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Our Group

90%

60%

Muhammad Usman 18Muhammad Bilal 24Usman Younis 26Ahmad Arslan Butt 31Sohail Ashraf 41

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History

Stated in 1885

Started as government institute with name ”Telegrafverket”

In 1995 it change its name as Telenor

Providing services in 13 Countries worldwide

7th largest mobile operator in the world

164 millions subscribers in the world

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Telenor Pakistan

Started its operations in March 1995

Almost owned 21% market share

Creating 2,500 direct and 25,000-plus indirect

employment opportunities

More then 200 franchises

100,000 retailer outlets

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Telenor @ a Glance

Total revenue in 2008 is 111 billion NOK

164 million subscriber worldwide in 2008

Have telecom operations in 13 countries

38,800 employees goes to work daily in 13 countries

Average 75,000 new customers join us

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Telenor Portfolio

Telenor providing following types of business

The Internet TV and Broadcasting Mobile Phone Services

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The Internet

UMTS and Turbo 3G are its new products in market

These services are inexpensive and fast for customers

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TV and Broadcasting

Providing 200 TV channels

services

You can keep yourself updated

on news, sports, entertainment

and more, directly on your own

mobile phone

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Mobile Phone Services

Providing mobile phone services in 13 countries worldwide

Quality services at low cost.

7th largest mobile operator in the world

164 millions subscribers in the world

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Vision

Our Vision is Simple

We’re here to help

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Mission Statement

Telenor is Customer focused business mobile service operator/telecommunications company that seeks competitive advantage in quality and value added services in both

prepaid and

postpaid categories

through state of

the art technology

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Values

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Make it Easy

We are practical

We don’t complicate things

Every product is easy to understand and use

We never forgot we’re trying to make customer’s lives easy

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Be Inspiring

We are creative We strive to bring energy to things we do We produce good looking ,modern and fresh products We are passionate about our customer and business

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Be Respectful

We acknowledge and respect local culture

We don’t impose one formula worldwide

We want to be a part of local communites wherever we

operate

We belive loyalty has to be earned

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Keep Promises

Everything we set out to do should work if it doesn't, we're

here to help.

We're about delivery, not over promising actions not words.

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Objectives

Objectives 2006-07 2015

ARPU (Average Revenue Per User) $4 $6- $8

Market Share in terms of Subscribers 10% 40%

Market Penetration 9% 30%

Market Share in terms of Revenue 7% 30%

EBITA (Earning before Interest, Tax and amortization)

5% – 6% 10%

Unprompted Brand Awareness 20% 90%

Our Main objectives are as follow:

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Product and Services

Following are our main services

Mobile Fun

Mobile Interaction

Mobile Commerce

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Mobile Fun

Mobile Sports

Mobile Music

Mobile TV

Mobile Communities

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Mobile Interaction cont………..

CIC’s Health Line

ApnaPCO Tele Doctor

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Mobile Flight Mobile at Se

Mobile MKT CIP

Mobile Interaction

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Mobile Commerce

CallBazaar Bills Pay

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Research- the Future is Now

The Telenor Research and innovation unit is an innovation

hub for the Telenor Group

They are working in

three locations in

Norway a satellite in

Kuala Lumpur and

Malaysia

236 people from 23

Countries are working

on this project

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There main Research areas are:

Wireless Broadband

FutureSIM

Connected Objectives

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Connect and Services

Profitability in Emerging

Researches

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Segmentation is the process of dividing the total market for a good or service into several smaller, internally homogenous groups. Since Telenor is a customer oriented and quality driven company, it segments its market on the basis of various different dimensions.

Marketing Segmentation

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Segmentation

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Market Segmentation & Product Positioning

Market Segment Today Future 4 years Estimate

Existing Products

Profitability%

Youth/ students 25% 27% Djuice,TalkShawk

29%

Women 10% 20% TalkShawk 21%

Financially Constraint

40% 23% TalkShawk,Telenor Azadi

20%

Corporate/ SME 25% 30% Post PaidPackages

30%

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SWOT Analysis

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Strengths

Network quality & design

Superior customer care

Financial Strength

Excellent Coverage & Distribution.

Commercial Launch of LDI & mobile services

Contract with Siemens & Nokia

Brand image of Quality

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Weeknesses

Relatively low market share

Low profit margins

Negative cash flows in the initial years

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Opportunities

Favorable Macroeconomic indicators

Low cellular market penetration

Inefficiency & poor performance of other mobile networks

Co branding e.g. Ufone with ABN AMRO

Strategic Alliances & Infrastructure Sharing Facilities

E-commerce usage.

