Final Project Ppts

7/31/2019 Final Project Ppts

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Feasibility study of supplying 100% purebottle milk


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Pakistan with current estimates is the 4th largest milk producing country

in the world with 33 Billion liters of milk produced annually.Out of the total milk produced, 97% is in the informal sector (i.e. loosemilk consumed in the villages and or sold in the cities through "Gawalas"in unhygienic conditions and without any quality standards).Dairy farming practices are very old and traditional and needoverhauling. To formalize and improve the industry, a private sector ledPakistan Dairy Development Company has emerged with guaranteebackup by government of Pakistan.This will improve and formalize the dairy sector.

The packaged milk category was originated in 1981 by Milk Pak, whichpioneered tetra pack milk in Pakistan.First competitor was Haleeb, which introduced distinctively blue tetrapacks to the market in 1986.Afterwards Engro foods launched Olpers in 2006. This was the third tetrapacked milk brand in Pakistan.


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There is a dearth of research and documentation regarding the dairy sector inPakistan. No serious effort has been made to understand dynamics of thisimportant sector. Burki et al (2005), Abedullah and Sabir (2005), Lohano & Soomro(2006) and Garcia et al (2003) are some of the notable studies that look at variousaspects of dairy sector in Pakistan in systematic fashion.

Burki et al (2005) provide a preliminary assessment of the state of Pakistans dairy,explore the sectors potential in making impact on the dairy economy, andrecommend areas where more detailed research work is needed. They found thateven though milk production systems prevailing in Pakistan are plagued by lowermilk yields, they offer immense potential for growth in the short to long run. Theyare of opinion that attempts to enhance production of smallholder dairying not

only are important for raising milk yield in the country; they could also become aneffective tool of raising incomes of impoverished rural households


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Lohano and Soomro (2006) using historical time series data employed RandomWalk Model with drift trend-stationary autoregressive model forecasted theannual milk production to grow at 4.17% per annum. Their results indicate thatthe shocks to production in a year have permanent effect on the level of futureproduction.

Abedullah and Sabir (2005) look at the competitiveness and efficiency of milkproduction in the Central Punjab and find that small farmers hold about 38 percentof the total strength of milch animals. Small holders having less than or equal to12.5 acres of land possess more than 73 percent of milch animals. The authors findthat in general, social profits are higher than private profit. They also find thattechnical inefficiency of milk and livestock production is highest in the district of

Jhang.They recommend extension department to play a central role to guide thefarmers to solve livestock production related problems and they also recommendgovernment to take steps to improve the marketing system.

A case study of milk production and marketing by small and medium scale contract farmers of Haleeb

Foods Ltd., PakistanBy Dr. Tanvir Ali, Director, Advanced Studies, University of Agriculture, Faisalabad - Pakistan


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To identify consumers perception about the proposednew Milk.To identify consumers acceptability of new Milk.

To identify consumer preferences in purchasing andusing a Milk.To identify the demand and supply of new proposedMilk.


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A packed milk is an oligopolistic category,where there are few competitors Milk Pack,Olpers, Haleeb, Tarang, Dairy Omung

producing the essentially same commodity.Entry and exit barriers: High capitalrequirement, economic of scale, patent and

licensing requirement, location, rawmaterial and distributorsTarget market is urban areas of all cities.


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Research Approach:Descriptive research will be perform for this research

Kind of information needed:Primary data:

Structured questionnaire will be designed to collect information from therespondents. Nature of Questionnaire:

Fixed response questions will be used. Fixed response questions includemultiple choice and scaleSecondary Data:

Secondary information will be collected by reviewing web sites, journals,brochures, publications, newspapers and other relevant documents.


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A qualitative and quantitative both research will be exercise andquestionnaire requires careful selection of groups which representa very large population segment in terms of their perception,attitude, belief, ideas, liking and disliking.

For this study we categorized two types urban, rural.We will use random sampling. Sample of 300 respondent (ownerof tea stalls, shopping mall, restaurants) would be taken fromdifferent locations.Type of respondent:

Business to business: owners of tea stalls, shopping malls,suppliers, distributors.Business to consumers: students, housewife's door to door, male25years from offices, survey from shopping malls etc .


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Mall intercept personal interview will be used forconducting survey. Advantage of mall interceptpersonal interview is that it is more efficient forrespondent to come to the interviewer than for theinterviewer to go to respondent. It has moderate cost.

To know the customer perception, this proposed studywill be conducted by constructed questionnaire withthose persons who will be selected as sample for thestudy. All participants will be voluntary.


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To identify the demand and supply of bottle milk inGujranwala market and give feasibility report on bottlemilk in local market with supportable profit.How we can meet the consumer need.What quality we should provide.


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We would have an in depth discussion in each focusgroup to understand the need and wants of thecustomer.

We conduct mainly three focus groupFirst based on house WifeSecond , with Males 25 Year & above

Third, Students


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For data analysis we use SPSS.

Mean, Median, Mode.

Cross Tabulation.

Factor Analysis.

Correlation Analysis.

Regression analysis.

Graphs.


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Time limitationWe will face traveling costShortfall of electricityUn availability of respondentLess availability of funds for research


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These studies aid us in the following ways.

Increase our knowledgeImprove our expertiseImprove our marketing skillsGain a practical experienceBoost up confidence


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For company: These studies help the company in thefollowing ways.Competitive advantage

Better positionMarket update informationCompany knows better customers perception aboutthe product.

Company can get the market current situation and theywould able to analyze their position in the market.Provide high quality milk with fair price to attractcustomers


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Sr No. Description Research Cost

1 Meetings with corporate supervisor Rs.2000

2 Phone calls and messages Rs.30003 Transportation charges (meetings and

questionnaires)

Rs.3000

4 Market survey Rs.1500

5 Interview (transportation charges) Rs.20006 Printing charges Rs.20007 Book binding charges Rs.15008 Refreshment with supervisor Rs.50009 Total expenses Rs.20000


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Project Time Line

Sr No. Description Days Date1 Prepare Focus Group Question 3 11/06/122 conducting Focus Group 4 15/06/123 Preparing Questionnaire 2 17/06/124 Testing Questionnaire 1 18/06/125 Final Questionnaire 2 20/06/126 Market survey 4 24/06/127 Data entering in SPSS 1 25/06/128 Conducting interview 2 27/06/129 Analysis of Interview 3 30/06/1210 Analysis of Interview in SPSS 2 02/07/1211 Marketing plan 3 05/07/12


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SrNo.

Description Days Date

15 Rechecking 1 08/07/1216 Mock 1 1 11/07/1217 Mock 2 1 25/07/1218 Final Presentation 1 02/08/12

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