Final Report CB

8/3/2019 Final Report CB

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Acknowledgment

Deepest thanks and gratitude to Almighty ALLAH, the most merciful, the most

beneficent and source of all knowledge and wisdom who enabled us and gave

strength to complete this final project.

We extend our deepest gratitude and profound regards to Sir Ali Moazam who

remain a source of inspiration, motivation and stimulation for us. Esteemed

appreciation and recognition to our colleagues, students from different universities

for their support and encouragement throughout this Endeavour.


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Executive summary

Everyone loves to listen to music. Especially youngster they have a craze for

music no matter what kind of music it is. Age doesnt matter, but now that time

has come that when even infants listen to music they start moving with the beat.

Some people are true lovers of music for them music is a life line without which

they cannot survive. Music is also a source of relaxation for many people i.e. when

they are tense they prefer listening to music to get relaxed. Now music can be

listened through different channels and devices thats why there has been a boom

in the music industry not only across the country but worldwide. Many youngsters

love to listen to music while travelling, at home or in universities, in short they

love to listen to music on the go for this reason they opt for different portable

devices which enables them to listen to their favorite songs right there and then.

Many famous companies have come up with such devices commonly known as

Mp3 players which cater for such needs. About 10 years ago a new phenomenon

was introduced by a very famous company (Apple) which is known as I-pod. This

device is now a days considered as the benchmark for other Mp3 players. Mp3

players cannot be matched with I-pod but yet they have their own credibility as

most consider other mp3 players as me too product. Mostly mp3 players are made

accordingly to western markets and cater for their needs. As there are no such

Mp3 players which cater for the Pakistani market, keeping this opportunity in

mind, we are coming up with the first ever Pakistani brand of Mp3 players named

as ROCKER and PIXEL made by Jetsons.

As we know about the competitive world we are living in let us compete our

products with APPLE products. ROCKER is going to compete with nano I-podwhile PIXEL will compete with I-pod shuffle. The differences in features and

quality of Jetsons products make them stand out from Apples products.

As our brand has a direct competition from Apple I-pod, we also have to compete

for market share with our indirect competitors like sony walkman, Panasonic,


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Xing Xang etc. As we are the pioneers in Mp3 players made in Pakistan. Our

brand will be the first of its kind in the Pakistani market specializing in the Mp3

players therefore it will be the trend setter rather than being a trend follower. We

will be bringing continuous innovations to the products sold which will be the keyto sustain the competitive advantage since it wont be easily duplicated,

substituted or imitated.

Our target market will include the youngsters between the age of 15 to 25 living in

the areas of F-6, F-7, F-10, F-11, G-10 G-9, I-9, I-8, Commercial, Saddar in

Islamabad and Rawalpindi, both male and female having a minimum house hold

income of more than PKR 20,000 and belonging to the middle, upper-middle and

upper classes. The size of the target market is 0.08 million.

The pricing strategy that Jetsons will be adopting is competitive pricing. We

will be making use of both pull and push marketing. Pull in the form of

advertisement, sales promotional campaigns and direct marketing; and push in the

form of public relations. The promotional mix will include advertisement, public

relations, sales promotion, direct marketing. Our total marketing budget will be

PKR 20 Million.

To monitor and control the actions in order to implement the marketing plan,

every possible step is taken in order to ensure A Strong Brand with A Strong

Following.


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VISION STATEMENT:

To stand out as a team with passion, for creating the best customer experience

professionally while delighting our customers whom we consider as our essence

MARKETING OBJECTIVES:

The marketing objectives of Jetsons are:

1. To get awareness of 50% of our target market at the end of the 1 st Quarter

of 2011.

2. To achieve 80% of the sales target at the end of 2010.

3. To keep marketing costs fewer than 50% of the total costs.

4. To run marketing promotions to achieve maximum sale in the first year of

launch.

5. Inform target audience about features and benefits of our product and itscompetitive advantage, leading to a 10 percent increase in sales in one year.

6. Decrease or remove potential customers' resistance to buying our product.

CONCEPT TESTING:

To test the concept of Jetsons products, a questionnaire consisting of twenty-six

questions was distributed among 100 people studying in various schools, colleges,

and universities, and also amongst youngsters in markets like Super market F-6,

Jinnah Super F-7, F-10 Market Islamabad, Saddar, and also in Commercial

market Rawalpindi. It was made sure that questionnaires were distributed to

people lying between 15-25 years of age.


