Final Project on Honda Siel

8/14/2019 Final Project on Honda Siel

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Bibliography



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CCOOMMPPAANNYYSS HHIISSTTOORRYY

The history of the Honda Motor Company began with the vision of one man - Soichiro

Honda. His dream was ppeerrssoonnaall mmoobbiilliittyy ffoorr eevveerryyoonnee..

Soichiro Honda founded the Honda Motor Company in 1948. In the same year, he

designed and engineered the first product of this company - a 50 cc motorized bike on a

bicycle frame - in his small shed at Hamamatsu. Today, Honda is a global company with

a global viewpoint that is reflected in a solid commitment to local markets and

economies.

CCOOMMPPAANNYYSS PPRROOFFIILLEE

Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint

venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram

Group company, with a commitment to providing Honda's latest passenger car models

and technologies, to the Indian customers. While the company sold its first 50,000 units

in nearly five years, it is today geared to sell more than 50,000 units in a single year. The

Honda City, its first offering introduced in 1997, revolutionized the Indian passenger car

market and has ever since been recognized as an engineering marvel in the Indian

automobile industry. Thereafter, HSCI launched its high-end models the Accord and the

SUV, CRV. The City ZX, introduced in its new avatar in 2003, replicated the success of

the earlier car. The Honda Civic, launched in India in July 2006, too has matched the

success of other Honda models and has proved to be a great hit with Indian customers.

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The Head Office pf Honda Siel is located at Plot#A1, Sector-40/41, Surajpur KasnaRoad,

Greater GautamBuddha Nagar, Uttar Pradesh- 203207



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Showcase Manufacturing Facility

HSCI's manufacturing unit was set up in 1997 at Greater Noida, U.P with an investment

of Rs. 450 crore. The project is spread across 150 acres of land (over 6, 00,000 sq. m.).

The initial installed capacity of the plant was 30,000 cars per annum, which was recently

increased to 50,000 cars. The capacity expansion was possible because of the excellent

performance of all the Honda models in India. The expansion process involved an

investment of Rs.150 crores, with the covered area increasing from 55,000 sq. m. to 1,

07,000 sq. m. The covered area now constitutes 17 per cent of the total land area of the

plant.

The company plans to further raise its capacity to 100,000 units per annum by the end of

2007 and 150,000 units per annum by 2010.

Sales and Distribution Network

Honda Siel Cars India has a strong sales and distribution network spread across the

country. The network includes 51 Honda Exclusive Authorized Dealerships in 21 cities.

All HSCI dealerships are based on the "3S Facility" (Sales, Service, Spares) format,

offering complete range of services to its customers.

The company is targeting 100 dealer outlets across India by 2007, as per their expansion

strategy which is based on the '1 dealer per 1000 cars formula

Sales Performance1

1(Source: http://www.hondacarindia.com/about/HondaInIndia/Default.html

HSCI closed the 2005-06 financial years with total sales of 42,727 units in the domestic

market - a growth of 14% over the previous financial year. The company's, Honda City,

accounted for 37,545 units in the year. Of this, the City ZX, which was made available to

the customers in the end of November 2005, accounted for 17,165 units. Total Accord

and CR-V sales for 2005-06 stood at 3,324 and 1,858 units respectively.



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Honda's globally successful Civic, which was launched in July 2006, proved to be an

immediate hit in India. In the first month of its launch it has emerged the segment leader,

posting figures of 2441 units in a month.

The company is targeting an overall growth of 44% in the current Financial Year.

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Fulfilling the global needs of personal mobility in the new automotive society - go hand

in hand with the corporate philosophy: maintaining a global viewpoint, they are dedicated

to supplying products of the highest efficiency and quality at a reasonable price for

worldwide customer satisfaction.

In India, it is through HSCI that customers can enjoy the benefits of Honda's expertise.

Soichiro's vision was international in character. His desire was to lead the world in

technology, and make a significant contribution to the creation of a better society. As a

result, most of the products that Honda developed started out by making a difference.

Honda is a global company with a global viewpoint and a four-region global strategy that

is reflected in a solid commitment to local markets and economies.

However, the most enduring challenge has been to satisfy the ever-changing needs

of their customers. This is the essential spirit of Honda.

The Company's vision is "To be a Company that the Society would want to

Exist". It strongly believes in Co-existence and Co-evolution, wherever it operates.



