1

Company XBy Ashley Hatfield & Mélyna Tétreault

Final Presentation

Due to sensitive

information that the

company does not

which to communicate

with the public the

name of the company

has been removed

2

AGENDA

The Results of the

Survey

The Goal & What We

Did

The Events

Our

Recommendations

The Procedures

3

The Goal The goal for us at the end of this project is to reduce the

burden on owners and employees to make it more efficient

by using available technology. Also, we plan on increasing

the awareness of the products offered, increase the average

basket monetary value and find solutions to maintain this

welcoming environment with the expansion of the business.

4

Our Work During the 8 weeks

What we have done and looked into

5

Website

-Added photos

- Took out useless

aspects

- Modified certain

pages

- English translation

Panneau Bleu

- Acquired

information

- Relayed

knowledge to

entrepreneur

- Pannels location

Instagram

- Creation of

account

- Uploading of

various photos

- Delegation to staff

- Procedure

YouTube

-Creation of account

- Procedures

Survey

- Creation of survey

questions

- Collection of

responses in person

- Collection of

responses via social

media

- Analysis

- Procedures

TripAdvisor

- Creation of page

- Pending claim

- Awaiting to put

photos

- Procedure

Completed Tasks

6

Facebook

-Creation of posts

- Upload of photos

- Warning

Gift Basket

-Creation of baskets

- Evaluating the

costs

- Taking photos

Contacting news

outlets- Contacted various

local journals &

news station

- Obtain information

on getting

publicity for

events

Secondary data

Analysis

- Identify if there is

a change in

clientele

(inconclusive)

- Identify best

products and

weakest

Promotion

- Packaging idea

for Mother’s day

- Facebook posts

- Newsletters

- Event Pamphlet

- Loyalty card

design

- Outside

advertisement

Visit of competitors &

price list

- Look at the

products they

offer

- Their prices

- Item placement

- Look at various

ingredients

Completed Tasks

7

Reading of cash

manual- To see if we can

implement a

loyalty program

- Postal code entry

- Inventory system

Interviews

- Interviewed

available

employees about

their experience

- Positive feedback,

Secondary

research- Market trends,

gluten free

products.

- Know our client’s

business better

Electronic Inventory

Square

- Use of a second

cash to minimize

wait time

- Input of all items

- Tax rules

- Procedure

- Inventory tracking

Pamphlet

- Idea of a

pamphlet for

promotion

- Should be used

as a counter flyer

for the events

Events

- Event procedure

- Calendar

- Newsletters

- Event creation

- Pros and cons

Completed Tasks

8

Price List

9

SecondaryResearch

10

Secondary Data Analysis- More information provided in the Excel file

- No compariason could be made to determine an increase of

customers (not enough data, not open on same days and is

variable to the weather paterns)

- List des meilleurs vendeurs

- Color code for the revenue of products. Red are ones that

should be revised

11

Changes to Website

12

The Results of the Survey

13

• 147 out of 242 was in person. 28%of those

were loyal customers

• 95 out of 242 was via social media. 40% of

those were once every few month shoppers.

1• 100% of the loyal customers (36 people) would

shop here during the winter season

• Overall 15% every week, 22% ever 2 weeks

21% every month.

• Customer service 4.89/5

• 62% en passant

• People come here for the fresh bread, fresh

products, support local businesses and for the

home made meals

• 80% generally wait than less than 2 min in line

• 58% would like to use an electronic payment

system

• 32% do not see the use of such a system

2

3

4

5

French Survey Results

7%8%

29%

21%

17%

19%

Quel type de consommateur êtes-vous?

