Final presentation survey national data infographics

Nepal Media and democracy survey january 2016

methodology

Methodology

From each stratum, wards were selected using PPS-samplings. Around one ward is selected for 15 sample households. Altogether 301 sample wards were selected using PPS- sampling.

Selection of sample Household:Once the Sampled ward is selected, sample household within the selected sample ward were selected using random walk method. From one sample ward 15 household were selected using random walk methods. All together 4515 household were selected from 301 sample wards using random walk methods.

Selection of respondents:Once the household is selected, then KISH-GRID was used to select one respondent from al l members of household aged 18 and above. Altogether 4515 sample respondents were selected using Kish-grid random number from 4515 sample households spread over 301 sample wards and 25 districts.

11

Sample des ign

The Media survey is representative survey of 14 radio stations with sample size of 4515 respondents spread over 25 districts of Nepal. The sample of size 4515 produce +/- 1.46% error margin at 95% confidence interval at the aggregate level findings and the same error margin wil l not be statist ical ly claimed in the disaggregated findings. The error margin of the findings which are disaggregated at the radio station level is around +/-5%.

The sample frame for this survey was created using Census 2011 data, while creating the

sample frame areas where there is good frequency strength of 14 radio station were taken into the sample frame, the frame consists 9,892 wards of Nepal spread over 25 districts. The sample frame was stratified into 14 strata by based on location of 14 radio stations. The primary sampling unit for the survey was ward and selected using the PPS-sampling. The multistage random sampling was used in the selection process of respondents in each stage. The diagram below shows the sample design of the survey.

12

ngised elpmaS


9 , 892 wards

wards

Sample frame ( (strat if i ed by Rad io Stat ion ) )

PPS-sampl ing1 st stage

HHs Random Walk Method2 nd stage

respondents K ish-Gr id Random Number3 rd stage

13

3

4

demography

DEMOGRAPH IC COMPOS IT ION8

DEMOGRAPH IC COMPOS IT ION9

General Med ia landscape

MobilePhone

97%

rADIO

42%

Televis ion

76%cOMPUTER

17%

iNTERNET

15%

Which of theSE media devices do you have working in your household?

b1 | bASE: 4535 | multiple response

Dont have

any of abovE

1%


15

access to media outside of your household at least once a week

b2 | bASE: 4 ,535 | multiple response

4% C o m p u t e r

8% I N T E R N E T

46%m O B I L E

19%

T e l e v i s i o n

R a d i o13%


16

In the past six months, how often

did you l isten to the radio?

Base=4,535

eVERYDAY35%fEW TIMES A WEEK26%

nEVER26%

Few Times A MONTH13%


b3 |

17

In the past six months,

how often did you access the telivis ion?

b3.2 | Base= 4 ,535 | Multiple response]

62%Everyday

14%Fewtimes

a week

18%Never

6%Few times

a month


18

Which tim e of the day

do you watch TV for news ?

b10 | Base= 3 ,704 | Multiple response

noon-3pm

9%

6am-9am

21%

6pm-9pm

82%

Through out

the day

1%


23

How trustworthy is tV?

Base=3 ,704 6%

7%

Not very

trustworthy25%

2%

don’t know

Others

60%SOMEWHAT

very

trustworthy


b11 |

24

What types of program do you like the most on the televis ion?

Base=3 ,704 | Multiple response]

Drama, serials, comedy62%

News 79%Cinema 19%

Interviews 19%

Others 24%

Music53%


b6 |

26

In the past six months, how often did you access the internet?

Base=4,535

68%Never

8%Few timesa week

2%Few times

a month

21% Everyday

1% Refused


B3.4 |

19

In the past six months, how often did you access the newspaper?

Base=4,535

57%Never

15%Few times

a week

15%Few times

a month12%

Everyday


B3.3 | 20

How trustworthy do you find the contents of newspapers?

B13 | BASE= 1 ,954

71%1%

Very

trustworthy

don’t know

SOMEWHAT

trustworthy

6% Not very

trustworthy22%Nepal Media and democracy survey january 2016

27

In the past six months, how often did you access mobile phones?

Base=4,535

78% Everyday

13%Few times a week

4%Few times

a month

5%Never


B3 .6 | 21

In the past six months, how often did you access the computer?

Base=4,535

79% Never

8%Few times a month

7%Few times a week

6%Everyday


B3.7 |22

Do you own mobile phone? If yes, what type of mobile phone?

b14 | Base= 4 ,294 / b14 . 1 | BASE=3,673

44%

Smart Phone

55%Feature Phone

2%iOS

2%Smart and Feature

Phone

34%Android

15%

1%Both

63%Don’tKnow


28

What do you use your mobile phone for?

