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7 Ps in HospitalityIndustry


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Derived from the Latin word hospitalitem, thismeans friendliness to guests

Creating customer value and satisfaction is theheart of hospitality sector

Worlds major industry

Today the hospitality industry is worlds

fastest-growing, job-creating profession Restaurants play an important role in this

sector


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Hospitality

Industry

Hotel Industry

Hotels RestaurantsContract

Caterers

Travel and

Tourism

Industry

Travel Tourism


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7 Ps

Product Price Place PromotionPhysical

evidencePeople Process


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RestaurantProducts

Eatables

Beverages

Desserts


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General Pricing Approaches

Existing Product Pricing

New Product Pricing Strategies


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Cost Based Buyer Based

Competition Based


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Product Bundle Pricing


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s

Price Adjustment

Discount

Psychological Pricing Reference Price

Customers Ignore end figure

Value Pricing


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Market Penetration

Prestige Pricing


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Price Spread Effect

Price Point


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Located at prime locationsEg-Aromas in Hiranandani

Almost in all big cities

Eg- Pizza Hut is Indias no. 1 pizza brand with125 restaurants in 31 cities has a growth rateof over 45 per cent and over 70,000 footfalls perday across the country

Even distribution of storesEg-No McDonalds in Powai


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At residential areas, malls, multiplexes


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Evenly spread in NCR

Eg-CCD is evenly spread in Delhi almost covering all

prime locations but also covers NCR Like Faridabad,Noida, Gurgaon

Role of information technology


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Promotional tools


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Running advertising campaigns according to variousevents and occasions

Types of advertising according to target market

e.g. McDonalds's target children for their campaign,McDonaldss happy meal

Methods of advertising

Television commercials

Print media

Billboards

Event sponsorship e.g. world cup, dominoessponsoring The Simpsons in UK since many years

Directions and signs


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Having personal interactions with thecustomers

Press relations e.g. write-up of a restaurant

by a food critic in newspaper

Product publicity e.g. food festivals


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Samples

Coupons e.g. joint promotions

Premiums e.g. cafes giving caps, T-

shirts as promotional items

Patronage awards

Contests, games etc


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Personalization e.g. Subway, Burger

King

Privacy

Measurability


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Using twitter and

facebook to listen

and converse

customers

Using blogs and

E-newsletter


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Adopting changes according to

customers feedback

Concentrate on current customers

Connecting to the pulse of local

community

four walls marketing

Measure effectiveness of advertisingcampaign


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MARKETING

MIX

PEOPLE

PROCESSPHYSICAL

EVIDENCE


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Appropriate staff and people.

Recruiting right staff and training them.

Judgment and perceptions of the service.

MANAGING PEOPLE FOR SERVICE

ADVANTAGE


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Dominos 30

mins delivery.

Mc Donalds Mantra:staffing locally and

promoting from within.


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Method and sequence in which service

operating systems work.

Involvement of customers into the process.

Processes are the architecture of service


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Endpoint of the service delivery system.

Enhancing customer satisfaction.

Engineers customer experiences and conveysthe planned image of the firm.

Restaurants design has become as compelling an

element as menu, food and wine.in

determining a restaurants success.


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Ashwini Ashok Gadewar

Deepti SharmaMegha Vishnoi

Shwetangi Tiwari

Swarnima Das

Date post:	09-Apr-2018
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