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MARGAUX DU CHÂTEAU MARGAUX
THIRD-SELECT GRAPEObjective: Awareness & Education
Charlene PetersInternational PR CampaignFinal Project: May 4, 2015
STRENGTHSEstablished reputation
Return to classics trend
WEAKNESSESConsumer confusion
Potential to lower value
OPPORTUNITIESAffordabilityImmediate
consumption
THREATSImage
Owner’s retirement
SituationAnalysis
OBJECTIVE Raise Awareness, Educate the Public & Media
STRATEGY
U.K. U.S. France
Japan
Promotional & Educational Events
TACTICSPress trip to visit Château
Brand Ambassador
KERRY WASHINGT
ON
CONTEST
HASHTAG#Margaux3
THANK YOU!Questions?