5 Reasons ToPay More Attention

To Social Media in 2012

#5Reasons #SparkleAgency

@Sparkle_AgencyFacebook & Google: Debbie Horovitch

Everyone is getting on board

#5ReasonsTo Pay More Attention

To Social MediaNOW & IN 2012

1. A Hugely Powerful Relationship

Development Tool

Its HARD to Like An Airline

But Not SO HARD to Like People

2. No $ Minimum Required to Get Started

Doritos: Hotel 626Virtually No Media Budget

Classic flavours “Back From The Dead”

Doritos: Crash The SuperbowlVirtually No Production Budget

Content Out Of Control

3. Competitive Intelligence

4. Customized Audience & Marketplace

Olla CondomsUnexpected Babies

5. The $ You Can Make

From 5 ,000 Facebook Fans to 300,000 Page Likes in 1 Month

Coupon for Free Bagel & Shmear

1. Relationships With Your Favourite Customers

2. No Minimum $ To Get Started 3. Competitive Intelligence

4. Customized Audience and Marketplace

5. The $ You Can Make

Social Media Is A Growing Maze

… Or a PuzzleCreate your own shareable content: • text, photos, video, audio (PodCasts) & apps• Host & attend In Real Life events & meetups• Tweetchats # (hashtags), G+ hangouts, Facebook

contests and promotions

Share it to your:• Blogs & websites• Social media communities BIG (FB, Twtr, Li, YouTube,

G+) or smaller and much more customized networks• Photography sharing: Instagram• Video sharing: My City Lives• App producers, Digital graphic and web designers

Promote it!• CPC (Cost-Per-Click), CPM (Cost-Per-Thousand) on

Facebook, Twitter, LinkedIn

Create & share content by sharing others’• Comments and ReTweets• Give Likes, +K

HOW TO MANAGE IT ALL?

Work with an agency!

@Sparkle_AgencyDebbie Horovitch

@ClickEric@HouseOfSabrina

THANK YOU to my social media professional interns: