Brand Journalist, Salesforce Marketing Cloud@jasonboies

Jason Boies

FINAL REPORT: SOCIAL MEDIA TRENDS FROM 2013 International CESFull Report Covering January 8-11, 2013

307,000Average number of mentions per day

2013 International CES: Over 1.2 Million Social Conversations During the Show

0

100000

200000

300000

400000

Day OneDay Two

Day Three

Day FourSocial media conversation from all days at CES

2013 International CES: Samsung Takes the Show

Samsung has more mentions than any other brand during CES: 72,000. Due to their products at the show (flexible smart phone, HDTVs) and their keynote featuring President Bill Clinton

Sony takes second place overall: 49,000 mentions. Xperia Z smartphone was the company’s biggest hit, featuring in both CNET and the Verge’s “Best of CES” lists

Samsung

Sony

MicrosoftLG Intel

Apple

Qualcomm

Audi Google

Panasonic

2013 International CES: Televisions are the Hot Topic

58,000+mentions of TVs: the top product of the CES social conversation

0 15000 30000 45000 60000

Televisions

Tablets

Smartphones

Apps

Ultrabooks

2013 International CES: #Android = Most Popular Hashtag

0

500

1000

1500

2000

#DigitalHealthCES #PandoraCES #lookforlogitech #android #samsungResults exclude official hashtags (#2013CES, #CES) and generic hashtags (#tech,#Vegas, and #technology)

2,000 mentions

2013 International CES: 35- to 44-year-olds Males Lead the Social Conversation

35- 44-year-olds lead the conversation throughout the showover 15,500 conversations

Walking around the showroom showed just how many more males there were at CES!

64%

36%

2013 International CES: 50 Cent Reigns Supreme

Rapper 50 Cent led the show with over 3,200 mentions due to his appearance at CES to promote his headphone line

will.i.am came in second (over 1,800 mentions) after speaking at CES

Quarterback Tim Tebow took third place (841). He attended CES to promote his SOUL headphones

will.i.am

Maroon 550 Cent

Tim Tebow

Dr. Oz

Felicia Day

LL Cool JVictor Ortiz

Travis BarkerKelly Lebrock

2013 International CES: Marc Benioff Keynote Generated nearly 3,000 Mentions Throughout the Show

2013 International CES: @CNET = Most Retweeted Account

0

175

350

525

700

@CNET @Mashable @NokiaUS @FerraribyLogic3 @Emily

680retweets Due to controversial

Tweet about abody-painted women display

Thank You