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The result of questionnaire shows that there is a demand for a new mp3 player that

covers up all the flaws of other existing mp3 player in the market in the market

with a sample of 70% approving the concept while the other 30% disapproved it.

The following points were highlighted after the data was collected from thequestionnaire:

Target market were excited about the idea

People between 15 to 20 ages were more enthusiastic about the product as

compared to people ranging from 20+ to 25.

Males as well as females were equally eager about buying our product.

Males had a higher percentage of approval for a new mp3 player as

compared to females

Most of the people wanted to buy Pixel and Rocker because people wanted

the experience of trying out a better product than that which already existed

in the market.

The maximum price for a new mp3 player that majority of people are

willing to pay was Rs. 3000 or less.

It was observed that on average people purchased get an mp3 once after

every 3 years.

These are the two major reasons that the customers chose to buy a new mp3

player : user-friendly experience and new improved features

All these observations were taken into account in devising the marketing plan for

the questionnaire used is as follows:


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QUESTIONAIRE FOR A NEW MP3

Name: __________________________ Age________________ Male/Female

City of Residence: 1 Rawalpindi2 Islamabad

1 Can you please tell me how much money do you save after your monthly expenses from your

pocket money or income

1) 0- 100 Rs2) 101-500 Rs

3) 501-1000 Rs

4) 1001-2000 Rs

5) 2001-5000 Rs

6) 5001-10,000 Rs

7) More than 10,000

2 Do you listen to Music?

Yes 1 Goto 3

No 2 Terminate Interview

3 When do you normally listen to music? (Multiple response possible)

Driving or travelling to university 1

At the Campus 2

Going back home 3At home 4

While studying 5Going to exercise 6

Any other______________________________________

4 How long do you listen to music every day approximately?

Less than half an hour 1Between hour to two hours 2

2 to 3 hours a day 33 to 5 hours a day 4

More than that 5

5 Normally on which device do you listen to music?

Your Cell Phone 1

Car Audio 2

Music system at home 3

Your MP3 Player 4


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*Only 2 pages of the questionnaire are given here for reference reasons.

SEGMENTATION:

We understand that we cannot be all the things to all the people all the time.

Customers and markets are too complex and diverse for a single marketing

formula to adequately address the needs of all. We will be dividing the market into

segments and then focus our strategies on those segments.

We are concerned with technology industry, thus its the major segment of the

market that we are dealing in. We have divided the market using the Geographic,

Demographic, Psychographic and Behavioral segmentation variables:

VARIABLE BREAKDOWNS

Demographic Segmentation

Age

Gender

Marital status

Occupation

Income/Pocket Money savings

15 20 years

21 - 25 years

Male

Female

Single

StudentsProfessionals

Rs 0-100 43 %

Rs 101- 500 27 %


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Geographic Segmentation

City

Areas

Islamabad & Rawalpindi

F-6, F-7, F-10, F-11, G-10

G-9, I-9, I-8, Commercial, Saddar

Psychographic Segmentation

Activities Studying in colleges and universities.

Working part time or doing internships.

Spending time with friends

Listen to radio

Watching TV/ Movies

Eating fast foodBehavioral Segmentation

Socio Cultural Segmentation

Social Class

Culture

Benefit Sought( user friendly, fun)

Middle Class

Upper Middle Class

Upper Class

All cultures


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Analysis of the Segments:

DEMOGRAPHIC SEGMENTATION:

According to the questionnaires data collections our target market is people

between ages of 15- 25 both males and females. They are generally single either

getting their higher education or working, of which 70% peoples income/ pocket

money savings lie between Rs.0- Rs.500.

GEOGRAPHIC SEGMENTATION:

We have conducted the research only in the capital city and its twin adjoining city

i.e. Islamabad and Rawalpindi as we will launch our product in these two cities in

the start. In the markets of F-6, F-7, F-10, F-11, G-10, G-9, I-9, I-8, Commercial

market and Saddar, we conducted our research and will place our product in these

areas too.