Touriste

Nouveau consommateur(1ère Visite)

Consommateur progressif(une fois à chaque quelquesmois)Consommateur avancé (unefois par mois)

Consommateur semi-fidèle(une fois à chaque deuxsemaines)Consommateur fidèle (Aumoins une fois par semaine)

53%

6%

9%

32%

Pour réduire le temps d'attente dans des périodes d'achalandage seriez vous comfortable à utiliser

un mode de paiement par téléphone utilisant votre carte de crédit?(ce système agirait comme une

seconde caisse)Oui

Non, je n'ai pas de cartede crédit

Non, je n'ai pasconfiance en ce genred'appareil

Non, je ne vous pasl'utilité

14

People would like to see the most: Sandwiches at

41%, more ready to go meals 37%, increase fruit

at 39% more vegetables at 34% and a gelato

stand at 30%. 6

• Food tasting

• Bread Making

• Cooking classes for children and adults

• Corn on the cob Festival

• People would attend these events with 2-3

people each.

• 62% are not aware we made special pasteries

• 42% would not order online

• 37% would order online

• 66% would like to receive an newsletter

• 62% would like a loyalty card

• 77% of customers are female.

• 33% of the customers are 55 and older

• 16% arrondissement Fleurimont

• 15% Jacques-Cartier

• 13% Lennoxville

7

8

9

10

French Survey Results

0.00 1.00 2.00 3.00 4.00 5.00 6.00

1

Si nous tenons les événements suivants lesquels seriez-vous plus portés à assister?

Petite ferme (petits animaux)

Cours de cuisine pour enfants et adultes

Leçon et démonstration de fabrication de pain artisanal avec four ancien

Épluchette de blé d'inde

Peinture sur le visage des enfants

Cueillette de votre citrouille, coloriage de citrouille pour enfant et labyrinth de citrouille  (saison d'automne)

Dégustation d'une grande variété de nos produits en vente

0.0%2.9%

15.4%

28.6%

19.9%

33.2%

Quel catégorie d'âge vous décrit le mieux?

Moins de 18 ans 18 à 24 ans 25 à 34 ans 35 à 44 ans 45 à 54 ans 55 ans et plus

15

15%

22%

22%

20%

10%

7%4%

À QUEL FRÉQUANCE MAGASINERIEZ-VOUS CHEZ NOUS SI NOUS SERIONS

OUVERT DURANT L'HIVER?

À chaque semaine

Une fois à chaque deux semaines

Une fois par mois

2-3 fois durant la saison d'hiver

Une fois durant la saison

0 Je ne magasinerais pas chez vous durant l'hiver

0 Je suis touriste

39.1%

34.4%

11.2%

18.1%

24.2%

36.7%

18.6%

41.4%

18.1%

30.7%

26.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

1

Quels produits et services voudriez-vous voir en magasin? Indiquez le ou les produits/services

Augmenter la variété de fruit offerts

Augmenter la variété de légumes offerts

Produits sans gluten

Produits de café (graines etc.)

Consommation de café (café, laté, cappuccino, espresso)

Augmenter la variété de plats prêt à manger

Produits alcoholisés (vin local, cider etc)

Sandwhichs

Augmenter la variété de soupes offertes

Comptoir de gelato

11%

10%

36%

15%

16%

6%5%

1%

Avec combien de personnes assisteriez -vous aux événements? (incluez vous dans le total de personnes)

0 je ne serais pas présent à aucun événement 1 2 3 4 5 6 7+

62%

38%

SERIEZ-VOUS INTÉRESSEZ À AVOIR UNE CARTE DE LOYAUTÉ SANS FRAIS POUR COMPAGNIE X?

Oui Non

16

• 30 répondant anglophone.

• 16 out of 30 are in person

• 43% of the respondants were via Facebook were

once in a while shoppers

1• 33.33 would use the electronic payment system,

• 13% do not trust it

• 53% do not see the need for it.

• sandwiches 57%, increase fruit variety 47%,,

vegetable variety 38%, increase prepared meals at

33%, gelato stand at 33%.

1. artisan bread making

2. food tastings of various produces instore second,

3. cooking classes for children and adults

4. pumpkin picking.