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CCoorrppoorraattee SSttrruuccttuurree

President and CEO

Regional operations of India

Automobile Operations

Customer Service OperationsProduct Operations

Purchasing Operations

Business Management Operations

CCOORRPPOORRAATTEE GGOOVVEERRNNAANNCCEE

HSCI practices high standards of Corporate Governance and there is a strong emphasis

on transparency in its transactions and Code of Conduct for all Associates. It believes

very strongly in the practice a unique work culture, which has a sound foundation right

from the time of inception of the company .The management style, is founded on the

principle ofRespect for the individuals.

The Associates are trained by way of working, which is very participative and based on

Initiative, Equality and Trust. Regular Training programmes, including behavioral

trainings, are being arranged/conducted for all levels. It encourages its Associates to be

innovative at Work and practice Quality Circle activities in their respective work areas.Need based overseas training are also a part of the training system whenever required.

Periodic Employee Satisfaction Surveys (ESS) are being carried out and due credence is

given to the feedback from the Associates.



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BBAASSIICC MMOODDEELLSS //PPRROODDUUCCTTSS SSOOLLDD BBYY HHSSCCII

HSCI currently produces the Honda City, Civic and Accord models in India and the CRV

is sold as a full import from Japan. The company operates under the stringent standardsof ISO 9001 for quality management and ISO 14001 for environment management.

Company's products include the 7th Generation Honda "ACCORD", launched in August,

2003 and New Honda "CITY", launched in October, 2003. The company is also engaged

in selling its CR-V model through the CBU importation programmed from Japan.

TTHHEE IINNDDIIAANN AAUUTTOOMMOOBBIILLEE MMAARRKKEETT

There is a cutthroat competition existing in India particularly in the Indian Automobile

market today and this has particularly happened because of the liberal policies of the

government. The consumers of today have become aware of what actually they want

particularly in an automobile. For example, consumers now demand the fuel efficient

vehicles and they have started showing concerns towards the environmental pollution.

Therefore the car manufacturers have to consider the consumer preferences.

Extensive research and development, option of alternate fuels, clean technologies and

quality control to oversee adherence to product conformance will shape the future of

automobile sector in India. The Government of India is slowly catching on to this trend

and would soon demand of the automobile sector such advanced technologies.



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PEST ANALYSIS

TTHHEE PPOOIITTIICCAALL EENNVVIIRROONNMMEENNTT

Open Economy: India has recently opened up the economy and hence there istremendous scope in terms of growth here. As one of the emerging markets in

Asia, it has a lot of potential as the earning power of people increases. (+)

Liberalization policy of Congress: The liberalization policy of the government

started in 1990s has reaped tremendous benefits at this stage. The Indian economy

has opened up and if such policy continues to be the agenda of the government

then it would pave the way for one of the most exciting markets for cars. (+)

TTHHEE EECCOONNOOMMIICC EENNVVIIRROONNMMEENNTT

Rising GDP and per capita Income indicates growth of economy and hence

rises in demand. (+)

Segmentation: Younger generation has more disposable income with increasing

salaries & they are also perceived to be more technology savvy & ecologically

conscious. 58% of Indian population is youth population!! (+) This will be the

target market for the next few coming years.



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Low Interest Rates and Easy access to credit encourages spending. (+) Therefore

this will encourage the consumers to even those people who do not have lump

sum money but they wish to purchase the car.

Trends of using Credit cards: This is an indicator of changing buyer behavior asthe Indian customer is increasing spending while buying goods on credit with

greater ease. Buy now pay later have indirectly influence the sales in a positivemanner. (+)

Employment: With the opening up of many dealership centers, and Honda

centers at various places in India, this has led to employment creation in India.

Self reliance on the part of women has created a new market segment in itself

for the automobile industry. Women are more receptive of something new. (+)



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TTHHEE SSOOCCIIOO CCUULLTTUURRAALL EENNVVIIRROONNMMEENNTT

Todays society judges people on the type of car you drive. Society does not liketo admit to this but it is very true. Manufactures know this happens and targets

their markets by these thoughts. For example, anyone who drives a mini van is

perceived as a soccer mom. This is because the manufactures target mini vans to

mothers. Anyone who drives a nice vehicle is thought to be wealthy. No one

wants to be seen driving an unattractive piece of junk because of what other

people will think of him or her. Consumers also just feel better when they are

driving a nice or new car; it makes them feel better about themselves. Therefore

the car you buy reflects yoursocial status also.