PSYCHOGRAPHIC SEGEMENTATTION:

Psychographic segmentation depends on the lifestyle of the target market. Our

target market is made up of youngsters who are energetic and mostly want to have

fun. Youngsters take interest in activities like studying, working, playing sports,

hanging with friends, eating fast food watching movies and TV programs mostly

related to music and songs. For songs 28% listened to radio and the rest 72%

downloaded their own music.73% of the sample listened to radio while remaining

27% did not listen to radio.65% of our sample said that they liked to surf on net,

play sports, and hang out with friends. Other 35% said they went to gym/exercise,chat online, or played games.94 % watched TV.

38% said they used social relationship websites like Orkut/facebook.28% said they

used Google and the rest 28% used yahoo and hotmail.


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BEHAVIORAL SEGEMNTATION:

Behavioral segmentation relies on the benefit that is sought by using Pixel and

Rocker is its user-friendliness and it being fun to use.

SOCIO CULTURAL SEGMENTATION:

Our target market lies in middle class, upper middle class and upper class as 72%

of the population is willing to pay Rs. 0 Rs. 3000 for a new mp3 player. Our

product is non- biased and non-racist so it can be used by people belonging from

all cultures.

TARGET MARKET:

Our target market will include the following segments from geographic,

demographic, psychographic and behavioral segmentation:

Geographic: We are targeting the people living in the areas of F-6, F-7, F-10, F-

11, G-10 G-9, I-9, I-8, Commercial, Saddar in Islamabad and Rawalpindi.

Demographic: We are targeting the youngsters who are in age bracket of 15 to 25,

belonging to either gender. Mostly these individual are who have a monthly

income of 25000 with savings of around 2000 to 5000 and 6000 to 10000 as our

products are targeting two major market segments.

Psychographic: We are targeting people who love to take listen to music and share

this interest with their friends, belonging to the middle, upper-middle and upper

classes. We also target the people who live busy lives and like to have their music

with them on the go have a fast lifestyle and want their music while they are busy

with their everyday work.


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Behavioral: We are targeting people who like to stay up to date with the latest

fashion trends and they want to follow the latest fashion as well. We are also

targeting the teenagers who are experimenting with their lives and building their

taste for musicSize of Target Market:

Target Market with respect to buying power:

Rocker: 20,504

Pixel: 49,582

Population 15 to 25:

1.6 million

Total Population Islamabad and

Rawalpindi:

2.8 Million


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MARKET POSITIONING:

We position Rocker and Pixel on the basis of its competitive advantage in-terms

of service attributes, differentiation and activities. Therefore we Jetsons positions

itself as the pioneer in Mp3 players in Pakistan and provide the best musical

experience to its customers and provide efficient customer oriented services all

under one roof.

Our Value Proposition is providing

More for Less.

Here is the slogan of Jetsons which says it all:

Music and FunAll in 1

PERCEPTUAL MAP:


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The diagram explains the position of Jetsons and its competitors in the market

based on a comparison between price and quality. As evident from the graph,Jetson and Apple I-pod provide high quality in return of high price. Xing Xang

provides moderate quality for moderate price. The location of Jetson on the

perceptual map supports our value proposition as well which is more for less.

BCG MATRIX:

According to Boston Consulting Groups Approach Jetson lies in question marks

as it is new in the rapidly growing market, thus has low market share. But has the

ability to get into stars if it keeps its market share.

Jetsons


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Marketing Mix:

PRODUCT:

The main products of Jetsons are portable music devices. The products are build to

provide Music and Fun...all in1 by providing customers with the devise which

are not only easy to use but also provide quality and features which are not only

comparable but better then any other high quality devise in the market right now.

Our company is dedicated to provide you with the best customer service and a

quality product every time. We understand that everyone deserves more than a

routine attention. Rocker and Pixel is the uncommon cure to the everyday music

needs. Plus, we thrive to provide solutions to fulfill music needs of people of all

ages.

At our outlets, we encourage customers to come in and buy our trend-setting

music devices, and walk out with a complete music solution according to their

needs. Youngsters want the latest products which suite their style and preference

and our products Rocker and Pixel fulfill this specific need as our customers have

the ability to customize their Rocker and Pixel accordingly to their specifications

and style. Our staff at company outlets can suggest a cool, trendy look for your

preferred device, or if you prefer, you can find a great look in one of our

stylebooks, you can even visit our website www.jetsons.com for this purpose and

get variety of ideas.