B14.3 | BASE=3,673 | Multiple response 100%

Phone Call

63%

Music45% pictures/videos

43% send mESSAGE 53%

rADIO

17%

others

40% Receive mESSAGE

34% Internet/

SOCIAL MEDIA

24% Games


29

How do you access the internet?

Base= 493]

29.3% On my Mobile Phone

6.3% On m y hom e com puter/laptop

4.7% Others

67.6% No Internet

How do you access the internet?

B16 | Base= 4 ,535 | MULTIPLE RESPONSE

29% On my Mobile Phone

6% On m y hom e com puter/laptop

4% Others

68% No Internet

Nepal Media and democracy survey january 2016Nepal Media and democracy survey january 2016

31

What do you use the internet for?

B16 . 1 | Base= 1 ,433 | MULTIPLE RESPONSE

11%

9 %

4%

39%

88%

65%

Social m ed ia

(Facebook,

Twitter etc.)

Com m un ication w ith fri ends /fam i ly (Skype etc.)

N ews

Work

Pers onal res earch ( i nclud ing job s earch )

Education (s chool , college work)

int

er

ne

t


32

use of internet based applications?

B17 | Base= 1433 | MULTIPLE RESPONSE

96%fACEBOOK

1 1%tWITTER

57%VIBER

34%sKYPE

38%EMAIL

27%online NEWS portals


33

How often do you access social media?

B18 | Base= 1 ,433

MediaSOCIALMedia

SOCIAL

Every day

68%

Few tim es a m onth

4%

Few tim es a week

27%


34

rad io

Have you listened to the radio in the past six months?

C1 | Base= 4 ,535

72%YES

NO

27%1%dON’T kNOW/

CAN’T SAY


37

How often do you listen to the radio?

C2 | Base= 3 ,278

49%Everyday

37%Few times a week

13%Few times a month

0.2%Few times a year

0.1%DK/CS


40

How (on what device) do you l isten to the radio?

C3| Base= 3278 | Multiple response]

69%mOBILE

52%RADIO

0.2%cOMPUTER

0.3%

dk/cs

refusedNepal Media and democracy survey january 2016

41

Why don’t you listen to the radio?

C1 . 1 | Base= 1 ,236 | MULTIPLE RESPONSE

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

I don’t

have radio

68%

Radio is

damaged

8%

3%I cannot

afford

radio

Programs

on radio

don’t

interest me

10%

I don’t

have time

27%

2%no or BAD

SIGNAL

0.3%i CAN NOT

AFFORD

BATTERIES

1%I don’t

go to place

where they

play radio


38

What will make you listen to your local radio?

C1 .2 | Base= 1 ,236 | MULTIPLE RESPONSE

Program s that

interes t m e

24%

Others

21%

Program s that

addres s m y

im m ed iate need

17%More

prom otion/inform ation

about rad i o s tations

in m y area

13%Provides i nform ation

that I can us e

13%More

program s /inform ation

about our

local i s s ues

5%Program s that

include m ore

com m un ity vo i ces

4%

Refus ed

3%More

news /inform ation

3% 2%More

program s /inform ation

about national i s s ues

Strong Rad i o

s i gnal i n m y area

2%DK/CS

20%


39

Which time of the day do you l isten to the radio?

C11 .3 | Base= 1 ,897 | Multiple response

3%Throughout

the day

1%Own convenient time

48%Morning between

6am-9am

27%Afternoons

between 12-3

66%evening between

6pm-9pm

3%Dk/cs

refused


42

What type of program do you like the most on your local radio?

c11 . 10 | Base= 1 ,897 | MULTIPLE RESPONSE

Local

news

74%

Music

67%

National

news

60%

Drama

AND SeriAL

13%

Call in shows

14%Community

announcement

11%

talk show

with politician

10%interviews

with local

Talk show

with expert

9%

6%otehrs

19%


46

What do you dislike most about the fm station?