If we were opened during the winter season people

would shop once a week at 23%,

• 2x a week at 16%

• once a month at 30%.

• 10% would not shop here during the winter

2

3

4

5

English Survey Results7%

3%

27%

13%

30%

20%

Which type of customer do you fit best under?

Tourist

New customer (first time)

Light user customer (onceevery few months)

Heavy user customer (once every month)

Semi-loyal customer(once every two weeks)

Loyal customer (at leastonce a week)

33%

7%

7%

53%

To reduce the wait time in rush moment would you be comfortable in using a cellphone and credit card scanner to

charge the transaction?

Yes No, i do not have a credit card No, i do not trust it No. I do not see the need for it

17

• 53% would not place their order online,

• 30% would place their order online.6• People are interested in a newsletter at 70%

• 40% of people would attend events with 2

people

Loyalty card

• yes 41%

• no at 58%

• 76% of the respondents are female

• 20% of respondants are from 25 to 34 years of

age and

• 73% are above 45.

• 33% are from Lennoxville,

• 23% are from the Memphrémagog region

• 10% are from the region of Haut St-Francois.

7

8

9

10

English Survey Results

30%

3%

3%54%

10%

WOULD YOU BE INTERESTED IN PLACING YOUR ORDER ONLINE VIA OUR WEBSITE AND PICKING IT UP IN STORE

(WINTER AND SUMMER)?

Yes

Yes only for summer

Yes only for winter

No.

No. i do not order online

0%3%

20%

3%

34%

40%

In which of the following age groups do you fall under?

Under 18

18 to 24

25 to 34

35-44

45-54

55 and over

18

47.6%

38.1%

14.3% 14.3%19.0%

33.3%28.6%

57.1%

9.5%

33.3%28.6%

1

What products and services would you like to see offered in store?

Increase in fruit variety

Increase in vegetable variety

Gluten free-products

Coffee products to purchase (beans etc,)

Coffee to go (to drink directly, espresso, laté, cappucino etc. )

Increase variety in prepared meals

Alcohol products (local wine, cider etc,)

Sandwiches

Increase in soup variety

Gelato stand during the summer

Restaurant services (i.e. order a piece of pie at the counter take it and eat it outside on a table)

0.00 1.00 2.00 3.00 4.00 5.00

1

If we were to host the following events how likely are you to attend the following ?

Petting farm (small animals)

Cooking classes for adults andkids

Artisan bread making with oldstove

Corn Festival-eat corn on the cobat a small fee (june-july)

Kid face painting

Pumpkin picking, drawing coloringand pumpkin maze (AutumnSeason)

Food tastings of our variousproducts offered in store

7%

10%

40%16%

7%

7%

3%

10%

With how many individuals would you attend those events? (Include yourself in the total)

0 I would not attend the events 1 2 3 4 5 6 7+

23%

17%

30%

10%

0%10%

10%

HOW OFTEN WOULD YOU SHOP HERE IF IT WAS OPEN DURING THE WINTER SEASON?

Once a week

Once every two weeks

Once every month

2-3 times during theseasonOnce during the season

0. I would not

0 I'm a tourist

19

What People Would Liketo See

20

Things to be Offered

47.6%

38.1%

14.3% 14.3%19.0%

33.3%28.6%

57.1%

9.5%

33.3%28.6%

1

What products and services would you like to see offered in store?

Increase in fruit variety

Increase in vegetable variety

Gluten free-products

Coffee products to purchase (beans etc,)

Coffee to go (to drink directly, espresso, laté, cappucino etc. )

Increase variety in prepared meals

Alcohol products (local wine, cider etc,)

Sandwiches

Increase in soup variety

Gelato stand during the summer

Restaurant services (i.e. order a piece of pie at the counter take it and eat it outside on a table)

• Increase of fruits and vegetables (these

might be biased due to the time of

season we conducted the survey in)

• They also wanted an increase in

prepared meals (on the go meals)

• They also saw a need for sandwiches.