Our products are build to provide maximum mobility so both the products which

are in the market Rocker and Pixel are designed with this thing kept in mind

Here are the main highlights of the features that you get in

Rocker:

Memory (5 GB)

External memory slot (Extendible up to 20 GB)


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Extended Battery life (12 Hours)

Wireless Headset with Bluetooth

Colored Screen

F.M Radio

Voice Recording

F.M Recording

Price Rs. 7999/-

External Charger

Pixel:

Memory (3 GB)

External memory slot (Extendible up to 10 GB)

Extended battery life (6 Hours)

Head Band (wireless)

Track name Screen

F.M Radio

Voice recording

Price Rs. 4750/-

Our third product Rapster is in the pipeline which is going to be out in the end of

2012 as it is still in the initial stages of its development and is a high end full

entertainment devise and will have features never seen before in any other product.


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Price:

Our brand will be making use of strategic pricing which calls for the coordination

of interrelated marketing, competitive and financial decisions to set prices

profitably. The pricing strategy that we will be adopting is Competitive Pricing.We will be charging prices that are a bit less than other brands, thus fulfilling the

value proposition ofmore for less. The innovation, uniqueness and quality of our

product will support the price being charged.

The prices strategy that we are using is:

List Price:

Our Company is launching two different products with different attributes by

keeping in view the pocket of our target segments. The two products are:

1. Rocker 10 GB

2. Pixel 3 GB

The products have different technology and cater for different markets so for this

purpose they have different prices from one another. The current price of Rocker

is Rs. 7999/- and for Pixel it is Rs. 4750/-. The prices of both the products are not

only affordable but also comparable with the competitors like I-pod and Sony

Walkman etc. We are not actually in a price war with our competitor but yet we

are giving superior features in our both products. Furthermore the current prices of

these products are just 5% above the manufacturing cost. This is a need to

continue our further operations.

Discounts:

Many companies, not just ours utilize coupons as an offer to entice customers for

further purchase of an existing product. We will also insert coupons inside our

product package ranging from Rs. 50-1500 discount on the purchase of the next

product. This coupon will increase customer interest in the product by offering an

incentive to purchase Mp3.

Customers will be more likely to try an unknown product if savings are an option.


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Place:

Where a consumer buys a product is extremely important. The place needs to be

easily accessible and appealing to the targeted consumers. By targeting our

segment we will need to place our product conveniently in different places.Places where we will place our products are:

Head Office:

Our prime objective is to be in direct contact with our consumer. We will have an

office in a leading and easily approachable place like Super Market with our sales

outlets also present in super market with one in Jinnah super too. These places are

best suitable for product placement as these areas are always crowded with people.

It also helps us a lot because these places are known for their big names of brands.

Retail Stores:

Placing of Our Mp3 in big retail stores like Metro and Cash and Carry Rawalpindi

will capture the attention of the people that look forward to best quality and best

price. Typically these retail stores stay open until late night and are usually full of

people all the time.

It is consumer psychology that the goods that are in big retail outlets are always

regarded as good quality product. So by placing products in such retail outlets will

enhance the credibility of the product.

Promotion:

At the moment, our brand is not being promoted. In order for our brand to become

the preferred Mp3 player the amount of promotion must be higher. It must be

increased through advertising and promotion within the stores, Fast food chains,

and also in the media like both print and television.

We are using both the strategies of marketing both Above the Line (ABL) and

Below the Line (BTL).


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To initiate the promotion process we have calculated our budget as follows:

Population:

Total population of Rawalpindi and Islamabad in our age group that is 15-25 years

is 1,600,000.

According to our survey that we had conducted, we came to conclusion that only

23.3% of new population actually wants to buy new Mp3 Player.

Total population of Islamabad and

Rawalpindi of our target segment

1,600,000

Percentage population who want tobuy new Mp3

23.33%

Total number of people who want to

buy new Mp3

1,600,000 x 23.33% = 372,800

Computation of Promotional budget for Rocker:

After going through our survey we came to know that only 5.5% of the population

could afford the price of our product Rocker.

Percentage of people who can afford

Rocker Mp3 player price

5.5%


buy new Mp3 player

372,800

Total number of people who can

afford Rocker

372,800 x 5.5% = 20,504

Expected sales of Rocker:

People who can afford Rocker 20,504

Sale price of Rocker 7,995

Total sales of Rocker 20,504 x 7,995 = Rs. 163,929,480

Percentage of sales advertisement

budget

5%


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Promotional budget for Rocker 163,929,480 x 5% = Rs. 8,196,474

Computation of promotional budget for Pixel:

Going through over questionnaire we came to know that only 13.3% of total

population can afford Pixel price.

