FINAL PROGRAMME - ICCAWorld · 2013. 11. 2. · 3 November 2013 – Welcome Reception Golden Hall,...

FINAL PROGRAMME

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Contents Contact details

ICCA Contacts On-site

Other ICCA Staff in Shanghai

Contact Details

Welcome Messages

ICCA Board of Directors

Addresses

Useful Information

Social Programme

Accompanying Guests

Complimentary City Tour

Venue Floor Plans

Registration Opening Times

Education

Congress at a Glance

Programme Saturday

Programme Sunday

Programme Monday

Programme Tuesday

Programme Wednesday

Committees

Longstanding ICCA members

Acknowledgements

Local Information

Notes Pages

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Mieke van Loenen, CMP, Director Events

Mobile Phone +31 6 2707 3966

Jill Frazer, Events Manager

Mobile Phone +31 6 1507 1226

Irena Jelenova, Events Executive

Mobile Phone +31 6 5428 1236

Carmen Ferrari, Events Executive

Mobile Phone +31 6 2807 8777

Sina Bünte, Events Assistant

Mobile Phone +31 6 1733 1407

Martin Sirk CEO

Santiago Gonzales ICCA Latin America

Ofice

Joanne Joham, CMP ICCA North America

Ofice

Chris Prieto, CMP ICCA Africa Ofice

Gamal Sadek ICCA Middle East Ofice

Patricia Soen Membership, Observers,

Board of Directors

Michel Retz Membership, Business

Exchange, Scholarship

Students

Ronaldo Cardano Sectors and Chapters

Dennis Speet Marketing, Publications,

ICCA Website & Products

Sebastian Sew Sales, Advertising, ICCA

products

Amanda Marochko Marketing, Publications,

Silent Auction

Marco van Itterzon ICCA Data, Research

Advice, First Time

Attendees

Margaret Lu ICCA Global Research

Centre /Asia Paciic Ofice

Kavitha Pragalathan ICCA Global Research


Nor Naimah Nasarudin ICCA Global Research


Noor Ahmad Hamid ICCA Global Research


ICCA Head OficeToren A, De Entree 57, 1101 BH Amsterdam,

The Netherlands

Phone +31 20 398 1919

Fax: +31 20 699 0781

Email [email protected]

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Welcome Messages

Welcome to Shanghai!

Message from the ICCA President

Another unique ICCA Congress awaits delegates from all around the world, and whether

you are joining us for the first time, or whether this is your 20th Congress (and if so,

congratulations!), I am sure that like me you are excited to experience what this fascinating

city of Shanghai has to offer, both as a meetings host and as one of the world's most dynamic

and fast-evolving business destinations. For many delegates this will be their irst experience of China, and we hope to open your eyes to many different sides of this vast country: its rise

as a global economic superpower and the implications for the rest of the world, its emergence

as a tough competitor on the international meetings circuit, lessons on how to conduct

business here, and also to learn more about its ancient culture and art, subtle cuisines, and

beautiful tourism attractions.

This Congress marks the end of twelve months of celebration of ICCA's 50th anniversary, with

this year's Gala Dinner on Tuesday as the highpoint. This has been a wonderful opportunity

to think about how our association has evolved over the past half century in tandem with

the constant long-term growth and resilience of the international association sector, and I'm

particularly delighted that we will be joined by a high level group of guest speakers from many

different international associations, to share with us their challenges, their objectives and

those of their delegates, and how we as ICCA members can become genuine partners rather

than simply suppliers of services.

As always, our education programme is global in scope with the vast majority of sessions

custom-designed for this event, and we have brought in speakers from outside our industry

as well as drawing on the vast experience of many of our own members. We have invested

this year to bring in experienced moderators to help ensure that all sessions are as interactive

and engaging as possible - when delegates from over 60 countries come together at the

ICCA Congress it is vital that we all listen to viewpoints from as many different perspectives

as possible, and not just to the most luent native English speakers, and we are consciously attempting to make sure that all these voices have the chance to be heard.

I urge you to network as widely as possible throughout these few days when we are together,

from breakfast till late at night, to link up with previously unknown individuals from other

countries and sectors with whom you could potentially do business, ind solutions to common challenges, and even make lifelong friendships. Please be open about your business problems,

share insights into your successes, participate in the Business Exchange process, and enjoy

the wonderful hospitality for which China is rightly famous.

With best personal wishes for a successful Congress.

Arnaldo Nardone

President

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҂͠ױ Nihao͠ Hello!

Message from the Chairman of the Local Host Committee

At the time of my preparing this welcome message, I am so delighted to know that already

more than 850 delegates and guests have registered and the 52nd ICCA Congress will be the

largest ever ICCA event to be held outside Europe.

During the Congress, you’ll experience the city where minds converge and cultures merge,

where rhythms harmonise and tastes blend, where creativity thrives and energies grow, and

where worlds meet.

The entire meetings industry in China has teamed up to offer you an exceptional experience in

and beyond the city during the Congress.

If you are an early riser, you can either join one of the Taichi classes performed by our English

speaking and professional coaches, or jogging along the riverside to catch the relatively

quieter moments of Shanghai.

For those who stay at the oficial hotels, you may walk to the Convention Center joined by the fast-paced commuters in the Lujiazui Financial Zone, an area that 20 years ago was rice

paddies, and today is China's Wall Street!

During the coffee breaks, you may either be pampered by our local professional masseurs

or look out for those who have the same zodiac stickers on their name badges to ind out whether you are the same type and test Chinese zodiac mythology stands true or not.

For the also record number of over 60 accompanying guests, you will be taken by our

informative and helpful guides to the museums of rich collections of Chinese modern and

ancient art, shops and watertowns.

Our welcome reception will offer you not only a variety of culinary delights, but also sights

and sounds. All of you will have a great time by either participating in or watching the

funny Chinese games at the Beijing CAT Night. And all of us have put our heart and soul in

organising a gala dinner beyond your expectations.

For those who depart from Pudong International Airport, we recommend you to try the Maglev

train.

We are sure that you will have a great time in Shanghai!

Yang Jinsong

Chairman of the Local Host Committee

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The ICCA Board of Directors welcomes you to Shanghai!

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[email protected](+34) 91 758 55 28www.esmadrid.com/mcb

A business trip to Madrid seems less like hard work than most.

Sunny weather, conveniently located conference venues and gourmet lunches

are just some of the bonuses for when you visit on business.

After a busy day, Madrid’s famous museums and elegant stores are a great way

to recharge before sampling the vibrant nightlife.

Relax over tapas in an outdoor café or dance until dawn. Whatever you do,

Madrid is the business.

Conventions don´t have to be conventional

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Addresses

(1) Oriental Riverside Hotel Shanghai*****

2727 Riverside Ave, Pudong, Shanghai, China 200120

Phone: +86 21 5037 0000

www.shicc.net

(2) Pudong Shangri-la, East Shanghai*****

33 Fu Cheng Road, Pudong, Shanghai, China 200120

Phone: +86 21 6882 8888

www.shangri-la.com/shanghai/pudongshangrila

(3) Grand Kempinski Hotel Shanghai*****

1288 Lujiazui Ring Road, Pudong, Shanghai, China 200120

Phone: +86 21 3867 8888

www.kempinski.com/en/shanghai/grand-kempinski-hotel-shanghai/welcome

(4) Grand Hyatt Shanghai*****

Jin Mao Tower, 88 Century Ave, Pudong, Shanghai, China 200121

Phone: +86 21 5049 1234

www.shanghai.grand.hyatt.com

Shanghai International Convention Center

2727 Riverside Ave, Pudong, Shanghai, China 200120

Phone: +86 21 5037 0000

www.shicc.net

3 November 2013 – Welcome Reception

Golden Hall, Expo Center

1500 Shibo Ave, Pudong, Shanghai, China 200126

Phone: +86 21 2020 6060

www.secc.com.cn

4 November 2013 – Beijing CAT night

Dome Hall & Balconies, Central Hall, Shanghai Exhibition Center

1000 Middle Yan An Road, Shanghai, China 200040

Phone: +86 21 6247 5328

www.shzlzx.com.cn

5 November 2013 – Gala dinner

Grand Ballroom of Shanghai International Convention Center

(same address as oficial venue)

Social Venues

Oficial Venue

Oficial Hotels

9 Shanghai, China - P.R. 2 - 6 November 2013

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Useful Information

WiFi

SpotMe

Hotline for Emergency Information

Tour Desk

Username: ICCA2013

Password: icca2013

Co-sponsored by the ICCA Italian Committee, Greater Houston Convention and Visitors

Bureau (GHCVB), Oman Ministry of Tourism

We are delighted to again be using the SpotMe App. The app will allow you to view who is

coming, what is going on, as well as helping you navigate the venue with interactive maps,

exchange business cards, complete feedback forms, vote, exchange messages, request

appointments and more. Full SpotMe service as well as internet connection is available in all

the meeting rooms and public areas of the venue free of charge through WiFi connection.

In all other areas, full SpotMe service is available if your device is connected to internet. If

your device is ofline, you will be able to access all SpotMe content on the device. However reception of messages, Silent Auction bidding and information updates will be delayed until

your device is connected again.

WiFi will be offered free of charge to all delegates throughout the venue. Please use the

following user name and password:

Hotline for emergency information including medical, police and ire is: +86 21 5037 0120

For questions regarding the Accompanying Guests’ programme, the tours or local

information, please visit the tour desk situated in the registration area. The desk will be open

from Friday 1 November to Wednesday 6 November.

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Currency

Smoking

Coffee Zones

Tipping

Chinese currency is called Renminbi (literally people's currency), often abbreviated as

RMB (its currency sign is ¥). The unit for Renminbi is Yuan, Jiao and Fen. The conversion

among the three is: 1 Yuan = 10 Jiao =100 Fen. RMB is issued in both notes and coins. The

denominations of paper notes include 100, 50, 20, 10, 5, 2 and 1 Yuan; 5, 2 and 1 Jiao; and 5,

2 and 1 Fen. The denominations of coins are 1 Yuan; 5 and 1 Jiao; and 5 and 1 Fen.

Credit cards are accepted at most hotels, tourist shops and some department stores. One

can change money upon arrival at the international airports of Shanghai. Also most hotels

offer foreign exchange services and exchange cash and travelers cheques.

The ICCA Congress 2013 is a non-smoking event and smoking is prohibited throughout the

venue.

Cafeterias and bars in all hotels, and some ine dining restaurants and bars outside hotels may include a service charge of 10% to 15%. Tipping is not expected in most restaurants

and hotels. But, tipping can be a way to show your satisfaction with the services. 1USD

per bag/suitcase for the hotel bellboy and 1USD per day for the hotel room attendant is

appreciated. Tipping for taxi drivers is not expected.

Co-sponsored by Triumph Asia, Suzhou Culture and Expo Centre Co., Ltd.

There will be various coffee zones such as Business Partner Zone, Internet Café Zone,

Business Exchange Zone and Silent Auction Zone. Coffee and tea will be available throughout

the day.

iPads

Chinese Zodiac - which is your symbol?

Sponsored by the ICCA Italian Committee

A selection of this year’s education sessions will feature group-working with ipads, thanks to

the support of our Italian members.

Rat . Ox . Tiger . Rabbit . Dragon . Snake . Horse . Goat . Monkey . Rooster . Dog . Pig

Unlike the Western star signs, the Chinese zodiac primarily relates to the year of your birth.

We'll be using the Chinese zodiac during this year's Congress as a fun networking device

to help delegates meet new contacts and as an easy introduction to Chinese culture and

history. Look out for the stickers on name badges to ind contacts who share your birth year or whose signs have a close afinity with your zodiac animal, and ask our Chinese hosts to explain the background and meaning of this ancient tradition.

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Useful Information

Press Room

ICCA Congress Daily by CAT Publications

Interview requests

Congress pictures

Social media during #icca13

Sponsored by China Star Ltd.

ICCA media members can use the ICCA Press Room, room 3G, where 4 computers, a printer

and extra internet connections for laptops are available. Visit the Press Centre on the ICCA

website for our latest press releases, ICCA Congress 2013 media resources and story ideas

and the ICCA Press Kit.

ICCA members can post their latest press releases in the ICCA Member Press Releases

section on the ICCA website, using a form in the My ICCA section, or put hard copies of their

latest releases in the press room.

Traditionally, the ICCA Congress Daily, published by CAT Publications, will be available in

hard copy during the Congress. PDF versions will be uploaded to the ICCA Congress website.

Should you have any story ideas for the editorial team, please contact James Lancaster at

[email protected] or +44 1342 306700.

Should you want to do an interview with ICCA President Arnaldo Nardone or ICCA CEO

Martin Sirk during the Congress, please contact Martin Sirk (+31 6 5349 0489) by phone or

through SpotMe. For other media inquiries please contact ICCA’s Director Marketing & Sales

Dennis Speet through SpotMe or dial +31 6 5499 5009.

All pictures taken by the oficial Congress photographers will be made available during the Congress via the ICCA Congress website.

Social media channels like Twitter, Facebook, Slideshare and YouTube are not available in

China-P.R.. During the ICCA Congress in Shanghai, delegates can use SpotMe’s internal

messaging system to share ICCA Congress comments and pictures with each other and with

ICCA staff. Like Twitter, the messages will have a 140 character limit. We will include your

messages in your SpotMe briefcase so you can share them after the Congress. The oficial ICCA Congress Twitter hashtag is #icca13. Please note that Gmail and LinkedIn are available

in China-P.R..

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Useful Information

Silent Auction

ICCA Best PR Award

The annual ICCA Silent Auction will once again take place during the 2013 ICCA Congress.

Wonderful prizes have been donated from generous companies all over the world, and will be

on display at the ICCA Silent Auction stand during the Congress. A Silent Auction Prize Guide

with a detailed explanation of all prizes will also be available in the SpotMe App. You can bid

for the prizes via the SpotMe App.

Bids for each item are anonymous and the highest bid received by Tuesday, 5 November,

15:45 local time (Shanghai, China-P.R.) will win the prize. Winners will be notiied via their SpotMe App and will be able to collect and pay for the prize(s) at the registration area.

The ICCA Silent Auction is run in support of the ICCA Education Fund, previously known as the

Ernst Stock Fund which was established in 1992 to create more educational opportunities for

young people within the international meetings industry and help raise professional standards.

The fund also inancially supports the Forums for Young Professionals at EIBTM and AIME.

