Date post: | 07-Apr-2018 |
Category: |
Documents |
Upload: | sagar-chudasama |
View: | 219 times |
Download: | 0 times |
of 66
8/6/2019 Final Report by Hardik
1/66
A
PROJECT REPORT
ON
WOMENS PREFERENCE TOWARD MAGAZINES
SUBMITTED IN PARTIAL FULFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
TO
GUJARAT UNIVERSITY, AHMEDABAD
PREPARED BY SUPERVISOR:
HARDIK R PATEL VIJAY SHAH
CARRIED OUT AT
TIMES OF INDIA
R.C.DUTT ROAD,
VADODORA.
PARUL INSTITUTE OF ENGINEERING &
TECHNOLOGY (MBA)
LIMDA, DIST. VADODARA.
1 | P a g e
8/6/2019 Final Report by Hardik
2/66
PREFACE
I the student of PARUL INSTITUTE ; take immense pleasure in presenting final report on THE
TIMES OF INDIA.
It includes aspects like company details, objectives of executive training, targets, surye
limitations and conclusions.
This SIP PROJECT has given me the opportunity to apply all the theoretical aspects to the
practical world. It also helps me to be bold enough to be able to talk to different people in the
corporate world. It also teaches me how my behavior should be in formal groups. It helps
developing my personality thus gives me a motivation to step into the corporate world as a
smart, confident and dynamic person. I am also motivated to be a sensible and responsible
citizen.
So I thank all of those people who are directly or indirectly connected with my SIP PROJECT.
Thanking You,
HARDIK PATEL
2 | P a g e
8/6/2019 Final Report by Hardik
3/66
ACKNOWLEDGEMENT
This project report is an outcome of sincere efforts and cooperation of everyone who helped me.
I conducted this fieldwork program under the supervision of two respectful guides.
COMPANY GUIDE: -Mr. Vijay Shah ( Manager, RMD)
I am also very much thankful to Mr. Makrani Sirand Mr. Bappa Sirfor giving me support,
guidance and cooperation in conducting this project. I am grateful to my college and University
which gave me an opportunity to get a practical exposure and understand the theoretical aspects
more clearly by placing me in such a reputed and renowned company and helping me to
understand more clearly marketing concepts as Baroda division of The Times of India being
sales and distribution only.
Signature of the Student,
HARDIK PATEL
3 | P a g e
8/6/2019 Final Report by Hardik
4/66
INDEX
PROFILE OF MEDIA INDUSTRY
INTRODUCTION OF TIMES OF INDIA
BACKGROUND OF THE COMPANY
PRODUCT PROFILE
MAJOR COMPETITORS
DEPARTMENTS OF TOI IN BARODA BRANCH
DISTRIBUTION CHANNEL
OBJECTIVES
STRATEGY
ACHIEVEMENTS
SURVEY METHODOLOGY
ANALYSIS OF DATAS
FINDINGS
RECOMMENDATIONS & SUGGESTIONS
LIST OF THE GRAPHS AND ABBREVIATION
BIBLIOGRAPHY
4 | P a g e
8/6/2019 Final Report by Hardik
5/66
PROFILE OF MEDIA INDUSTRY
MEDIA INDUSTRY:
The structure of the Indian print media industry is highly fragmented with importance to regional
dominance. The Indian print media segment primarily comprises newspaper and magazine
publishing. Book Publishing also forms part of the print media though currently the share is not
substantial.
As per PwC report, the print industry is expected to grow from Rs 128 bn in 2006 to Rs 232 bn
by 2011, at 12.6% CAGR. While the newspaper industry is estimated at Rs 112 bn, the magazine
segment is valued at Rs 16 bn.
Growth drivers
Higher literacy levels: In 2006, the literacy levels increased to 71.1% as compared to
69.9% in 2005. While rural literacy is at 64.8%, urban literacy touched 85.3%. Currently
Indian print media is estimated to reach over 220 m people, and has immense growth
potential since close to 370 m literate Indians are believed to not be served by any
publication. Also, the reach of newspapers is only 27%, as compared to the global
average of 50%.
Lower cover prices: Earlier, due to strong hold over a region, the newspaper had highercover charges. However, with increasing competition and venture into newer regions the
companies have reduced the cover prices to augment more sales. Many English dailies
are sold for as low as Re 1 or Rs 2. The initial subscription offers of DNA and
Hindustan Times (HT) in Mumbai, during their launch period, further reduced the cost
of the newspaper to around 50 paise for an average issue
5 | P a g e
8/6/2019 Final Report by Hardik
6/66
Higher ad spends: Print media accounts for 48% of the total Rs 137.5 bn advertising
spend in the country. However, the ad spend in India is just 0.4% of GDP as against 0.5%
in China, 1.3% in the US and a world average of nearly 1.0%. With rising consumerism
and growing interest from domestic and global brands in Indian market, the growth in ad
segment is expected to be strong.
As per the registrar of newspapers, there were approximately 6,529 daily newspapers as of
March 2005. No single newspaper had a national circulation. In 2006, India had the second
largest circulation of newspapers with 88.9 m copies per day; second only to China with 98.7 m
copies a day.
Urban & Rural Urban Rural
Base
Population (m) % (m) % (m) %
Any
Publication
18
4 23.6
99.
9 42.2 84.3 15.6
Any Daily
17
0 21.9
93.
8 39.6 76.6 14.2
Any Hindi
Daily 63 8.1
35.
6 15 27.3 5.1
Any English
Daily 17 2.2
15.
9 6.7 1.6 0.3
Any Magazine 59 7.6
33.
8 14.3 25.1 4.6
Source: Ficci PWC, companies
6 | P a g e
8/6/2019 Final Report by Hardik
7/66
NEWSPAPERS
The Display advertising component of the Newspaper market in India for calendar year 2007
was valued at Rs.9,290 cr (growth of 18% over calendar yr 2006)
Print, in spite of being the biggest incumbent medium, continued to attract the largest share ofadvertising spends, mainly attributed to rise of the tabloid and regional focus.
MAGAZINES
Taking a cue from their foreign counterparts, Indian publishers are launching niche magazines -
across News, Fashion, Travel and Health. The Economist, Vogue, FHM and music magazine
Rolling Stone were some of the well known foreign titles to make it here.
Future?
Expect a spate of new launches in the coming months, with almost a dozen global players
planning to launch India editions. This will also be in part due to Indian media laws, which
restrict foreign equity to 26% in the news segment, but allow 100% foreign equity in non-news
and non-current affairs specialty magazines.
TELEVISION
The entry of regional channels, anti incumbency factor (i.e. newer entrants with newer
formats), Twenty20 world cup, new formats (reality shows, talent hunt), distribution (mobilecontent), cable and satellite growth have ensured that Television media remains on top of the
advertiser spend.
RADIO
Radios share of the total media pie has grown to 4% in 2007. Growth of the medium can be
attributed to the increase in number of stations and the corresponding listener base.
Over 240 private FM stations have become operational since phase 2 of the bidding for radiochannel licenses. Radio channels with the highest number of operational stations are Radio
Mirchi with 32 stations, Radio City with 16 stations, Big FM with 44 stations and My FM with
17 stations. Local nature, content integration, ground activation serve as a cost effective medium
for advertisers.