Percentage of people who can afford

Pixel Mp3 player price

13.3%


buy new Mp3 player

372,800

Total number of people who can

afford Pixel

372,800 x 13.3% = 49,582

Expected sales of Pixel:

People who can afford Pixel 49,582

Sale price of Pixel 4,750

Total sales of Pixel 49,582 x 4,750 = Rs. 235,514,500

Percentage of sales advertisement

budget

5%

Promotional budget for Pixel 235,514,500 x 5% = Rs. 11,775,725

Total Promotional Budget:

Promotional Budget of Rocker Rs,8,196,474

PromotionalBudget of Pixel Rs.11,775,725

Total Promotional Budget 8,196,474 + 11,775,725 =

Rs.19,972,199

Promotional Objectives:

Our promotion will be focused on the following marketing objectives:

1. To get awareness of 50% of our target market at the end of the 1 st Quarter

of 2011.

2. To achieve 80% of the sales target at the end of 2011.

3. To keep marketing costs fewer than 50% of the total costs.


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Promotional Mix Strategy:

We will be making use of both pull and push marketing. Pull in the form of

advertisement, sales promotional campaigns and direct marketing; and push in the

form of public relations.

Promotional Mix:

Advertisement

Public Relations

Sales Promotion

Direct Marketing

Advertisement:

To achieve our promotional objectives we will be making use ofInformational

advertisementas we will be new in the market and will need to create awareness

and give information about what is our brand and how it is different from other

brands.

Ad message:

Our ads are going to focus on our slogan Music and FunAll in 1. The

messages will be like: When was the last time you felt the freedom to reach out

and get what you desire we give you a product that can provide that feeling with a

product made in your own country The ad message would include a preview of

what benefits our customers can get out of there Rocker and Pixle E.g. battery life,

ability to customize, ease of use etc.

This message will be executed in such a way that it will represent the followingstyles:

Lifestyle of our target market

Personality symbol of the target market


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Image of our target market

Advertisement Media:

TV Ad: We will be running our TV ad on local cable (cable network providers

channels) and on different TV channels. The channels which we will be using to

advertise are: Ten Sports Pakistan, Star Movies, MTV and HBO. The ad will be of

30 seconds. The ad will be featured twice daily on the above specified channels

for the first 3 months.

Ten Sports

18:00-20:00 PKR 65,000

06:30-08:00 PKR 45,000

MTV

17:00-19:00 PKR 90,000

20:00-22:00 PKR 100,000

HBO

14:00-16:00 PKR 95,000

21:00-22:00 PKR 105,000

Star Movies

09:00-10:00 PKR 70,000

22:00-23:00 PKR 85,000

Billboards: Our billboards will be located at 3 different locations namely in

Jinnah Super, Blue Area and Saddar for 3 months. The rates with the billboard

sizes are given below:

Jinnah Super (10x20): PKR 150,000/month

Blue Area Kalsoom Plaza (10x20) : PKR 90,000/month

Main Saddar Road (10x20): PKR 75,000/month

Public Relations:


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In public relations we will be sponsoring different sports and fashion events at

different Fast food Outlets; in return we will be getting publicity. Public relations

will help in defining our e marketing strategy.

Sales Promotion:

Fast-food Building:

Both the products by Jetsons can be advertised in popular fast food outlets such as

KFC, Mac Donalds, Pizza Hut, OPTP (One Potato Two Potato) etc. People of

our target segment visit these places on a daily basis and by placing Ads in these

locations we can easily and efficiently reach to our valued customers.

Direct Marketing:

We will be using two different direct-mail magazines 1) Spider and 2) Us for half

page ads. Spider is a leading magazine that talks a lot about new technology that

comes in the market. It is delivered directly to 19,100 homes in Rawalpindi and

Islamabad. While US covers 15,000 homes. The ads will appear for the first 3

months.

Spider (19,100 houses) @Rs. 7 per copy PKR 133,700

Us (15,000 houses) @ Rs.5 per copy PKR 75,000

Our other prominent promotional tactics include the followings that we have

planned for the future:

In the 4th quarter of 2011 we will be launching another direct marketing

campaign in the shape ofPop-Up lounges, which will be small scale mobile

demonstrations of Rocker and Pixel placed on two pick-up trucks roaming

around in the areas of target market to generate awareness in the market.