In association with International Meetings Review

The ICCA Best PR Award recognises exceptional PR performance, covering both traditional

print and web/social media channels. The unique feature of the ICCA Best PR Award

competition, in association with International Meetings Review (IMR), is not only that it is

open to every ICCA member, but there is no need to actually send in an entry! In fact, you

can't enter in the traditional sense! Instead, the judging panel has been carefully evaluating

the PR coverage of ICCA members over the course of the whole year. Editorial representatives

from each IMR publisher, along with ICCA CEO Martin Sirk and ICCA's Manager Marketing &

PR Mathijs Vleeming have been looking out for strong story-telling, for high-visibility coverage,

for brand consistency, for PR that helps to overcome a crisis, and PR that showcases success.

A shortlist of 5 candidates was presented before the ICCA Congress. The irst winner of the Best PR Award will be announced during the IMR-sponsored lunch on Sunday 3 November. The

5 candidates on the shortlist are invited to give a short presentation on their PR strategy in

the "Media and PR" session on Tuesday 5 November.

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Business Exchange Sessions will be held on the following dates:

Room 3C+3D, will be available for preparations during the Congress, outside of the time

slots when ICCA Data Workshops are being held.

The tables will be numbered to aid you in inding each other. Appointments can be made in advance, or during the Congress via email and the SpotMe App. The BE Sessions on Sunday

will take place before lunch and directly after lunch, two times 4 rounds of 10 minutes each.

Monday will have 6 rounds of 10 minutes each.

During the session you will be able to look for your BE appointments via the SpotMe App.

Each delegate will have a picture uploaded, so you will be able to recognise each other.

In addition to that, the tables will be numbered. In case you cannot ind each other during the round, you can sit down at any table with two spots free and use the SpotMe App to send

your appointment a message telling them you have an appointment & at which table you are

able to meet them.

Please note; you are responsible for making your own appointments. Business Exchange

participants are free to contact each other to exchange business throughout the Congress.

You will not be provided with appointments. You can pre-schedule your meetings using the

SpotMe App.

• Sunday 3 November: 11:45 – 12:45, Century Hall (4 rounds of 10 minutes each)

• Sunday 3 November: 14:15 – 15:15, Century Hall (4 rounds of 10 minutes each)

• Monday 4 November: 16:00 - 17:30, Century Hall (6 rounds of 10 minutes each)

Useful Information

Business Exchange Coffee Area

Business Exchange

Business Exchange Sessions

Business Exchange Time & place for extra preparations

A dedicated area will be available from Sunday 3 November to Wednesday 6 November

throughout the day on level 3 in front of the Yellow River Hall. The area can be used as a

meeting place to exchange information.

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As in the past few years, the ICCA Congress has chosen a local charity. We feel it's important to

give something back to the community where our congress takes place. Instead of handing out

speaker gifts, a donation to the charity will be made on behalf of each speaker. The Local Host

Committee has also graciously agreed not to receive a gift but for another donation to be made

to the charity. Our sponsor TTG Asia has also contributed through their sponsorship

of staff uniforms.

This year's charity is the Shanghai Children’s Home. The Shanghai Children’s Home is a social

welfare institution founded by the government to adopt the orphans and disabled children and

to provide extensive care services with an enlarged coverage of local communities.

Our donation will be put towards the purchase of educational technology to help the Children's

Home students in their studies.

Take this unique opportunity and join one of our Taichi classes during the congress.

Many people are fascinated with the mystical taiji (Tai Chi) legend of the Taoist monk, Zhang

Sanfeng, who allegedly invented Taijiquan (Tai Chi Chuan) through dreaming about or

observing a ight between a snake and a crane in Wu-dang Mountains. All together, the system builds up the practitioner's qi "vital energy", concentrates on developing the practitioner's

stability, balance, leg strength, and correct body alignment, and eventually facilitates the

practitioner in the pursuit of martial art proficiency and excellence. Although a person is

not required to be athletic in order to learn Taiji, patience, consistent practice, and time

commitment are essential for a Taiji learner to truly beneit from this ancient internal martial arts system.

Venue: Along the riverside promenade if weather permits. If weather does not permit, along

the Corridor connecting the Convention Center and the Hotel.

Time: 7:00 - 08:00

Dates: Monday 4, Tuesday 5 and Wednesday 6 November

Teachers: 1 coach and 1 assistant, both speaking English and professional with rich

experience of coaching foreigners and beginners.

Registration: Sign up at the local tour desk

Limited participants every day: 30 people

Congress Charity

Taichi class

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FOR PROMOTIONAL OPPORTUNITIES, PLEASE EMAIL [email protected] OR TELEPHONE +44 (0)1342 306706

ami

ASSOCIATION

MEETINGS

INTERNATIONAL

P U B L I C A T I O N S

THE DOMINANT FORCE IN THE INTERNATIONAL

EVENTS INDUSTRY

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Social Programme

Co-sponsored by Shanghai Municipal Tourism Administration,

Hangzhou Tourism Commission and Shanghai Expo Center

Experience one of Shanghai's most modern and sophisticated

meeting venues, located in the heart of the 2010 World

Expo redevelopment district. Kick-start your networking

search for new contacts and rekindle old ICCA friendships

from around the world, whilst sampling a wide selection of

local delicacies and gazing over the dramatic Huangpo River

with Shanghai's spectacular city lights stretching far into the

distance. This evening is the perfect opportunity to gain a

better understanding of the ambitions and dynamism of this

unique metropolis.

Co-sponsored by Beijing Municipal Commission of Tourism

Development and CAT Publications

Let us take you tonight on an imaginary journey from

Shanghai to Beijing, to visit Tiananmen Square and the

Forbidden City, the Bird's Nest and the Great Wall! The

uniquely dramatic and grandiose Shanghai Exhibition Center,

built in the 1950s as the Sino-Soviet Friendship Building, will

be the setting for the annual competitive craziness between

Chapters, and the relaxed, fun networking that are the

hallmark of every CAT Night. Enjoy Peking Duck and other

Beijing specialities, be amazed by cultural and gymnastic

performances, and get ready to hit the dance loor.

Welcome Reception at the Golden Hall, Expo Center

19:00-22:00

Bejing CAT Night at Shanghai Exhibition Center

19:00-23:00

Sunday 3 November 2013

Monday 4 November 2013

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Social Programme

Sponsored by China National Tourism Administration

Dress to Impress Awards sponsored by Headquarters Magazine

This year’s Gala is a very special occasion, as we reach the

climax of ICCA’s 50th anniversary year, and as we join with

our Local Hosts and the evening’s co-sponsors, the China

National Tourism Administration, to celebrate the culture

and cuisine of this amazing country. Tonight’s dress code,

sponsored once again by Headquarters Magazine, has been

chosen to encourage your creative use of the world’s most

elegant material: silk has been part of China’s civilization

for millennia, but is also an avant-garde choice of today’s

top fashion designers, so we are anticipating a multitude of

colourfully vibrant, dramatic, stylish outits and accessories from male and female delegates alike. We wish you all a

sensational evening!

Please ind below a few shops where you can buy silk clothes.

Gala Dinner at the Grand Ballroom, Shanghai

International Center

19:30-23:30

Meet your hosts for next year's congress destination:

Antalya, Turkey

Sponsored by the Antalya Host Committee 2014

Join your Turkish colleagues for a delightful taste of what

you can expect next year in Antalya, a destination that has

dramatically evolved over recent years from a star tourism

performer into an impressive congress powerhouse.

'Anatalya 2014' Reception

17:00-18:00

Wednesday 6 November 2013

Tuesday 5 November 2013

Tai Pan Long

Add: 1F Hotel Lobby

Opening Hours: 08:30-21:30

Phone: 5037 0000*2240

Remarks: Inside the Oriental

Riverside Hotel Shanghai

Tian Zi Fang

Add: 210 Taikang Road

Phone: 6467 2275

Remarks: A complex of

shops, restaurants and

bars.

Shanghai Tang

Add: 33 Fu Cheng Road, Pudong


Phone: 5877 6632

Remarks: Inside the Pudong

Shangri-La, East Shanghai

Silk King

Add: 588 Nanjing Road (E)


Phone: 86-21-6352 2398

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Acccompanying Guests

Welcome Reception, Saturday 2 November, 17:30 - 19:00 hours

On Saturday from 17:30-19:00 hours, there will be a Welcome Reception for Accompanying

Guests in the European Hall at the Oriental Hotel. During this Welcome Reception,

accompanying guests will be given the opportunity to meet each other and to be informed

about all the exciting tours and activities.

The registration fee for accompanying guests includes 2 half day and 2 full day tours as well

as all social events (Sunday, Welcome Reception; Monday, Bejing CAT Night; Tuesday, Gala

Dinner).

All bus tours include transport in air-conditioned coaches, English speaking guides and

entrance fees. Guests are advised to bring refreshments on the half day tours. Lunch stops

are arranged on the full day tours and included in the registration.

You will need to wear your badge at all times.

Covered corridor beside Gate 1 at the Shanghai International Convention Center

General

Meeting Point Tours

1. Half Day Tour - Shopping Date: Sunday, 3 November, 2013 Time: 13:00-17:00 hours

Cashmere factory

China is the world's largest cashmere supplier, producing more than 75 percent of the world's

cashmere raw material and pre-treating over 90 percent of the world's total. Cashmere

products, such as sweaters, t-shirts, ladies’ tops, dresses, shawls and scarves can all be

found here.

South Bund Fabric Market

The famous Shanghai "Fabric Market" is home to hundreds of tailors and seamstresses,

and is the city's prime destination for tailor-made garments. Wade through the mountains

of fabric perfect for a design of your own creation or for the numerous samples provided.

Bargain hard to get a fair price.

Programmes

China Art Museum

China Art Museum, the former China Pavilion during the 2010 Shanghai World Expo, has 27

exhibition halls showcasing the development of modern Chinese art with oil paintings, prints,

Chinese paintings and sculptures. The Museum cooperates with many other world famous art

museums to organise exhibitions of modern art from other countries.

2. One Day Tour - Cultural Experience ( lunch included )

Date: Monday, 4 November, 2013

Time: 09:00-15:00 hours

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With a collection of 120,000 precious works of art, Shanghai Museum houses ancient Chinese

bronze, ceramics, painting, calligraphy, furniture, jade, ancient coins, seals and sculptures.

Its unique architectural form of a round top with a square base symbolizes the ancient

Chinese philosophy that the square earth is under the round sky.

Fengjing Ancient Town

With a history of more than 1,500 years, Fengjing Ancient Water Town is one of the best-

preserved and the largest ancient water towns in Shanghai. An Network of water ways

covers the whole water town with over 50 bridges. The Town is also known as the birthplace

of the famous Jinshan Farmers’ Painting, which has won praise for its creative designs and

bright colours vividly representing the daily life of the farmers.

Shanghai Museum of Traditional Chinese Medicine

Located at the Shanghai University of Traditional Chinese Medicine in Zhangjiang Hi-

Tech Park in Pudong New Area, the Museum opened in 2004. Its three-story exhibition halls

occupy about 4,000 square meters. It is based on the original TCM museum founded in 1938

and boasts more than 14,000 exhibits and almost 10,000 TCM documents. It is also reputed

as the largest professional TCM museum in the world with the most exhibits. The Museum

offers an insight into the historical facts and major achievements of TCM development in the

last 5,000 years.

Co-sponsored by Shanghai Spring International Travel Service Ltd. and Shanghai Oriental

Pearl Radio & TV Tower Co., Ltd.

Complimentary city tours are offered on Saturday morning and afternoon, and on Thursday

morning free of charge to all delegates and accompanying guests. Participants will be taken

to Shanghai’s various landmark attractions like the Bund and the Yuyuan Garden Complex on

our double deck sight-seeing buses.

3. One Day Tour - Fengjing Ancient Water Town ( lunch included )

Date: Tuesday, 5 November, 2013

Time: 09:00-15:00 hours

4. Half Day Tour - Shanghai Museum of Traditional Chinese Medicine

Date: Wednesday, 6 November, 2013

Time: 09:00-11:30 hours

Complimentary City Tour

Acccompanying Guests


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nd ICCA Congress

Ven

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Registration

The registration/information desk and SpotMe desk are located on the 1st level of the

Shanghai International Convention Center.

AV & Staging at the Congress venue, welcome reception, gala dinner is

co-sponsored by MCI.

The Congress's delegates microphones and its technicians are sponsored

by TAIDEN Industrial Co., Ltd.

Arrival transfer is sponsored by Shanghai Municipal Tourism

Administration.

Departure transfers are sponsored by Shanghai

China Travel International Ltd.

Congress venue is co-sponsored by Shanghai

Municipal Tourism Administration and Shanghai

International Convention Center.

Opening Times

Friday 1 November

Saturday 2 November

Sunday 3 November

Monday 4 November

Tuesday 5 November

Wednesday 6 November

13:00-18:00

08:30-18:00

08:30-18:00

08:30-17:30

08:30-17:30

09:00-16:00

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Education

The primary sponsor of this year’s education programme is the Reed Exhibition’s Global

Meetings and Events Portfolio.

Continuing Education Contact Hours

Expert Advice Appointments

Research One on One Appointments

Continuing Education Contact Hours (CEs) for the Certified Meeting Professional (CMP®)

Designation and Recertiication.ICCA supports the aims of the Convention Industry Council in promoting the CMP designation

as a respected professional accreditation programme. CEs are necessary for the submission of

the CMP application and CMP re-certiication. Education sessions applicable for CEs are indicated in the SpotMe App programme, including the number of hours which can be obtained and the

corresponding domain of the CMP International Standards. For more information on the CMP

programme visit the Convention Industry Council website at www.convetionindustry.org

SpotMe will be used to track which education sessions you have attended. You must be

present for the full session in order to obtain your CECHs. After the congress, you will have

access to your SpotMe 'briefcase'. Here you will be able view and print off a list of credits you

obtained during the congress.

This important element in the congress programme will enable delegates to obtain practical

solutions for their most important challenges and advice that is speciically designed for their individual needs and unlocks a tremendous expertise that exists within the ICCA membership.

Delegates are able to book appointments with the experts through the SpotMe App.

In an intensive half an hour you will have the opportunity to sit with one of ICCA’s experienced

Researchers and together make & save a selection of potential business proiles for you to work on when you return to the ofice. For the experienced user we offer the possibility to focus on new developments, sophisticated search options, and creative uses of the available

data. We promise to answer (almost) every question you might bring to this session, so please

don’t be shy!

Delegates are able to book appointments through the SpotMe App. The research One on One

Appointments take place in Meeting Room 3C+3D.

AFRICA

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TOP LEVEL GLOBAL DECISION MAKERS MEET HEREIBTM Global Events – leading exhibitions for the global

meetings, events and business travel industry

www.ibtmevents.com

Hosted Buyer® is a registered trademark of Reed Exhibitions Limited. Reed Travel Exhibitions is a registered trademark of Reed Elsevier Group Plc.