Various recopies should be done all

season long. Changing with the

available produce

• A gelato stand is the service that was

demanded the most.

21

The Gelato Stand • Close to the road

• Access from the parking

• During the summer

• Need some current to reach the cart

• Should be match to the prices of other gelato stand

Pros Cons

• Potential high profits

• Increase of customers that are

passing by

• Increases the “monetary value per

basket “ in a sense

• Increases visibility

• No need to pay extra advertising,

the placement of it does that for

itself

• People attract people.

• Makes people stay in the proximity

of the store longer

• Would enable to start the

production of gelato earlier every

year

• New way of reusing products

• Will increase drastically what needs

to be produces in the kitchen

• Need to invest in a ice cream cart

(1200$)

• Will need to hire a new employee to

hold the stand (would recommend

only making him come in when it’s

a warm sunny day)

• Make increase traffic in parking

• Would recommend placing tables

so people can eat outside close to

the stand

• Requires some amount of cleaning

and maintenance

22

The Events

With the responses obtained from the survey we were

able to determine certain events your clientele would like best

23

Artisanal Bread Making

Cooking Classes

• There is a very good demand for this event,

• If cooks feel capable of explaining what they are doing while

doing it.

• Could be an isolated event once a week when it is made (to be

determined).

• Announcing on the side of the road prior.

Pros Cons

- Attract customers, tourist passing

by or curious people

- will most likely increase the

purchase of bread

- Not a costly event since the stove

is already in place

-

- May require a guide to do the

talking while the cook is making

the bread ($)

- May require info panels explaining

($)

- Do a tasting of the difference

between oven cooked bread and

artisanal bread.

• This will depend entirely on your cooks willingness to teach

the classes.

Pros Cons

- Could be an option during the

winter to help keep the cooks

- Offer extra revenue

- Can attract a younger clientele

and make the children like

coming to the Company X

- Need to be very small almost

private classes due to the size

of the kitchen

- Cannot be done in rush

moments like summer time

-

24

Corn on the CobFestival

Pumpkin Picking Event

• People will eat corn and listen to music and might have face

painting

• Sell at a low price to cover the cost of the employee and the

equipment, some profit should be made.

• . 4-5 corns per adult 2 per child

Recommend selling the corn 1$ per unit or 4$ for 5

Pros Cons

- Low production costs

- Increase inflow of customers

- Could attract journals resulting

in free publicity

- Not overly complicated to

implement, easy to cook

- Can still be achieved if raining

-

- Will require investment costs for

extra tables 30$ per table

- May need a tent, if raining to too

sunny. (tents tend to attract

attention thus brining more people)

Small tent for cooks and a bigger

one for eating area .

- May cause problems for parking (to

be determined)

- Costs for salt, butter & plates.

-

• Should be a weekend, three-day event hosted in October,

• 3 weeks before Halloween.

• Could include face painting for children, musicians, professional

photographers and a petting zoo.

• Needs to be advertised especially taking photos

• Will need to creation of a photo area for children

Pros Cons

Brands the store as a family

business

Free publicity from Sherbrooke

Record

Increases customer traffic

Customers will want to buy

pumpkin-related products

Will have to pay for more

publicity

Professional face-painting

costs 70$/hr

Takes some time to organize

25

Food Tastings ofVarious products

Kids Face Painting

• This event should be hosted several times per year, at least once per

harvest season.

• Can be publicized on Facebook and Instagram and should be used

to encourage the public to try new products and encourage the

purchase of related products (ex. for a rhubarb tasting, rhubarb pie,

rhubarb cake, etc.).

• Help increase sales in the domain of the products that are different

Pros Cons

Encourages customers to purchase

the product tasted

Possibility of free publicity from

Sherbrooke Record

Increases customer traffic

Customers will want to buy related

products

Will take some time to organize

May have to pay for more

advertising

Money spent on products used for

tastings, loss of profit on items

used

This can be an add-on to any existing event, or a stand-alone

event as well.