7 | P a g e
8/6/2019 Final Report by Hardik
8/66
Indian Readership Survey 2009: English Newspapers
May 14, 2009 at 6:05 pm Filed underPress
Indian Readership Survey: Times of India reigns supreme
The Times of India (TOI) continues to be the No.1 English daily in the country, as per the latest
round of IRS (Round 1, 2009) with a total readership of 1.33 crore. Even in the previous round
of IRS (Round 2, 2008), TOIs readership was 1.33 crore.
Hindustan Times continues to hold the No.2 position among the English dailies.
Hindustan Times also has maintained its readership from its previous round with a readership of
63.4 lakh.
Chennai-based English daily, The Hindu continues to hold its front despite TOI invading its
home turf, last year. The English daily which has multiple editions outside Chennai, has added
around 97,000 readers (1.8 per cent growth) from the last round of IRS (Round 2, 2008).However, when compared to the same period last year (Round 1, 2008), the newspapers
readership is still lesser by 1.78 lakh readers (a decline of 3.2 per cent). In the last round of IRS,
it had lost around 2.75 lakh readers (a decline of 4.9 per cent). The addition of 97,000 new
readers in the current round has narrowed the gap and its current readership stands at 53.73
lakhs.
ABP Groups English daily which has a strong hold in the eastern region continues to be at No.4
with a readership of 28.18 lakh readers.
Hyderabad-based Deccan Chronicle too has witnessed a slight decline in readership in thecurrent round of IRS (Round 1, 2009). In the current round of IRS, it has lost 55,000 readers,
which is still a better performance than the previous round, when it had lost around 2.05 lakh
readers. In the latest round, its readership stands at 27.68 readers.
Times Groups business daily, The Economic Times has also lost 89,000 readers in the current
round (IRS, Round 1, 2009) which is a decline of 4 per cent. Its current readership stands at
19.17 lakh.
The Mumbai-based English tabloid, Mid-Day, which has ventured out of the city in the last few
years with editions from Bangalore, Pune and Delhi, has moved up by a position among English
dailies, although its has registered a decline in readership. Mid-Days readership in this round
stands at 15.83 lakhs 10 per cent lesser than what it used to be a year ago.
The New Indian Express has been pushed to No.8 in the current round. The newspaper despite
revamping itself has lost more than 4 lakh readers in the last one year a loss of 20 per cent.
From 19.77 lakh readers in IRS (Round 1, 2008), its current readership stands at 15.66 lakhs.
8 | P a g e
http://blog.crjayaprakash.com/?p=550http://blog.crjayaprakash.com/?cat=9http://blog.crjayaprakash.com/?p=550http://blog.crjayaprakash.com/?cat=98/6/2019 Final Report by Hardik
9/66
Mumbai Mirror, the Times Group tabloid which is also distributed free along with The Times
of India is at No.9 with a readership of 15.57 lakh.
DNA, at No.10, has recorded the maximum growth among the top English dailies having added
1.52 lakh readers in the current round a growth of 11 per cent. In fact in the last one year, its
readership has grown from 13.11 lakhs in IRS (Round 1, 2008) to 14.89 lakhs in the current
round a growth of 13.5 per cent.
Following are the top ten English daily newspapers in India, according to the
Indian Readership Survey (IRS) 2009 Round 1 released recently by the Media Research Users
Council (MRUC). The survey was conducted by Hansa Research.
TOP 10 ENGLISH DAILIES
RANK NEWSPAPER
IRS 2008
ROUND 1
IRS 2009
ROUND 1
1 The Times of India 136.41 133.32
2 Hindustan Times 63.46 63.47
3 The Hindu 55.51 52.76
4 The Telegraph 30.38 29.7
5 Deccan Chronicle 30.28 28.23
6
The Economic
Times 20.11 20.06
7 Mid-Day 17.64 15.83
8
The New Indian
Express 19.77 15.66
9 Mumbai Mirror 15.91 15.57
10
Daily News &
Analysis 13.11 14.89
(ALL FIGURES ARE IN LAKHS)
Source: MEDIA RESEARCH USERS COUNCIL (MRUC)
9 | P a g e
8/6/2019 Final Report by Hardik
10/66
INTRODUTION OF THE COMPANY
VISSION
It Is A Global Company With Cosmic Consciousness Served From INDIA, Aggregating
Audiences To Network Media Brands Transiting Through Print.
MISSION
Move first, Move fast
The Times of India was founded with a simple belief - to create world-class media product and
services. Our mission stems from the belief that consumer experience is critical to our success.
Multiple ties
Team The Times of India strives to create multiple relationships with global Indian. To do thatThe Times of India commanders and strategists wear multiple hats, think disruption, and reinvent
themselves every week.
Continuous innovation
Being in a dramatically-changing business-the internet-amounts to: act granular, think big. Our
customers are just joining the digital revolution. So, we must keep anticipating their preferences
through meticulous work, continuous innovation, and consistency in quality.
Where ideas live
At The Times of India, ideas rarely die, because we vehemently believe in the freedom to
disagree. We believe in keeping the floodgates of ideation open all the time. We are not
subsumed by it, we generously give every idea enough gestation-time even if it means working
out time from our daily work.
Smart-sensing the future
The Times of India seeks to be a media megamart that infotains the customer, creates
community value, delights the smart shopper, provides cutting-edge solutions to the advertiser,
and believes in the magic of the idea.
10 | P a g e
8/6/2019 Final Report by Hardik
11/66
HISTORY
1838:
The first edition appears on November 3, 1838 known as The Bombay Times and Journal Of
Commerce. The issue was published twice a week. DR. J.E.Brennan the first editor alsosecretary of the Chamber of Commerce.
Rs.30 was the annual subscription.
1850:
Shareholders decide to increase the share capital and the paper converted into a daily.
1855:
Telegraph services open up in India shortly afterwards, the paper signs an agreement with
Reuters for raising news coverage and lowering subscription rates. That old tie was renewed in
2006 with the pact between TIMESNOW & REUTERS.
1880:
The Times Of India Weekly edition launched, to meet the need for a weekend paper. This later
came to be known as the illustrated Weekly of India in1923.the Times Of India weekly edition
launched.
1890:
Editor Henry Curwen buys TOI in partnership with Charles Kane.
1892:
Following the death of Henry Curwen, T.J.Bennett becomes the editor and enters into a
partnership with F.M.Coleman to form a joint stock company-Bennett Coleman & co. ltd.
1902:
The paper moves in to its current office opposite CST. It started out at the Parsi Bazaar and then
moved on to Churchgate where things got so bad that editor Bennett had to complete his editorial
elsewhere after the ceiling fan collapsed in his room.
1907:
Editor Stanley Reed revolutionizes news o midnight. Until then any news that came in after 5pm
was held over for the next day.
TOIs first price war under editor Stanley Reed: o 1 Anna; circulation rises 5 times.
11 | P a g e
8/6/2019 Final Report by Hardik
12/66
1923:
Evening news of India launched.
1929:
The Times Of India illustrated weekly renamed as the illustrated weekly of India.
