A PROJECT REPORT

ON

PAPER XVIII AND XX-PROJECT PRESENTATION AND VIVA VOCE OF BBA(H) PART III 2010

SUBMITTED BY-ARIJIT DEROLL NO-173-032-0016

THE BHAWANIPUR EDUCATION SOCIETY COLLEGEMENTOR-MR.T SENGUPTA

S.NO. TOPIC

1. INTRODUCTION

2. RESEARCH METHODOLOGY

3. OBJECTIVE OF MY RESEARCH

4. PRODUCTS AND SERVICES

5. COMPETITORS

6. COMPANY PROFILE

7. MARKETING STRATEGIES

8. AWARDS

9. CLIENTS

10. FINANCIALS OF RELIANCE COMMUNICATION

11. ROLE OF MANAGEMENT

12 13 14 15 16

RESEARCH AND FINDINGSLEARNING AND LIMITATIONSNO.OF BRANCHESJOB OPPORTUNITYCONCLUSION

TABLE OF CONTENTS

The Late Dhirubhai Ambani dreamt of a digital India — an India where the common man would have access to affordable means of information and communication. It was with this belief in mind that Reliance Communications (formerly Reliance Infocomm) started laying 60,000 route kilometers of a pan-India fiber optic backbone. This backbone was commissioned on 28 December 2002, the auspicious occasion of Dhirubhai’s 70th birthday, though sadly after his unexpected demise on 6 July 2002.

Reliance Communications has a reliable, high-capacity, integrated (both wireless and wire line) and convergent (voice, data and video) digital network. It is capable of delivering a range of services spanning the entire infocomm (information and communication) value chain, including infrastructure and services — for enterprises as well as individuals, applications, and consulting.

Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life.

VISION-

 “We will leverage our strengths to execute complex global-scale projects to facilitate leading-edge information and communication services affordable to all individual consumers and businesses in India.

We will offer unparalleled value to create customer delight and enhance business productivity.

We will also generate value for our capabilities beyond Indian borders and enable millions of India's knowledge workers to deliver their services globally.”

RESEARCH METHODOLOGY

Methodology in the applied sense refers to various methods used by the researcher right from data collection and various techniques used for the same for interpretation and inference. Methods and techniques are often used synonymously in research literature. Research methodology is what must be done, how it will be done, what data will be needed, what data gathering will be employed, how sources of data will be selected and how the data will be analyzed and conclusions reached. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.

OBJECTIVES OF THE RESEARCH  The basic purpose of the research was to identify the position of

the employees . The key objectives of the research are as follows: To know about the how they get training.  To know about the employees satisfaction from training.  To make the employees aware about the new product and plans

and with this to know exactly what type of plans does the customer wants to use.

 Ask them to take the complete view of the customer about the RCIL and its services and thus to generate need of Reliance products.

  With the help of the questionnaire the company can made the important changes in the training procedure so that the company reaches towards the employes satisfaction.

CONSUMER- ENTERPRISE-

1.Mobile :  CDMA  |  GSM 1. Blackberry

2.Wireless phone 2. Office centrex-E1DID

3.Wireless terminal 3. One Office Duo

4.Blackberry 4. Audio Conferencing

5.Roaming 5. Reliance PCO

6.Broad net 6. Toll Free: ITFS

7.Reliance landline 7. Broadband

8.Reliance net connect 8. Business Broadband Internet

9.R World :  CDMA  |  GSM 9. Leased Line: IPLC

10.Reliance global call 10. Ethernet Leased Lines

11.Reliance passport 11. Virtual Private Network

12.Reliance passport 12. Wireless Data VPN

13.Reliance BIG TV 13. Video Conferencing

14.Reliance IPTV 14. Internet Data Center

15.Common service center

Bharti Airtel

Tata Teleservices

Vodafone Essar

Idea Cellular

BSNL

Aircel

Company profile Founded -2004 Key people Anil Ambani, Chairman and Managing Director , Vice-

Chairman Reliance-ADA Group S. P. Sukula, CEO - Personal Business & Director - Reliance Telecom

Industry Telecommunications Employees - 33,000

Name Designation

Anil D Ambani Chairman / Chair Person

S P Talwar Director

A K Purwar Director

J Ramachandran Director

Deepak Shourie Director

Marketing Strategies Undertook financial restructuring of Reliance communications To spend Rs 16,000 crore to expand and strengthen network

coverage After expansion, Reliance Communications will have the single

largest wireless network in the world Launched the lowest-cost classic brand handset at Rs 777 Subscriber base grew to over 28 million during last fiscal,

registering 60% growth. The business strategy is based on five pillars: 1. Network superiority. 2. Brand equity. 3. Channel strength. 4. Customer service excellence. 5. Our people.