Another aspect of the sociocultural is the environmental concerns for the need of

fuel-efficient vehicles.

TTHHEE TTEECCHHNNOOLLOOGGIICCAALL EENNVVIIRROONNMMEENNTT

Opening up of Indian market to foreign investors has created a rush of new

technologies. There is a thirst to grasp more and more of latest technologies by

the car manufactures. However, the R&D expenditure of HONDA has reaped

good benefits, making the cars best among its league. (+) and also coming up with

newer and newer models.

SSUUMMAARRYY OOFF PPEESSTT

Political environment Largest democracy, era of coalition governments, fair

amount of political stability, political consensus on economic reforms and highertarget of growth of the economy, sound legal system a factor contributing to a

large foreign direct investment.

Economic environment continued economic liberalization, encouragement to

foreign investment, big growth in services sector, controlled inflation in recent

time, reasonably stable exchange rate, scarce and costly energy, abundance of



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skilled low cost labor, easy availability of raw material being a major producer of

steel.

Social environment large middle class, major changes in life style, a major

increase in urbanization, consumption, both parent working, nuclear families,

leisure activities, and trend of using credit cards.

Technological environment technology import liberalized and a significant

effort in internal technology development.

Increasing affluence of urban consumers would ensure reasonable demand for

cars. The changing lifestyles indicated an increase in demand for cars in the mid

price segment.

The changing buying behavior of the consumers shows that they are becoming

choosy and looking for styling, comfort, etc, and fuel efficiency conforming to

environmental standards.

Technologically the industry is experiencing major changes. The technology

rests with very few players in the world.

Intense competition is indicated in the coming years.

CCOOMMPPEETTIITTIIVVEE AANNAALLYYSSIISS

PPOORRTTEERRSS 55 FFOORRCCEESS MMOODDEELL::

Weve used the Porters 5 Forces Model to gauge the industry attractiveness

Threat of new entrants

The threat of new entrants is very low in the automobile industry. The

industry is very mature and it has successfully reached economies of scale.

In order to compete in this industry a manufacture must be able to achieve

economies of scale. For this to occur, manufacturers must mass-produce

the automobiles so that they are affordable to the consumer.

Another barrier to entry is that it takes an incredible amount of capital to

manufacture the automobiles. It takes an extreme amount of capital not



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only to be able to manufacture the products but also to keep up with the

research and development that is necessary for the innovation

requirements.

Access to distribution channels is another high barrier to entry. A

company must find a dealership to sell their automobiles or have their own

dealership. Space in the dealerships lots is very limited making it difficult

to have a wider variety of inventory.

Brand Identity: Honda brand name is almost known all over the world

and its reputation in India is very strong. (+)

Government Policy: The government has a very open policy in the

automobile sector with almost negligible control over the companies

(major companies) coming to India Hence, there would be no control over

who can come up with a new technology and a new model in the Indian

market. (-)

Learning curve: HONDA has a huge learning curve in the Indian marketand since it has been here long enough to know its customers, it can

envisage their needs in a better way than any other new entrant. (+)

Bargaining power of suppliers

The bargaining power of suppliers is very low in the automobile industry.

There are so many parts that are used to produce an automobile, that it takes

many suppliers to accomplish this. When there are many suppliers in anindustry, they do not have much power. There are so many suppliers to this

industry; manufactures can easily switch to another supplier if it is

necessary.



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Bargaining power of buyers.

The bargaining power of the buyers is moderately high. The buyers being

consumers purchase almost all of the industries output. The manufacturers

depend on them to stay in business. The buyers also are a significant

portion of the industries revenue. If they can not keep their buyers happy

then there is a risk of losing them to their competitors. The buyers have

low switching cost because if they are not happy, they can easily switch.

All the buyer has to do is sell the car they own and purchase a new one.

The reasons why the power is not completely high is that the buyers arenot large and few in number. The buyers do not have the ability to

integrate backwards into the industry. If they want a car then they have to

purchase it from a dealership.

Threat of Substitute Products

There are not many substitute products for automobiles. Some of the

substitutes are walking, riding bike or taking a train. Substitutes products all

depend on the geographic location of the consumer. In some cities such as

New York or Chicago, a car is not as necessary. In cities such as those, the

subway is the most effective means of transportation. However, in most places

a person must have to access to an automobile in order to get around.