After the initial first month, we will be launching a promotional campaign

where Mc Donalds will help us in promotion by providing a coupon of a


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lucky draw to win Jetsons products Rocker and Pixel by purchasing two

Big Macs and one Mc Arabia respectively.

AlsoAAG T.V will help us to promote Rocker and Pixel further. We will

be acquiring a contract of 1 year to name one of their most viewed

programs to be sponsored by Jetsons products. We will be offering them

our services at a discounted price and in return they will help us in

promoting ourselves.

PEOPLE:

Our people include our employees. Our employees will be devoted towards

providing the best services to our customers. We will be hiring experienced and

skillful employees who will then be specially trained to perform their job

effectively and efficiently. We will be constantly checking the performance of the

employees and will award employee-of-the-month title to the employee with the

best performance at the end of every month. The employees of the month will then

be rewarded with the bonus plus their salary for that particular month. We will be

keeping a record of every employee in terms of performance and the employee

with most employee-of-the-month titles in a year will be given an increment at the

end of each year. This will help us in keeping motivated and committed towards

work employees.

EXTERNAL ANALYSIS:

SWOT:

Strengths:

Pioneers in this industry: We will be the first to launch this concept of

Mp3s which are made in Pakistan. This will be one of the major

sustainable competitive advantages for Jetsons.


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Partners with good knowledge of business: All the partners forming

Jetsons are business students and they belong to a group of the top students

of their university, thus have a good knowledge of how to run a business.

Hence a young and talented team all together possesses the quality ofmaking Jetsons a huge success.

State-of-the-art facilities: We will have the state-of-the-art equipment,

factory, HR, and R&D. Layout of the store which will be one of the sources

of attraction for the youngsters and will suggest the high quality of

services being provided.

Location: Jetsons outlet will be located at the Super market and JinnahSuper, in addition we are going to have our display counters at Metro and

Cash & Carry. These locations attract lot of people as it has a lot of

shopping attractions and these locations are easy to reach plus well known

for their good quality retailing by everyone.

Employees: Our employees will be one of our biggest strengths. We will

be hiring people who are very professional in their work and will be

training them so that they can cater to the customers well. We look forward

in developing our workforce into one of our sustainable competitive

advantage.

Weaknesses:

Need to build reputation: We will be a new name in the market and will

be coming up with a concept which will take a little time to be recognized.

Inexperience : Although the partners forming Jetson are talented and

possess good knowledge regarding the business matters but they do not

have any sort of practical experience which is one the biggest weakness that

we will experience.


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Opportunities:

Growing trend of Mp3 playes: People due to internet and international

channels are becoming aware of trends and want to act accordingly to look

up to date with new trends and fashion.

Lack of competitors: Since no one in Pakistan has exploited this

opportunity before of introducing a local made high quality Mp3, thus we

will be the pioneers and will face no direct competition at the moment from

within Pakistan.

High rate of unemployment : Unemployment in Pakistan is on the rise,

although economist used inflation to bring it down but the principal of

Phillips curve doesnt work well for Pakistan. Thus keeping this thing in

view we can self-employ ourselves and can hire other employees giving

employment opportunities to the people of Pakistan.

Marketing via Internet: With the increasing trend of using IT in

marketing, we have an opportunity to market Tiny Clippers through internet

which is a huge cost saver and also a good source of information.

Threats:

Law and order situation : Pakistan is currently going through turmoil in

case of law and order. Riots break out every now and then destroying

buildings, businesses and disturbing the routine businesses, also, bomb

blasts are becoming a thing of everyday. This situation is bound to continue

for sometime in the near future as well. This will affect any sort of business

or in other words market as a whole. The growing number of IDPs will

pose threat to law n order situation in future it they wont be handled


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properly; it will result in increasing number of crimes by internally

displaced people.

Political conditions : There is a total lack of proper policy making. The

new democratic government is not utilizing the advantages of democracy

properly for the betterment of the country and its economy. Pakistan is

going through a stage of utter political confusion, so there are no policies to

support new or even old businesses.

Threat of new entrants : Since its a good opportunity many people will be

looking forward to starting this business. which will in the future hider the

growth of the company if it does not make a good impression in the start toits customers.

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Final Report CB

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