The EIBTM® trademark is owned and protected by Elsevier Properties SA and Reed Exhibitions Limited uses such trademark under licence.

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whole day

13.00-18.00

whole day

08.30-18.00

09.00-12.00

14.00-17.00

14.30-17.30

17.30-19.00

17.30-19.00

whole day

08.30-18.00

09.00-10.00

10.00-10.30

10.30-11.30

11.30-11.45

11.45-12.45

12.45-14.15

14.15-15.15

15.15-15-45

15.45-16.45

16.45-17.00

17.00-18.15

18.30

19.00-22.00

from 21.00

Transfers from airport to oficial hotels

Registration


Registration

Optional City Tour

Optional City Tour

First Time Attendee Introduction Programme

ICCA Board of Directors Welcome Drinks for First Time Attendees

Accompanying Guests Welcome Reception


Registration

Congress Opening

Networking Break

Sector Meetings – internal matters

Short Break

Sector Education / Business Exchange

Lunch

Sector Education / Business Exchange

Networking Break

Chapter Meetings

Short Break

General Assembly

Transfers from Centre to Welcome Reception

Welcome Reception

Transfers to Oficial Hotels

Friday 1 November

Saturday 2 November

Sunday 3 November

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07.00-08.00

08.30-17.30

09.15-10.30

10.30-11.00

11.00-12.30

12.30-14.00

14.00-15.30

15.30-16.00

15.30-17.30

16.00-17.30

18.30

19.00-23.00

from 21.00

07.00-08.00

08.30-17.30

09.00-10.30

10.30-11.00

11.00-12.30

12.30-14.00

14.00-15.30

15.30-16.00

16.00-17.30

19.00

19.30-23.30

from 22.00

Taichi Class

Registration

Monday Morning Wake-up Call!

Networking Break

Education Sessions

Lunch

Education Sessions

Networking Break

Outside the Box session

Education / Fringe Meetings / Business Exchange

Transfers from Oficial Hotels to Beijing CAT night

Beijing CAT night


Taichi Class

Registration

Best Marketing Award 2013

Networking Break

Education Sessions

Lunch

Education Sessions

Networking Break

Education Sessions

Transfers from Oficial Hotels to Gala Dinner

Gala Dinner


Monday 4 November

Tuesday 5 November

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07.00-08.00

09.00-16.00

09.15-10.15

10.15-10.30

10.30-11.15

11.15-11.45

11.45-12.30

12.30-14.00

14.00-15.30

15.30-16.00

16.00-17.00

17.00-18.00

Taichi Class

Registration

Copenhagen Lecture

Short Break

Education Sessions

Networking Break

Education Sessions

Lunch

Education Sessions

Networking Break

Closing Session

Next Destination Reception – Antalya, Turkey 2014

Wednesday 6 November


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Time Description Level Room

whole day

08.30-18.00

09.00-12.00

14.00-17.00

14.30-15.00

15.00-17.30

17.30-19.00

17.30-19.00


Registration

Optional City Tour

Optional City Tour

Coffee Break First Time Attendees

First Time Attendee Introduction

Programme

ICCA Board of Directors Welcome

Drinks for First Time Attendees

Accompanying Guests Welcome

Reception

Meeting Point - Outside SHICC

Meeting Point - Outside SHICC

Foyer1

1

1

7

5

Mandarin Hall

Mandarin Hall

Pearl Room

Europe Hall –

Oriental Hotel

Programme Details: Saturday 2 November

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First Time Attendees Introduction Programme, 14.30-17.30

Sponsored by Meetings Mindset

You are not alone! Here at the ICCA Congress there are at least 300 people in the same boat

as you – all irst time attendees!

A room full of strangers is not an uncommon setting for people in business. That room is also

often a haven of golden opportunities for business networking, initiating new contacts and

seeding new relationships. The aim of the First Time Attendees session, as well as the entire

Congress, is to enable you to seize these golden opportunities and enable you to return to

your homes with new knowledge, new solutions, new business contacts and new friends!

You will ind that ICCA’s culture is one where experiences, skills, ideas and even business leads are passed on freely between members so, to benefit from this unique culture, it is

essential to be able to interact with your fellow professional right from the start. After this

session you’ll be fully prepared, ready to have an exceptional, fulilling and proitable congress experience.

The Saturday first timers’ session will focus on how to make the most of your congress

attendance by offering practical tips on what sessions to attend, how to use the networking

tools and how the business exchange works.

You will also learn more about personal performance. This is delivered by Meetings

Performance Consultant and CEO of the Meetology® Group – Jonathan Bradshaw. ICCA knows that you - the participants - are the most important part of the Congress here in Shanghai and

in this interactive and light hearted session you will be offered a pool of suggestions to help

you mentally, physically and practically perform at your very best. The session is sponsored by

the Meetology® Group’s performance division - Meetings Mindset®.

Mentors

A select group of experienced ICCA members has volunteered to devote some of their time

to provide advice and guidance for First Time Attendees. They will not only be present at the

Introduction Programme on Saturday but also available throughout the entire Congress to give

you advice or make introductions. You are also more than welcome to get in touch with them

after the event. Please do make use of their generosity and ask them any questions you might

have.

A warm welcome to First Time Attendees!

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Programme Details: Sunday 3 November


whole day Transfers from airport to official hotels

08.30-18.00 Registration 1 Foyer

09.00-10.00 Congress Opening 7 Grand Ballroom I

10.00-10.30 Networking Break

10.30-11.30 Sector Meetings – internal matters

Destination Marketing Sector 3 Auditorium

Meetings Management Sector 7 Pearl Room

Meetings Support Sector 3 Yellow River Hall

Venues Sector 7 Grand Ballroom I

11.30-11.45 Short Break

11.45-12.45 Sector Education / Business Exchange

SE01: How to attract new airlines to

your Destination 3 Auditorium

SE02: Terrified clients in an unsafe

world? What role should PCOs play in

helping clients to rationally evaluate

and manage risks?

7 Pearl Room

SE03: Staff education, motivation and

retention7 Grand Ballroom I

Business Exchange 1 Century Hall

12.45-14.15Lunch – sponsored by International Meetings Review

1 Mandarin Hall

14.15-15.15 Sector Education / Business Exchange

SE04: The story of China 3 Auditorium

SE05: Developing New Ancillary Rev-

enue Streams – how venues can de-

velop a strategy to sell naming rights

7 Grand Ballroom I

SE06: How to Be Upbeat in a Down-

beat World3 Yellow River Hall

Business Exchange 1 Century Hall

15.15-15-45 Networking Break

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15.45-16.45 Chapter Meetings

African Chapter 5 5D+5E

Asia Pacific Chapter 3 Auditorium

Central European Chapter 7 Grand Ballroom I

France – Benelux Chapter 3 Yellow River Hall

Iberian Chapter 5 5H

Latin American Chapter 5 5F

Mediterranean Chapter 5 5B+5C

Middle East Chapter 5 5G

North American Chapter 1 Century Hall

Scandinavian Chapter 7 Pearl Room

UK/Ireland 5 Yangtze River Hall


17.00-18.15 General Assembly 7 Grand Ballroom I

18.30Transfers from Centre to Welcome

Reception

19.00-22.00 Welcome Reception Golden Hall Expo Center

from 21.00 Transfers to Official Hotels


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Sector Meetings, 10.30-11.30

Sector Education Sessions and Business Exchange – 11.45-12.45

Delegates attend their sector meeting during this time to discuss internal business matters.

The agendas for these meetings have been set by the Chairpersons and volunteer working

groups, to address some of the big issues which concern members in each sector.

You can choose from one of the following:

SE01:

Description:

Speaker:

SE02:

Description:

How to attract new airlines to your destination

Terriied clients in an unsafe world? What role should PCOs play in helping clients to rationally evaluate and manage risks?

For destinations to be able to compete successfully they must be able to satisfy

association buyers that delegates will have appropriate air access. As new

destinations emerge, competition for existing aviation capacity is increasing,

threatening low proit routes and schedules. New airlines are illing the void, but are they the answer? This session identiies the fundamental issues considered by airlines when committing to routes, and by case study, proposes

ways that destinations can pro-actively encourage existing carriers to maintain

their schedules and new airlines to commence new services.

Statistics show that on a worldwide scale, violent crime, deadly diseases and

war are harming fewer and fewer people every decade, yet for many of us

(including - critically - our clients!) the world seems less safe than it's ever

been. This session looks at what meetings management companies can do

to help their clients understand the dangers and make sensible, objective

decisions, and in doing so position themselves as more effective business

partners.

Wolfgang Kerkhoff, Senior Partner, EUROKONGRESS GmbH, Germany

Sebnem Baydere, Project Manager, Kenes Group, Turkey

Mercedes Lanzani, Executive Director, ba uniline, Argentina

Keiko Nishimoto, Group Manager, Japan Convention Services, Inc. (INCON

Group), Japan

Auditorium, Level 3

Pearl Room, Level 7

Martin Winter, Chief Executive Oficer, Gold Coast Tourism Corporation, Australia

Moderator:

Panel:

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Sector Education Sessions and Business Exchange – 14.15-15.15

Business Exchange: Century Hall, Level 1


SE03:

SE04:

Description:

Description:

Staff education, motivation and retention

The story of China

This session will focus on the demands for Venue Sector members to attract,

develop and retain the best staff possible. Members form different continents

will be sharing their programmes developed to educate, motivate and retain

their staff.

This session will focus on the current reality of China as an economic

powerhouse, the trends that are occurring (especially the shift in focus from

outsiders investing in China to China investing all over the world), and what

this means in terms of business opportunities for meetings destinations.

Grand Ballroom I, Level 7

Auditorium, Level 3

André Kaldenhoff, Director of Congress Dept., Congress Center, LeipzigModerator:

Dirk Elzinga, Project Consultant International Venue Management, Amsterdam

RAI, The Netherlands

Peter Brokenshire, General Manager, Kuala Lumpur Convention Centre, Malaysia

Tony Xu, Duputy General Manager, China National Convention Center, China-P.R.

Panel:

Dr. Marcus Lee, Chairman, International China Investment Forum, China-P.R.

Prof. Lan Xing, Director of Sino-German IEMS program, Shanghai University of

International Business & Economics, China-P.R.

Speakers:

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SE06:

Description:

Description:

Developing New Ancillary Revenue Streams – how venues can develop

a strategy to sell naming rights

"How to Be Upbeat in a Downbeat World"

Across the globe, Stadium and Arena managers have been successfully selling

naming rights packages for their venues for many years. As pressure grows

on convention centres to ind new sources of ancillary revenues, naming rights can provide a welcome new opportunity for venue managers. Speakers in this

session will focus on recent, successful strategies in this area and will provide

attendees with practical ideas for developing their own strategies for their own

venue.

In this thought-provoking and entertaining session, you will learn life-changing

strategies and practical tips on how to be a genuinely upbeat person. Fans of

yoga and pilates know about the importance of having a strong “physical core.”

Roy will share his own methodology for developing what he calls your “Emotional

Core,” including how to be emotionally stronger, more flexible, and more

resilient by learning how to deal with whatever our fast-paced lives throw at us

all each and every day.

Grand Ballroom I, Level 7

Yellow River Hall, Level 3

James Rees, Executive Director, Conferences & Events, ExCeL London, United

Kingdom

Moderator:

Roy Sheppard, Conference Moderator, Relationships Author and Speaker,

RoySpeaks.com

Speaker:

Brendon Elliot, Vice President of Sales & Resort Marketing, Cotai Strip Macao,

Macao, China-P.R.

Hilmar Guckert, CEO, DusseldorfCongress Veranstaltungsgesellschaft mbH,

Germany

Stefan Lohnert, Director Guest Events, ICS International Congress Center

Stuttgart, Germany

Panel:

Century Hall, Level 1

Business Exchange:


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Programme Details: Monday 4 November


07.00-08.00 Taichi Class Riverside Promenade


09.15-10.30 Monday Morning Wake-up Call! 7 Grand Ballroom I


11.00-12.30 Education Sessions

ME01: Trade fairs in China and the

world - implications and opportunities

for international meetings

1 Century Hall

ME02: Personal Stories from Roger, Ray

and Reggie - entrepreneurial dreams,

harsh reality, and pathways to success

7 Pearl Room

ME03: Memory Edge – Building total recall

3 Auditorium

ME04: Ethical issues and behaviour in

the meetings business 5 Yangtze River Hall

ME05: Sustainability in today's meet-

ings business: a practical, proitable proposition or an idealistic ideology;

work-in-progress or job completed?

3 Yellow River Hall

ME06: Introductory ICCA Data Work-

shop3 3C+3D

12.30-14.00 Lunch Sponsored by IMEX 7Grand Ballroom

II+III


ME07: Walking in other people’s shoes 7 Pearl Room

ME08: Large corporate meetings and

their evolving role within companies'

strategic thinking

1 Century Hall

ME09: Scientiic discovery and ad-

vancement - sources of new congress

creation and drivers of the fastest-

growing events

3 Yellow River Hall

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ME10: “Where does it hurt?”

Can international healthcare meet-

ings evolve swiftly enough to meet the

pressures to become more transparent,

more educationally effective, and still

remain inancially viable?

3 Auditorium

14.00-17.30 ME11: CEO Deep Dive session 5 Yangtze River Hall


15.30-17.30

Outside the Box session (pre-registra-

tion required)

ME12: Art & Art Galleries in Shanghai

and China

Meeting Point: corridor beside

GATE 1

16.00-17.30Education / Fringe Meetings / Business

Exchange

ME13: Advanced memory techniques 3 Auditorium

Business Exchange Session 1 Century Hall

Best Cities (closed meeting) 5 5A

Alliance of Brain Cities (closed meeting) 5 5I

Australia Committee (closed meeting) 5 5D+5E

Ungerboeck (closed meeting) 5 Yangtze River Hall

18.30Transfers from Oficial Hotels to Beijing CAT night

19.00-23.00 Beijing CAT Night Shanghai Exhibition Center

from 21.00 Transfers to Oficial Hotels

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Plenary session – 09.15-10.30Monday Morning Wake-up Call!

Grand Ballroom 1, Level 7

Introducing a new ICCA tradition to kick-start our Monday programme: a plenary session of

three presentations by guest speakers with messages designed to challenge your existing

attitudes and assumptions, to look at business and economic issues from alternative

perspectives, and to open delegates' minds ready to take full advantage of the coming three

days of new ideas and interaction. In today's world, knowledge increasingly flows in all

directions, not just from developed to emerging economies or from West to East: Monday

Morning Wake-up Call! will become ICCA's annual showcase of this principle in action.