38%

15%11%

10%4%

3%13%

Don’t Know/

Can’t Say

Radio signal

is very poor

The program s don ’t

m atch m y

daily routine

It does not

play the

m us ic I l ike

It does not

broadcast in

my language

Program s are

not interes ting

ALL GOOD

I don’t like how

they speak/present

on radio

I think the radio

airs the views

of one political Party

10%

5%


C11 . 1 1 | BASE = 1897 | Multiple response

47

What kind of music do you listen to?

c11 . 14 | Base= 1897 | Multiple response |]

Nepal i

Pop m us i c

20%ENGLISH

4%rEFUSED

DK/CS

0.4%

Ethn i c/

cultural

26%Folk s ongs

(Lok and Jhyaure )

24%Old Nepal i

s ongs

37%

Modern

Music

54%Lok

Dohori

53%hindi

49%


48

Where do you usually find out about new or the music

you l ike to listen to? c11 . 15 | Base= 1897 | Multiple response]

radio

72%

Televis ion

51%

friends and famil ies27%local music store16%

youtube12%

ONLINE / SOCIAL MEDIA11%Magazine / newspaper2%

CRBT / SMS2%

DK/CS | REFUSED1%

dk/CS | RFUSED1%Nepal Media and democracy survey january 2016

49

Do you think your local FM station raises enough local issues?

c11 .20 | Base= 1 ,897

60%somewhat

6%not very much

6%don’t Know/

cant say

28%very much


50

Do you think FM STATION supports any political party?

c11 .21 | Base= 1 ,897

4%

yes

11%Refused | DK/CS

85%no


51

Do you think FM station favors any specif ic

ethnic/caste groups?

c11 .22 | Base= 1 ,897 1%yes

8%refused

dk/cs

91%no


52

Do you think FM station discriminate any groups

(women, Madhesi , dalits, janajatis , d isabled etc. )

c11 .23 | Base= 1 ,897

94%no

1%yes

5%dk/cs


53

What is the most important topic you would l ike

to listen on radio?

c12 | Base= 1 ,897 | Multiple response

Pol iti cal

analys is

26% 74%

Health and

m ed i cal care

30%

Succes s /

unsuccess

s tori es

Women’s issues

24%

21%

More program

in Local language

20%Culture/trad iti ons19%

Agri culture and l ivel i hoods19%

relig ion and faith15%

sports13%

Enterta inm ent

/m us ic


56

What type of programs would you l ike more on local FM?

c14 | Base= 1897 | | Multiple response]

75%

news80%

75% musicshow talk

show24%Locally

produced

program21%

21%Local

language

program

Intervi ews with

experts

Personal Stories and

narrative17%

13%


56

What is your immediate priority/concern?

D7.2 | Base= 4 ,535 | Multiple response

Financ es

71%

Health

63%

Education

56%

Household

38%

basic needs

29%

foods

25%

security

17%

Community

participation

15%AGRICULTURE

23%


63

trust

I would like to know the level of trust you have towards various institutions/organizations.

e1 | Base= 4 ,535 ( In a scale of 0 to 10)

3.4

Parliament

5.2

Judic iary

2.8

Political Party

5.7

Police

6.8

Army

5.4

Goverment

Civil Service

Televis ion

7.37.3

Radio Newspaper

6.8

Election

Commission

6.1

CIAA

7.1


65

Name l ist of survey f i eld team

SN Name Designation1 Dhruba Raj Thapa Field Manager2 Sanjaya Pokharel Field Monitor 1 Dilip joshi Supervisor2 Sujan Shrestha Supervisor3 Ramesh Shrestha Supervisor

4Harishankar Pd

Chaudhari Supervisor5 Harka Bdr.Karki Supervisor6 Kajiman Mahatara Supervisor7 Maniram Dahal Supervisor8 Abina sigdel Enumerator9 Angila thapa Enumerator

10 Anuradha Baral Enumerator11 Bikash shrestha Enumerator12 Chandan Das Enumerator13 Gajendra Mandal Enumerator14 Gita Paudel Enumerator15 Hasta Prasad Rai Enumerator16 Kamal Bdr.RC Enumerator17 Keshab Shrestha Enumerator18 Kripa Gautam Enumerator19 Kriti Gautam Enumerator20 Manita Dahal Enumerator21 Meera Kumari Rana Enumerator22 Narayan Prasad Wagle Enumerator23 Nawaraj Subedi Enumerator24 Neelima Upadhyaya Enumerator25 Pankaj Deo Enumerator26 Pralhad Mainali Enumerator

SN Name Designation27 Pranita Koirala Enumerator28 Rabischandra Bhatta Enumerator29 Robin Libang Enumerator30 Sabina Silpakar Enumerator31 Salikram Chalise Enumerator32 Sanak Ram Shrestha Enumerator33 Sapana Gautam Enumerator34 Sapana Rana Enumerator35 Shadhana Shrestha Enumerator36 Sishira Rai Enumerator37 Sujata karn Enumerator38 Sunil Shrestha Enumerator39 Susma Regmi Enumerator40 Taradevi Khatiwada Enumerator


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Final presentation survey national data infographics

Data & Analytics