Reliance Communications

World’s largest network roll-out covering almost a billion people in India.

World’s largest IP enabled optic fiber cable network - 230,000 Rkms

Pioneered wireless affordability in India

Coverage + Affordability = Profitable Growth

Over 45 million consumers in India

Over 1.4 million individual global consumers

Over 200 major global carriers

1. Telstra Strategic Design Award Winner.

2. Number one brand according to economist time

EMI Australia Pty LtdMcGrath Partners Real Estate GroupSky ChannelThe Shoal Bay Resort & Spa Associated Press  Australian Film CommissionBose Australia  EGO GroupQantas Defense Services  Sydney Tower Restaurant Group  Resi Home LoansSouthern Cross Homes  R.S.P.C.A.  Grange SecuritiesThe National Institute of Dramatic Arts (N.I.D.A.)

PARTICULARS Qtr ended31/12/08

Qtr ended31/03/09

EBIT 23,525 23,832

Profit before tax 14,594 15,654

Net profit after tax (before adjustment of share)

14,441 15,169

Net profit after tax (after adjustment of share

14,102 14,544

FINANCIALS

•NET PROFIT UP BY 9.4% TO RS. 5,908 CRORE (US$ 1,165 MILLION).•REVENUES HIGHER BY 20.3% AT RS. 22,941 CRORE (US$ 4,523 MILLION).•EBITDA HIGHER BY 13.3% AT RS. 9,288 CRORE (US$ 1,831 MILLION).•IT IS A LISTED COMPANY UNDER BSE,NSE•SHARE PRICE-237.05

Role1. decision making2. planning3. controlling4. strategy Formation5. integration of resources

Required skills1. conceptual and decisional skills2. people skills3. technical skills

RESEARCH AND FINDINGS

 There are many types of the research like descriptive, analytical, basic, applied, qualitative, quantitative, and conceptual.. Descriptive Research:In this type of research I have collected data by observation, by mailing to the companies or to the key decision maker, by going to the company with the appointment with the key decision maker and ask employees about training produres in the Reliance Communication . Analytical Research:I also have collected data from already available information. I got the information from the newspapers with the help of that information (phone no.) I used to take appointment with the concerned person and. In this research correlation technique is used to analyze the data. Basic or Pure Research:Visiting to the company to company I have got many people who are not satisfied with the services of RCIL.This enhance my ability of dealing with the people and make them satisfied. Applied Research:The research which has immediate commercial potential is called applied research. Applied research can further be classified as problem oriented and problem solving research.

LEARNING AND LIMITATIONS

 Doing a project in RELIANCE COMMUNICATION in Kolkata city, was a great opportunity to practically understand and experiencing the marketing field.I express my deep sense of gratitude to RELIANCE COMMUNICATION for giving me this opportunity and for providing platform to undergo training, and get the valuable knowledge of telecom industry.

 As RELIANCE COMMUNICATION is a telecom company the project was totally a marketing project hence it helped me to practically understand the telecommunication services.

 The company helped to understand various schemes. The company also helped me to understand every step of their competitors in the market. The company also helped me to understanding how FOS performs their work efficiently. During the survey it is observed that what are the real problems faced by the customer. Meeting different people in various segments, interviewing with corporate and actual users helped me to learn the basics of telecom industry. During the survey I came to know the real competition between the major players of telecom industry. It helped me to understand the future of telecom industry with its opportunities and threats.

No. of Branches and Locations

R Com operations are spread across 673 cities and span a host of various kinds of services.

R Com business is organized around the following categories: wireless, wire line, wholesale, the Reliance World/Reliance Communications outlets and village telephony.

Our people ,our strength- “we bet on people” said Dhirubhai ambani Today Reliance Communications offers challenging assignments and career

opportunities to engineers, MBAs, Telecom network and IT specialists, profit centre heads as well as young professionals.

Exciting Opportunities in Material-Buyer in different segment, Product executive ,Software developer, Tech leads, Head software development , Product lead.

CONCLUSIONReliance communication is a very big brand name and I am very thankful to the Reliance people to help me in completing my project in Reliance communication. Reliance communication provides me the good opportunities to make my skills stronger in marketing. I am also very thankful to my project guide Mr. Rajiv Taneja for giving me his useful guidelines and important time.While doing this project I have talked with many people and came to know about the market and I learnt that how the companies’ works and what they have to do for retaining there position in the market.Reliance Communications has trained me to face the challenges whatever in the market.

THANK YOU