COMPARISON BETWEEN FOOD BAZAAR, KHARVEL

NAGAR AND RELIANCE FRESH

BY:TISHA BASU

RAHUL DUTTA

SELECTED PARAMETERS

PRODUCT PROMOTION

PHYSICAL EVIDENCEPROCESS

PRIVATE BRANDS

FOOD SECTION Fresh & Pure Tasty Treat Premium Harvest Food Bazaar (own

Packaging) NON-FOOD SECTION

Clean Mate Care Mate Sach.

FOOD SECTION Reliance Value Reliance Select

NON-FOOD SECTION Reliance Wellness

FOOD BAZAAR RELIANCE FRESH

PRODUCTS UNDER PRIVATE BRANDS OF FOOD BAZAAR

FRESH & PURE • Refined oil• Ghee• Honey•Fruit juices •Spices

PREMIUM HARVEST

• Pulses • spices

TASTY TREAT

• Papad• Snacks•Chips• Cookies •Jam •Cornflakes •Noodles•Vermicelli•Pasta •Tomato ketchup

CARE MATE •Tissues•Handwash•Diapers

CLEAN MATE

•White Magic •Surface cleaner• Phenyl• Toilet cleaner

SACH •Tooth brush• Handwash

PRODUCTS UNDER PRIVATE BRANDS OF RELIANCE FRESH

RELIANCE VALUE Sugar Dal

Spices Staples

RELIANCE SELECT

Dry foods Honey Jam

Ketchup Tea

RELIANCE WELLNESS

Shudz detergent powder and bar

Swipez surface cleaner

Mopz surface cleaner

Expedz toilet cleaner

Scrubz bar Calcident tooth

brush.

CHILL STATIONSOFT DRINKSThumps UpCoca Cola

SpritePepsi7 Up

MirindaFanta

MountainDewFrootiMaaza

Red BullCloud 9

FRUIT JUICESX’S

SaintReal

TropicanaLMN

JumpinMinute maid

MILK PRODUCTSAmul ButterAmul Milk

ShakeOmfed Milk

ShakeAmul

CheeseBritannia Cheese

NutraliteMargarine

MINERAL WATER

QuaBisleri

AquafinaHimalaya

KinleyBailey

ANALYSIS

Fruits and some of the vegetables are being displayed.

Omfed packet milk are not available.

Qua mineral water is available in Food Bazaar which is largely demanded by the foreigners.

Only fruits are being displayed.

Energy drink like Red Bull is not available in Reliance Fresh.

In Reliance Fresh B Natural Juice are available along other brands.

FOOD BAZAAR RELIANCE FRESH

CONTINUES

Only processed corns and green peas are there in a separate refrigerator. And they are in large numbers.

In case of aerated drinks and some of the fruit juices offers were going on.

Processed foods like green peas, corns, vegetable nuggets etc are there in a separate refrigerator, but in lesser amount.

No offers are there in case of aerated drinks or fruit juices.

X’s fruit juices are not available in Reliance Fresh.

FOOD BAZAAR RELIANCE FRESH

CONTINUES…. Real fruit juice are

available in three varieties - Real Fruit Juice, Real Active & Real Burrst.

Buy two 2 ltr bottle of any aerated drink for only Rs. 99.

Real fruit juice are available in two varieties – Real Fruit Juice, Real Active.

No such offers are going on there.

FOOD BAZAAR RELIANCE FRESH

VEGETABLES & FRUITSPOTATOONIONGARLICGINGER

CORIANDERTOMATOES

RED CAPSICUMYELLOW CAPSICUM

LADIES FINGERBABY CORNORANGES

APPLES(FUJI,ROYAL)GRAPES(AUSTRALIAN)

PLUM KIWI

GREEN APPLESWEET TAMARIND

MANGO

ANALYSIS

Types of vegetables are less and are in small quantities.

Mangoes are kept in large quantities and in different varieties other than vegetables.

Different varieties of fresh vegetables are being kept in large quantities.

Daily offers are being used in potatoes and onions.

FOOD BAZAAR RELIANCE FRESH

SPIC N SPAN

HOUSE CLEANING

Clean Mate Harpic

Sani Fresh Bref Toilet Domex Lizol

Mr. Muscle

FRESHNER Ambi Pur Odonil Air Wick Premium Pooja Kit Agarbatti

INSECTICIDES Good Night

All Out Mortein

Hit Baygon

ANALYSIS

Private label brands are in small quantities.

More of branded products are available

Large number of private label brands are kept.

In case of detergents and detergent bars they give more emphasis on private labels.

Reliance Fresh mainly focuses on private label brands like Sudz, Swipez, Mopz & Expedz.

FOOD BAZAAR RELIANCE FRESH

CHEF’S ZONENOODLES

Maggi Tasty Treat Top Ramen Horlicks Smith & Jones Ching’s Secret

SAUCES Maggi Kisan Heinz Prime Tasty Treat Tops Fun Foods Ching’s Sams American Garden Prime

PICKLES Mother’s Priya Nilon’s Khana Khazana Prime

JAM Kissan Tasty Treat Tops Mapro

CHEF’S ZONE

PASTAS Sunfeast MTR Ruchi Maggi Tasty Treat

PAPAD MTR Tasty Treat Sriram Lijjat

MIXES Pillsbury Weikfield Brown & Polson Cadbury Fun Foods

VERMICELLI Ruchi Tasty Treat MTR Nilon’s Pillsbury Bambino

ANALYSIS

All the varieties are available in all the brands.