This year's featured speakers:

Thebe Ikalafeng: Made in Africa - why the world should start paying attention to

African brands and marketing

Thebe Ikalafeng is arguably one of Africa's foremost brand authorities. He has been recognised

as one of the Top 10 Thinkers in Marketing in an Ipsos survey among business decision

makers in Southern Africa.

He is founder of the award winning Brand Leadership Group® and Brand Leadership

Academy®, and the seminal Brand Africa™ and Public Sector Excellence™ initiatives.

Peggy Liu: Large-scale China - world's biggest polluter or world's greatest

environmental innovator?

Peggy Liu Ө҃䛬 , Chairperson of JUCCCE, is internationally recognised for her expertise on

China‘s sustainability landscape and for fostering international collaboration with China. She

is also an executive advisor to Marks & Spencer and HP, a member of the World Economic

Forum’s Global Agenda Council on Sustainable Consumption 2012-14, a World Economic

Forum Young Global Leader, an advisor to GE’s Global Insight Network. She served as a

member of the World Economic Forum’s Global Agenda Council on New Energy Architecture

2011, and an energy adviser to the Clinton Global Initiative in 2008.

Joseph Oliver: Small-scale China - business innovation from a new generation of

entrepreneurs and environmentalists

Joe’s personal mission is to change the world through imagining what could be better and

then setting about to make that a reality. For the past 7 years Joe has been making ethical

lifestyles desirable and mainstream. Having worked on over 150 projects with a variety of

household brands like Vodaphone and Lexus, he has won an array of industry awards and

appeared on various TV channels and in numerous publications around the world. He founded

the world’s irst eco-entertainment company BASH Creations in 2006 to instigate change in the UK’s entertainment business.

(For full speaker biographies, please refer to the session information on our website.)

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Trade fairs in China and the world - implications and opportunities for

international meetings

ME01:

Thebe Ikalafeng, Founder & Chairman, Brand Africa Initiative, South Africa

Peggy Liu, Chairperson, Joint US-China Collaboration on Clean Energy (JUCCCE),

China-P.R.

Joseph Oliver, Managing Director & Founding Partner, We Impact, China-P.R.

Speakers:

Presentations + moderated discussion Format:

General interest; particular relevance for senior Venues Sector executives;

particular relevance for delegates wishing to understand the Chinese market

Audience:

André Kaldenhoff, Director of Congress Dept., Congress Center, Leipzig,

Germany

Moderator:

Mark Cochrane, UFI Regional Manager, UFI - The Global Association of the

Exhibition Industry, Hong Kong, China-P.R.

Marsha Flanagan, Vice President Learning Experiences, International Association

of Exhibitions & Events, U.S.A.

Chen Xianjin, President, UFI - The Global Association of the Exhibition Industry,

and Vice Chairman of Shanghai Municipal Commission of Commerce, China-P.R.

Speakers:

There are numerous synergies between exhibitions and international meetings,

and any trade fair offers business opportunities to attract and create satellite

corporate and association events, so understanding what is happening globally

in this sector is vitally important. China is by far the fastest growing exhibition

market in the world, and we are honored to have the current UFI President, Mr.

Chen Xianjin, Vice Chairman of Shanghai Municipal Commission of Commerce,

to outline the pace of growth and how China is developing this sector to

advance its economic development agenda. Other representatives from UFI and

IAEE will provide global perspectives and trends, to be followed by discussion

on ways to develop closer ties and better business opportunities between the

meetings and exhibition sectors.

Description:

Monday Education – Morning ProgrammeParallel sessions – 11.00-12.30




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Personal Stories from Roger, Ray and Reggie - entrepreneurial dreams,

harsh reality, and pathways to success

ME02:

Memory Edge – Building total recall ME03:

Chat show + general Q&AFormat:

PresentationFormat:

General interest; of particular relevance to delegates thinking about starting

their own business

Audience:

General interestAudience:

Yeoh Siew Hoon, Editor & Founder, Web in Travel (WIT), SingaporeModerator:

Bob Gray, CSP HoF, Memory Consultant, Memory Edge, CanadaSpeaker:

Reggie Aggarwal, Founder and Chief Executive Oficer, CVent, U.S.A.Ray Bloom, Chairman, IMEX Group, United Kingdom

Roger Tondeur, President, MCI (INCON Group), Switzerland

Speakers:

A unique opportunity to hear the inside stories and the sometimes hair-raising

journeys taken by three of the most respected and successful entrepreneurs in

the meetings business: learn about their vision, ambitions and passions; the

hardships, friendships, pleasant surprises and near disasters, ups and downs,

risks and rewards; and the mindsets that are required not only to create new

and successful companies, but to change fundamentally the way our industry

operates and thinks. Reggie joins the session from the US East Coast, as he

prepares for his company’s Q3 earnings release on 5 November – part of the pressure of leading a newly-listed company on the NY Stock Exchange!

Description:

Do you forget the names of clients just after you meet them? Are you envious of

competitors and colleagues whose memories seem never to fail them? Are you

lost without your Blackberry to help remind you what you're meant to be doing

next? If so, this session could revolutionise your mental capacity! Bob last

spoke at our Congress in 2011 and generated unanimously superb evaluations

for his entertaining and career-enhancing session. On Monday afternoon he'll

be offering an advanced follow-up session for those who have attended this irst session. This session is ideal for those who have not seen Bob before.

Description:

Pearl Room, Level 7

Auditorium, Level 3

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ss Ethical issues and behaviour in the meetings business ME04:

Sustainability in today's meetings business: a practical, profitable

proposition or an idealistic ideology; work-in-progress or job

completed?

ME05:

Moderated panel discussion + round table discussionsFormat:

Moderated panel discussion + round table discussionsFormat:

General interest; particularly relevant for company policy-makersAudience:

General interest; particular relevance for those responsible for setting strategyAudience:

Roger Simons, CMP, Board Member, Green Meetings Industry Council (GMIC),

Singapore

Moderator:

Elizabeth Rich, AMM, Managing Director, Agenda Pty Ltd, AustraliaModerator:

Juan José Garcia, Director of Marketing & Sales, Barceló Congresos, Spain

Laura Garratt, Events Manager, World Youth Student & Educational (WYSE)

Travel Confederation, The Netherlands

Maria Terrell, Executive Director, GLC and Global EDGE, U.S.A.

Kitty Wong, President, K&A International Co., Ltd, Chinese Taipei

Panel:

We received numerous calls for a follow-up to ICCA's first session on Ethics

at the 2012 Congress, so this session has been designed to explore some key

ethical issues in more depth, with members discussing a range of business

scenarios which raise serious ethical dilemmas or concerns. We have also invited

a small panel of guest clients to provide their feedback to the conclusions

and viewpoints of ICCA members. We will look at the roles of trust and

transparency, contracts versus relationships, the role of culture on perceptions

of ethics, and whether we can agree on some common ethical standards that

our industry should attempt to follow. If you have ever felt you were the victim

of unethical behaviour by a competitor, or even if you feel that anything lawful

should be allowable, come join in what is sure to be a vigorous discussion.

Description:

Assisted by our expert speakers from this morning's plenary session, Peggy

Liu and Joseph Oliver, who will share insights from other industries and advise

on current strategic thinking, this session explores how far our industry has

really progressed in embracing sustainable principles, whether companies and

destinations are enjoying serious business advantages by doing so, and where

we go from here. Delegates are invited to share their own experiences of

implementing (or failing to implement!) new policies in their events, companies

or destinations, their marketing or bidding success using sustainable themes,

and their views on the future priorities we should be setting.

Description:

Yangtze River Hall, Level 5

Joint session with Green Meetings Industry Council



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Introductory ICCA Data WorkshopME06:

Walking in other people's shoesME07:

Hands on workshopFormat:

Workshop/shared experiences + discussionFormat:

Delegates who are new to using ICCA’s Association DatabaseAudience:

General interest; particularly relevant for those responsible for client or partner

relationship management

Audience:

ICCA Data Researchers Session

leaders:

Steen Jakobsen, Director, Convention and Business Tourism, Dubai Convention

Bureau, U.A.E.

Peggy Liu, Chairperson, Joint US-China Collaboration on Clean Energy (JUCCCE),

China-P.R.

Keiko Nishimoto, Group Manager, Japan Convention Services, Inc. (INCON Group), Japan

Joseph Oliver, Managing Director & Founding Partner, We Impact, China-P.R.

Panel:

Introductory ICCA Data Workshops will take place Monday, Tuesday and

Wednesday morning. These Workshops provide a general introduction to ICCA's

unique online Association Database including the Hot Leads, Key Contacts,

Calendar and other services which ICCA offers. You will learn how to use these

research tools through in-depth demonstrations and case studies.

For speciic questions, or advanced research matters, you can book a half hour one-on-one session with a researcher via SpotMe.

Description:

ICCA is the perfect community to examine the differences in mentality

between different business cultures, across nationalities, and between clients

and suppliers. This experimental, experiential workshop, helped by ICCA

members and clients who have personally made major changes in their jobs

(eg moving from supplier to client; working in new countries, changing between

institutional to entrepreneurial companies, etc), will help delegates understand

more clearly these differences, improving their ability to build stronger business

relationships.

Description:

3C+3D, Level 3

Pearl Room, Level 7

Monday Education – Afternoon ProgrammeParallel sessions – 14.00-15.30


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Genevieve Leclerc, Director of Meetings, The Transplantation Society, Canada

Natasha Tomé, Executive Director of Marketing, Cotai Strip Macao, Macao,

China-P.R.

Laurence Verhagen, Chief Executive Oficer, International Society of Geriatric Oncology, Switzerland

Panel:

Large corporate meetings and their evolving role within companies'

strategic thinking

ME08:

Presentations + round table and general discussionFormat:

Any delegates targeting corporate events; particularly relevant for Meetings

Management companies with corporate clients

Audience:

Mike van der Vijver, Managing Partner, MindMeeting BV, The NetherlandsAudience:

Luca Favetta, WW Senior Director HP Events, Hewlett-Packard International,

Switzerland (joining us remotely from Switzerland)

Bruna Migliazza, Marketing Manager, Hay Group, Italy

Peter Pecotic, Managing Director, Turningpoint Solutions, China-P.R.

Speaker:

Leading corporate meeting organisers/designers outline how their events have

changed over recent years to become mission-critical elements in their company

strategies, with additional viewpoints provided by ICCA Meetings Management

companies with multiple corporate accounts. If you want to be more successful

in the corporate meetings sector, it is vital to understand how objectives, event

design, evaluations, and delegate make-up, behaviour and expectations are

all changing, in order to become a partner for success instead of just being a

commodity supplier of meeting services. This interactive session is designed to

share perspectives and ideas, and to react to the changes that corporate clients

believe are coming or already upon us. Hear what lies behind their decision-

making processes, why they choose particular destinations, venues, and partner

suppliers.

Description:



Eric de Groot, Managing Partner, MindMeeting BV, The NetherlandsModerator:

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Scientific discovery and advancement - sources of new congress

creation and drivers of the fastest-growing events

ME09:

Presentations + moderated discussionFormat:

General interest; particularly relevant for delegates responsible for directing

research programmes

Audience:

Peter de Merlier, PharmDr., Managing Partner, Director of Strategic Planning,

C-IN, Czech Republic

Prof. Dr. Vaclav Paces, Institute of Molecular Genetics, Academy of Sciences,

Czech Republic - Attendance, sponsored by C-IN, Czech Republic

Speakers:

Nano-tech, bio-tech, human implants, new materials, robotics, genetics,

crossover-science – these are the buzzwords that our industry should be paying attention to, since they deine the ields with the most exciting discoveries and advances, and in turn they have the capacity to generate entirely new events,

to re-energise existing congresses, and to turn micro-events into blockbuster

events in just a few years, especially in the international association sector.

But there is much more to be aware of: from the Asian Tigers to the European

Union, public money is becoming available in large quantities to stimulate

new research and support those scientiic ields which offer opportunities for strategic economic development, and meetings industry organisations have

a chance to tap into these attractive sources of finance if we know where

to look. Our expert guest speakers will cover many of the key scientific and

technological growth sectors, followed by moderated discussion on how to

create business strategies to win more of this business.

Description:


we love delegates.com

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Can international healthcare meetings evolve swiftly enough to

meet the pressures to become more transparent, more educationally

effective, and still remain inancially viable?

ME10:

Short presentations + panel discussionFormat:

Any delegates working with international healthcare meetingsAudience:


Martin N. Jensen, Co-President, IPCAA - International Pharmaceutical Congress

Advisory Association, Switzerland

Lisa Sullivan, Associate, WentzMiller Global Services, LLC, Singapore

Annalisa Ponchia Baccara, CMP, CMM, Executive Oficer , European Society for Organ Transplantation, Italy

Speakers

/ panel:

New “Sunshine” legislation is demanding that doctors account for every beneit they receive, from their coffee mugs to their education; CME regulations are

changing the nature of online and face-to-face evaluation of how physicians

earn and retain their qualifications; sponsorship and exhibition revenue at

medical congresses is under review and under immense pressure; new rules in

one part of the world are massively inluencing behaviour and company policies in other regions. Healthcare congresses have traditionally been the largest and

best-funded sector of the international association meetings market, but will this

sector retain its status, or are the socio-economic changes impacting healthcare

around the world causing irreversible changes to the shape of future medical

meetings. We have brought together a wide range of opinion-leaders: from

the pharmaceutical industry, CME specialists, and organisers of international

association events to provide ICCA members with a clear understanding of

future trends and the impact these will have on our business.

Description:

Auditorium, Level 3


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CEO Deep Dive session – 14.00-17.30 ME11:

Presentations + group breakout workshopsFormat:

Must be CEO or senior director levelAudience:


RoySpeaks.com

Moderator:

Expert speakers from the main education programme will give brief

presentations custom-designed for this CEO-level audience, and will then lead

breakout group workshops where participants explore these topics in more

depth and share their own experiences and ideas with their peers. Alongside

our external experts, ICCA volunteers will lead additional breakout discussions

on some of the most frequently requested topics by those who have signed up.

This “conference-within-a-conference” concept is designed not only to generate

high-level discussions, but also to create new, long-term, peer-to-peer support

networks amongst the most experienced ICCA members, and to encourage

valuable, practical collaboration across borders on shared strategic challenges

and concerns.

Description:

- Why leaders need to become more expert in projecting and communicating

their strategic vision, company brand values, and leadership philosophy: Tina

Altieri, Managing Principal, Media Australasia Xchange (MAX), Singapore

- How leading companies are managing and protecting their reputations:

Fernando Prado, Managing Partner, Reputation Institute, Spain & Latin America

- Negotiation: why CEO success depends on mastering this skill; and how to

ensure your team is just as brilliant: Malene Rix, Executive advisor and trainer

in negotiation and process facilitation, Denmark

- How to engage with strategic stakeholders (eg to build stronger Tourism/

Conference Master Plans): Paul Vallee, Executive Vice President, Vancouver

Convention Bureau, Canada

Additional breakout discussions on: Disruptive technology; Talent development,

retention & recruitment; Advocacy & government engagement; Global clients -

do they need local solutions or global solutions?