Intensity of Rivalry among Competitors

Rivalry among the competitors is very strong is this industry. The major

competitors are so closely balanced that it increases the rivalry. In order to

gain market share in the automobile market, one must gain market share

by taking it from their competitors.



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One of the other reasons there is such high rivalry is that there is a lack of

differentiation opportunities. All the companies make cars, trucks or

SUVs. The competitors are compared to one another constantly. The

price, quality, durability, and many other aspects of different

manufacturers are greatly taken into consideration when deciding what

type of vehicle to purchase. When the different manufacturers advertise

they even compare their products to their competitors. For example, the

commercials will focus on areas where the company outperforms its

competitors.

CCUUSSTTOOMMEERRAANNAALLYYSSIISS

Who buys the product?

Individuals: People who buy it and use it for them.

Taxi Services and Rentals: They would be interested in buying a car which

provides maximum luxury and fuel efficiency at the same time.

What is bought?

Car, convenience, comfort, luxury, peace of mind

Where do they buy?

From the companys showroom and dealers.

When do they buy?

When a genuine need arises or maybe a gift on birthday, festival (e.g. In Diwali

when they get bonus), on New Year etc.

How is it bought?

When the need arises: When they need to travel, additional car for the

family as the luxury item or as a status symbol. There is a growing trend

among the customers to posses the latest gadgets.



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Information Search: Customers will visit dealers, websites, companys

websites, refer auto magazines, peer reviews, TV shows (CHALTI KA

NAAM GAADI on CNBC), Documentaries etc. to obtain maximum

information about the car and its technology.

Evaluation: Customer will be influenced by Performance, Fuel Economy,

Luxury, Brand Name and many other factors before coming to a decision.

CCOORREE CCOOMMPPEETTEENNCCIIEESS::

Honda has a core competency in building small petrol engines with efficient profiles.

Apart from it the other core competencies are

The cars performance in terms of fuel efficiency

Delivery/guarantee of quality and reliability

Research and Development into the Hybrid Technology

However, what differentiates it from the other auto makers in is the performance

of its car. Thus it needs to focus on improving the performance of its car by keeping upwith the R & D work

SSWWOOTT AANNAALLYYSSIISS

Strengths

Familiar brand name

New age design.

Reputation for producing high quality products.

Honda has won many awards for initial quality and customer satisfaction

Automobiles are reliable and generally fuel efficient



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Strong research and development which has afforded them competitiveness in

quality products.

They were a pioneer in engineering low emissions internal combustion and

hybrid technology.

Honda is the only other manufacturer outside of Mitsubishi to branch out into

many other areas outside of automobiles

Huge learning curve.

Weaknesses

Prices are higher for non-luxury vehicles than comparable modals by othermanufactures.

Opportunities

To continue progressing low emission vehicles and alternative power sources.

While they have made progress in this area, the technology is still overpriced

for the consumer, and the infrastructure does not exist.

Another area of opportunity would be developing nations like china and India.

These are large markets, and cheap dependable transportation would be a hot

seller.

Easy Financing

Threats

If continuous innovations are not done, then competitors will beat you with

last years technology.

Strict environmental Laws like EURO III Norms.

Liberal Government Policies.



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INTERNAL FACTOR ANALYSIS SUMARY

IFAS (Internal factor analysis summary) table

Internal

Factors

Weight Rating Weighted

score

Comments

Strengths

S1. Brand Name

S2. Reliable and fuel

efficient automobiles

S3. Strong R & D

S4. High Reputation for

producing high

quality goods.

S5. New age design.

S6. learning curve

.20

.20

.35

.10

.05

.05

4.0

3.5

3.0

4.0

3.0

3.0

0.80

0.70

1.05

.40

0.30

0.15

Creation of goodwill.

Preference factor for the

users.

An aid to overcome

competitors threat.

A reliable company.

Will attract styleconscious potential

customers like youth.

Will help in better

understanding the

customers need.

Weaknesses

W1. Higher prices for

non luxury vehiclesas compared to otherManufacturer.

.05 3.5 .175

Threat of losing potential

customers.

.

Total Score 1.00 3.575



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EEXXTTEERRNNAALL FFAACCTTOORRAANNAALLYYSSIISS SSUUMMAARRYY

EFAS (External factor analysis summary) table

External

Factors

Weight Rating Weighted

score

Comments

Opportunities

O1. Easy Financing.