No private labels are available in this segment.

Some of the varieties are not available in all the brands like Cuppa Mania is only available in Masala Yo. Also products like Ching’s Secret, Smith & Jones etc. does not offer all the varieties

FOOD BAZAAR RELIANCE FRESH

CONTINUES

Offers are available in Tasty Treat & Disney.

The lowest SKU in noodles is 90gm in case of Tasty Treat & Maggi, 100gm in case of Disney, 80gm in case of Horlicks & Top Ramen.

No offers are available as such.

Here the lowest SKU is 45gm to 50gm, i.e, Rs.5 pack

FOOD BAZAAR RELIANCE FRESH

CONTINUES

Offers are available in private label brands like Tasty Treat & some other brands like Kissan, Maggi & Prime sauces.

Volume of ready to cook products are more in Food Bazaar

Volume of local brands like Prime sauces are more in Reliance Fresh.

Sil sauces are not available in Reliance Fresh.

FOOD BAZAAR RELIANCE FRESH

CONTINUES

Both powder & paste are available in equal volume

Mainly MTR, Priya, MDH, Maggi are available.

Paste is mainly available in large volume. There is less of powder.

FOOD BAZAAR RELIANCE FRESH

FABRIKLEEN

•Surf Excel•Rin•White Magic•Ariel•Tide•Henko•Mr. White•Sunlight

•Active Wheel•501•Pril Bar•Ezee•Comfort•Wipro

ANALYSIS

Food Bazaar have limited number of private label brand in case of detergent powder & fabric cleaner.

Minimum SKU provided in Food Bazaar is 500gm.

Reliance Fresh provides large number of varieties in case of their private labels.

250gm small packs are available in Reliance Fresh.

FOOD BAZAAR RELIANCE FRESH

HEAD-TO-TOEBABY CAREDiapers•Pampers•Wipro•Care Mate•Johnson & JohnsonBABY FOOD•Nestle•Cerelac•Nun•Lactogen•Nestum

SANITARY NAPKINS•Whisper•Stayfree•She comfort•Kotex

HAIR CARE•Hair Oil•Vatika•Parachute•Dabur Anmol•Himalaya•Bajaj•Navratna•Nihar•Tilraj•Cocoraj

HAIR COLOUR•L’Oreal•Streax•Godrej•Indica•Garnier•Colour Soft

HEAD-TO-TOE

HAIR SHAMPOO•Pantene•Himalaya•Vatika•Head & Shoulders•Sunsilk•Faces•Dove•L’Oreal•Clinic Plus•Clear

SOAP•Peers•Dove•Lifebuoy•Rexona•Lux•Vivel•Santoor•Fair & Glow•Breeze•Dettol•Cinthol•Doy Care

ORAL CARE•Pepsodent•Colgate•Babool•Meswak•Neem Active•Close Up•Dabur•Vicco•Himalaya

HEAD-TO-TOE

HANDWASH•Dettol•Lifebuoy•Savlon•Care Mate•Godrej•Palmolive•VLCC•Faces

DEODORANT•Park Avenue•Denim•Lady Diana•Spinz•Axe•Brutt

CREAMS•Ponds •L’Oreal •Olay•Garnier •Nivea•Vaseline•Lakme •VLCC•Faces•Himalaya•Everyuth•Emami•VLCC•Lotus

ANALYSIS

There is a separate rack for related items.

In case of baby diapers they keep their private label along with brands like Pamper, Wipro, Johnson & Johnson.

There are only few brands of baby diapers available.

Baby foods are not available.

Very few brands of face wash, soaps, deodorant, moisturizing cream.

Ponds Age Miracle, L’Oreal, VLCC, Faces, Wipro are not available.

FOOD BAZAAR RELIANCE FRESH

HUNGRY KYACORNFLAKES

Kellog’s Mohun’s

Tasty Treat DisneyOATS

Bagrry’sQuaker

MUESLIBagrry’sKellog’s

SQUASHKissanPrimeMapro

GLUCOSEDabur

Glucon-DCrushMala’sMapro

CHYAWANPRASHDabur Himani

HimalayaHONEYDabur

HimalayaFresh & PureNature Fresh

Lion’s

BISCUITSBritannia

ParleTasty TreatSunfeast

UnibicBisk Farm

SOAN PAPRIHaldiramBambinoSadhan’s

READY MEALPriyaMTRKnorrChipsLays

ANALYSIS Offers are available in

Horlicks on MRP & also free biscuits, baby powder & YOGA CD.

Unlike Reliance Fresh Food Bazaar keeps more of Tasty Treat chips & snacks beside Haldiram’s & Lays.

Offers are available on MRP only. Nothing is given free.

Dabur Chyawan Junior & Bournvita Li’l Champs is not available.