Presenters/breakout discussion leaders:

Pre-registration essential (includes 30 minute networking break)

Yangtze River Hall, Level 5 (plus breakout rooms 5 A-J)

Topics include: Strategic planning; high-level negotiation principles; company

reputation management; leadership communication issues.

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Outside the Box session – 15.30-17.30

Advanced memory techniques, Fringe Meetings and Business Exchange – 16.00-17.30

Art & Art Galleries in Shanghai and ChinaME12:

Advanced memory techniquesME13:

Discover a different perspective on modern China through magniicent modern art!

If your mental picture of today’s China is a country filled with dark-suited

Party officials, massive, anonymous factories producing millions of iPhones,

and bureaucratic Central Economic Development Plans, join today’s tour of

Shanghai’s modern art scene to shatter that image forever. We’ll be visiting

a couple of the city’s coolest galleries, with the chance to speak with some of

the gallery owners about how artistic creativity has become a boom-industry in

this country, how Chinese artists are becoming global stars, and why collectors’

passions are driving prices ever upwards. Modern art offers a fascinating

window into China’s likely future as a global creative powerhouse in business as

well as in the art world.

Description:

PresentationFormat:

General interest Audience:

Advanced memory techniques for those who attended this morning´s session.Description:

Bob Gray, CSP HoF, Memory Consultant, Memory Edge, CanadaSpeaker:

15:30 Depart from SHICC

16:00 Arrival at Moganshan Road Creative Park

16:00 – 16:30 Presentation by the owner of PhilippeStaib Gallery, Q & A16:30 – 17:00 A brief tour of a couple of art galleries in the Park17:30 Arrival at SHICC

Itinerary:

(Pre-registration required)

Auditorium, Level 3


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09.00-10.30 Best Marketing Award 2013 7 Grand Ballroom I



TE01: "Big Data": What it really

means, and why it's going to radically

transform business models, market-

ing strategies, and competitiveness in

every industry

3 Auditorium

TE02: Never-ending negotiation: why

all human interactions are built on this

concept – at home, in the ofice, dur-ing this Congress

1 Century Hall

TE03: ICCA's got talent: unlocking

the creativity amongst your staff and

partners

3 Yellow River Hall

TE04: Reputation: Why it matters,

what it means, and how to shape and

exploit it

5 Yangtze River Hall

TE05: The Big Debate - "This gath-

ering believes that commission is a

concept that should be universally ac-

cepted and celebrated in our industry"

7 Pearl Room

TE06: Introductory ICCA Data Work-

shop3 3C+3D

12.30-14.00 Lunch 1 Mandarin Hall


TE07: Fundamentals of bidding for

international association meetings1 Century Hall

TE08: Advanced bidding session 7 Pearl Room

TE09: China Focus – half-day mini-conference


Programme Details – Tuesday 5 November


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tion required)

TE10: Redevelopment of the Site of

Shanghai World Expo 2010


GATE1


tion required)

TE11: Research & Development in

Shanghai, SKF Case Study


GATE1


TE12: Boost your stage and video

presence: how to make a positive

impact when on camera or in front of

an audience

3 Auditorium

TE13: PR and media relations 3 Yellow River Hall



TE14: iPads and Tablets: New applica-

tions for meeting planners, venues,

exhibitors and attendees

3 Yellow River Hall

TE15: Buyology: The secret science

behind successful selling 3 Auditorium

19.00

Transfers from Oficial Hotels to Gala Dinner –No transfer from the Oriental hotel

19.30-23.30 Gala Dinner 7 Grand Ballroom

from 22.00Transfers to Oficial Hotels–No transfer to the Oriental hotel

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Plenary Session – 09.00-10.30

ICCA Best Marketing Award 2013

Tuesday Education – Morning Programme

Parallel sessions – 11.00-12.30

Patrick Delaney, Managing Director, Ovation Global DMC (INCON Group), Ireland

Simone Sfeir, Director of Sales, Bedouk Event Sourcing Solutions, France

Presenters:

Patrick Delaney, Managing Director, Ovation Global DMC (INCON Group), IrelandChairman:

Simone Sfeir, Director of Sales, Bedouk Meetings & Events Media, France:

Sponsor

Juan José Garcia, Director of Marketing & Sales, Barceló Congresos, Spain:

ICCA Board Representative

Aileen Crawford, Head of Conventions, Glasgow City Marketing Bureau, United

Kingdom: BMA Winner 2011

Members:

Gdansk Convention Bureau, Poland

Melbourne Convention Bureau, Australia

Palais des Congres de Montreal, Canada

VisitDenmark, Denmark

Finalists:

Solo presentation + moderated Q&AFormat:

General interest; particularly relevant for senior marketing executives and

strategists

Audience:

Sponsored by Bedouk Event Sourcing Solutions

Grand Ballroom 1, Level 7


"Big Data": What it really means, and why it's going to radically

transform business models, marketing strategies, and competitiveness

in every industry

Auditorium, Level 3

TE01:

Judging Panel

Since it was launched in 1997, the ICCA Best Marketing Award has become one

of the industry’s most prized accolades, recognising high levels of creativity

and business acumen in a competitive marketplace. At this plenary session,

this year’s four short-listed contestants will present their campaigns and the

audience will have a say in selecting the winner. The winner will receive a

marketing package from ICCA and Bedouk worth more than EURO 20,000.

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to the dramatic rise in importance of "Big Data". The top IT companies and

consultancies are building their primary strategies on being able to offer "big

data solutions", but what does it actually mean in practice? Drawing on case

studies as diverse as Cirque du Soleil's new recruitment tools and leading sports

footware companies' customer relation strategies, Andrea Doyon will explain

how companies are using a new generation of IT concepts and techniques to

extract value from internal and external data sources. Delegates will be invited

to consider the practical implications, opportunities and threats for their own

businesses and destinations.

Description:

Andrea Doyon, Chief Innovation Oficer, Human Equation, CanadaSpeaker:

John Martinez, CEO, Shocklogic Global Ltd., United KingdomModerator:

Presentation + discussionFormat:


Malene Rix, Executive advisor and trainer in negotiation and process facilitation,

Denmark

Speaker:

It’s a misunderstanding to think of negotiation as a separate and distinctive

activity that we choose whether or not to engage in. The reality is that

negotiation is constantly taking place whenever humans gather together and

communicate with each other, whether they are conscious of the process or

not. This session explains how to recognise and inluence the negotiations that are taking place, outlines the theory and principles behind the Four Phases

of Negotiation, and provides concrete advice on how to take greater control

and improve your personal and business outcomes. The lessons from this

session will help you when dealing with clients and business partners, when

participating at or organising a conference, when communicating with bosses

and subordinates, and when balancing home life with the demands of work.

Malene Rix is an expert on the theory and practice of negotiation, having

written books on this subject, carried out research projects, and coached and

trained numerous business leaders and their teams.

Description:

Never-ending negotiation: why all human interactions are built on this

concept – at home, in the ofice, during this Congress Century Hall, Level 1

TE02:


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Stage show + discussionFormat:

Presentation, Q&A, round table discussionsFormat:

General interest; particularly relevant for senior managers interested in staff

development and motivation

Audience:

General interest, particularly relevant for company or destination strategistsAudience:

Reputational damage is one of the biggest risks facing destinations, companies,

and individuals, in a world of 24 hour negatively-slanted news and instant

Twitter-storms, where no-one can hide and today's heroes can become

tomorrow's zeros. But reputation has a positive side as well: where your city

appears on "quality of life" or innovation rankings can powerfully affect your

marketing success; your company's reputation for quality of service relative to

Description:

Eric de Groot, Managing Partner, MindMeeting BV, The Netherlands

Mike van der Vijver, Managing Partner, MindMeeting BV, The Netherlands

Moderators:

Padraic Gilligan, Managing Director, Ovation Global DMC (INCON Group), Ireland

Angeline Lue, Director of Sales & Marketing, Kuala Lumpur Convention Centre,

Malaysia

Ryoji Maeshima, Senior Deputy Director, Fukuoka Convention & Visitors Bureau, Japan

Amelia Roziman, Director of Marketing & Communications, Sarawak Convention

Bureau, Malaysia

Sarah Wang, International Business Development Manager, and team, China National

Convention Centre, China-P.R.

Participants:

Once upon a time, almost 20 years ago, ICCA used to organise an annual

talent show during the Congress for members to showcase their musical

ability, humour, juggling skills, or general craziness and creative spirit. Taking

inspiration from this heritage, this session will explore how every company can

beneit from exploiting the skills, passions and potential of its staff and partners. Short stage performances will illustrate the range of abilities that can make a

business difference, help to win a bid, save money, or inspire staff to greater

heights. Discussions will follow on how these concepts can be incorporated

into an organisation's business philosophy, or used tactically to address tricky

short-term problems or to take advantage of sudden opportunities. If you've

got a unique talent that we don't already know about, let us know and we'll

even ind a short slot for you to share your skills with your ICCA friends. If you don't want to go on stage, please attend to enjoy a fun and innovative learning

experience!

Description:

ICCA's got talent: unlocking the creativity amongst your staff and

partners


TE03:

Reputation: Why it matters, what it means, and how to shape and

exploit it


TE04:

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of the latest theoretical thinking about reputation management, and will focus

on some of the creative ways you can identify and utilise your company's or

destination's Reputational strengths.

Formal debate with speakers for and against the motion, with input from the audienceFormat:


General interest; particularly relevant if you hold strong, passionate views about

this issue!

Audience:



Corinne Janssen, Director of Sales Associations, Sheraton Macao Hotel, China-P.R.

Roslyn McLeod, Managing Director, arinex pty limited (INCON Group), Australia

Monimita Sarkar, Director, K W Conference Pvt. Ltd., India

André Vietor, Managing Director, Barceló Congresos, Spain

Panel:

Fernando Prado, Managing Partner, Reputation Institute, Spain & Latin AmericaSpeaker:


RoySpeaks.com, United Kingdom

Moderator:

Some ICCA members have gone on record saying commissions belong in the

dustbin of history and have no place in the modern meetings industry; others

argue that they are the foundation stone of profitability, especially for small

companies. Some argue that they distort competition, confuse clients, and

are even unethical; others counter that hundreds of thousands of hotels and

booking agencies can't all be wrong! Join us as we explore both sides of the

debate, and vote after hearing all the arguments to determine which way our

industry is heading on this issue.

Description:







Description:


leaders:

The Big Debate - "This gathering believes that commission is a concept

that should be universally accepted and celebrated in our industry"

Pearl Room, Level 7

TE05:

Introductory ICCA Data Workshop

3C+3D, Level 3

TE06:


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Tuesday Education – Afternoon Programme

Presentation + round table group workFormat:

Client case studies + round table sharing of bidding experiencesFormat:

Christian Mutschlechner, Director, Vienna Convention Bureau, AustriaSpeaker /

Moderator

Delegates who have recently taken on responsibility for this sector and who

wish to learn basic bidding principles. NOT for experienced bidders.

Audience:

Pre-registration required - only for delegates who have been directly involved in

at least three successful international congress bids.

Audience:

Henrik von Arnold will walk delegates through the key principles of how to

design and present effective bid documents and proposals, best practices,

decision-making criteria, and common mistakes. He will be supported by

association clients who will share their experiences and tips for what makes

a strong bid, and common mistakes made during the bidding process. Please

note, this session is for beginners who are (relatively) new to the world of

association bidding, and who have not attended Henrik’s session in the past.

Description:

Insights from association clients about their decision-making processes,

together with discussions led by experienced bidders, during which all

participants will share personal stories of failure, success, and creativity with

regard to recent participation in bidding for international events. This is not a

session for those who do not have extensive hands-on experience in the bidding

process, since every participant will be required to actively contribute their

expertise and ideas to the discussions!

Description:

Henrik von Arnold, Director, Stockholm Visitors Board / Stockholm Convention

Bureau, Sweden

Session

leader:



Laurence Verhagen, Chief Executive Oficer, International Society of Geriatric Oncology, Switzerland

Clients:


Fundamentals of bidding for international association meetings

(Extended session – 14.00-17.30 with 30 minute networking break)


TE07:

Advanced bidding session

(Extended session – 14.00-17.30 with 30 minute networking break – pre-

registration required)

Pearl Room, Level 7

TE08:

Parallel sessions – mix of extended and standard length sessions

and workshops, and Outside the Box session

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Bureau, Canada

Francois Lafont, VP of Business Development, So Toulouse Convention Bureau,

France

Allan O’Bryan, CPA, MBA, Executive Director, World Association of Sleep

Medicine, U.S.A.


Speakers:

Short moderated panel discussions + in-depth breakout sessionsFormat:

This session has been created speciically for those delegates who are actively conducting or planning to conduct business in China or with Chinese partners

Audience:

Four key issues on conducting business with or in China will be introduced in

general session during the irst half of this extended mini-conference; following the coffee break the participants will break out into smaller groups for more in-

depth discussion of these topics. There will be two rounds of discussion, so that

each participant can select their top two choices. The afternoon ends with a

general Open Space timeslot for delegates to identify potential solutions to their

most important questions about penetrating the China market or to connect

with partners who can work with them on these issues after the Congress is

over.

Description:

China Focus – half-day mini-conference

(Extended session – 14.00-17.30 with 30 minute networking break)

Yangtze River Hall, Level 5 (plus breakout rooms 5 A-J)

TE09:

Topics:

1.

2.

Setting up branches, representation offices and other businesses in China

– examples from PCOs, destination marketing organisations and centre management, including legal, inancial, cultural and other considerations .Panel: Raimondo Gissara, General Manager & Partner of Triumph Asia,

Triumph Group, China-P.R.

Monica Lee-Muller, Managing Director, Hong Kong Convention and Exhibition

Centre, Hong Kong, China-P.R.

Organising international meetings in China – international and Chinese perspectives on the challenges that need to be overcome, how to build

effective partnerships, maintaining quality standards, communication and

cultural issues, etc.

Panel: Bruna Migliazza, Marketing Manager, Hay Group, Italy

Finn Raben, Director General, ESOMAR (World association for market, social

and opinion research), The Netherlands

Ping Liu, CEO, China Star Ltd., China-P.R.

Alicia Yao, General Manager, IME Consulting Co., Ltd., China-P.R.


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3.

4.