O2. Boom in low priced

technical productMarket.

O3. Untapped markets ofDeveloping nations like

China.

.20

.25

.25

.20

3.75

3.0

.40

0.937

.75

Encouragement for

Indian middle class.

Need to reduce theprice of cars.

Market expansion.

Threats

T1. Strong Competition like

Toyota corolla is its rival,

(which has competitivepricing and a fantastic

warranty package).

T2. Strict environmental

Laws like EURO III

Norms.

T3. Liberal Government

Policies.

.20

.05

.05

3.5

2.5

2.0

.70

.125

.1

Need to maintain the

quality and lower the

price.

R&D Department

needs to come up

with environmentalinnovations.

Threat of new

entrants.

Total Score 1.00 3.012



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SSTTRRAATTEEGGIICC FFAACCTTOORRAANNAALLYYSSIISS SSUUMMAARRYY

STRATEGIC

FACTORS

WEIGHT RATING WEIGHTED SCORE

S1. Brand Name(s)

S3. Strong R & D(S)

S6. learning curve(s)

W1.Higher prices for

non luxury vehicles

as compared to other

manufacturer.(W)

O3. Untappedmarkets of

Developing nations

like China.

T1. Strong

Competition like

Toyota corolla is itsarch rival, (which has

competitive pricingand a fantasticwarranty package).

T2. Strictenvironmental Laws

like EURO III Norms.

T3. LiberalGovernment Policies.

.10

.20

.10

.20

.20

.10

.05

.05

3.0

3.75

2.75

2.5

3.75

3.0

2

2

0.3

0.75

0.275

5.0

0.75

0.3

0.1

0.1

TOTAL SCORE 1.00 7.575



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TTOOWWSS MMAATTRRIIXX

SOIt reflects how strengths can be used to take advantage of opportunities .Honda Siel has a

highly reputed brand name and it has a strong hold in research and development.

Therefore it can manufacture the fuel efficient vehicles with low cost and can

successfully launch many hybrid vehicle models and through this it can tap the untapped

markets of both India and China

WO

It implies how you overcome your weaknesses to take advantage of your opportunities.Honda Siel needs to produce the vehicles with more cost efficient manner so that it

produces the cars at lower price and can tap the untapped market in India and China

where customers require low priced cars.

ST

It implies how the strengths can be used to overcome threats. Since Honda Siel has a

huge learning curve and also it is extensively involved in new innovations and continuous

research and development. Therefore it can utilize its strength to overcome the weakness

of strong competition especially from Toyota and liberal government policies which

makes the entry of foreign firms easier. Therefore it can use its strong learning curve to

overcome its competitors because it understands its customers well.

WT

It implies you overcome your weaknesses to avoid threats. Honda can produce the cars

with cost efficiency through its continuous innovation so that prices are low and through

continuous innovations it can produce the stylized cars at low prices. Therefore it would

be able to overcome its competitors. It can come up with new models for other segments

also through its innovations



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TOWS MATRIX

Internal Factors

External

Factors

Strengths(S) Weaknesses(W)

Opportunities(O) SO Strategies

Use strong R&D and BrandName to tap the

untapped markets of developing

nations like India and China and produce the low emission

vehicles by using alternatesources of energy.

WO Strategies

Lower the price byproducing the vehicles in a

more cost efficient manner

so as to tap the untappedmarkets.

Threats(T) ST Strategies

Use the huge learning curve and

strong R&D to overcomecompetitors and avoid the threats

from new entrants also.

WT Strategies

Avoid the threat of your

competitors by producinglow priced cars and focus

not only on the premium

segments but focus onsome other segments also.



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SSTTRRAATTEEGGYY

FFUUNNTTIIOONNAALL && CCOOOOPPEERRAATTIIVVEE SSTTRRAATTEEGGIIEESS

Till date, HSCIS strategy has been to create value through expanded sales via

innovation in research and manufacturing. Instead of having one large

manufacturing plant, it uses an idea of manufacturing products where they are

sold. In this way manufacture is increased in areas where sales increase. This

practice has led to over one hundred manufacturing plants in over thirty

countries, a process they call globalization. They also are guided by a

commitment to the future. This ideal is reflected in several ways. Low emissions

vehicles are one example, anther are manufacturing plants that are focused on

environmental friendliness as well as efficiency and quality.