1930:
The column Bombay 100 Years Ago published.
First movie review published.
1940:
First time news items appeared on the front page.
1946:
For the first time the paper transfers of Indian ownership Seth Ramakrishna Dalmia buys out
Bennett, Coleman & co. Ltd for Rs 2 crores.
1948:
Sahu Jain Group became the owners of the company. Shanti Prasad Jain was the first chairman
of the group
1950:
Navbharat Times launched.
The TOI Crest changes from the lions to elephants.
Dharmayug, Hindi weekly pictorial magazine launched Frank Moraes succeeded Ivor Jehu to
become the first Indian editor (1950-57)
R K Laxmans common man cartoon starts.
1994:
Bombay Times, the sassy colour supplement that chronicles the changing lifestyle mores of a
globalizing city was launched.
1996:
Times Of India carries its first colour photograph. Times Of India crosses 1 million mark
circulations.
12 | P a g e
8/6/2019 Final Report by Hardik
13/66
1998:
BCCL enters into music market with Times Music.
1999:
The Times of India.com launched.
BCCL enters into music retailing business with Planet M and radio broadcasting with Radio
Mirchi.
2000:
TOI crosses 2 million marks in circulation.
2001:
TOI goes all colour and storms Delhi by being NUMBER ONE
2003:
President APJ Abdul Kalam visits TOI to inaugrate Times Foundation
2004:
Television business launched with the launch of a lifestyle and entertainment channel called
ZOOM
E Paper launched.
Timescape- the Times Group Intranet launched
Launch of the jobs portal Times Jobs
Timesjobs.com pioneered the concept of job fairs in India, branded as Big Leap.
2005:
MT- largest read Marathi Newspaper in Mumbai-IRS survey.
TOI- goes daily full colour Mumbai Mirror launched.
TimesMatri.com- launched in August- re launched as SimplyMarry.com in December 2006.
13 | P a g e
8/6/2019 Final Report by Hardik
14/66
2006:
TIMES NOW- TV news channel launched
ET first newspaper available on cell phone
Mumbai Mirror- afternoon edition launched offers Mumbai Mirror or Maharastra Times as
complimentary copy with TOI at a price of Rs.4
TOI- the only English language daily to feature among the top 10 with readership of 131.4 lakhs-
IRS Survey by Hansa Research
Times Group MD, Mr.Vineet Jain awarded the scroll of honour for being the new age media
guru- Hero Honda TV Academy Awards
Timescape the Times Group Intranet portal re-launched- now powered by SAP Netweaver.
BCCL goes live on SAP system.
MagicBricks.com- launched in October 2006 targets the online Real Estate Space
Smart Hire- launched April 2006 was witnessing stupendous growth with its focus on providing
organization with end to end recruitment solutions.
Ads2Book.com-The Worlds only Global AD Booking engine- relaunched in august 2006
With intensive R&D, the Net-2-Print classifieds
Booking system Ads2Book.com was carted and imbued with AI (artificial intelligence) thatassisted user through the entire process of creating, Booking & Paying for their Print Classified
Ads, all from the comfort of their desktop.
2007:
TOI- the Indian Corporate Elites No.-1 newspaper- AC Nielson Report
Whats hot- a new weekly magazine delivered free with TOI on every Friday.
Times Group bags 5 gold and 1 silver at the ABBY Awards
TOI prints 2 city editing, one at 11pm and second 12.30am
BCCL wins SAP ACE 2007 Awards for Customer Excellence in the best media sector
implementation
The Economic Times- Gujarati Edition launched
14 | P a g e
8/6/2019 Final Report by Hardik
15/66
Good Life World- launched April 2007 is the future of Internet in India, the concept of Click &
Brick was just the right impetus the online industry needs, as users are either to busy to log on to
the net for their personal needs or are not savvy enough and need help. The Good Life World
center allows users to access the services offered by Times Business Solutions portals from the
centre and make offline payments for online services, thus ensuring ease of access and complete
financial security.
LOCATION:
Chandigarh
Delhi
Lucknow
Patna
Kolkata
Jaipur
Bhopal
Ahmedabad
Mumbai
Pune
Hyderabad
Bangalore
Chennai
Cochin
15 | P a g e
8/6/2019 Final Report by Hardik
16/66
BUSINESS AREA:
Bennett, Coleman & Co. Ltd
Entertainment Network India Ltd
Optimal Media solution
Times Global Broadcasting Co. Ltd.
Times Infotainment Media Ltd.
Times Business Solution Ltd.
World Wide Media Ltd.
BRANDS:
Filmfare
Femina
Indiatimes
Maharastra Times
Navbharat Times
Planet M
Private Treaties
Radio Mirchi
Sandhya Times
The Economic Times
The Times Of India
International Times Card
Times Classifieds
Times Foundation
Times jobs
Times Multimedia
16 | P a g e
8/6/2019 Final Report by Hardik
17/66
Times Now
Time Of Money
Top Gear
ZOOM
Times Group Books
17 | P a g e
8/6/2019 Final Report by Hardik
18/66
PRODUCT PROFILE
A broadly diversified, multifunctional unit, the BCCL takes charge of a range of product lines
towards its audience. These products are included in the following aspects:
Print Media:
Newspaper
Magazines
Journals
Television Media:
The BCCL group has entered in DELHI and MUMBAI and its media organizers take charge of
organizing events like:
Femina Miss India
Brand Equity Quizzes
Programmes for Delhi Doordarshan
Producing quality programs for Sony Entertainment Television
Radio Channel:
Radio Mirchi, the most hip and happening radio channel waves through cities like Ahmedabad,
Delhi, Mumbai and Indore.
Multimedia:
The BCCL group provides quality information and entertainment through times CD ROM titles.
Retailing:
The BCCL group holds in its tag the very popular retail store. Planet M- the music retail store
vibrantly unleashing books, CD ROMS and music outlet has its base in all 4 metropolitan cities.
Online Products:
The BCCL group flaunts its very famous online offering
Indiatimes.com a versatile website for e-mail, cards, teen, contents and trivia.
Times Syndication Service (TSS)
18 | P a g e
8/6/2019 Final Report by Hardik
19/66
Timescity.com an online service portal that sorts and serves information regarding
services and events in major cities.
19 | P a g e
8/6/2019 Final Report by Hardik
20/66
BCCL PUBLICATIONS
THE TIMES OF INDIA
It is Indias premier English daily and worlds largest circulatedEnglish broadsheet daily. It is published from ten cities across India.
In year 2004, The Times of India has achieved an award for worlds
highest selling English.The Times of India is rated amongst the world's six best newspapers andattracts a daily circulation level of more than a million copies.
THE ECONOMIC TIMES
Started in 1961, ET is India's most widely circulated financial andbusiness daily which is the second largest financial daily round theglobe. It has become the lifeline of Indian business, economy and
finance today. The Economic Times is published from Delhi, Mumbai,
Calcutta, Bangalore, Madras, Hyderabad and Ahmedabad. It is now published even in gujaratilanguage.
NAVBHARAT TIMES
The leading national Hindi daily, undoubtedly the most influentialopinion maker in the central heartland. Navbharat Times has theability to gauge the social, political and intellectual needs of its
audience and is attuned to India's mainstream hopes and
aspirations. Navbharat Times is published from Delhi and Mumbai.