Pros Cons

Fun for kids, encourages

families to shop here

Increases word of mouth

publicity

70$/hr

May take some time to

organize

May be easier to buy a face

painting kit and have one of

the employees do it

26

Small Petting Zoo MusiciansThis can be combined with other events as well.

Or even as a general ambiance during the busy

summer months.

If the waiting lines are long it helps pass time

Pros Cons

Adds to the atmosphere of

events, makes them seem

more well

organized/professional

Brands Company X as a

community business if we use

local Bishop’s/ UdeS music

students

Increases visibility in the

Bishop’s/UdeS communities

Customers can eat outside

and enjoy a show

Encourages customers to stay

longer, leads to more products

purchased

POSSIBLY a free service,

musicians can pass the hat

Will take some time to

organize

May have to pay for their

services

May not suit every customer’s

musical taste

This can be combined with any other event (ex. Pumpkin

picking) or as a stand-alone event.

Pros Cons

Fun for kids, encourages families

to shop here

Possible free publicity from

Sherbrooke Record

Increased word of mouth publicity

Will have to pay for more

publicity

Customer allergies!

Will take some time and

money to organize

Difficult to find animal rentals

in the Sherbrooke area

Very expensive and one of

the least demanded type of

events

27

Overall we recommend thefollowing

• Corn on the cob festival

• Artisanal bread making

• Pumpkin festival

• Cooking classes for children and adults

• Music

• Food Tasings

• Kids Face painting

• Petting Zoo

28

Our recommendations

Major, medium and minor

29

Outdoor Cushions for Chairs (minor)

This was a suggestion for the questionnaire, individuals mentions that the

seating outside was not very comfortable and that is why they do not eat outside.

Pros Cons

- May increase the number of people

wanting to sit outside

- If more people are sitting outside

amplifies the welcoming atmosphere

- Small costs for cushions

30

Aesthetics (minor)

• Change fake flowers; does not fit with the fresh and healthy vibe

• The fresh produce should be in the front of the store and the frozen in the back

• The middle display the bottom cabinets should be hidden from the public eye with

a cloth or jupon since it is used to store boxes etc.

• Remove dust, sweeping.

Pros Cons

- Finishes the look and image of the

building

- People will want to sit outside

- Looks nicer overall

- Cleaner

- Strengthen image

- Will no increase sales

- Only a detail

- Will have some small costs

- Adds to the job of the cashier

31

Add Gift Basket Section to Website(minor)

This would feature a product description of each basket and a section

telling consumers to reserve gift baskets for corporate events in

advance.

Pros Cons

Increase in gift basket and overall sales

Increased sales in the winter months

Increased visibility in the corporate

environment (gift baskets for corporate

events, gets their name out with a lot of

people)

Gets consumers to try many products at

once, encourages repeat customers.

Very profitable because of the wrapping

mark up

Will have to spend time using the

GoDaddy website builder creating a

page

Will have to spend time taking

pictures of gift baskets to add

Website already has a lot of content,

may be best to swap out an existing

page.

32

Increase Bread Variety(minor)

Based on a suggestion from the survey as well as observation we think that

all bread types should either be always available fresh or have the option of

being frozen.

Pros Cons

- Satisfaction of customers

- If a completely new bread could

make people make a detour to

come get it here

- Would be great for once you start

making sandwiches

- More bread to make

- Reduces the amount of time that the

cooks can spend on other things

- Would take up more place in freezer

Will require some testing to see

which breads people would like to

buy

33

Advance the products on shelves(minor)

Put products forward on shelves (minor)

Pros Cons

- It looks nicer and makes

the shelves look fuller.

