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By:Jaclyn Stelter

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Company Background • Private owned company that started in

1992

• 11 stores nation wide.

• Provides high end outdoor equipment and clothing gear featured for adventurous activities.

• Style, comfort, and safety.

• Product satisfaction guarantee.

+ Target Market• Adventurous males

and females ages 18-50.

• People who live a healthy lifestyle.

• Enjoys being outdoors.

+Advertising Campaign

“How has Moosejaw

pushed your limits?”

We want to offer reasons for the customer to enter the store.

Encourage consumers to share their stories, “How has Moosejaw pushed your limits?

Different stories will be implemented into each store.

The stories will boost brand awareness by advertising Moosejaw products.

+Facebook, Twitter, Instagram, Pinterst, and Blogs• Each month Moosejaw will

hold a various amount of contest through different social media outlets.

• “Upload your adventurous story and picture, and the most amazing story will win a free mountaineering product!”

• Facebook business page will include weekly status updates allowing the first person to “like” the status wining a prize like a Moosejaw water bottle, or bumper sticker.

+ Google Adwords

• Adword campaigns like “Water Kayak” and “Hiking Equipment”

• Proves to be extremely beneficial when generating clicks per day due to the lost cost of Adwords.

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Mobile Application • By building and combining all the media outlets into a mobile

application will provide the customer with an easy and convenient way of accessing information regarding Moosejaw

products, store locations, deals, and seasonal coupons.

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Key Indicators • Pay per click• Measure impressions• Track web spending• Monitor in store purchases • Contests and surveys through social media

will provide customers incentives to get involved while tracking how much product and services Moosejaw is using.

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Campaign Goals • Increase brand awareness • Make the Moosejaw brand recognized all around the

United States• Increase consumer interaction through social media• Expand stores across the nation!

+Cost

• This campaign will be low cost due to low expenses of social media.

• Allocated over time.

• Mobile Application• $1 million dollars to

create• $5000 a year to

manage the app

Manual work Managing social

media websites. Making sure the

creation is consistent and clear.

Most Costly: Google Adwords Estimate the campaign to

cost $1 million dollars

+Summary Moosejaw products provide you with exceptional life

experiences while providing its customers with quality and style.

This advertising campaign will boost brand awareness with consumers sharing their real life story with Moosejaw products.

The mobile application gives an easy way to reach information about store locations, products and deals.

Concurring your goals one step at a time.