SANDHYA TIMES
A Hindi language evening daily offering a host of information on day-to-
day events.
20 | P a g e
8/6/2019 Final Report by Hardik
21/66
TIMES FM
Times FM, the private FM music channel has resurrected radio in
India and has acquired an unparalleled equity with the discerning
listeners of the country. They, in turn have reciprocated to theinnovative programming with loyalty. Times FM is the biggest
broadcaster on the FM Channel in 5 cities i.e. Mumbai, Delhi,
Madras, Calcutta and Goa. Presently the channel enjoys a totallistenership of over 7 million.
FEMINA
Editor Tanya Chaitanya
T Established in 1959, Femina is Indias largest selling womens magazine published
fortnightly in English. Its primary audience comprises of well educated, aware and
career conscious women from the upper echelons of Indian Society. It provides a
wide-range view of the Indian womans world.The up town women magazine seeks
to cater to the tastes and preferences of the modern Indian woman. Femina also organizes and
sponsors the Miss India and Look of the Year beauty pageants annually. The winners of these
contests go on to represent India in the Miss Universe, Miss World and the International Look of
the Year contests.
Sr. No. Content in Femina Always In Femina
1. Cover Story Style FAQS2. Fashion Skin queries
3. Food Faces
4. Beauty Books5. Men The clubes Movies
6. Voices Music
7. Spaces Dilemma
8. Tools Handy hints
9. Connections Quiz10. Entrepreneur Interiors (home makeover)
11. People You to us12. 14 days to go Healthier you The you list
13. Self Development The last word
21 | P a g e
8/6/2019 Final Report by Hardik
22/66
Current Subscription offer:
FEMINA (English)
Period No. Of Issues Cover price Discount Subs Rate
1 YR 26 Rs. 1040(with gift) 50% Rs. 520
FEMINA (Hindi)
1 YR 12 Rs. 480(with gift) 50% Rs. 240
Femina Hindi at its core will be the same as Femina English, though some of the content may
change. We believe, Femina Hindi will be a huge success at the top end of the segment and,
in terms of readers, be even bigger than Femina English."
Femina Hindi will be a monthly and will be priced at Rs. 40, which is the same price as the
English edition. The Hindi edition will be available across North, West and Eastern India for
now.
FILMFARE
Editor Jitesh Pillai
Established in 1952, Filmfare is Indias leading entertainment film magazine published
in English. It presents the exciting world of showbiz to its readers every month. A
film magazine that has evolved as an entertainment medium. Every month the colourful
and informative guide features Indian movies, music, serials, soaps, Hollywood films
and lots more. Filmfare also sponsors the annual Filmfare Awards for excellence in Indian
cinema.
Most widely read and respected film magazine.
Covers all aspects of Hindi film industry.
Its access to the stars is unrivalled and high reader interaction
22 | P a g e
8/6/2019 Final Report by Hardik
23/66
CONTENTS OF FILMFARE
I Spy- Who? What? Where? Why? - Gossips, Tidbits etc
Short Takes - Brief takes on Stars.
Just One Question Stars Reply.
Jaldi 5 5 questions asked.
Classic Shots. Star portfolios
40 Questions.
Readers Dont Digest.
Box Office Hits & misses of the month. In The Mail Readers write in.
Viewers Gallery Readers reviews.
Ask Me Question hour with Shatrughan Sinha
Current Subscription offer:
Period No. Of Issues Cover price Discount Subs Rate
1 YR 26 Rs. 1300(with gift) 50% Rs. 650
BBC TOP GEAR
Editor Vardhan Kondvikar
Top Gear is an auto mobile magazine published by BBC Worldwide and
named after the BBCs Top gear television show. It was published in October
1993 and is published monthly at a price of Rs. 80. The major presenters of thetelevision series - Richard Hammond, James May and Jeremy Clarkson - are
regular contributors. Tame racing driverThe Stig also regularly features intheir car tests, though only communicates his thoughts and feelings.
23 | P a g e
http://en.wikipedia.org/wiki/Richard_Hammondhttp://en.wikipedia.org/wiki/James_Mayhttp://en.wikipedia.org/wiki/Jeremy_Clarksonhttp://en.wikipedia.org/wiki/The_Stighttp://en.wikipedia.org/wiki/Richard_Hammondhttp://en.wikipedia.org/wiki/James_Mayhttp://en.wikipedia.org/wiki/Jeremy_Clarksonhttp://en.wikipedia.org/wiki/The_Stig8/6/2019 Final Report by Hardik
24/66
CONTENTS OF TOPGEAR
Tests of new cars
Ho Metal (new concept cars)
Import It / Deport It
Letter from Readers
A column by Jeremy Clarkson, Richard Hammond & James May
Interviews with celebrities
Big Sruff
The new car guides at the back
The Grid
Motorworld, involving an automotive related subject and humourous stories relating to it.
CAR OF YEAR
2004 : Nissan 350Z
2005 : Toyota Agyo & Bugatti Veyron
2006 : Jaguar XK
2007 : Audi R8
2008 : Volkswagen Scirocco
Current Subscription offer:
Period No. Of Issues Cover price Discount Subs Rate
1 YR 26 Rs. 1300(with gift) 50% Rs. 650
24 | P a g e
8/6/2019 Final Report by Hardik
25/66
BBC GOODHOMES
Editor Tara Kaushal
Good Homes is a launch between the Worldwide Media, a BBCmagazine and The Times of India. BBC Good Homes is a monthly
lifestyle and interior magazine that focuses on decor. At the turn ofevery page, the magazine introduces readers to the latest lifestyle
trends, with inspirational decor ideas, DIY tips, practical shopping
options, tips on property hotspots, and stories of real home transformations. Priced at Rs100, theIndian edition of Good Homes is targeted at the urban homemaker and will feature a mix of
international and Indian interiors and lifestyle features.
Current Subscription offer:
Period No. Of Issues Cover price Discount Subs Rate
1 YR 12 Rs. 1200(with gift) 50% Rs. 600
GRAZIA
Editor Nandini Bhalla
This magazine is aimed at women and consists of 115 pafes with lots of
adverts thrown in.It is mostly concerned with what the celebs are doing or more importantly
what they are wearing.
There is also a Healthy and Beauty section, Living section, the best of theweeks TV, a letters page, horoscope.
CONTENTS OF GRAZIA
FASHION BEAUTY & HEALTH CELEBRITY
Fashion News Beauty Insider Celebrity News
Speed Check Master Class Celebrity Looks
Accessories Tried & Tested You the FashionistaShopaholic My Favorite Things Grazia Parties
Bounty Hunter Ask the Editor
Road Test Good Health
CALENDER COMPETITIONS
Travel Win a Yellonglen / Chardonnay Pack
CHAT ROOM ADVERTISE WITH US
25 | P a g e
8/6/2019 Final Report by Hardik
26/66
Current Subscription offer:
Period No. Of Issues Cover price Discount Subs Rate
1 YR 12 Rs. 900(with gift) 50% Rs. 450
HELLO
Editor Ruchika Mehta
Hello! is a monthly lifestyle magazine specializing in celebrity news and
gossip.