Till now the focus is on the premium segment in India for the time being as it was

bringing in the required volumes. They can focus on C and D segment cars where they

have a market share of 14%.

However, they should not ignore the other segment in order to avoid threats from their

competitors.

Till date the implementation of ideas in a planned manner has helped the

company in achieving the progress it has achieved. The work culture at Honda

has made the implementation of ideas possible At the concept level, IT projects

are discussed with department heads, functional heads and the management; at

the user level different kinds of technical training is also carried out. The

company also invites some IT companies to share their thoughts about the

benefits of IT with certain users.

The result of all this is that IT at Honda Siel has helped the company cut costs and save

on manpower generation of different IT projects easier.



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It was Honda's policy not to offer discounts to push sales as such a strategy

lowered the image of the product. However Honda Siel did reduce the prices

because of excise cut. Honda should follow the same strategy of not giving any

discounts but it can come up with new lower priced models.

Since it has a great threat from Toyota which has a competitive pricing, therefore HSCI

needs to produce the cars at low prices also so as to cater other segments as well as it can

come up with the new products say with Hybrid technology cars which are few in

number in India. Therefore it can go for diversification where it can cater to newer

markets with new products or it can serve the same segment with newer products like the

hybrid cars.

In tandem, Honda Siel Cars India has decided to increase its sales network from

the existing 55 dealerships to 100 outlets by 2008. It has dealerships in metros

and Tier I cities (Ahmedabad, Jaipur, Chandigarh, Ludhiana Surat, Kochi, etc)

and will now focus on Tier II cities (Jammu, Hubli, Jamshedpur, Jodhpur, etc) to

service a production plan to make one lakh medium sized luxury vehicles apart

from small cars. The company has set up additional regional sales office in

Mumbai and Chennai. Its existing offices in Greater Noida and New Delhi are

currently looking after the north and east.

Toyota and Honda have taken nine and 11 years to have a chain of 57 and 55 dealerships

respectively. Analysts believe it is a tough call though not as difficult as the initiative of

Tata Motors to scale up to 600 outlets from the existing 140 dealerships by 2008.

Honda Siel Cars India Ltd (Honda) is firming up marketing plans to attain a

turnover of Rs 850 crore in fiscal 2000-01 up from Rs 700crore in 1999-00. The

marketing focus for the fiscal: to expand into secondary towns, focus on

enhancing market share in the south, maintain adequate level of media-spending,

rope in consumer finance companies with strengths in local markets, associate

with the hospitality sector for inviting prospects and build an interactive Website.



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Consolidating organized financing with consumer finance accounting for around

65 per cent of sales, Honda is now planning to consolidate organized financing --

at present it has tie-ups with ICICI and Standard Charted. ``Halfway through the

year, they may go for regionalize-ups with players having strengths in local

markets,'' says Gupta. The tie up with Standard Chartered and ICICI gives Honda

an internal rate, which is less than one per cent of the market rate (15 per cent

now).

MARKETING STRATEGY

The company can opt for penetration pricing in order to capture a larger market share.

This can be done through rapid technological development and new innovations in which

they can develop new products which are low priced and through this it can cater to the

needs of other segments also.

PRODUCT DEVELOPMENT STRATEGY

Since Honda Siel Cars India is having a strong edge in Research and development,

therefore they can focus on this to come up with newer and newer products as per the

customers requirements.

ADVERTISING AND PROMOTIONS STRATEGY

They can use the pull strategy in order to attract more customers through offers and lower

price models. The Brand promotions can be done through using the distribution network.



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RESEARCH AND DEVELOPMENTS

They should continue to follow the same strategy in research and development as they are

following now i.e. continuously investing in R&D and keep coming up with new

innovations and products so as to maintain their leadership position in R&D.

OPERATIONAL STRATEGY

In this they can go for modular manufacturing strategy i.e. preassembled subassemblies.

The parts of the car can be made and stored in different units. As per the order of the

customer a group of workers can assemble the cars at a high speed mode and can make

the car available within the short period of time. This will enable the company to follow

and enhanceJust in Time approach.



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BIBLOGRAPHY

1) www.hondaindia.com

2) http://world.honda.com/HondaSielCarsIndia/

3) Auto Expo, Volume II, July 20064) Strategic Management and


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