Shanghai World Expo - the power of a major event to transform and re-imagine

an entire city district See how Shanghai's strategic thinking and creativity

when hosting the 2010 World Expo enabled the city authorities to turn a run-

down, polluted industrial site into one of the city's most dynamic and attractive

districts, an eco-friendly complex of culture, fairs, innovation and research

facilities, company and organisation headquarters, and of course meetings

facilities and tourism infrastructure for both visitors and the local population.

For any delegates whose home cities are planning urban regeneration projects,

this is a great opportunity to learn from Shanghai's experience and insights.

Description:


14:30 Arrival at EXPO Shanghai Group

14:30 – 15:15 Presentation, Q & A15:15 – 16:15 Bus tour of the former Expo Site of Shanghai World Expo 201017:00 Arrival at SHICC

Itinerary:

Redevelopment of the Site of Shanghai World Expo 2010

(Outside the Box session – 14.00-17.00, pre-registration required)

TE10:

Marketing to Chinese delegates – key marketing issues for events held inside China but also how one can best attract the right quality and quantity of

Chinese delegates to events outside China; using Chinese social media and

other communication channels; marketing partnerships between Chinese and

non-Chinese companies, and other marketing and research issues.

Panel: Jason Yeh, CEO, GIS Group, Chinese Taipei

Peter Pecotic, Managing Director, Turningpoint Solutions, China-P.R.

Gu Xuebin, Managing Director, Info Salons China, China-P.R.

Understanding the Chinese association market: current issues and potential

for the future – in what ways are Chinese associations different from other association markets and how is it evolving; how to build membership

engagement and association services in China; why China and Chinese

people are interested in international associations and their services.

Panel: Florence Chua, Director, Association Management & Consulting, MCI

(INCON Group), China-P.R.

Maria Tong, China Representative, American Society of Association Executives

-ASAE-, U.S.A.

Prof. Helmut Schwaegermann, Professor, Hochschule Osnabrueck University

of Applied Sciences, Germany

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14:30 Arrival at Shanghai Expo UBPA (Urban Best Practices Area) Business

Development Co., Ltd.

14:30 – 15:15 Presentation, Q & A15:15 – 16:15 Tour of SKF and UBPA17:00 Arrival at SHICC

Itinerary:

Presentation + live practice + discussionFormat:

General interest; particularly relevant for delegates who have to act as media

spokespersons or presenters to any kind of audiences: live, online, internal and

public

Audience:

It’s been said that the fear of public speaking is for most people even greater

than the fear of dying, especially when asked to do so in your second or third

language! But today as never before, how you present yourself is of critical

importance to how successfully you can to persuade others to go along

with your ideas and plans, or to recognise the merits of your company or

destination. But don’t worry, conidence and credibility on stage and on ilm are not determined by your genetic make-up - there are many easy-to-learn skills

and “tricks of the trade” that can help to overcome your nerves and start the

Description:

Boost your stage and video presence: how to make a positive impact

when on camera or in front of an audience

(Standard length session – 14.00-15.30)

Auditorium, Level 3

TE12:


China has evolved swiftly over recent years to become a major global Research

and Development hub, with numerous multinational companies investing

heavily in new facilities, equipment and people. The idea that China is simply

a low-cost manufacturer of products whose intellectual input comes from

overseas is now very out of date, and on this visit you'll gain a much more

sophisticated understanding of how and why China is instead becoming a centre

of innovation and intellectual capital, a change that is transforming its appeal

for international meetings. SKF is a global world-class engineering company,

founded in Sweden in 1907, but operating in Asia almost from the very

beginning. Their Global R&D and China HQ facility is one of the most important

new developments in the company's global plans, and through hearing the

case study example of SKF, you will gain a much deeper understanding of how

multinational companies are engaging with China as a target business market,

as a centre of innovation that can beneit global business objectives, and as a source of highly-skilled personnel.

Description:

Research & Development in Shanghai, SKF Case Study

(Outside the Box session – 14.00-17.00, pre-registration required)

TE11:

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Tina Altieri, Managing Principal, Media Australasia Xchange (MAX), SingaporeSession

leader:

Ian Whiteling, Editor, Meeting the World, United KingdomSupported

by:

Case studies + discussionFormat:

Any delegates responsible for strategy and tactics in the fields of PR, social

media and communication

Audience:

Drawing on the great case studies from the finalists in this year’s inaugural

ICCA IMR Global PR Award competition, and with the help of ICCA’s media

members, this session explores what skills and principles are required to

create outstanding PR campaigns and media relationships that can dramatically

increase awareness of your destination, company, event or product. PR success

doesn’t depend on the size of your budget – storytelling, brand-consistency, authenticity, and originality count for much more, and any ICCA member will

ind ideas and inspiration in this session to improve their PR performance.

Description:

PR and media relations



TE13:

journey to become a star presenter. And there is no better person to provide

this advice and to de-construct the secrets of a great presentation than media

expert Tina Altieri, who has regularly worked with us at ICCA Congresses on

related issues. Supporting Tina this year will be Ian Whiteling from Meeting the

World, who is an expert in online video and has personally conducted hundreds

of interviews with meetings professionals. Be willing to volunteer to participate

in live examples, and to share your own experiences of presentations or

interviews which have gone disastrously wrong or which have been a massive

success. You will leave this session with new, practical ideas to signiicantly improve your effectiveness in this area.

Session

leader:

James Lancaster, Deputy Editor, Association Meetings International, Conference

and Travel Publications Ltd., United Kingdom

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Presentation and interactive workshop Format:

General interest; particularly anyone who needs to sell, inluence or persuadeAudience:

No matter whether you are officially in sales or not arguably we all have

to influence and persuade others on an on-going basis. In this energetic,

interactive and fun session Jonathan Bradshaw will delve into his businesses’

huge archive of behavioural research and present some of the fascinating

and little know tips, tools and techniques related to the use of psychology,

behavioural science and human performance when maximising sales

performance. This session is a must for anyone wanting the inside track on

how to get their clients to say ‘yes’ and was delivered to the ICCA UK & Ireland

Chapter in June with exceptional feedback. Areas include:

• Why you should meet in familiar surroundings • The impact of furniture on your sales success • How Madonna can help you negotiate better!

Description:

Jonathan Bradshaw, CEO, The Meetology® Group, United Kingdom Speaker:

Buyology: The secret science behind successful selling

Auditorium, Level 3

TE15:


Lecture + hands-on demonstrationsFormat:


iPads and tablet computers have seen the fastest adoption rate of any

technology hardware in history. These highly intuitive, instant-on mobile devices

with easy to read screens are transforming the way meeting professionals,

exhibitors and attendees access information and connect at events. Mobile

conference programs, interactive exhibit guides/floor plans, lead retrieval,

mobile blogging, hotel sales kits, portable conference specifications, event

way inding, and a huge range of travel tools are just a few of the applications available.

Come see what is hot in this area with lots of application demonstrations. Bring

your iPad and be prepared to share your favourite as well. ICCA will also supply

a few iPads for delegates to use if they don’t have their own tablet.

Description:

Corbin Ball, CSP, CMP, CEO, Corbin Ball Associates, U.S.A..Session

leader:

iPads and Tablets: New applications for meeting planners, venues,

exhibitors and attendees



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Programme Details – Wednesday 6 November




09.15-10.15

WCL: Copenhagen-Denmark Lec-

ture: "So ...you think you really know

China?"

3 Auditorium



WE01: Unlocking your creativity – ways to expand your mind and your

bottom line results at the same time

7 Pearl Room

WE02: Analysis and evaluation of a

hybrid event - Client session at ICCA

Research, Sales & Marketing Pro-

gramme (RSMP)

3 Yellow River Hall

WE03: New models of collaboration 3 Auditorium

WE04: New research results from

ICCA member universities – Chinese delegates; congress ambassadors;

sustainable meetings

1 Century Hall

WE05: Introductory ICCA Data Work-

shop3 3C+3D


WE06: Economic impact studies and

their use in meetings industry advo-

cacy strategies


WE07: Speaker small group session

– Danish members hang out with Copenhagen-Denmark lecturer (closed

session for Danish members only)

5 5B+5C

WE08: Speaker small group session

– Why most sales presentations fail - what clients will never tell you

5 5F

WE09: Speaker small group session – Technology for the Road Warrior - How

to make it work for you

5 5D+5E


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WE10: Brand lessons from Africa for

Africans and others5 Yangtze River Hall

WE11: CMP info-session 5 5F

WE12: The world of airlines and

airports: a short overview of the big

picture trends and issues

5 5B+5C

WE13: Speaker small group session – Negotiation skills for women managers

5 5D+5E

12.30-14.00 Lunch 1 Mandarin Hall


WE14: Dramatically different: the

surprisingly varied models used by

convention bureaux and other destina-

tion marketing organisations

3 Yellow River Hall

WE15: International associations’ top

strategic priorities and challenges, and

how these inluence their meetings3 Auditorium

WE16: Social media for enthusiasts

and experts1 Century Hall

WE17: “Laugh? I nearly cried!” – using humour to win business



16.00-17.00 Closing Session 3 Auditorium

17.00-18.00Next Destination Reception – Antalya, Turkey 2014

1 Mandarin Hall

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Plenary Session – 09.15-10.15

Copenhagen-Denmark Lecture: "So ...you think you really know China?"

Wednesday Education – Morning Programme

Proudly sponsored by the Danish ICCA Members

Auditorium, Level 3

Cultural commentator, freelance writer, top internet executive and entrepreneur, musician,

and cigar lover Kaiser Kuo is here to inform you that whatever your current perceptions about

China and the Chinese, you’re almost certainly not thinking radically enough! It’s time to

remove the blinkers of Western media prejudices, self-interested geopolitical analysis, and

lazy clichéd over-simpliications, and to see China and its 1.35 billion people through brand-new lenses. This is a country that is transforming on an unprecedented scale and re-inventing

itself in front of our eyes, passionately arguing and experimenting, accelerating up the value-

chain and expanding its global inluence, but doing so in a uniquely Chinese way that makes it incredibly dificult for outsiders to understand what is happening. It’s time for the world – and ICCA - to get to know the real China!

Kaiser Kuo, Director, International Communication Baidu.com, and American

born writer, rock musician, technology watcher and cultural commentator,

China-P.R.

Speaker:

Parallel sessions – mix of standard length sessions and short sessions

(Please note, for the speaker small group sessions places are limited, so once all seats are full no

more delegates will be able to join. Therefore if you want a place, make sure to be there early!)

You can choose from the following:

WorkshopFormat:


Creativity isn’t only available to the natural-born genius! There are plenty

of techniques, theories, systems and mental attitudes that can be taught,

incorporated into day-to-day management processes, and can transform your

strategic planning. Effectively applied creativity identifies new solutions to

dificult challenges, opens up new opportunities to win business or save money, enables companies and destinations to better differentiate themselves from

competitors, and facilitates the creation of new products and services. This

is an era of extreme business disruption: any company or organisation that

can’t innovate and think creatively is in extreme danger of becoming extinct.

Mike and Eric’s creativity workshop will stretch your mind, change your views

Description:

Unlocking your creativity - ways to expand your mind and your bottom

line results at the same time

(Standard length session – 10.30-12.30 with 30 minute networking break)

Pearl room, Level 7

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you to some powerful, practical techniques. They’ll also demonstrate how

the techniques can provide you with real and immediate value, finding new

solutions to your most important current business challenges.

Eric de Groot, Managing Partner, MindMeeting BV, The Netherlands

Mike van der Vijver, Managing Partner, MindMeeting BV, The Netherlands

Moderators:

In-depth case study workshop + round table discussionsFormat:

Primarily aimed at delegates without extensive expertise or experience in hybrid

or virtual meetings

Audience:

Gerrit Heijkoop, Executive Partner & Strategy Advisor, How Can I Be Social

(HCIBS), The Netherlands

Session

leader:

Noor Ahmad Hamid, Regional Director, ICCA Asia Pacific Regional Office,

Malaysia

Jennifer Salsbury, Senior Director, International, China National Convention

Center, China-P.R.

Vichaya Soonthornsaratoon, Director of the Meetings, Incentive & Convention

Department, Thailand Convention & Exhibition Bureau, Thailand

Panel:

This year ICCA designed and ran a carefully designed two-hour Hybrid

session at the RSMP in Amsterdam, with the assistance of specialists in this

field, Gerrit Heijkoop, How Can I Be Social (HCIBS) and Gerdie Schreuders,

LiveOnlineEvents BV. This session goes into great depth on all the different

elements that are required to set up a successful session of this kind: specialised

marketing, website design, social media, involvement of and engagement with

offsite groups and individuals, incentives to join, session design, IT and AV

requirements, and moderator and speaker briefings and behaviour. Such a

hybrid event may look simple when you see it taking place on your computer,

but it's actually surprisingly complex and has many opportunities to make

disastrous mistakes. With input from the organisers and participants from both

the live and virtual elements, this is the perfect introduction to anyone wanting

to understand the most important general principles or needing practical advice

to set and run their own hybrid events.

Description:

Analysis and evaluation of a hybrid event - Client session at ICCA

Research, Sales & Marketing Programme (RSMP)



WE02:


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Case studies + Q&AFormat:

General interest; particular relevance for senior strategistsAudience:

Michel Couturier, CDME, President, Marketing Challenges International Inc.,

U.S.A.

Moderator:

Scott Campbell, Executive Director – Bids and Tenders, Global Industry Development Network, Australia

Ante Jankovic, Manager, Jönköping Convention Bureau, Sweden

Lennart Johansson, Director, Gothenburg Convention Bureau, Sweden

Christian Mutschlechner, Director, Vienna Convention Bureau, Austria

Scott Taylor, Chief Executive, Glasgow City Marketing Bureau, United Kingdom

Christoph Tessmar, Director, Barcelona Convention Bureau, Spain

Panel:

Back for the third year in succession by popular demand, this session will

showcase another new batch of innovative partnership concepts, whilst

evaluating the progress and performance of models that were showcased at

previous Congresses. This concept enables delegates to compare theoretical

value with practical outcomes and performance over time, whilst providing

all participants with inspirational ideas. New concepts showcased will include

a “Festival of Conferences” strategy that has brought together a crowd of

previously competitive event owners, a crowd sourcing exercise in developing

a new city brand, and a collective approach between small, Swedish university

destinations. ICCA has been the breeding ground for many of our industry’s

most successful consortia and partnerships, and we are sure this session will

inspire others to create their own new models of collaboration.

Description:

New models of collaboration


Auditorium, Level 3

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Case studies + round table discussionsFormat:

Dr. Leonie Lockstone-Binney, Senior Lecturer in Event Management, College of

Business, Australia

Prof. Lise Lyck, Center Director, Copenhagen Business School, Denmark

Prof. Helmut Schwaegermann, Professor, Hochschule Osnabrueck University of

Applied Sciences, Germany

Speakers:


ICCA encourages and provides seed-corn funding for our member universities to

carry out research into important aspects of the international meetings industry.