The content of Hello! is fairly fixed, but the focus shifts as the Celebdaq-
style rating of the various celebrities rises and falls:"Diary of the Week" - photographic coverage of high society and celebrity
events
"Panorama" - an image-based review of current world events"Inside Story" - provides an insight into the celebrity lives
"Cookery and Travel" sections
"Fashion and Lifestyle" section
Current Subscription offer:
Period No. Of Issues Cover price Discount Subs Rate
1 YR 12 Rs. 1200 50% Rs. 600
THE ECONOMIST
Managing Editor Philip Mathew
Editor in Charge :- TR Gopalakrishnan
The Economist which is more insightful and timely than ever, includes adaily diet of world news, politics and business, but it also runs regular
sections on science and technology as well as books and the arts. Every twoweeks, the publication adds an in-depth special report on a particular issue,business sector or geographical region. Every three months, it publishes a
technology report called Technology Quarterly or TQ and ever livelier
contributions from our readers.The Economist claims it "is not a chronicle of economics. Rather, it aims "to take part in a
severe contest between intelligence, which presses forward, and an unworthy, timid ignorance
obstructing our progress. It targets highly educated readers and claims an audience containing
26 | P a g e
8/6/2019 Final Report by Hardik
27/66
many influential executives and policy-makers. The Economist is widely regarded as one of the
worlds most influential current affairs and business titles.
Current Subscription offer:
Period No. Of Issues Cover price Discount Subs Rate
1 YR 51 Rs. 10200 51% Rs. 5000
27 | P a g e
8/6/2019 Final Report by Hardik
28/66
MAJOR COMPETITORS
1. THE INDIAN EXPRESS
The Indian Express is an Indian newspaper owned by Ramnath Goenka. It wasstarted in 1931 by Chennai based Veradharajulu Naidu.
The Indian Express is owned by the Indian Express Group, which also owns
other newspapers in India such as theFinancial Express, a newspaper focused on
the Indian economy, stock markets, and fiscal policies. The group has otherpublications such as Screen weekly, the Marathi-language daily Loksatta, and
the Hindi dailyJansatta.
VARIOUS PRODUCTS OF EXPRESS GROUP
28 | P a g e
http://en.wikipedia.org/wiki/Republic_of_Indiahttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/1931http://en.wikipedia.org/w/index.php?title=Indian_Express_Group&action=edithttp://en.wikipedia.org/wiki/Financial_Expresshttp://en.wikipedia.org/wiki/Economyhttp://en.wikipedia.org/wiki/Stock_marketshttp://en.wikipedia.org/wiki/Fiscalhttp://en.wikipedia.org/wiki/Screenhttp://en.wikipedia.org/wiki/Marathihttp://en.wikipedia.org/wiki/Loksattahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/w/index.php?title=Jansatta&action=edithttp://expressgroup.co.in/company_business.phphttp://expressgroup.co.in/company_expressonline.phphttp://expressgroup.co.in/company_jansatta.phphttp://expressgroup.co.in/company_lokprabha.phphttp://expressgroup.co.in/company_fexpress.phphttp://expressgroup.co.in/company_loksatta.phphttp://expressgroup.co.in/company_sundayexpress.phphttp://en.wikipedia.org/wiki/Republic_of_Indiahttp://en.wikipedia.org/wiki/Ramnath_Goenkahttp://en.wikipedia.org/wiki/1931http://en.wikipedia.org/w/index.php?title=Indian_Express_Group&action=edithttp://en.wikipedia.org/wiki/Financial_Expresshttp://en.wikipedia.org/wiki/Economyhttp://en.wikipedia.org/wiki/Stock_marketshttp://en.wikipedia.org/wiki/Fiscalhttp://en.wikipedia.org/wiki/Screenhttp://en.wikipedia.org/wiki/Marathihttp://en.wikipedia.org/wiki/Loksattahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/w/index.php?title=Jansatta&action=edit8/6/2019 Final Report by Hardik
29/66
2. THE HINDU
The Hindu is a leading English-language newspaperin India, with its largest base ofcirculation in south India. Begun in 1878, it was founded on the principles offairness andjustice. Headquartered at Chennai (formerly called Madras), The Hindu was published
weekly when it was launched and started publishing daily in 1889. The National Readership
Survey for the year2006 rated The Hindu as the second highest read English Newspaper inIndia afterThe Times of India.
VARIOUS MAGAZINES BRANDS OF THE HINDU GROUP
29 | P a g e
http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/1878http://en.wikipedia.org/wiki/Journalism_ethics_and_standardshttp://en.wikipedia.org/wiki/Justicehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Madras_Presidencyhttp://en.wikipedia.org/wiki/1889http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Newspaperhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newspaper_circulationhttp://en.wikipedia.org/wiki/South_Indiahttp://en.wikipedia.org/wiki/1878http://en.wikipedia.org/wiki/Journalism_ethics_and_standardshttp://en.wikipedia.org/wiki/Justicehttp://en.wikipedia.org/wiki/Chennaihttp://en.wikipedia.org/wiki/Madras_Presidencyhttp://en.wikipedia.org/wiki/1889http://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/The_Times_of_India8/6/2019 Final Report by Hardik
30/66
30 | P a g e
8/6/2019 Final Report by Hardik
31/66
3. INDIA TODAY GROUP
India Today is an Indian weekly newsmagazine, in publication since 1975. India Today is
also the name of its sister-publication in Hindi. Aroon Purie is its editor-in-chief from 1975, a
position he has held continuously for last three decades Until recently, India Today has aweekly circulation of 1.4 million copies and is estimated to be read by 15 million people..
THE MAGAZINES RUN BY THE INDIA TODAY ARE:
31 | P a g e
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/1975http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Aroon_Puriehttp://en.wikipedia.org/wiki/Editinghttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/1975http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Aroon_Puriehttp://en.wikipedia.org/wiki/Editing8/6/2019 Final Report by Hardik
32/66
Times Magazines Competitor Magazines
Femina
Film Fare
Top Gear
Good Homes
32 | P a g e
8/6/2019 Final Report by Hardik
33/66
33 | P a g e
http://images.google.co.in/imgres?imgurl=http://www.lastplace.com/EXHIBITS/India3/InsideOutside/insideout1.jpg&imgrefurl=http://www.lastplace.com/EXHIBITS/India3/InsideOutside/insideoutside6.htm&usg=__9GcC3lWoxo_q6iZEEYKQZw0Hys0=&h=816&w=608&sz=204&hl=en&start=6&um=1&tbnid=rWSCHvi-krxEeM:&tbnh=144&tbnw=107&prev=/images%3Fq%3Dinside%2Boutside%2Bmagazine%26hl%3Den%26lr%3D%26rlz%3D1G1GGLQ_ENIN337%26sa%3DN%26um%3D18/6/2019 Final Report by Hardik
34/66
Departments of TOI in Baroda Branch
Editorial Department
Resident Editor Mr. Bharat Desai Main or Mother Editorial in charge Mr. Sachin Sharma
Baroda Times Correspondent Miss. Prerna Shah
Response Department
Senior Manager Mr. Animesh Bhatt
Results and Market Development
Deputy Manager Mr. Vijay Shah
Senior Officer, Development Mr. B.Roy Chudhary
Senior Officer, Trade & A/C Mr. Sandip Desai
Executive, Trade & A/C Mr. L.A.Makarani
System Department
Officer, Systems Mr. Mehul Jhagani
EDITORIAL DEPARTMENTEDITORIAL DEPARTMENT
The editorial department at Baroda branch consists of 4 reporters for main issue plus one
photographer and a team of 2 reporters of Baroda Times. The main role of the department is
to collect articles and stories to be printed on the issues.
