Final report

25 - 27 November 2015

West hall 1・2 + Atrium

Tokyo Big Sight, Japan

Title IFFT/Interior Lifestyle Living

Period 25 - 27 (Wed - Fri) November 2015 10:00 - 18:00 (ｌast day until 17:00) Venue Tokyo Big Sight (Tokyo International Exhibition Center)

West hall 1・2 + Atrium 3-11-1 Ariake Koto-ku Tokyo, Japan

Organiser Japan Furniture Industry Development Association (JFA)

No. 301 Sun Park Mansion Chiyoda 2-9-4 Iidabashi Chiyoda-ku Tokyo

102-0072, Japan

Tel. +81-3-3261-2801 Fax. +81-3-3261-2802

Web. www.jfa-kagu.jp

Mesago Messe Frankfurt Corporation

Shosankan 7F 1-3-2 Iidabashi Chiyoda-ku Tokyo 102-0072, Japan

Tel. +81-3-3262-8443 Fax. +81-3-3262-8442

E-mail. info@ifft-interiorlifestyleliving.com

Web. www.ifff-interiorlifestyleliving.com Official supports

Forestry Agency Ministry of Economy, Trade and Industry Japan External Trade Organization (JETRO) Manufactured Imports and Investment Promotion Organization (MIPRO) THE ASSOCIATION FOR THE PROMOTION OF INTERNATIONAL TRADE, JAPAN

Japan General Merchandise Promotion Center The Japan Chamber of Commerce and Industry The Tokyo Chamber of Commerce and Industry JAPAN INTERIOR INDUSTRY ASSOCIATION Bed Manufacturers Association All Japan JAPAN INTERIOR DESIGNERS’ ASSOCIATION JAPAN OFFICE AND INSTITUTIONAL FURNITURE ASSOCIATION JAPAN HOUSEWARE & INTERIOR ASSOCIATION The Glass Manufacturers' Association of Japan The Japan Smoking Articles Corporate Association Japan Craft Design Association Japan Industrial Design Promotion Organization Japan Jewellery Designers Association JAPAN LUMINAIRES ASSOCIATION Japan Safe Furniture Cooperative Associations The Japan Textiles Importers Association Japan Chain Stores Association Japan Direct Marketing Association The Textile Design Association of Japan Federation of Japan Pottery Manufacturers’ Co-operative Associations JAPAN PACKAGE DESIGN ASSOCIATION JAPAN DEPARTMENT STORES ASSOCIATION Japan Industry Union of Plastic Houseware Manufacturers Embassy of Italy - Tokyo Royal Thai Embassy, Tokyo TAIWAN TRADE CENTER,TOKYO the Royal Danish Embassy German Chamber of Commerce and Industry in Japan Royal Norwegian Embassy Embassy of Pakistan Embassy of Finland Embassy of the Republic of Poland Trade and Investment Promotion Section Embassy of the Republic of Lithuania

Admission fee JPY 2,000

(Free of charge with admission ticket, online visitor registration)

Outline of the fair

Number of exhibitors Referring source: Official data tallied by the organiser’s office

■ Exhibitors by country・region

431 exhibitors / 18 countries・regions (Japan 378, Overseas 53)

1 Japan 378 11 Denmark 1

2 China 13 12 Germany 1

3 South Africa 13 13 France 1

4 Taiwan 6 14 Vietnam 1

5 Finland 4 15 Poland 1

6 Italy 3 16 Hong Kong 1

7 Thailand 2 17 Morocco 1

8 U.S.A 1 18 Latvia 1

9 South Korea 1 19 Lithuania 1

10 Sweden 1

Total 431

Japan 378

Overseas 53

Japan 87.7%

Asia 5.7%

Europe 3.2%

Africa 3.2%

North America 0.2%

87.7%

5.7%

3.2%3.2%

0.2%

Number of visitors Referring source: Official data tallied by the organiser’s office

■ Visitors by day

Date 25 (Wed) Nov 26 (Thu) Nov 27 (Fri) Nov Total

Multiple count 5,529 6,040 6,430 17,999

Single count 5,529 5,791 6,049 17,369

2014 single count 4,743 5,327 5,597 15,667

■ Visitors by country・region

17,369 visitors / 29 countries・regions

1 Japan 16,890 17 Germany 4

2 China 153 18 Vietnam 4

3 South Korea 140 19 Malaysia 4

4 Taiwan 67 20 Netherlands 3

5 Hong Kong 17 21 France 3

6 Thailand 15 22 Belgium 3

7 Singapore 9 23 Indonesia 2

8 Canada 6 24 Australia 2

9 Denmark 6 25 Philippines 2

10 Finland 6 26 Spain 1

11 Norway 5 27 Sri Lanka 1

12 U.S.A 4 28 Turkey 1

13 U.K 4 29 Hungary 1

14 Italy 4 30 Mexico 1

15 India 4 Unknown 3

16 Sweden 4 Total 17,369

Japan 16,890

Overseas 479

97.2%

2.0%

0.4%0.2%

0.1%0.1%

Japan 97.2%

Asia 2.0%

Europe 0.4%

North / Central / South America 0.2%

Oceania 0.1%

Unknown 0.1%

Number of visitors Referring source: Official data tallied by the organiser’s office