Delegates who are interested in any of the following topics are invited to attend

to hear the detailed indings of the latest research and to discuss the business implications that arise. ICCA members interested in partnering with universities

to conduct other practical research projects are also encouraged to participate

and to inluence the choice of future studies.

Description:

New research results from ICCA member universities – Chinese

delegates; congress ambassadors; sustainable meetings



WE04:

Topics:

The growing importance of the Chinese meeting market for the international

meetings industry - Hochschule Osnabrueck University of Applied Sciences (in

partnership with Shanghai University of Business and Ecomonics, SUIBE)

How association congress ambassadors assess the wider impacts of hosting

international events (beyond traditional delegate and organiser expenditure) – College of Business, Victoria University

Latest trends in sustainable meetings – Copenhagen Business School


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Presentations + round table discussionFormat:


Senior executives & CEOs involved in strategy and policy issues; particularly

relevant for destination marketing sector

Audience:


leaders:

Rod Cameron, Program Management, JMIC, BelgiumSession

leader:







Description:

The UNWTO model of meetings industry economic impact is now well

established, with studies successfully carried out in the U.S.A., Canada, Mexico,

Denmark, Australia and the UK, with other countries on the way. But there

is no consensus on the best ways to use the often impressive results of these

surveys to influence national and local government thinking and policies.

Delegates will be encouraged to exchange open and frank views about the

complexities and obstacles that make it dificult to translate positive data into greater inluence, and to identify new strategies and tactics. Knowing the value of the meetings industry is of course important; but changing political attitudes

and making policy-makers more aware of the enormous potential from a

vibrant meetings industry is even more vital. This session aims to provide more

insights into how to build more successful advocacy programmes in your cities

and countries.

Description:

Introductory ICCA Data Workshop


3C+3D, Level 3

WE05:

Economic impact studies and their use in meetings industry advocacy

strategies

(Short session – 10.30-11.15)


WE06:

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Discussion + Q&AFormat:

Presentation + Q&AsFormat:

Closed session for Danish members, sponsors of this morning’s Copenhagen-

Denmark Lecture

Audience:

Any delegates directly responsible for pitching their products, services or

destinations to prospective clients

Audience:

Speaker small group session – Danish members hang out with

Copenhagen-Denmark Lecture speaker (closed session for Danish

members only)


5B+5C, Level 5

WE07:

Speaker small group session – Why most sales presentations fail - what

clients will never tell you


5F, Level 5

WE08:

A chance for ICCA’s Danish members to hold a discussion forum with this

year’s Copenhagen-Denmark Lecture speaker, Kaiser Kuo, and ask any burning

questions they may have following on from his keynote speech.

Description:

Tina Altieri trains multinational company sales teams across Asia-Paciic on how to avoid the biggest and most commonly made mistakes when making sales

pitches, and will be sharing these insights during this short, sharp session.

Although this is not strictly a meetings industry perspective, Tina will put it into

context for ICCA members who are keen to signiicantly improve their strike rate. What’s guaranteed is that this session will change your views about what

clients are typically thinking when they experience your formal presentations

and informal sales pitches. You'll come away with concrete action points on

how to create and leave them with a positive, lasting impression. This session

is relevant for Meetings Support and Meetings Management sectors as well as

those delegates working on destination bids for international events.

Description:

Kaiser Kuo, Director, International Communication Baidu.com, and American

born writer, rock musician, technology watcher and cultural commentator,

China-P.R.

Session

leader:

Tina Altieri, Managing Principal, Media Australasia Xchange (MAX), Singapore.Session

leader:


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Interactive workshopFormat:

DiscussionFormat:

General interest; for those wishing to learn handy, techie tips for when they are

on the road

Audience:

Particularly relevant for delegates from Africa; of interest to others interested in

branding

Audience:

Speaker small group session – Technology for the Road Warrior - How

to make it work for you


5D+5E, Level 5

WE09:

Brand lessons from Africa for Africans and others


Yangtze River Hall. Level 5

WE10:

When you travel do you feel frustrated by technology? Do you want to learn

tips that will make working while traveling more eficient and at a lower cost? Then this interactive workshop is for you. Taught by meeting technology

consultant, Corbin Ball, who travels on average 140 days each year for the past

17 years, the program will provide lots of ideas, apps and tools to make you

more eficient when on the road.

Description:

If Thebe inspired you during the plenary session on Monday, here is a chance to

discuss his ideas and inspirations from looking at the best examples of African

branding in a more intimate and interactive setting! We encourage African

delegates to attend to ind new ideas for adding stronger African authenticity to their branding, but others who are branding enthusiasts are also welcome to

attend.

Description:

Corbin Ball, CSP, CMP, CEO, Corbin Ball Associates, U.S.A.Session

leader:

Thebe Ikalafeng, Founder & Chairman, Brand Africa Initiative, South AfricaSession

leader:

Learner Objectives:

• To help those working while traveling understand the range of technology options available and how to manage them eficiently.

• To receive many links, apps, tools and ideas, many of them free or a very low cost, to improve business productivity when traveling.

• To learn from each other as participants will be encouraged to share their favorite apps and tips as well.

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Presentation + discussionFormat:

Delegates who have started, or are thinking about starting studying for the CMP

designation

Audience:

CMP info-session


5F, Level 5

WE11:


5B+5C, Level 5

The world of airlines and airports: a short overview of the big picture

trends and issues

WE12:

Now is the time to obtain your CMP (Certiied Meeting Professional) designation! This session will give you up to date information on the newly implemented

global computerised testing opportunities, the new CIC Study Manual which

will be introduced in 2014, and help you understand the CMP International

Standards which form the basis for CMP examination preparation. Regional

Representatives from Africa, Latin America, North America, Asia Pacific and

Europe have now been appointed by the CMP Board and attendees will learn

how to utilise local support. Tips on creating a personal study plan will be

discussed and a template provided to attendees.

Description:

Joanne Joham, CMP, CMM, Regional Director, ICCA North America Regional

Ofice, and CMP Vice Chair, U.S.A.Session

leader:

Chris Prieto, CMP, Regional Director, ICCA Africa Regional Office, South

Africa

CMP Regional

Representative:


Format: Presentation + Q&A

Audience: General interest

Description: Are you thinking that the airline industry is going through revolutionary changes

on a wide variety of fronts, but you haven't had the time to study what's going

on or to think about the implications for your destination or business? Fear not:

in just 45 minutes you can eficiently update yourself on all the big issues!

Speaker: Paul Ouimet, Executive Vice President, InterVISTAS Consulting Inc., Puerto Rico

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Discussion/workshopFormat:

Moderated round table discussionsFormat:

Session designed speciically for female delegatesAudience:

Particularly relevant for the Destination Marketing Sector and delegates setting

up a new DMO (Destination Marketing Organisation)

Audience:

Steen Jakobsen, Director, Convention and Business Tourism, Dubai Convention

Bureau, U.A.E.

Ulrike von Arnold, Deputy Director, Vienna Convention Bureau, Austria

Moderators:

In the world of destination conference marketing, a great diversity of different

structures, sizes and business models have evolved, some with links to a

parental tourism organisation whilst others are embedded in their destination's

economic development structure. Budgets vary, funding sources vary, political

inluence has differing weight, membership can be either vitally important or may not exist! Building on studies and surveys undertaken earlier this year,

this session will aim to place all the different models into a single framework,

enabling ICCA members to plan future changes to their own organisations, and

to identify new and perhaps more eficient ways of operating, and to create new networking connections with others who are using similar models and share

the same challenges.The output of the session is intended to form the basis

for an ICCA publication on how to establish and run Convention Bureaus and

Destination Marketing Organisations.

Description:

Malene Rix is not only an expert on the broad principles of business and

personal negotiation, she has also specialised in studying how women act

and are perceived by others during the negotiation process, and has acted as

coach and trainer to women executives who wish to improve their effectiveness

and increase their conidence. This session will both provide delegates with a theoretical understanding of the issues, but will also provide concrete advice on

how to become a stronger negotiator.

Description:

Speaker small group session – Negotiation skills for women managers


5D+5E, Level 5

WE13:

Dramatically different: the surprisingly varied models used by

convention bureaux and other destination marketing organisations


WE14:

Malene Rix, Executive advisor and trainer in negotiation and process facilitation,

Denmark

Session

leader:

Wednesday Education – Afternoon Programme

Parallel sessions – 14.00-15.30


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Chat show + general discussion/Q&AFormat:

General interest; particular relevance for senior sales and marketing executivesAudience:


RoySpeaks.com, United Kingdom

Moderator:



Greta Kotler, CAE, Chief Global Development Officer, ASAE: The Center for

Association Leadership. U.S.A.

Annalisa Ponchia Baccara, CMP, CMM, Executive Oficer , European Society for Organ Transplantation, Italy

Finn Raben, Director General, ESOMAR (World association for market, social

and opinion research), The Netherlands


Client panel:

International associations are facing dramatic internal and external changes:

new competition for their services and certiications; ever-shifting, increasing demands from their members; constant economic and inancial uncertainty and dangerous risk-management issues. At the same time, globalisation in trade

and accelerating progress in science and technology are creating tremendous

new business opportunities for them and their members. In particular, Asia

has become a region that every European- and North American-headquartered

association simply cannot ignore. This session brings together a diverse

group of association leaders who will discuss the relative importance of these

and other strategic issues, and explain how they are helping to shape their

international meetings policies – where they decide to meet and why, what their delegates are aiming to achieve, how their events are evolving, and what ICCA

members can do to become more effective partners.

Description:

International associations’ top strategic priorities and challenges, and

how these inluence their meetingsAuditorium, Level 3

WE15:


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Knowledge & skills exchangeFormat:

Case studies + round table discussionFormat:

Experienced users of social media in marketing and at events; not for beginners

(this session will not include formal presentations)

Audience:

General interest; particularly relevant for marketing specialistsAudience:


Jaap Bakker, Managing Director, Parthen the meeting services company, The

Netherlands

Chew Chang Guan, General Manager, Sarawak Convention Bureau, Malaysia

Patrick Delaney, Managing Director, Ovation Global DMC (INCON Group), Ireland

Peter de Merlier, PharmDr., Managing Partner, Director of Strategic Planning,

C-IN, Czech Republic

Panel:

An exciting and 95% interactive peer-to-peer learning session for delegates

who are passionate about using social media to enhance events and increase

the impact of their organization. Participants will be expected to actively share

their experiences of projects that worked or didn't work, their views about how

social media use is evolving, and their plans for the future. Need some advice

on redesigning your company's social media strategy? Looking for best practice

examples in social media marketing? Interested to ind out how much money and time others are spending on their social media work? Need to understand

the growing role and potential of video content? If the answer to any of these is

yes, this session is for you!

Description:

With some great, imaginative, occasionally bizarre examples from our

own industry, this session explores how companies and destinations can

communicate difficult messages, overcome client resistance, build trusted

brands, and dramatically differentiate themselves from the competition, all by

using the power of smiles and laughter. Humour used in the right way can be

devastatingly effective; but when misused or misunderstood, this approach can

backire with just as dramatic an effect. From PCOs turning up at client pitches wearing motorcycle leathers to marketing campaigns featuring an auditorium

full of talking bags, from geeks being tattooed in the jungle to Huggability

Awards presented by a pink bear, this session is sure to bring a smile to your

face, and will encourage you to take a fresh look at your own marketing

campaigns!

Description:

Social media for enthusiasts and experts


WE16:

“Laugh? I nearly cried!” – using humour to win business


WE17:

Session

leader:

Gerrit Heijkoop, Executive Partner & Strategy Advisor, How Can I Be Social

(HCIBS), The Netherlands

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Committees

SHAO Qiwei, China National Tourism Administration (Honorary Chairperson)

YANG Jinsong, Shanghai Municipal Tourism Administration (Chairperson)

ZHOU Zhengyu, Beijing Municipal Commission of Tourism Development (Vice Chairperson)

CHENG Meihong (Connie), Shanghai Municipal Tourism Administration (Vice Chairperson)

LI Hong, Hangzhou Tourism Commission (Vice Chairperson)

LI Bingcheng, Shanghai Municipal Tourism Administration (Secretary General)

WANG Xinzhang, Hangzhou Tourism Commission (Secretary General)

Patrick CHEN, Shanghai Municipal Tourism Administration (Deputy Secretary General)

REN Jianghao, Beijing Municipal Commission of Tourism Development (Deputy Secretary

General)

HE Weixing, Hangzhou Tourism Promotion Center

Frankie GAO, MCI (INCON Group)

Raimondo Gissara, Triumph Asia Partner

Hans HAN, Shangai Expo Center Co., Ltd.

HOU Yimen, Taiden Industrial Co., Ltd.

HUANG Jin, Shanghai Oriental Pearl Radio & TV Tower Co., Ltd.

LIU Ping, China Star Ltd.

WANG Jiming, Shanghai International Convention Center

Justin YANG, Shanghai International Conference Management Organization

Cindy ZHANG, Paciic WorldZHANG Ting, Suzhou Culture and Expo Centre Co., Ltd.

James ZHENG, Shanghai International Conference Management Organization

Maria ZHENG, Shanghai China Travel International Ltd.

David ZHONG, MICE China

Ella ZHOU, Shanghai Spring International Travel Service Ltd.

ICCA Meetings Advisory Group (MAG)

Corbin Ball, CSP, CMP, Chief Executive Oficer, Corbin Ball Associates, U.S.A. Mariano Castex, Managing Director, MCI Latin America (INCON Group), Argentina

Nina Freysen-Pretorius, Managing Director, The Conference Company, South Africa

Juan José Garcia, Director of Marketing and Sales, Barceló Congresos, Spain

Miranda Ioannou, Managing Director, SCS Ltd., Cyprus

Steen Jakobsen, Convention Director, Wonderful Copenhagen, Denmark

Francesca Manzani, Business Manager, AIM Group International, Italy

Sarah Markey-Hamm, National Manager, ICMS Pty Ltd., Australia

Mathias Posch, President, International Conference Services Ltd., Canada

Martin Sirk, Chief Executive Oficer, ICCA, The Netherlands Ulrike von Arnold, Deputy Director, Vienna Convention Bureau, Austria

Martin Winter, Chief Executive Oficer, Gold Coast Tourism Corporation, Australia

China Local Host Committee

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Long Standing ICCA Members

This year, the following companies have been ICCA members for 20, 30 or 40 years. ICCA

would like to thank them for their loyalty and support over the years.

