Date post: | 10-Feb-2017 |
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Presentations & Public Speaking |
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Account Executive: Bree RiddickResearch Director: Kortney Brand
Client Relations Director: Bri Sayasithsena
Table of Contents Chapter 1:
RESEARCH
Chapter 2:ACTION
Chapter 3:COMMUNICATION
Chapter 4:
EVALUATION
secondary researchIndustry
Competitors
Recent Changes
Cuts in Public FundingDigital Trends
Local BusinessesTechnology
Fiscal Budgetof 2017
pages 18-21
primary research
Methods
PopulationsAnalysis
6 Research QuestionsQualtrics Online SurveyPaper-Pencil Surveys JMU Students
Harrisonburg Residents Ages Under 24 (202)25-35 (10)36-46 (7)47-57 (7)
58 and Older (17)
pages 31-32
primary research
26% 20%
Ages Under 24 awareof Teen Events
Ages 25-35 awareof Homework Helpline
42%
Ages 36-46 awareof Teen Events
page 42
Strengths
Weaknesses
Opportunities
Seven Branches with a Central Hub
Funding &the Economy
Ability to offer morehigh quality and
interesting services/programs
SWOT analysisThreats
Technological Competition andInterest in Other
Activitiespage 60
ProblemStatement
1
ProblemStatement
2
ProblemStatement
3
MRL faces issues due to the lack of resources
Potential patrons are finding other ways to entertain themselves
Programming efforts could be better tailored to varying age groups
~ page 64
~ page 64
~ page 64
Goals and Objectives
Generate a Higher Level of awareness for MRL's educational resourcesamong those in the Harrisonburg Community
To strengthen Massanutten Regional Library's relationship withorganizations and leaders in the Harrisonburg community.
Improve the resources for the Massanutten RegionalLibrary
page 72
Goal 1
Increased awareness of MRL'sEduational Resources
Increase the amount of JMUstudents interacting
page 73
Goal 2
Increased Partnershipswith Nonprofits
Increase Partnerships with Local HighSchool Organizations
Strategy 1:ALLIANCE
Strategy 2:AUDIENCE
ENGAGEMENT
Strategy 3:PUBLICITY
Local High Schools; Local Nonprofit Organizations;Local Political Leaders
Audience Awareness, Engagement, & Participation
Generate Newsworthy Information Through Events page 78
September October November December
Strategy 1
Strategy 2
Strategy 3
Strategy 1
Strategy 2
Strategy 3
Strategy 1
Strategy 2
Strategy 3
Strategy 1
Strategy 2
Strategy 3
Tactics 1-3
Tactic 1
Tactics 1 & 4
Tactics 1-3 Tactics 1 & 3 Tactics 1-4
Tactics 1 & 3
Tactic 4
Tactics 1 & 2
Tactics 2 & 4
Tactic 1
Tactics 3 & 4
page 86
Evaluation
Generate a Higher Level of awareness for MRL's educationalresources among those in the Harrisonburg Community
To strengthen Massanutten Regional Library's relationship withorganizations and leaders in the Harrisonburg community.
Improve the resources for the Massanutten RegionalLibrary
page 89