited edition basis. Many products were produced on limited runs and therefore only available once.

2013 – as a brand we are constantly evolving. Whether it be with music or fashion we aren’t afraid to divulge in new and exciting ventures. Our vision is to continue to innovate and grow whilst maintaining a high level of customer service, high quality products and most of all brand new and original music.

OVERALL VIDEO CONCEPT The overall concept is to reflect world problems such

as global warming through animals’ perspectives. Suppose that animals have equal ability as human. What actions are they going to take? And in the end, would humans still be the most powerful kind?

Delivery

Party

The end

INFLUENCES

IDEAS FOR KEY SHOTSSLOW MOTION, FAST MOTION

xxyyxx

Fantastic Mr. Fox One of our main influences in terms of a narrative was Wes Anderson’s animated film “Fantastic Mr. Fox”. We liked the idea of using “animals” as our main characters in the music video, it will make it stand out and transfer the message in a more genuine manner. The way in which Mr. Fox stands up for his family in Fantastic Mr. Fox has really inspired us and made us wanting to portray those brave, caring, and mature characteristics onto our project and our personage. We especially admired Anderson’s message of fighting against globalization and standing up for animal rights as this topic is close to our hearts and was on our minds. Even though the narrative’s message is intent, having animals in this music video and EDM sound play in the background, it will make it quirky and enjoyable for the audience to watch.

Performance • KOAN Sound consists of two young adults

therefore we thought that having the two kids of Mr. Fox perform a DJ set in the woods would represent the artists and their unique aesthetic.