Public Relations

Public Relations

It is the art and social science of analyzing trends, predicting their consequences, counselling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.

Introduction

Disciplines of PR

providing information mainly to business reporters

Financial PR

Consumer PR

responding to negative accusations or informationCrisis PR

gaining publicity for a particular product or service, rather than using advertising

Disciplines of PR

engaging government departments to influence policymaking

Government relations

Industry relations

providing information to trade bodies

Introduction

ONGC

Oil and Natural Gas Corporation Limited (ONGC) is a state-owned oil and gas company in India. It is a Fortune Global 500 company ranked 413 and contributes 77% of India's crude oil production and 81% of India's natural gas production.

Introduction

ONGC

ONGC has been ranked at 198 by the Forbes Magazine in their Forbes Global 2000 list for the year 2007.ONGC has featured in the 2008 list of Fortune Global 500 companies at position 335, a climb of 34 positions from rank of 369 in 2007.ONGC is ranked as Asia’s best Oil & Gas company, as per a recent survey conducted by US-based magazine ‘Global Finance’.

Why is PR important to ONGC?

ONGC has been and always will be in a highly visible position to the general public and the media. The oil industry is important to the economy, as well as the welfare of the public. The media are very interested in the oil industry because of the potential “high interest” stories it can generate, both positive and negative. To succeed in today’s business world, ONGC has to manage rapid change and crises and work diligently to develop strong public relations and crisis management plans.

Organization structure- Corporate Communications

Organisation Structure of CC

Administrative Functional

Administrative Flow related to Corporate Communication

Mumbai Region

Mumbai High Asset

Bassein & Satellite

Asset

Neelam and Heera Asset

Regional Office (HRO)

Industrial Relations Legal

Estate Hospitality

Corporate Communication

(DGM)

Chief Manager CC

Manager CC Manager CC

Deputy Manager CC

Human Relation

Employee Relation

ServicesWestern Offshore

Basin

Functional Organisational Structure of CC in ONGC

Chairman and Managing

Director (CMD)

Director-HR

Executive Director-CC

CC Group,Mumbai

CC Groups,Other Regions

What ONGC believes?

ONGC calls its PR department as corporate communications. According to them, traditionally PR is more focussed on creating relations with the external environment and maintaining an image. But, they believe in communicating, maintaining relations and image internally as well as externally. That is why they have named it corporate communications. As Mr. S K Jha, Incharge Corporate Communication, Mumbai, says, “they are the custodians of the image of the company internally and externally”.

How does ONGC do it?

The external communication includes - There major source of communication externally is through media (news channels). The in-charge corporate communications’ is the only one who can talk to the media.Other PR activities include exhibitions, press conferences, organising events, media workshops.Other media includes TV, radio, print and hoardings.

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How does ONGC do it?

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For internal communication they have a website called www.ongcreports.net

Six publics of ONGC

Publics

General

Financial

The MediaCommercial

Authority

Internal

PR activities in the past

A gas leak took place in one of the wells connected to B- 121 platform in Bombay offshore, which is located about 140 kms away from Mumbai’s shore on 11th March 1999 followed by a fire on 12th march at 12.20 p.m. The regional management immediately took steps to control the situation. The members of the crisis management team all over the country were mobilized. Well control experts from Houston were contacted and they arrived within 60 hours of the incident.

Bombay offshore fire

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Upcoming PR activities

ONGC is coming up with a Rs.13,000 crore FPO (follow on public offer). The corporate communications team plans to publicise it by holding huge campaigns around the country.

The FPO that was supposed to be held this month has now been postponed to the second half of 2011 due to non compliance of statutory requirements.

Follow on Public Offer

ONGC’s View on – in-house PR vs. PR Agency

ONGC’s CC Group believes that an in-house PR department is better than outsourcing the work to a PR agency.In-charge CC, Mumbai pointed out that an in-house PR department works with a conviction, passion, commitment and obsession. This kind of feeling stems from the genuine respect and affinity the Group’s personnel have for their own company. Only when there are some assignments which cannot be handled in-house like making a TV ad etc, work is outsourced to outside parties.

“An in-house member will defend your company like no other person will”

“He feels towards the company and its aim , hence he will speak from his heart”

Mr S.K Jha – incharge , Corporate Communications , Mumbai said :

Conclusion

It is very important for a company to attract right kind of attention from public, financial organisations and other concerned bodies including right kind of talent to grow and maintain its position in the business. A PR department or a PR agency has to make sure that positive and correct information about the company reaches out and creates a strong impression about the company in the market.

Special Thanks to

Mr. S K Jha and Mr. Harish Awal

Presented by

Anuj Veer Singh 67Harshal Aggarwal 70Kanav Gupta 78Lavin Mirchandani 82Aarushhi Garg 92Sammohana Malik 93

Thank You