40 years

Amsterdam RAI, Netherlands

Japan Convention Bureau -JCB- Japan National Tourism Organization, Japan

World Forum, Netherlands

30 years

Nice Acropolis Convention & Exhibition Centre, France

Fira Barcelona, Spain

Havana International Conference Center, Cuba

Ministry of Tourism Government of India, India

NH Leeuwenhorst Conference Centre, Netherlands

Hiscox Event Insurance, United Kingdom

Austrian Airlines AG, Austria

20 years

GIS Group, Chinese Taipei

Pacto Convex Ltd., Indonesia

Edinburgh International Conference Centre (EICC), United Kingdom

Colloquium Group, France

Business Events Africa, South Afrika

Interlaken Congress & Events AG, Switzerland

PALEXPO SA, Switzerland

MEETINGSNET Magazines & E-Media, Penton Media, U.S.A

Brisbane Convention & Exhibition Centre, Australia

Palace of Culture & Science, Poland

Coex Convention & Exhibition Center, Republic of Korea

Greater Boston Convention & Visitors Bureau, U.S.A

ICCA Business Partners

ICCA is proud to be strategically collaborating with Bedouk Event Sourcing Solutions, CAT

Publications, EIBTM/Reed Travel Exhibitions, IMEX, International Meetings Review and SpotMe

to develop continuously improving commercial beneits for ICCA members world-wide.

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Acknowledgements

• Antalya Host Committee 2014 • Bedouk Event Sourcing Solutions • Beijing Municipal Tourism Commission of Tourism Development • CAT Publications • China National Tourism Administration• China Star Ltd. • Cotai Strip Macau• Danish ICCA members • EIBTM/Reed Travel Exhibitions • Greater Houston Convention and Visitors Bureau (GHCVB)• Hangzhou Tourism Commission • HQ Magazine• ICCA Italian Committee• IMEX • International Meetings Review • MCI• Meetings Mindset• Oman Ministry of Tourism • Paciic World• Shanghai China Travel International Ltd. • Shanghai Expo Center Co., Ltd. • Shanghai International Convention Center • Shanghai Municipal Tourism Administration • Shanghai Oriental Pearl Radio & TV Tower Co., Ltd. • Shanghai Spring International Travel Service Ltd.• SpotMe• Suzhou Culture and Expo Centre Co., Ltd.• TAIDEN Industrial Co., Ltd.• Triumph Group• TTG Asia Media Pte Ltd.

ICCA and the China Local Host Committee would like to thank the sponsors for their

very generous support:

Liability

The Local Host Committee and ICCA act as agents only in securing hotels, transport and travel services

and in no event shall be liable for acts or defaults in the event of injury, damage, loss, accident, delay or

irregularity of any kind whatsoever during arrangements organised through contractors or the employees

of such contractors in carrying out services. Hotel and transportation services are subject to the terms and

conditions under which they are offered to the public in general. The Local Host Committee reserves the right

to make changes where deemed necessary, without prior notice to parties concerned. All disputes are subject

to Chinese law.

Disclaimer

ICCA reserves the right to make changes to the programme if necessary. ICCA is not responsible or liable for

non-delivery of services beyond its control.

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Local Information

Note: The LHC Secretariat has tried to make sure all the listed information is correct at

the time of printing in late October, 2013. We suggest you call the properties to reserve in

advance. The list is for your reference and information only.

100 Century Avenue Barジз巓 100 籊盛ス

Address: 92F, Shanghai World Financial Center, 100 Century Ave., Pudong

Chinese address: ﾀнз巓欄犰 100 睡ナ35膲ʝю狎Ьﾑ采砒籊櫪 92 ⒞

Opening Hours:

Monday to Thursday 20: 00 - 1: 00

Friday and Saturday 20: 00 - 2: 00

Sunday: Closed.

Phone: +86 21 6888 1234

Remarks: Inside the Park Hyatt Shanghai Hotel ( the Bottle Opener Building )

Lobby Bar

Address: 1F, Shanghai Oriental Riverside Hotel, 2727 Riverside Ave., Pudong

Chinese address: ﾀнZ¸欄犰 2727 睡 1 ⒞

Opening Hours: 9ナ00 - 23ナ00

Phone: +86 21 5037 0000

Shanghai Night Bar




Phone: +86 21 5037 0000

Bar Level 87ジ欄墓籊盛ス

Address: 87F, Shanghai World Financial Center, 100 Century Ave., Pudong

Chinese address: ﾀнз巓欄犰 100 睡ナ35膲ʝю狎Ьﾑ采砒籊櫪 92 ⒞


Phone: +86 21 6888 1234

Remarks: Inside the Park Hyatt Shanghai Hotel ( the Bottle Opener Building )

Bars

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Cloud 9ジ囲䐜藍籊氈ス

Address: 87F, Jin Mao Tower, 88 Century Ave., Pudong

Chinese address: ﾀнз巓欄犰 88 睡膲楣欄浄 87 ⒞

Opening Hours:

Monday to Thursday 17ナ00 - 1ナ00

Friday 17ナ00 - 2ナ00

Saturday 14ナ00 - 2ナ00

Sunday 14ナ00 - 1ナ00

Phone: +86 21 5049 1234

Remarks: Inside the Grand Hyatt Shanghai Hotel ( the Pagoda-shaped Building )

Piano Barジ傞84籊盛ス

Address: 53F, Jin Mao Tower, 88 Century Avenue, Pudong

Chinese address: ﾀнз巓欄犰 88 睡膲楣欄浄 53 ⒞


Phone: +86 21 5049 1234

Remarks: Inside the Grand Hyatt Shanghai Hotel ( the Pagoda-shaped Building )

Jade on 36 Barジ⻝殖 36 籊盛ス

Address: 36F, Shangri-La Hotel, 33 Fu Cheng Road, Pudong

Chinese address: ﾀн孑聆堄 33 睡Ϊ蓬䐗蕚欄籊櫪á膲⒞ 36 ⒞

Opening Hours:

Monday to Thursday 17ナ00 - 1ナ00

Friday & Saturday 17ナ00 - 2ナ00

Sunday 17ナ00 - 1ナ00

Phone: +86 21 6882 3636

Remarks: Inside the Pudong Shangri-La, East Shanghai

Red Passionジ圍125籊盛ス

Address: 30F, Grand Kempinski Hotel Shanghai, 1288 Lujiazui Ring Road, Pudong

Chinese address: ﾀн眯媾盗ナ堄 1288 睡Ьﾑ叉嫖靆圃欄籊櫪 30 ⒞

Opening Hours: 11:00 - 1:00

Phone: 86 21 3867 8888

Lobby Barジ欄墓籊盛ス

Address: 1F, Grand Kempinski Hotel Shanghai, 1288 Lujiazui Ring Road, Pudong

Chinese address: ﾀн眯媾盗ナ堄 1288 睡Ьﾑ叉嫖靆圃欄籊櫪 2 ⒞


Phone: +86 21 3867 9031

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Flairジ幵曁籊盛ス

Address: 58F, the Ritz-Carlton Hotel, Shanghai IFC, 8 Century Avenue, Pudong

Chinese address: ﾀнз巓欄犰 8 睡Ьﾑ駁膲ю狎渥畆少崕樅籊櫪 58 ⒞


Phone: +86 21 2020 1888

Remarks: Inside the Ritz-Carlton Shanghai, Pudong

Paulaner Brauhausジ佞瑑搏爺肖 – ﾀнZ¸欄犰櫪ス

Address: 2967 West Lujiazui Road, Pudong

Chinese address: ﾀн眯媾盗⊋堄 2967 睡

Opening Hours:

Sunday to Thursday 10ナ00 - 1ナ00

Friday to Saturday 11ナ00 - 2:00

Phone: +86 21 6888 3935

Remarks: On the Riverside Promenade and close to the Pudong Shangri-La, East Shanghai

Shanghai Xiao Nan Guo



Opening Hours: 11ナ30 - 13ナ00 & 17ナ30 - 21ナ30

Phone: +86 21 5037 0000

Remarks: Shanghai cuisine.

Morton’s of Chicago Bar & The Steakhouseジ琱崕樅な裔緋ス

Address: Store No. 15 - 16, 4F, Shanghai IFC, 8 Century Avenue, Pudong

Chinese address: ﾀнз巓欄犰 8 睡駁膲ю狎綻卑 4 ⒞ 15-16 睡綻嗓

Opening Hours:

Sunday to Thursday 11:30 - 22:00

Friday to Saturday 11:30 - 23:00

Phone: +86 21 6075 8888

Remarks: Opposite of the Pudong Shangri-La, East Shanghai

Restaurants

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The Kitchen Salvatore Cuomo

Address: Room 402, Block D, 2967 West Lujiazui Road, Pudong

Chinese address: ﾀн眯媾盗⊋堄 2967 睡 D 歉 402 妍


Phone: +86 21 5054 1265

Remarks: Next to SHICC (the Congress Venue) along the Riverside Promenade

Din Tai Fungジ殟P唖ス

Address: No. 24, 3F, Super Brand Mall, 168 West Lujiazui Road, Pudong

Chinese address: ﾀн眯媾盗⊋堄 168 睡荢欄橙卑 3 ⒞ 24 睡嗓


Phone: +86 21 5047 8882

Remarks: It is famous for its steamed dumplings with different ingredients fillings.

Seagull Palaceジﾑ懞堉ス

Address: Inside the Riverside Garden, 2852 Riverside Avenue, Pudong

Chinese address: ﾀнZ¸欄犰 2852 睡Z¸挍剥工


Phone: +86 21 5879 7201

Remarks: Next to SHICC (the Congress Venue) along the Riverside Promenade. Cantonese

food.

Lost Heaven on the Bundジ挍53藍墓吋哨爺肖ス

Address: A, 17 East Yan'an Road, Puxi

Chinese address: ﾀ⊋洒夥н堄 17 睡65

Opening Hours: 11:30 - 15:00 17:30 - 24:00

Phone: +86 21 6330 0967

Remarks: Stylish interiors, natural ingredients from Yunnan, and innovative cooking style, has

become a widely celebrated restaurant of choice in Shanghai.

Lei Gardenジ削斅ス

Address: Shop 17 & 18, 3F, Shanghai IFC, 8 Century Avenue, Pudong

Chinese address: ﾀнз巓欄犰 8 睡Ьﾑ駁膲ю狎 3 ⒞


Phone: +86 21 5106 1688

Remarks: Cantonese food.

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Golden Bullジ膲な斅ス

Address: No.19, 3F, Shanghai IFC, 8 Century Avenue, Pudong

Chinese address: ﾀнз巓欄犰 8 睡Ьﾑ駁膲ю狎 L3-19 睡


Phone: +86 21 6190 8170

Remarks: Vietnamese food.

The Jade Mansionジ敧ｳ痒火ス

Address: No. 13, 4F, Shanghai IFC, 8 Century Avenue, Pudong

Chinese address: ﾀнз巓欄犰 8 睡Ьﾑ駁膲ю狎 4 ⒞


Phone: +86 21 5012 7728

Remarks: Shanghai cuisine.

Old City and Yu Yuan Gardenジ膻剥ス

Address: 218 Anren Road, Puxi

Chinese address: ﾀ⊋夥液堄 218 睡

Opening Hours:ゑ8:30 - 16:40

Phone: +86 21 6328 2465

RemarksナThe Garden closes at 17:00. The shopping complex around the Garden closes

around 22:00.

Shanghai MuseumジЬﾑ嘗もįス

Address: 201 People's Avenue, Puxi

Chinese address: ﾀ⊋盈W欄犰 201 睡


Phone: +86 21 6372 3500

RemarksナFree admission. An arts and crafts souvenir shop and a bookstore with various

English books on Chinese culture, arts and crafts are located inside the Museum.

The Bundジ翌[ス

Address: Zhongshan Rd. (E1), Puxi

Chinese address: ﾀ⊋ю彈нТ堄

RemarksナThe landmark and symbol of Shanghai.

Attractions & Shops

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Shanghai Fabric & Tailor Marketジ哨翌[𣘹椰躕雍柎卑ス

Address: 399 Lujiabang Road, Puxi

Chinese address: ﾀ⊋眯媾ｶ堄 399 睡


Remarks: You may have your garments tailor-made here.

Xin Tian Diジ靈藍頒ス

Address: South Huangpi Road, Xintiandi, near Madang Road, Puxi

Chinese address: ﾀ⊋栧眀哨堄靈藍頒ゼ洤53潼堄

Remarks: Restaurants, bars and shops.

East Nanjing Road Pedestrian Streetジ哨雲н堄菇げそス

Address: from the Fairmont Peace Hotel to the People’s Square, Puxi

Chinese address: 1. ﾀ⊋ , 哨雲н堄н悟甚ジ狙樊ŧ櫪スOR 2. 哨雲н堄狙⊋麤ю堄甚

Remarks: Shanghai’s premier shopping street.

Tian Zi Fangジ63垉緋ス

Address: 210 Taikang Road, Puxi

Chinese address: ﾀ⊋P殞堄 210 渊

Remarks: An arts and crafts enclave that has developed from a renovated residential area.

China Art Museumジю恕弇┮娉ス

Address: 205 Shangnan Road, Puxi

Chinese address: ﾀ⊋Ь哨堄 205 睡


Phone: +86 21 4009 219 021

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Long Yang Road Maglev Train Stationジ猲痯堄㍃硴ﾈカス

Operation hours: 1st train service at the Long Yang Road Maglev Train Station starts at 6:45

while last train service finishes at 21:40.Interval: 15mins from 6:45 – 19:00; 20mins from 19:00 – 21:40

Maximum speed: 430km/per hour

Ticket: 50RMB Yuan one way

Distance: around 30km.

Journey: around 8 mins.

Remarks: For those who would like to have a Maglev train ride experience, we suggest you

take a taxi to this Maglev train station to Pudong International Airport on your way back

home.

Airports

Useful Chinese Phrases and Expressions

Hongqiao Airport Terminal 1ジこ梛┹卑 T1 埿カ⒞ス

Hongqiao Airport Terminal 2ジこ梛┹卑 T2 埿カ⒞ス

Pudong International Airport Terminal 1ジﾀн駁眨┹卑 T1 埿カ⒞ス

Pudong International Airport Terminal 2ジﾀн駁眨┹卑 T2 埿カ⒞ス

English Chinese pinyin Mandarin

Hello Ni hao knee-how

Goodbye Zai jian tsaichee-en

Thank you! Xie xie she-eh she-eh

Sorry! Dui bu qi do-eh boo chee

You’re welcome! Bu ke qi boo kechee

Good morning! Zao an tsao an

Good night! Wan an wan an

How much? Duo shao qian? dwor shau chien?

Too expensive. Tai gui tie gway


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