■ Visitors by business categories

Specialty retail store 4,143 23.9%

－Lifestyle shop 1,433 8.3%

－Texitile shop 240 1.4%

－Apparel shop 228 1.3%

－Furniture shop 1,130 6.5%

－General merchandise shop 373 2.2%

－Stationary shop 41 0.2%

－Others 698 4.0%

Department store 558 3.2%

Large scale retail outlet 225 1.3%

Mail order / E-Commerce / TV Shopping 721 4.2%

Distributor / Wholesaler 1,618 9.3%

Importer / Exporter 1,079 6.2%

Manufacturer 3,258 18.8%

Design studio 1,075 6.2%

Interior designer / Decorator 572 3.3%

Architect office 529 3.0%

Construction / Housing manufacturer 1,205 6.9%

Hotel / Leisure Facility 244 1.4%

Restaurant / Cafe / Bar 83 0.5%

Governmental agency/ Association/ Embassy 353 2.0%

Student from design related school 262 1.5%

Others 1,401 8.1%

N/A 43 0.2%

Total 17,369 100.0%

Highlights

■ Atrium highlight “THE HOTEL”

■ CREATIVE RESOURCE “Charm of Black”

■ CAFE by Yuwaeru

■ Welcome reception

■ HEIMTEXTIL THEME PARK

■ IFFT/Interior Lifestyle Living Award

Award Award winner Judge

Young Designer Award

MUTE

Messe Frankfurt Exhibition GmbH

Vice President Ambiente/Tendence

Mrs. Nicolette Naumann

Best Buyer’s Choice KARIMOKU FURNITURE INC.

Isetan Mitsukoshi Ltd.

General manager,

Home Furnishing & Housewares Mr. Hidetoshi Soma

■ LIFESTYLE SALON 2015

Visitors’ survey Referring source: Official data tallied by Messe Frankfurt GmbH

1) Your occupational status

1 Self-employed entrepreneur, co-owner, freelancer 15.9%

2 Managing director, board member 15.6%

3 Division manager, operations / plant manager, branch manager 16.4%

4 Department head, group head 7.6%

5 Other employee 39.4%

6 Other occupational status 4.6%

7 Trainee, apprentice 0.5%

15.9%

15.6%

16.4%7.6%

39.4%

4.6%

0.5%

2) Your influence on purchasing / procurement decisions

1 Decisive 26.7%

2 Collective 32.1%

3 Consultative 24.5%

4 No influence 16.7%

26.7%

32.1%

24.5%

16.7%

3) How did you prepare for your trade fair visit? (multiple answers)

29.9%

22.1%

13.2%

7.3%

7.0%

4.9%

3.2%

1.3%

25.3%

3.0%

0% 10% 20% 30% 40%

acquired information via internet

used information from exhibitors

used information from the organiser

conducted discussions withcolleagues, business partners

contacted exhibitors beforehand

set visit objectives

used information from tradeassociations

used trade press

no preparation (no time/not necessary)

N/A

4) Which objectives are you pursuing in visiting this trade fair? (multiple answers)

49.1%25.9%

23.2%

19.9%

17.5%

10.8%

10.2%

7.5%

7.5%

5.7%

2.2%

0% 10% 20% 30% 40% 50%

view/get to know product variants

expand specialist knowledge

achieve an overall impression of the marketsituation

view/get to know innovations, new developments

initiate new business relations

conduct purchases

cultivate existing business relations

compare competitors

prepare purchasing decisions

exchange experience

N/A

5) Which product range are you interested in at this trade fair? (multiple answers)

50.4%

43.1%

38.5%

31.0%

20.8%

17.5%

12.4%

7.3%

5.4%

3.5%

0.8%

0% 10% 20% 30% 40% 50% 60%

interior products

furniture

design & style

building, interior material

tableware, kitchen ware, houseware

home textiles

gift items

garments

baby & kids

other

N/A

6) To what extent, at the moment, would you tend to visit next IFFT/Interior Lifestyle Living?

Extremely strongly 10.8%

Very strongly 27.0%

Strongly 52.6%

Less strongly 8.6%

Not at all 1.0%

10.8%

27.0%

52.6%

8.6%1.0%

Exhibitors’ survey Referring source: Official data tallied by Messe Frankfurt GmbH

1) Overall impression of the fair

Very satisfied 22.1%

Satisfied 71.7%

Dissatisfied 4.8%

N/A 1.4%

22.1%

71.7%

4.8%

1.4%

2) Number of the visitors

Very satisfied 15.2%

Satisfied 68.6%

Dissatisfied 7.2%

N/A 9.0%

15.2%

68.6%

7.2%

9.0%

3) Visitor profile

Very satisfied 17.2%

Satisfied 72.8％

Dissatisfied 5.5%

N/A 4.5%

17.2%

72.8%

5.5%4.5%

4) Will you participate in the next IFFT/Interior Lifestyle Living again?

Will exhibit 29.7%

Considering 57.2%

Will not exhibit 9.0%

N/A 4.1%

29.7%

57.2%

9.0%

4.1%

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Upcoming events

Interior Lifestyle Tokyo 2016

1 - 3 (Wed - Fri) June 2016

Tokyo Big Sight West hall www.interior-lifestyle.com

IFFT/Interior Lifestyle Living 2016

7 - 9 (Mon - Wed) November 2016

Tokyo Big Sight East hall

Expanding hall! www.ifft-interiorlifestyleliving.com

Enquiry

Mesago Messe Frankfurt Corporation IFFT/Interior Lifestyle Living organiser’s office

Tel. +81-3-3262-8443 Fax. +81-3-3262-8442

E-mail. info@ifft-interiorlifestyleliving.com Web. www.ifft-interiorlifestyleliving.com

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Mesago Messe Frankfurt Corp. IFFT/Interior Lifestyle Living organiser’s office Shosankan 7F 1-3-2 Iidabashi Chiyoda-ku Tokyo 102-0072, Japan Tel. +81-3-3262-8443 Fax. +81-3-3262-8442 E-mail. info@ifft-interiorlifestyleliving.com Web. www.ifft-interiorlifestyleliving.com