FOOD BAZAAR RELIANCE FRESH

CONTINUES

Brown health drinks are more available in Food Bazaar.

All the SKU’s ranging from 200gm to 2kg. Are available.

White health drinks are more available.

SKU’s are mainly available in 1kg. & 2kg packs & jars.

FOOD BAZAAR RELIANCE FRESH

CONTINUES

Several Offers like Buy 2 for lesser price, Extra amount, Buy 1 get 1 free.

Private label brand like Tasty Treat are available in large amount.

Danish cookies & other cookies are available in International brands.

Reliance Fresh is giving offer on Parle, Britannia & ITC on purchase of Rs.49 get 10% off.

No private brands in case of Biscuits.

Local brand like Unibic & Cookies are kept in large quantities.

FOOD BAZAAR RELIANCE FRESH

GOLDEN HARVEST

REFINED OIL•Fortune•Gemini•Nutrela•Nature Fresh•Sundrop•Sweekar•Saffola•Doctor’s Choice•Ruchi•Fresh & Pure•Mahakosh

MUSTARD OIL•Kalash•Ruchi•Double Hiran•Engine•Nutrela•Ghee•Britannia•Nestle•Devi•Anik•Omfed•Fresh & Pure

RICE•India Gate•Dawat Devaaya•Ruchi•Hello•Flina•Charminar•Nisha•Rice Types•Boiled Rice•Rao•BasmatiSugar FB Sugar

ATTA•Aashirwad•Pillsbury•Food Bazaar•Rishta•Shaktibhog•Fresh & PurePULSES & DAL•Premium Harvest•Food Bazaar

GOLDEN HARVEST

SALT•Tata•Aashirwad•I-Shakti•JeevanFLOURS•Besan•Rava•Sattu•MaidaMISRI GOLDANA

SPICES•Jeera•Sauff•Sarson•Hing•Methi•Basil•Haldi•Lal Mirch•Jeera Powder•Dhania Powder•Garam Masala•Paanch Phoran

MASALAS•Sambhar•Shahi Paneer•Pao Bhaji•Pulao•Mix Veg•Brands•MTR•MDH•Everest•OS•Fresh & Pure•Grihasthi

ANALYSIS

More varieties of Rice are available.

The prices of products varieties like Balami & Sona Masoori are high.

Two qualities of Arahar dal were available.

New offers were being given due to the Rice Festival which was held there.

Limited varieties are available.

The price of Hydrabadi Biryani is high .

Only high quality was available and low quality was out of stock.

Only normal offers were going on no such special offers were given to the customer.

FOOD BAZAAR RELIANCE FRESH

ANALYSIS

Brands like Hello Daily, Hello Royal, Tilda Khush Long Grain Rice were available.

In case of Food Bazaar packaged Basmati Rice only 5 Kg and 2 Kg were available.

Only brands like Kohinoor, India Gate, Dawaat Devaaya were available.

FOOD BAZAAR RELIANCE FRESH

COMPARISON OF PHYSICAL EVIDENCE

In Food Bazaar the product informations & offers are mainly communicated through shelf tickets, promo stands, pennants, boards etc.

For shopping convinience both trollies & baskets are used.

Reliance Fresh uses promo stands & shelf tickets to communicate their offers to the customers.

Mainly trollies are used for the shoppers convenience.

FOOD BAZAAR RELIANCE FRESH

CONTINUES

Bright white lights are used with focus lighting in several counters.

Spine layout is used which allows better exposure of precisely divided departments.

Basically yellowish light is used in Reliance Fresh

The store layout is a free flow one in Reliance Fresh.

FOOD BAZAAR RELIANCE FRESH

COMPARISON OF PROMOTIONS

Monthly Bachat Offer

Daawat Devaaya Basmati Rice (5Kg.)

+Fortune Sunflower Oil

+Food Bazaar 5Kg. Pack

MRP Rs.1171 Offer

Price Rs.739

Bachat Mahine Ka Aashirwad Atta(5Kg.)

+ Nature Fresh Refined

Oil(5Kg.) +

Reliance select sugar(2Kg.)

MRP Rs.455 Offer Price Rs.349

FOOD BAZAAR RELIANCE FRESH

CONTINUES….

Clean Mate White Wash Rs.9 off on 750gm MRP Rs.60 & Rs.21 off on 1.5Kg. Pack MRP Rs.120.

Sunfeast Dream Cream biscuits buy 3 for Rs.50

Reliance Shudz 4 Kg. pack MRP Rs.280 Offer price Rs.178. If not satisfied money back.

10% off on any purchase of Rs.49 on Parle, Britannia & ITC.

FOOD BAZAAR RELIANCE FRESH

COMPARISON OF PROCEES FOLLOWED

Food Bazaar have Green Card for their customers.

Home Delivery is provided within the limit of 5km to 7km.

Announcements of the offers are regularly made with the customers within the store & also over the phone.

Reliance Fresh provides Reliance One Card for the customers.

The order from the customers are taken on phone.

Home Delivery is given to the limit of 1km to 4km.

FOOD BAZAAR RELIANCE FRESH