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05/01/2023
1
APresentation
On
NIRMA COMPANY
Presented By : Nirali BavishiPresented To : Prof. Karishma Sodha
En. No. : 03 Smt. S. H. Gajera MBA Mahila college
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HISTORY The story of ”NIRMA LTD” is not only about
the detergent powder, it is much more than it. Mr.Karashanbhai K. Patel who is the founder
of this big Organisation, who is the son of small farmer.
He was making detergent in the 100 sq.ft. backyard of his home using brand hands and buckets. Once mixture is ready used to pack in polythene bag and was selling door to door at 3 Rs. Per kg.
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CON… The product become well accepted in the
consumer community and the rest is known to one and all this is “NIRMA LTD” of today.
NIRMA is private limited company and was converted into public limited company in 18 November 1993.
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COMPANY PROFILE
Type: Public Industry: FMCG Founded :1969 Headquarters: Ahmedabad, India Key people: Karsanbhai Patel (CMD) Products :Nirma detergent, Nima soaps Revenue: Rs. 3504 crores (2011)Employees: 14000 Website: www.nirma.co.in
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FOUNDER OF NIRMA
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SOME FACTS OF NIRMA
“Nirma” is name after Nirupama (Nima) daugther of Dr.Karsanbhai patel
“Dudh si safedi nirma se aye rangin kapada bhi khil khil jaye” jingle used for last 35 years
Same radio spot has been used consistenly for last 28 years.
Nirma is one of the largest selling single detergent brand in the world.
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LOGO OF NIRMA
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PUNCHLINE
“Dudh si safedi
nirma se aye rangin
kapada bhi khil
khil jaye”
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LOCATION
AhmedabadRajkotMehsanaBarodaBhavnagar
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NIRMA COMPANY PRODUCT
•Nirma Washing Powder
•Nirma Detergent Cake
•Super Nirma Washing Powder
•Nirma Popular Detergent
•Nirma Popular Detergent Cake
•Nima Green Powder
Detergents•Nirma Bath Soap
•Nirma Premium soap
•Nirma Beauty Soap
•Nirma Lime Fresh Soap
•Nima Rose
•Nima Sandal
•Nima Lime
•Nima Herbal
•Nirma Herbalin
Soaps
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MAJOR PLANTS
DETERGENT SOAPS PACKAGING
SODAASH ADDIBAL SALT
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HUMAN RESOURCE MANAGEMENT
The term human resource means the total knowledge, skills, creativity and abilities of organization. Human resource are the most important assets of an any organization.
Recruitment : Reason : Death ,Retirement , Promotion ,
Transfer , social reason , others Stages : (1) Manpower demand (2) Manpower approval (3) Filling up vacancy
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SELECTION The candidates have applied for the job have to
pass through three kinds of interview. (1) Written test (2) Personal interview (3) Interview at the head office Training and Development: There are main four training methodology (1) In-plant training for new experienced
employees (2) Induct training (3) Candidates appointment as training (4) Safety function training
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WAGES AND SALARY
Wages and salary paid to workers by his performance, skills, and time period monthly salary is given on 7th of month from HDFC bank.
EMPLOYEE INFORMATION:- There are more than 15000 Employee and 500
professional Employees.
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MARKETING MANAGEMENT
Marketing can be defined as the process of exchange of goods and services.
Distribution Channel : Nirma sells these products in the market under the
brands Nirma and Nima.(1) Nirma – which is consisting of about 450 exclusive
Distributors(2) Nima- which is having more than 200 Distributors
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MAIN COMPETITORS
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SWOT ANALYSIS
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STRENGTH
• Low cost• Strong distribution channel• High productivity• High brand quality
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WEAKNESSES
• Sub-optimal working condition• Less popular with the elite class• High interest burden• Lack of global tie-up
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OPPORTUNITIES
• A growing market• Fast development rural market• Entry into other categories like
shampoo, toothpaste
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THREATS
• Strong competitors• Substitute product• Market entry by new players
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VISION Better quality product and services
that maximize value to the customer
MISSION To provide “Better products, Better
value, Better living”
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International Marketing
EXPORTS
U.A.E.
PHILLIPPIES
IRANDUBAI
NEPAL
SHRILANKASHRILANKA
NEPAL
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RECENT ACHIEVEMENTS OF NIRMA
Nirma purchased the American raw materials company Searles Valley Minerals in 2007
Patel has been conferred with Padma Shri Award for the year 2010.
The award will be formally conferred by the President of India Mrs. Pratibha Patil.
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