Mobile Number Portability

International Mobile Equipment Identity System

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Threats

Rolling Customers

Privatizations & deregulations- increased competitions.

Grey Traffic

MNP mobile number portability

Wireless technology at boom

Public pay phones & calling cards usage where

network is not available

Propagandas attacking brand image

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Marketing Strategies

To deliver increased profitable growth To strengthen our performance culture

across the Group To make responsible business a

competitive advantage To provide a superior customer

experience To ensure best practice benchmarking

across the Group To drive change and constant renewal Improving our performance management Challenges ahead

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To deliver increased profitable growth

The Telenor Group aims to achieve a substantial

revenue increase in the years to come

The growth will mainly come from existing

businesses

We will seek to increase our core mobile and fixed

voice revenues and explore broadband opportunities

Telenor also invest in adjacent markets, such as

Basic financial services

Machine-to-machine (M2M) communication worldwide

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Strengthen our performance cultureacross the Group

We will continue the successful practice of combining a local approach

with global expertise

In terms of Health, Safety and Environment (HSE), our objective is to

improve working conditions and environmental management

Local management teams will build a unique performance culture

based on their own initiatives and in line with the

Telenor governance model

Codes of Conductvision and valuesour people policythe way we work across borders

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Make responsible business a competitive advantage

Corporate responsibility at Telenor is risk and linked to

our core business

Telenor has clearly defined targets on CO2 emissions

from its operations

Telenor has a strong track record when it comes to

sustainable business

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Provide a superior customer experience

our vision – we’re here to help

we put customer experience at the top of the agenda

our ambitions is to reach a situation where end-users’

brand preference is higher than the Telenor market share

for all operating companies

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Ensure best practice benchmarking

Telenor will undertake benchmarking and best practice

sharing across the Group

Achieve a higher reduction in the average operational

cost per minute

Telenor aims to achieve considerable continued growth in

operating cash flow from all of its operations

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To drive change and constant renewal

Broadband outside the Nordic countries

Connected objects / M2M

Telenor aims to establish a significant player in parts of the

financial services industry for long-term growth.

Telenor controls many valuable assets that can be further

developed together with partners

Our number one priority is to reduce CO2 emissions

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Improving our performance management

Stronger link between the strategy process and performance

monitoring

Strategic objectives

Ambitions monitored closely at both levelCompany level

Lower department level

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Challenges Ahead

Global telecom industry is still growing and generating large

profits

Telenor expect usage of mobile and fixed voice

communications to grow significantly

Broadband also represents a huge growth opportunity There are challenging trends

Maturing markets

Financial instability

Pricing pressures as well as regulatory issues

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Marketing Mix The set of tools that a firm uses to implement its marketing strategies are

called Marketing Mix

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Product

Homogeneity of markets

Increase in number of regionalizing firms

Identifiable international consumer segments

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Permotion

The company should have the clear picture of the objectives for regional marketing communication strategy

How the company can combine the different promotional tools and activities for the higher level of cost effectiveness

Developed a standardized promotional package which is sufficiently flexible with the different ways in different cultures and norms

Package is also flexible in such a way, in which subsidiaries can develop their own marketing positioning related promotional strategy

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Price

Market survival

Sales growth

Market position

Maximization of Profits

Maintenance of product’s quality

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Place

To manage the foreign channels of distribution is a key area in a company’s efforts to be more competitive in the market

Products become more standardized across the world, the stability to compete on customer becomes more vital

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Competition

As on 30 June 2008, Telenor Pakistan had a market share of

approximately 20%.

Five other mobile operators in PakistanMobilink

Ufone

Warid

Zong

Instaphone

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Major Compotators

Compotator Market Shares

Mobilink 37%

Ufone 20%

Warid 17%

Zong 4%

Insta Phone 0.4%

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Major Competitor

Parameters Mobilink Telenor

Product Life Cycle Maturity Growth

Market share % 37% 20%

Coverage 2300 cities 2500 cities

Product Portfolio Jazz Octane, MobilinkIndigo, Ladies First,

TalkShawk, TelenorAzadi, Djuice

Customer Base 305 million 164 million

Marketing Operations Excellent Good

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