34 | P a g e
8/6/2019 Final Report by Hardik
35/66
The reporters are given specific beats like crime, environment, politics, education etc. For
example reporter, who is assigned a politics beat, will be responsible for collecting all the stories
and news relating to politics. They do this by developing contact with related people like
politicians, opposition parties etc. One reporter may have to handle more than one beat.
The editorial department in Baroda is called Reporters Bureau. It does not have news desk.
The editor in charge collects the relevant stories and articles according to the need and shelf
life ,and the selection is done and send to systems head that is responsible to send it to
Ahmedabad by using high speed leased lined network..
By: - Mr. Sachin Sharma
Ms. Prerna Shah
RESPONSE DEPARTMENTRESPONSE DEPARTMENT
The response department is one of the most important departments in BCCL. The main
function of this department is to collect advertisements and paid information.
35 | P a g e
EDITING REPORTING
RESPONSE
DEPARTMENT
EDITORIAL
DEPARTMENT
8/6/2019 Final Report by Hardik
36/66
36 | P a g e
OPERATION DEVELOPMENT
8/6/2019 Final Report by Hardik
37/66
The development section looks after the clientele for advertisements. In the development
section, employees are assigned the fieldwork for getting corporate clientele.
They are assigned to book the advertisements and collect the revenue from the front desk of
reception (classifieds & matrimonial). As per the Audit Bureau of Circulation and depending
upon the management policies, this department keeps the ratio of 60:40 for editorial and
advertisement respectively. It is the revenue center of BCCL. The operation section looks
after the administration.
BY: - Mr. Animesh Bhatt
SYSTEMS DEPARTMENTSYSTEMS DEPARTMENT
The system department is one of the four departments at BCCL. It is also one of the most
important departments of BCCL.
It coordinates the editorial, response and RMD department.
The job of the system department is to merge the ads and editorials. The designing of pages
of newspaper and magazines is done using software called Quark Express.
The ads are collected only in PDF and EPs format, which are not allowed to be modified by
others. This data is send through 64 KBPS and 2 MBPS lease lines. Also there is an ISDN
which is a digital form used as a backup. System is equipped with SAP server.
BY: - Mr. Mehul Jhagani
37 | P a g e
8/6/2019 Final Report by Hardik
38/66
RMD DEPARTMENT
The department, which works to create the audience, is known as RMD (Result and Market
development department), which works to increase the customer base. The department,
which is involved in space selling, is known as response department. The RMD department
has to sell the product to the customers and create audience, while the response department
has to sell the products to the advertisers, which is known as space selling. They have to sell
the space available in the newspaper to the advertisers. The rate of space selling is decided on
the customer base of the company hence, both the departments are interrelated.
ABOUT RMD DEPARTMENT
THIS GROUP STRIVES TO ACHIEVE:
Timing : This allows readers to get their publication at the earliest.
Circulation : This is relevant for the advertisers of the company
Competitive : This commits company resources to obtain optimal value.
AdvantageService: Which their customers appreciate.
FUNCTIONS OF THE DEPARTMENT
Sales and market development
Dispatch
Billing and accounts
RMD international sales
Promotion and publicity
MIS
Subscription
BY: - Mr. Vijay Shah
38 | P a g e
8/6/2019 Final Report by Hardik
39/66
ORGANIZATION STRUCTURE OF BARODA BRANCH OF
THE TIMES OF INDIA
39 | P a g e
8/6/2019 Final Report by Hardik
40/66
RMD : Creating & maintaining audience for BCCL group of publication.
RESPONSE:- Creating value for its Advertisement.
EDITORIAL:- Acting as a mirror to be society.
5 Pillars of RMD Departments
Timely Distribution
Ad Relevant Circulation
Service
Cost-effective
Competitive Advantage
40 | P a g e
8/6/2019 Final Report by Hardik
41/66
DISTRIBUTION CHANNEL OF NEWS PAPERS
AHEMEDABAD PRESS
PAKING OF PAPERS
LOADING IN TAXI
PARTICULAR DESTINAION
(FOR E.G. VADODARA)
DEALER- A DEALER B
DEPOTS
STATION SAYAJIGUNJ DANDIA BAZAR JUBELIBAG
SALESMAN HELPERS
HAWKERS
LINEBOYS/PAID BOYS
FINAL CUSTOMERS/READERS
IN BARODA, THERE ARE
8 A Category Bookstalls
7 B Category Bookstalls
17 C Category Bookstalls
41 | P a g e
8/6/2019 Final Report by Hardik
42/66
PERIODICAL DIVISION OF PUBLICATIONS
42 | P a g e
WEEKLIES
THE ECONOMIST
MONTHLIES
FEMINA (SARA)
HELLOGRAZIABBC GOODHOMESBBC TOPGEAR
FORTNIGHTLY
FEMINA (ENGLISH)
FILMFARE
DAILY
THE TIMES OF INDIATHE ECONOMIC TIMES
NAVBHARAT TIMES
MAHARASTRA TIMES
SANDHYA TIMES
INDIA TIMES
Times
Grouppppp
8/6/2019 Final Report by Hardik
43/66
PRODUCTS
Monthly circulation in baroda regarding magazine.
Femina (English):-1400
Femina (Hindi) :-600
FilmFare:- 1000
Top Gear:- 200
The Economist:- 190
Good Homes:- 134
Hello!:- 175
Grazia:- 110
COMPITITOR
Stardust:-300
Cine Blists:-140
Womens Era:-400
Savi:-240
Cosmo:-100
New Women:-300
Gruhashobha:-1400
Overdrive:-150
Autodrive:-210
43 | P a g e
8/6/2019 Final Report by Hardik
44/66
Paper Circulation in baroda:
The Times Of India:-42000
The economic Times:-6000
The Indian Express:-3800
Business standard :-1600
Gujarat samachar:-95000
Sandesh:-70000
Divya Bhaskar75000
44 | P a g e
8/6/2019 Final Report by Hardik
45/66
OBJECTES
I conducted a survey on 50 respondents as my sample size and I had to promote Femina,
Film fare, Grazia, Hello, Top gear, good homes and Economist magazines and get
subscriptions of these magazines and for conducting these I visited residential areas, beauty
parlors, saloons, boutiques etc. and collected information from and after collecting the data, I
did analysis of the data and found out the results of the survey.
OBJECTIVES
Executive training gives the flavors of team work, organizational culture, teamdynamics, result orientation, organizational pressures, complexities in achieving the
desired result etc.
To get deep insights into the marketing concepts of interacting with people and
convincing them to give us the required information.