Could help increase sales

- None

34

The Price Tags (minor)

In our many visits to the farm we noticed that several price tags were left out

when the product had already been sold, leaving an empty space and

potentially disappointing customers. Make sure there is some in the back or

take off the tag completely

Pros Cons

• Looks more professional

Will not disappoint customers

Customers will not need to bother staff to

ask if there is more product in storage

Reduces the uncertainty of customers about

the price of a product

Customers may not be aware that the

products are available at a different time.

• People might got looking else where if

they are disappointed

• Cost associated with making the price

tags

35

Fans (minor)

• Increase airflow on sunny warm days

• Relying on the wind is not always optimal

• It occurs than there is no wind when it is warm

• comments such as ‘’ouff, c’est chaud or y fait chaud ici! ‘’.

• People would leave in a rush because they could not stand it

Pros Cons

- Increase customer satisfaction

- Increase employee satisfaction

- People who enjoy the ambiance will

stay longer than those who do not.

- Increase productivity of employees

(they get tired less fast)

- Small investment $.

36

Nutritional Information (medium) Add a product description with nutritional breakdown next to all products in

store, which products are recommended for diabetics, lactose free, etc.

• Should be done during the off season

• All products should be incorporated

Pros Cons

Increase reputation/branding as a

health food store

Increase sales with those with dietary

restrictions

Promotes the fact that all their

products have 5 ingredients or less

Gives impression of a more “high

class” product

Some consumers may shop there if it

is the only place they can get lactose

free products,

Will also help diabetics with the sugar

content

Will take Martine a lot of time to do

an analysis/nutritional breakdown

of each product

Does not exactly generate profit

more of a going above and

beyond for the customer.

37

Add Cooking Instructions on Food(medium)

• Add a new tag for the instruction

• Should be done when printing the logo

• In the meantime write it on all boxes

• Offering food heating services

Pros Cons

- Increase sales in the ready to go meals

section

- Increase customer satisfaction (going

above and beyond)

- Adding cooking instructions directly on the

packaging cannot be done for this season

since the stickers are already sent to the

press .

- Heating up products may cause more traffic

in the kitchen

38

Increase the Average Cost of the Basket (medium)

Increase Average Basket Sales

Implement mandatory suggestive selling/add-ons for each transaction.

Pros Cons

Increase of overall sales

Customers become more aware of other

products in store

Could get annoying to loyal

customers/heavy users (preferably try

not doing it too much to them)

39

Promotion for Special Days (medium)

Promotion of items special days (medium)

The idea here is to increase the awareness of the specialty products and to increase the amount that

individuals might buy. We would recommend selling these pastries in boxes of 4 or 6. For mother’s day we

came up with the idea of turning it into a bouquet of pastry flowers. Instead of buying flowers they can

buy edible flowers that are just as beautiful and that cost less. This would require some wrapping and

putting them all on a stick with a ribbon do tie the ends together. You would charge a markup for the

wrapping and people would be at liberty to choose how many flowers they want in their bouquet. The

pastry flowers should be put on the sticks in advance as to minimize the amount of time it takes to create

the wrapping and some could be completely prepared in advance. For father’s day no such great

packaging idea came to mind however making a Facebook post about it is always an option and trying to

sell it in multiples is the best idea (2 4 or 6).

Pros Cons

- Increase sales of mother’s day pastry

- Increase average basket monetary value for that

period of time

- May attract a new clientele

- Increase revenue by doing gift baskets or

wrapping of those products

Doing a packaging is more time consuming that not

doing one.

Getting the material to make the mother’s day

packaging

40

Walkie-Talkies (major)

To be worn by all employees at all times.

Should be implemented in the low rush season

Pros Cons

Increase communication between all 3

sections of the farm, the fields, the kitchen

and the store front

Faster customer service

If there is a problem at the cash with a

customer it can solved faster by calling

Martine instead of having to find her upstairs

or outside

Faster communication for security

breaches/issues

Costs 35-40$ for 2 at Walmart

Change batteries frequently

Can pick up other nearby frequencies

making communication difficult and

interrupted

41

Reduce Burden on Owners(major)

Promote an employee to Assistant Manager, or give an employee more

responsibility.

