Mor

Alyssa Tilkin : Morgan Smith :

Anna Guarisco

Organizational Chart

Owner/Manager

Cook

Dishwasher Assistant Cook

Barista Greeter/Cashier

Servers

Vision Statement

The only coffee shop in town where you

feel all the comforts of home with all the

luxuries of France under one roof.

Mission Statement

Le Café, “The Coffee House” in French. Offers a unique environment unlike any other coffee house.

Our mission is to provide outstanding coffee and an incredible cuisine in a comfortable, French-inspired setting.

Long-Range Plan

Our long-range plan is to have every guest

feel like family after they attend Le Café.

We hope that every customer enjoys their

time spent at Le Café and becomes a

frequent customer.

We hope to accomplish our long-range

goals while also making profit to be able to

see our business flourish for many years

to come.

Marketing Plan

• Target Audience: We hope to attract families and young adults.

• Marketing Strategies: – Student Discount: 10% off total purchase on Monday’s and

Wednesday’s for college students that can provide a student card.

– Coupon: Buy advertisement space in local coupon book. (Offer “Buy one bakery item, get your second item half off.”)

– Make customers feel comfortable: “Join us at the counter or sit down and relax! It’s your choice!”

– Facebook/Twitter: Keep a steady social media presence. Promote daily species with social media.

– 5 Cent Coffee Friday: Patrons get a bottomless cup of coffee on Friday’s from 10AM – 3PM.

– Frequent Buyer Card: Patron receives a stamp for every visit, once they have 10 stamps they get a free coffee.

Commercial

http://www.behance.net/gallery/Commercial

/6082525

Marketing Tools

Nutrition

Nutritional information is outlined on our nutritional information pamphlet. The pamphlet will be available to our customers if they would like to access it.

We will offer low-fat creamers in all flavors.

We also will have a fruit basket filled with a variety of fruits from local farmers offered daily.

Kitchen Layout

Restaurant Layout

Storage Room Layout

Delivery Room

Layout

InvintoryInventory

Financial Management

Forecasting

Busy Times: Monday-Friday between

7:00am to 10:00am

Slow Times: Monday-Friday between

10:00am to 12:00pm

Served 850 people

Check Average:$16,198/850 = $19.10

Projected Annual Income:

(3,190)($19.10)(52) = $3,168,308

# of Servings Drinks Price Drink Revenue

600 Coffee $2.08 $1,248

50 Latte $3.00 $150

50 Espresso $2.50 $125

50 Hot Chocolate $2.50 $125

20 Frappe $3.50 $70

30 Apple Juice $2.00 $60

500 Bottled Water $1.50 $750

100 Orange Juice $3.00 $300

Total drink items 1,400

Total drink revenue $2,828

Average Check: Drinks

# of Servings Food Price Food Revenue

200 Ham and cheese

croissant$4.00 $800

100 Sausage, Egg and

cheese croissant$4.00 $400

50 Two Poached eggs

served with fresh fruit

bowl

$6.50 $325

30 Fresh fruit & walnut

oatmeal$4.00 $120

20 Honey nut granola over

low-fat yogurt$4.00 $80

100 French breakfast muffin $.20 $20

20 Fruit and cheese plate $4.50 $90

10 Assortment of gourmet

cheeses served with

crackers

$6.50 $65

10 Hummus and olives

served with homemade

pita chips

$5.00 $50

50 French meringues

assortment$1.00 $50

Total breakfast items sold Total breakfast food revenue

590 $2,000

Average Check: Food

(Breakfast)

#of Servings Food Price Food Revenue

50 Turkey and Baked Brie

Panini$7.50 $375

100 Traditional BLT $6.50 $650

100 Ham and Sharp

Cheddar Cheese Melt$6.00 $600

50 Le Café Club $7.50 $375

150 Chicken Caesar $6.50 $975

100 The Italian $7.00 $700

40 Tuna Salad $6.00 $240

30 Veggie Delight $7.00 $210

100 Classic Caesar $7.00 $700

50 The Italian $6.50 $325

30 Tradition Greek $6.00 $180

30 Steak & Blue Cheese

Chopped$7.50 $225

20 Asian Sesame Chicken $7.00 $140

100 Classic Chicken &

Noodle$4.50 $450

Average Check: Food (Lunch)

150 Broccoli and Cheddar $4.50 $675

150 French Onion Soup $4.50 $675

50 Mushroom Bisque $4.50 $225

200 Chicken Tortilla $4.50 $900

100 Potato Salad $2.50 $250

250 Garden Salad $2.50 $625

150 Pasta Salad $2.50 $375

200 Pita chips $2.50 $500

50 Fresh Fruit bowl $2.50 $125

150 French Baguette $2.50 $375

200 Potato Chips $2.50 $500

Total lunch items sold Total lunch food revenue

2,600 $11,370

Total Items Sold 3,190

Total Food Revenue $13,370

# of Items Sold Average Check Wks/Yr Annual Revenue

Total 3,190 $19.10 52 $3,168,308