Executive training provides good scope for developing necessary managerial skillsand positive attitude
Studied the different products and features of THE TIMES OF INDIA for generating
sales with reference to understanding the system of lead, corporate, selling of
magazine.
We can also understand how each department works and how each department is
linked with each other and to get the knowledge of the culture of the organization ,work environment of it , to know how they give us target and according to it how to
work
To know the market of my organization so my selling procedure will become easy
45 | P a g e
8/6/2019 Final Report by Hardik
46/66
The scope of the study is it will has proved to be of great help to me to understand
the concepts of marketing and it may prove to of some help to the company forunderstanding its strengths and weaknesses in the market and to leverage upon their
strengths and cut down their weaknesses.
46 | P a g e
8/6/2019 Final Report by Hardik
47/66
STRATEGY:
To achieve a goal successfully, one need to sketch a perfect road map or adopt a strategy to the
destination also need to follow the path strictly. The strategies applied to achieve the above
mentioned targets are as follows:
Door to door calling.
Telephonic calling.
Beauty parlors.
Hair saloons
Hospital.
Restaurants.
Clinics
Shopping malls
Hyper markets
Cafs
Book stalls
Institutions
Schools.
Colleges
Fashion designing firms or design institutes.
Gymnasiums
Offices.
Advertising firms
Hotels
Event management institutes.
Air stewards institutes. .
47 | P a g e
8/6/2019 Final Report by Hardik
48/66
Findings
In door to door calling I have to look out for prospects by visiting residential complexes,
societies etc. not much customers where found by me.
I have to visit beauty parlours & hair Saloons to convince the prospect about the product.These magazines are highly purchased by the parlours owners. This was the highest place
where I was able to sell my 4 to 5 subscriptions.
In telephonic calling I have found some data base of customers who want to subscribe the
magazines. I have to ask them whether they are interested in subscribing for the magazine
or not. Many of people refused to subscribed has they felt price where high. So I found it
is easy to get order by face to face then on telephone.
In hospitals and clinics I have to approach to administration department. These
magazines are useful when their patients are waiting in the waiting room. No order could
be get has waiting time is high so i stop approaching them.
In colleges, institutions, fashion designing institutes, air hostess institutes, coaching
classes students mostly prefer these magazines to read. Especially female students. I was
able to 2 to3 order from fashion designer has they where interested in Femina.
In advertising firms advertisers prefer these magazines for getting ideas & concepts from
these magazines.1 subscription was place by adert advertising.
Library was target where I could get 2 subscriptions I approached EEC center library .
48 | P a g e
8/6/2019 Final Report by Hardik
49/66
WEEKLY ACHIVEMENTS:
Weeks Date No. of
Magazine
Amount
1 19/05 to 26/05 0 Rs 0
2 27/05 to
03/06
1 Rs.240
3 04/06 to 11/06 2 Rs.840
4 12/06 to 18/06 3 Rs 1080
5 19/06 to
26/06
2 Rs. 480
6 27/06 to 04/07 3 Rs 720
7 05/07 to 12/07 3 Rs1080
8 13/07 to 19/07 2 Rs 720
TOTAL 16 Rs 5160
LIMITATIONS:
Due to hike in the magazines prize people are not ready to subscribe and they are notconvinced easily. They prefer reading old issues of the magazines which are extremely
low priced like Rs.10 to Rs.15 as compared to the cover price of Rs.40 or Rs.50
The another experience that I came through was that some people said that they had
subscribed last year but they did not get the delivery of magazines at time and that is the
reason they did not showed the interest in subscribing it for second time. Also many
existing customers they did not get their assured gifts and due to this dissatisfaction with
the services they have stopped subscribing to the magazines. Regaining their trust was
very difficult.
Time constraint is the main problem, since prospects are busy during the office hours.
In afternoon customers were not ready to listen. Working women are very busy in themorning because they have to go to their office so they did not give me response thats
why I did not cover my potential customer for the Femina magazine. Even those women
who are not working and who are housewives were busy in the morning.
Many customers were interested to subscribe if the magazines were in hindi or gujarati.
Being interns were a disadvantage as customers thought that we will not take
responsibility of any problems after our internships are over.
49 | P a g e
8/6/2019 Final Report by Hardik
50/66
THE SURVEY
In todays fast moving world electronic media take over the magazines place. And very less
people prefers the magazines.
To get the latest new for the Hollywood or Bollywood electronic media is more preferred by
the people. On the other side my survey helps the organization to know the mindsets of thepeople regarding the Filmfare magazine, as this magazine covers all latest news regarding the
film industry.
In todays world the role of women is also change. The women are more educated. So my
survey helps the organization to know the ratio of women preferring the Femina, which is
women oriented magazine.
This project is the part of our MBA program. And through this project company will get lots
of information regarding the customer preferences. The company also comes to know thatwhat are the weak point in comparison of their competitors.On the other hand by knowing
the strength the company can target the customers and try to overcome their weak points.
Through my survey company get the idea that what profile their customers have and
according to that what preference they have. So it is helpful to the company to target the
customers segment wise.
50 | P a g e
8/6/2019 Final Report by Hardik
51/66
METHODOLOGY
TARGET AREA
My survey was limited to in and around Baroda city. My target market was those people who
are readers of English magazines. For Femina, my main targets were working women,housewives, beauty parlors, boutiques, college going girls, etc.For Filmfare, I targeted hair
saloons, households, beauty parlors and clinics to get the potential market for selling this
entertainment magazine.
TECHNIQUE OF DATA COLLECTION
I used a questionnaire for collecting data as we can get the opinions of the respondents whichwill help to extract results from the data. Moreover, it leads to direct contact between the
surveyor and the respondents.
DATA COLLECTION SOURCE
My source of data collection was PRIMARY DATA COLLECTION because I visitedresidential areas, beauty parlors, gyms, hotels, restaurants and personally asked those
questions and filled up the survey questionnaires. I have not taken the help of any secondarydata for the analysis purpose.
DATA COLLECTION TOOLS
The survey questionnaire was ready made provided by The Times of India under the
guidance of Mr. Vijay Shah (Company guide). The survey questionnaire contained different
types of questions as required by the organization. They were open ended, close endedquestions. I filled up these forms while making the sales calls.
ANALYSIS OF DATA
I did the analysis of survey questionnaires by analyzing each question. The sample size of my
survey was 100. There were many people who did not respond because of the reason that
they were not familiar with English language, or they were not interested in reading film orwomens related magazine. In Baroda, most of the people being Gujaratis prefer reading
Gujarati magazines more than English ones and they find English language to be tough to
read and understand.
51 | P a g e
8/6/2019 Final Report by Hardik
52/66
ANAL YSIS OF DATAS
GRAPH 1: -Graph showing the analysis of Newspapers in Baroda city as per ABC
( Audit Bureau of Circulation)
GRAPHICAL PRESENTATION
Analysis of Newspapers in Baroda City as per ABC auditing
42000
3800 6000 1600
95000
700007500
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
As per this chart, TOI is the largest circulated, followed by ET in English
newspapers. While among the regional newspapers Gujarat Samachar is largest
circulated followed by Divya Bhaskar and Sandesh.