Someone with business experience

Pros Cons

Owners can take weekends and any day

off, or take 2 weeks off in the summer

Owners can leave earlier in the day or

come in later.

Employee would be able to open/close by

themselves, deposit money to the bank,

deal with any cash problems and customer

objections should they arise, any

accountants, health inspectors, etc.

Less overall stress on management,

improved quality of life

Employee feels appreciated, motivated to

work harder in new position and prove

themselves

Would have to spend time training

Could be some errors in the

beginning, management may be

nervous to leave employee alone to

manage the store at first.

Would need to pay a higher wage

There may be some

customer/administration questions the

new manager would have trouble

answering at first, will be improved

with more experience in the new role

42

Increase Distribution (major)

Introduce products into more stores and restaurants; increase the amount of products

offered at FARO coffee shop.

Pros Cons

Increase brand visibility, increases visits to

the flagship store

Increases overall sales and sales in the slow

winter months

Increasing distribution into health stores

builds their brand as a health brand

Possibility of partnering on certain products,

ex. a pastry using cuisine angelique gluten

free flour

Delivery of products into other

businesses, time and money spent

Customers may mistake it for the other

business’s product if the brand Company

X is not well advertised.

May have to pay some sort of

commission, make less money on each

individual product than if it was sold in

store.

1. FARO Coffee Shop Increase amount of products offered to

increase overall sales and the slow

winter months.

Ensure there is a sign next to products

offered, example “Pies from Company

X”

2. Racine Santé Health food store on Queen Street,

near FARO Coffee Shop. Would help

to brand Company X as a health

conscious business.

3. Crac Nature Natural Health Product Store on

Queen Street, near FARO. Would also

help to brand Company X as a health

conscious business.

4. Lennoxville Farmer’s

Market

Consumers will already be shopping

for local produce. The 2016 dates are

June 4th and 18th, July 2nd 16th and 30th

and every Saturday from August 6th to

October 8th.

5. Cuisine L'Angélique Sells gluten free products. Possibility

of partnering with them to make gluten

free breads and pastries

6. La Grande Ruche Biologic food and health product store.

Would be a good place to sell some of

the more sustainable products, jams

and jellies, etc.

7. Avril Supermarché

Santé

Supermarket for natural/health foods.

Would help to brand the business as

health conscious and help sales in the

winter months.

8. Espace 100 Noms Vegan Restaurant on Queen Street.

They emphasize using local produce,

they may be interested in partnering

with a local business

9. The Singing Goat or

Café Créatif Au Croquis

Vegetarian and vegan restaurants in

Sherbrooke. May be interested in

partnering with a local business to

emphasize the health aspect of their

business.

43

Loyalty Program (major)• email addresses and to know from

• which part of town they came from.

• the person’s name, the postal code and email address.

• This would be entered on a notepad and eventually transferred weekly to the electronic version

of that file.

• I.E a loyalty card where are each 25$ (could be any amount above current basket monetary value)

spent you mark it on the card with a stamp (custom stamp), after 5 x 25$ spent you give them a 10%

or 15% off their next purchase.

Pros Cons

- Will create an email list

- Will provide the location of the customers

- Will increase the spending per basket from

average of 18 $ to 25$

- May increase customer frequency to come to

the store

-

- Cost for giving out 15% (but could be minimal if

taken into consideration people need to spend

more than they would normally to get a stamp)

- Cost of printing the cards

- Registering a customer for a card may take a

little while since it should be done manually.

LOGO

COMPANY X

44

Inventory System and List of Products (major)

• Check stock

• Square app

• Email alerts for quantities

• Easier ordering

• Reduces the burden on owners

• No more running out of products

• Set a minimum to always have in stock either fresh or frozen

• Other remark make sure you put ALL the items available or potentially available on the blackboard

• The seasonal items should be added and removed as necessary

Pros Cons

- Reduces burden on owners

- Having a X amount of products of all kinds at all time

would increase sales or reduce loss of sale.

