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GROUP MEMBERS

Sayli Salvi M-5101

Mudeer Shaikh M-5108

Kritika Sharma M-5109

Omkar Chalke M-5145

Shraddha Sawant M-5106

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Basic components of PR

Counseling

Research

Media Relations

Publicity

Community relations

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Basic components of PR

Financial relations

Public & government affairs

Marketing Communications

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Employment opportunities in PR

Corporations

Non-profit organizations

Entertainment, Sports and Travel

Government and the military

Education

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International public relations

Personal Attribute

Salary

Institutes

Top PR agencies

Employment opportunities in PR

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Your Future in Public Relations

Part 1: Where it is and how to get a piece of it

Part 2: When the going is rough

Part 3: What you need to move ahead in PR

Part 4: Where to look for your career

advancement

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Part 1: Where it is and how to get a

piece of it

Job opportunities in Public Relations will remain

strong in the upcoming years

Bright future

Key present and future employers for PR workers

Provide services to clients locally and worldwide

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Largest U.S. public relations firms are based inbusiness, media, and government centers

More than 122,000 PR professionals working in the

United States

Public relations positions around the world provide

new

No shortage of opportunities for public relations

professionals

Continued..

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Part 2: When the going is rough

Job openings are expected to increase faster

PR professionals will have to bring ever more skills to

the employment table

Salaried PR workers can also expect to work long extra

hours

There are many means and plenty of professional

support

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Part 3: What you need to move ahead in

PR

Many ways to start and advance through a career in

public relations

A fairly formulaic scheme:

A related college degree

demonstrated skills and aptitudes

specialized expertise

some pre-entry level experience

successful networking

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Part 4: Where to look for your career

advancement

Colleges and graduate schools offering degrees in

public relations

Study topics for a PR student

The journey of a thousand miles begins with a first

step -- make sure yours are in the right direction!

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The Public Relations Career - X Factor

A new crop of bright, young practitioners

These prospective graduates will leave the safe haven

of college life and enter the exciting, and sometimesfrightening, working world.

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Those who want to get ahead in the PRprofession will be wise to heed the followingadvice:

Exude confidence, but not arrogance

Identify a mentor

Realize that mistakes will be made, but do not makethe same ones twice

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Continued.

Burn the midnight oil

Commit to being a student of the industry

Recognize there is much to learn

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How to Start Your Own PR Agency

Every good businessman or woman knows that a marketingcampaign is of no use unless clients and consumers can see it

The reason starting your own agency works best for experienced

PR professionals

Starting a PR agency is just like starting any business on your

own, but with a PR background you already have an edge

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The First Few Steps to Get You Started

1. Phone Line

2. Bookkeeping

3. Business License

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The First Few Steps to Get You Started

4. Business Bank Account and Cards

5. Create a Website

6. Hiring and Marketing

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