52 | P a g e
8/6/2019 Final Report by Hardik
53/66
GRAPH 2: -Graph showing the reader status and actual customers of all the newspapers.
Newspaper TOI IE ET BS Asian GS Sandesh DB
Purchasers 81 33 44 30 0 47 28 12
Readers 2 9 61 49 0 31 43 29
GRAPHICAL PRESENTATION
Analysis of % of Newspaer Customers (purchasers )
TOI
30%
IE
12%
ET16%
BS
11%
Asian Age
0%
GS
17%
Sandesh
10%
DB
4%
TOI IE ET BS Asian Age GS SandeshFrom the above graph it can be said that amongst the purchasers, TOI customers
consist of 30 % followed by ET and Gujarat Samachar.
And in these also there are many customers who purchase more than one newspaper.
While in the below graph % of people reading ET is more.
53 | P a g e
8/6/2019 Final Report by Hardik
54/66
GRAPH 3:- Graph showing the purchasers of women related magazines.
Femina Cosmopoiltan Grushobha Womens Era Others Total
15 6 5 20 4 50
GRAPHICAL PRESENTATION
0
5
10
15
20
Femina Cosmopoiltan Grushobha Womens Era Others
From the above graph, it can be induced that there are 15 purchasers of Femina, 6
for Cosmopolitan, 5 for Grushobha, 20 for Womens Era and 4 for other magazines
among 50 people whom I surveyed.
54 | P a g e
8/6/2019 Final Report by Hardik
55/66
GRAPH 4: - Graph showing purchasers of film related magazines.
FILMFARE STARDUST CINEBLITZ TOTAL
25 16 9 50
GRAPHICAL PRESENTATION
0
5
10
15
20
25
FILMFARE STARDUST CINEBLITZ
From the above graph, it can be induced that there are 25 purchasers of Film Fare, 16 for
Stardust, 9 for Cineblitz, among 50 people whom I surveyed.
GRAPH 5: - Graph showing sectorial distribution of magazines.
55 | P a g e
8/6/2019 Final Report by Hardik
56/66
GRAPHICAL PRESENTATION
56 | P a g e
8/6/2019 Final Report by Hardik
57/66
0
10
20
30
40
50
RESIDENTIAL PARLOURS &
SALOONS
BOUTIQUES OTHERS
(All the data in the percentage)
From the above graph, it can be induced that there are 48 residential, 28 for perlours &
saloons, 6 for Boutiques, 18 are for others magazines among 50 people whom I surveyed.
57 | P a g e
RESIDENTIAL PARLOURS
& SALOONS
BOUTIQUES OTHERS
48 28 6 18
8/6/2019 Final Report by Hardik
58/66
GRAPH 6: - Graph showing the work status of chief wage earner of the surveyed families.
WORK STATUS
OF C.W.A EMPLOYED BUSINESS PROFESSIONAL
100 34 52 14
GRAPHICAL PRESENTATION
0
10
20
30
40
50
60
EMPLOYED BUSINESS PROFESSIONAL
(All the data in the percentage)
58 | P a g e
8/6/2019 Final Report by Hardik
59/66
From the above graph, it can be said that most of the chief wage earners of the surveyed
families are business class people of 62% , followed by the employed and the last is
Professionals of merely 18%.
FINDINGS
In Femina, majority of the respondents likes to read columns on beauty tips, fashion &style and health.
People preferred general magazines and business related magazines more then other
magazines because a general magazine covers all aspects.
During my survey, I found many of respondents complaining about glamorous
photograph that are printed in Femina and Filmfare magazines.
I have surveyed many regular readers also and they complained that there is lot of
advertisements in Femina magazine which decreases the worth reading articles in themagazines.
There is also a wrong perception among the respondents regarding contents and materials
of magazines like Femina and Filmfare. They feel that these are adult magazines and it
spoils the children.
Majority of people prefer price discount that is offered by Femina and Filmfare
magazines which is 50% off on a full year subscription then any other promotionalschemes offered by other magazines.
59 | P a g e
8/6/2019 Final Report by Hardik
60/66
I found that age group between 21 to 30 prefers to read these type of magazines only in
English.
Many of Filmfare readers share their view that they would like to read more columns
about Hollywood and about old films, film stars and stories and events related with film
making.
Many of the respondents have given answer that they can easily get information provided
in such magazines from the television itself, so they do not feel worth to spend money for
magazines.
Most of Gujarati magazine readers do not read Femina and Filmfare magazines becausethey are not familiar with the English language.
I found that most of the people who are readers of English magazines are of the family
size of 4 and 5 persons. This means that small families/ nuclear families preferred thistype of magazines more than big families.
I found that the business women preferred to read magazines like Femina, Grazia and
such fashion related magazines.
60 | P a g e
8/6/2019 Final Report by Hardik
61/66
61 | P a g e
8/6/2019 Final Report by Hardik
62/66
RECOMMENDATIONS AND SUGGESTIONS
There is tremendous response from beauty parlours and hair saloons so company shouldpublish special gift magazines for them that can be beneficial in their respective
businesses.
During my survey, many readers have suggested that they would like to read more aboutHollywood in Filmfare magazine. Majority of people have also shown their interest on
articles like lifestyle of stars and about old films.
Many of the Femina readers have shown their interest in reading about personality
development, stress management, etc.
Many customers have complained that they are not receiving their copies of magazines
on time and sometimes it has happened that they have not received the magazines after
some months. So, company should throw light on this area and solve this problem assoon as possible because it can cause a great damage to the reputation of the company.
Many of the respondents have suggested to reduce the portion of advertisements in themagazines because that reduces the important contents to be read in the magazines.
62 | P a g e
8/6/2019 Final Report by Hardik
63/66
CONCLUSION:
I learnt as to how corporate works.
During my training I learned how to interact with customer, how to convince them and
how to solve the queries of customers.
I also learnt how to be spontaneous since the customers used to ask many different typesof queries and questions and I had to answer them on the spot otherwise the company
may loose a valuable customer.
The company has made a very strong image in the minds of upper middle class and that
is the reason I found that by just speaking out the name of company many people gave
me a warm welcome and I easily got the door entry.
I learnt to be self dependent because many a times I had to roam alone and contact people
which made me more confident.
I am able to create awareness and knowledge of femina, filmfare, hello, grazia and othermagazines of Times of India to the customers and provide discount scheme.
Also I came to know that customers are highly attracted by gifts and other things.
63 | P a g e
8/6/2019 Final Report by Hardik
64/66
64 | P a g e
8/6/2019 Final Report by Hardik
65/66
8/6/2019 Final Report by Hardik
66/66
Bibliography
1. Website
www.timesofindia.com
www.femina.com
www.filmfare.com
www.pwc.com/india
www.pti.com
2. Magazine
Femina
Filmfare
Cosmopolitan
Stardust
Savvy
Womens era
3. Materials and information provided by the company.
******************************************************************
*******************
http://www.timesofindia.com/http://www.femina.com/http://www.filmfare.com/http://www.pwc.com/indiahttp://www.pti.com/http://www.timesofindia.com/http://www.femina.com/http://www.filmfare.com/http://www.pwc.com/indiahttp://www.pti.com/