- Adding all items to the blackboard would decrease the

questions asked to the employees, potentially increase

sales if people know that THIS product is offered.

- It is a change so it would require to build up a routine of

entering the inventory every day, closing shift (could be

done by the employee depending)

- The disadvantage of having a quantity of all products is

the space is requires it might require the investment of

new freezers.

- The disadvantage of adding all items to the black board

is that it needs to be remade which is a small amount of

time and money.

45

Panneau Bleu (major)

For this we would recommend getting to attract tourists from the highway and to let

people know that there is something there. We would recommend putting up two to

three signs. Their location see annexes.

Pros Cons

- Being already a member of ATQ saves

you on opening an account which is

300$ less.

- Increase inflow of new customers

- Potentially increasing sales

- Increases visibility

- Takes 3 months to put in place, too late for

this season

- It is a contract for a few years.

- Costs $$ however it is relative to the

positioning and the amount being put up.

- The lengthy papers needs to be filled out

before getting an approximation of the

price.

46

Outdoor Advertising (major)

Advertisement outside for meals (medium)

- This should be done once there is more on the go meals available such as

sandwiches or soups.

• Look into the option of placing a panel on a truck

Pros Cons

- Attracts more workers/customers

- New type of clientele

- Quick customers get in get out type.

- Increase revenue in ready to go meal

section

- If the food is good it is easy to spread

the word of there they got it

- Can replace the ‘’opening’’ sign

- Cost of creation of the add

- The results will vary based on the visibility

and the legibility of design.

- The place to put this is limited

47

TripAdvisor (minor)

Adding various photos to trip advisor, getting some comments. Involves calling

tripadvisor and asking them for some freee merch so that people do know you have a

tripadvisor (i.e. stickers)

Pros Cons

- Increase visits from toursits

- Free publicity

- Creates links with past customers

- Can give you some feedback on your

business

- Will take some time to upload all the photos

to tripadvisor

- Time spent responding to comments of

people (could be done by employee)

48

Facebook Warning (major)

Facebook page to active with non-important things

People will stop looking at what you post

Information overload.

Post many photos on Instagram instead not one Facebook

Pros Cons

- Using Facebook for main information does not

overcrowd newsfeeds and retains certain customers

- People are more attentive to a business that only

posts once in a while

- Will not cause information overload

- If not done, will lose Facebook followers

- None.

49

Mailing List(major)

• We do realize we have created a small list from the survey,

• Not enough for your business you need more people to contact

• Target individuals in the Rock Forest sector to inform them that you are closer to them than

they think

• Target females if possible with an age of higher than 34 years old

Pros Cons

- One of the cheapest ways to reach individuals

that have not heard about you

- Increase potential customer base

- Less expensive than sending pamphlets

- Cost some money

- Unreliable

- Not sure if it will go to customer or spam mail

50

Our commitment

Exemple de calendrier

des événements

Mois de JUIN

51

Exemple de calendrier

des événements

Mois de JUILLET

Il reste à faire pour les autres mois, placé les événements et s’assurer d’avoir un poste facebook

prêt à l’avance pour tous les légumes récoltés et les événements

52

The Procedures

We have created various procedures to help the entrepreneur with when they will decided to use the various

recommendations or options we discussed previously. We also included some procedures for completing certain parts of

projects we started but have not finished

53

In the report Procedures on how to use certain things

YouTube

Square system and square inventory

How to use TripAdvisor

How to create a focus group

How to use survey monkey

54

In the report Extras

Complete data analysis

Facebook posts for future usage

Template for calendar of events

Improvements to the website

Items in the gift baskets

Template for loyalty card

Templates for newsletters

Demographics and industry reports

Price list of competing markets

Cost structure and list of prices for various event items

55

To Conclude

• We have achieved the objectives

• Future project recommendations