MARKETING ASSIGNMENT

FOR Dr. SUHAS ARADHYEHEALTHCARE ADVERTISING

MIRAGE GROUP Dr. Sagar Chandekar roll no 18 Dr. Ashwini Dhumal roll no 7 Trupti Nikale roll no 36

There are 1,53,800 of Healthcare advertising or healthcare communications companies across the globe.

The United States of America has maximum no. healthcare advertising companies.

In India itself, there are many hundred companies providing advertising solutions to various healthcare companies.

The exact number of the advertising companies is not known.

Some of the majorcompanies in India are:-1) Sorento Healthcare Communications2) Oxygen Healthcare Communications3) McCann Healthcare4) Lintas Healthcare5) Ogilvy & Mather6) Scientica life sciences7) FCB-Ulka AdvertisingEtc.

Healthcare advertising in the nation is a fairly new phenomenon that has come about with the emergence of corporate, for-profit hospitals.

-Dharminder Nagar, MD, CEO of Paras Hospital, Gurgaon

Brand belief: they buy just what doc orders.

-from the Economic Times dated 12.2.2007, p.no. 6

The increase in fast Moving Health Goods (FMHG) e.g.- Health drinks, cholesterol lowering oils, low calorie sweeteners; has also necessitated the need for healthcare advertising.

It is Australia base company Most awarded agency in Asia-Pacific region. Sorento is one of the largest advertising

outfits dedicated to healthcare in India. The agency has won about 20 international

awards in the last 2 years.

Oxygen Healthcare Communications is India's largest integrated Healthcare Advertising and Marketing Company. A part of Seagull Group of Companies, Oxygen is devoted to Healthcare marketing services.

Started in the year 2001, Oxygen has been on a journey of success through its inception.

Oxygen has always been on a quest to explore and expand into new domains.

They are one of the leading healthcare advertising agencies worldwide and in the Asia-Pacific region.

McCann Healthcare is a subsidiary of McCann Erickson Worldgroup.

Their works have also earned many awards.

McCann Healthcare Worldwide saw close to 16% growth in billings across APAC in 2010 across public health, consumer

health and pharmaceutical clients.

It is one of the upcoming agencies. It is part of the Lowe Lintas group. Founded in 1939 as a part of Hindustan

Unilever, Lowe Lintas is one of India’s largest and most storied communication groups and is headed by Chairman and Chief Creative Officer R. Balakrishnan (Balki)

‘Healthcare communications needs a dash of uncommonness today. Just as much as a sailor needs sex, after spending months at sea. For the record we are a healthcare communications agency. But hate to think like one.. We think cancer therapies can sell, without mush. And an antacid without showing guts on fire.We are Sorento. A far-cry from healthcare agencies in India. And a close threat to the

ones leading globally.’

Clientele:-Wockhardt, Cipla, Universal Medicare, Zydus,

Sun, Alembic, Torrent, dr.Reddy’s, Piramal, Ranbaxy, GSK, J&J, Schering Plough, Sanofi-Aventis, Abbott, Merck, Baxter, Novartis, Astra-Zenecka, Lyocentre, Axellus, Bayer, Medena

‘Helping brands breathe. Nourishing them. Making them grow.’ 

‘Through integrated Healthcare Advertising Marketing solutions for Pharmaceuticals OTC Marketing and OTC Advertising along with Doctor Relationship Management Customer Relationship Management Medical Audiovisuals Medical Films an innovative Waiting Room Television Network.

Clientele:- Armed Forces Medical Services, Bombay Hospital, Bajaj Allianz, Tata AIG, Dr. Shashank Shah, Metropolis Health Services (India) Ltd., Association Of Medical Consultants (AMC), Bombay Endoscopy Academy and Centre for Minimally (BEAMS), DKT India, Franchising Association of India (FAI), Invasive Surgery, Reliance Wellness, Alembic, Abbott, Bayer, Aventis, Cipla, Elder, Merck, Novartis, Pfizer, Piramal, USV, Wockhardt etc.

As the leading healthcare communications agency, we provide a full spectrum of services devoted to building enduring pharmaceutical, healthcare and wellness brands.

They tend to a diverse set of clients ranging from those specializing in chronic therapies and vaccines to beauty treatments and nutrition.

Clientele:-GSK, Pfizer, Allergan, Nestle Nutrition, Omron, Novartis, Bristol Myer Squibb, Bayer Schering, and Merck Serono.

