Concept Technology

Amanda BlakelyKellie BonhamBradford Cory

Mac Harris

Mission Statement:

Concept Technology aims to meet the needs of our customers through quality service, which is ensured by the treatment of our employees, as well as our company culture. Concept Technology will strive to provide a high quality product for the lowest possible price. Not only will Concept technology invest in the future, but will also pursue growth and returns potentials in the interest of company stakeholders.

Vision Statement:

Concept Technology’s vision is to become the highest performing PC provider in the industry through producing the most innovative, reliable and customer satisfactory products while leading in the service field.

Key Goals:

• Attain 21 million dollars of profit by the end of Quarter 8

• Obtain 50% market share in the primary segment and 40% in the secondary segment

• Receive a rating of 90 on the ad judgments for both the primary and secondary market

• Receive a 90 or higher in brand judgment on both the primary and secondary segment

• Reach a projected total of 43,000 units demanded by the end of Quarter 8

Strategy:

• “Go big or Go home!”• Take Risks!• Fulfill customer needs through the

diversification of our products• Open as many sales offices as possible• Dominate Areas untouched by competitors• Focus on improving ads, products and sales

Our Products:

Concept Technology

ConceptGold

ConceptTeal

ConceptBlue

ConceptRed

Concept Gold:

• Designed for the Cost Cutter market segment!

1. Word Processing Application2. Data Management Application3. Easy to use, simple design4. Easy on the eyes, larger screen5. Link to the internet

Features Include:

Concept Blue:

Designed for the Innovator market segment!

1. Most advanced processing on the market2. Statistical analysis application3. Link to the internet

Features Include:

Concept Teal:

Designed for the Mercedes market segment!

1. Fast!2. Link to the internet3. High performance!

Features Include:

Concept Red:

Designed for the Traveler market segment!

1. Presentation application2. Rugged design for portability3. Small footprint/size4. Link to the internet

Features Include:

Overall Performance:

Cumulative Scorecard:

Cumulative industry results for last four quarters ending in quarter: 8

  Minimum Maximum Average Concept Technology

Total Overall 16.34 109.71 67.92 66.14

Financial Performance 22.63 32.58 27.24 26.97

Market Performance 0.15 0.41 0.27 0.25

Marketing Effectiveness 0.77 0.84 0.79 0.77

Investment in Future 2.38 4.32 3.16 4.32

Wealth 1.87 4.28 3.31 2.92

Key Successes:

Failures:

The Four P’s:

1) Price

2) Promotions

3) Product

4) Personal Selling

Tactical Implementation:

Demand & Financial Performance:

Key Lessons:

QUESTIONS?