Moolchand Hospital-Delhi

We believe in ideas; ideas that spu business growth; ideas that transform a marketing proposition into an enduring brand asset. We believe in the high value idea.

Lowe Lintas India leads global and regional communication for several Unilever and Johnson’s Baby brands.

The new communication for these companies will target hospitals, doctors and healthcare professionals. The communication mix for these brands will include print, direct marketing (mailers, direct contact programmes and distribution of various materials to support the brand communication), events, on-ground promotions and CME (continuing medical education), or programmes for educating medical professionals and hospital authorities about the products.

Clientele:- Cardiovascular division of Nicholas Piramal, the women’s healthcare products of the Netherlands based pharma company, Organon, and Wanbury, an erstwhile subsidiary of Sandoz, Pfizer’s Viagra, Johnson & Johnson. the Government of India (Ministry Of Family Welfare & Health).

Pricing:- The pricing of healthcare advertising is similar to other advertising

Sales:- They have clients in pharma companies, hospitals etc.

Promotion:- They mainly promote through their work.Won many awards including 3 bronze medals at Clio Healthcare awards.

Rx Club – Gold Rx Club – Award for Exellence The Globals

It is one of the very few Indian Advertising companies

2010 Rx Awards 1 GOLD, 7 finalists 2010 Clio Awards 5 finalists 2010 Australia Journal of Pharmacy Awards

1 winner 2010 GlobalCampaign Asia-Pacific Specialist

Agency Network of the Year 2010 Campaign Asia-Pacific Australia & New

Zealand Specialist Agency of the Year 2010 s Awards 2 Globals and 7 finalists

Customer Relationship Management They assure their clients that anything is

SALEABLE Beautifully designed website which attracts

the clients and itself speaks how creative this people are in their work

Customer care number is displayed on home page

Customer Relationship Management

CRM Programme Concepts Software Implementation Database Management * Updation / Reporting Website / WebPages: Design & Hosting Catalogue Programmes Gifting with a Cause Handling Relationship Management of 100,000

Doctors for 7 pharmaceutical companies, including Database Management, Software Benefits and Logistics.

‘ Our Success lies in the success of our clients products’

Well designed website easy to contact them Prompt customer care service

Creative people Deal directly with the clients Need to reinforce their CRM

Come up with new offers like- Some form of freebie advertising. Encourage more of communications rather

than only advertising plan

Sorento Healthcare Communications Pvt. Ltd, 12, Garodia estate, 3A udyog Nagar, SV Road, Goregaon(W), Mumbai-62. Ph.- 91-22-28783752/54. Email- info@sorentohealth.com

Oxygen Healthcare CommunicationsSeagull Villa, Sir Abdul Gaffar Khan Road,Opp. Indian Coast Guard,Worli Sea Face (North),Mumbai 400 030, India

Tel: 022 - 6139 7397Fax: 022 - 6139 7338

Email:contactus@oxygenhealthcom.comContact- Ashok Jain

McCann HealthcareAddress: Dr. S. S. Rao Road, Parel City-Mumbai,

Pincode400012, State-Maharashtra. Phone No 022 - 24160470/72, 9820158792Fax No.24164871.Contact:-Prasoon Joshi

Lintas HealthcareAddress: The Phoenix Complex, B-Wing, 4th floor, S.B. Marg,

Lower Parel, Mumbai-13.Ph:-+91-22-24935377nikhil.natekar@loweworldwide.comContact- Nikhil Natekar

Ogilvy and Mather11-14 Floor, CommerzInternational Business ParkOberoi Garden CityOff Western Express HighwayGoregaon (East)+91-22-4434 4750Contact- Cherojit Goswami, Piyush Pandey

Job opportunities 1)Doctors2)Creative jobs3)Managerial positons4)Research and development

Approach the companies for our internship projects.

Approach the companies for sponsorship of our conference.

Post some innovative ideas on their websites to get noticed.

Ensure that the quality of students going to them for internship are up-to the mark.

Upload your CVs on the sites of different agencies

Organize activities like street-plays on “days” and get media coverage to be seen.

Support a cause. If possible, 3-4 people start a

communications agency and then approach these companies with your work for a merger.

March,2011- Crack exams with flying colours.

June,2011- Begin a part time program in marketing/PR/Advertising at some reputed organisation.

August,2011- Internship at the healthcare communications agency.

July,2012- approach the companies with dual qualification for jobs.