[Type the document

subtitle] FINAL REPORT

Tahooshi by Ergaҫia Company

Codes of Ethics

Ergaҫia’s codes of ethics is a written document that states the company behaviors expected from all the group

employees.

The codes of ethics represent the values and ethics for which Ergaҫia Company conducts business and will

continue to uphold the highest levels of businesss ethics in all of our business dealings. Here lies the four principles that

Ergaҫia Company holds.

A. Discipline

- All members should value time and work ethics

B. Professional

- All members should be professional in terms of working based on their divisions

- All members must separate personal businesses within the company

C. Respect

- All members must respect each other

D. Integrity

- All members should have integrity individually and wholefully as a team

- All members should have the quality of honesty, and having strong moral principles

I. Executive Summary

A. Company’s Profile

Business Information

Business Name: Ergaҫia Company

Business Headquarter: Dago Asri 1 No D6, Coblong, Bandung, Jawa Barat

Total Number of Employee: 20

Primary Lines of Business: Food and beverages (ie. tahu sushi and sweet tea)

Telephone: 087825470167

Instagram: @TAHOOSHI

LINE@: @JYG3981R

B. Products Description

Ergaҫia Company made a sushi-inspired snack

with a traditional kick. We replace the rice of the

sushi with tofu, and the nori roll by singkong

leaves. Then after, we fried them after coating

them with flour. The shape will look like a real

sushi, and the texture will be crispy on the outside

and soft on the inside. That’s why we call our product, ‘Tahooshi’. It’s a short from the words tahu and

sushi.

The fillings of Tahooshi will vary from salmon, shrimp, crabstick, melted cheese, and smoke beef.

The toppings of our product is a compilation of grated cheese, Bangkok chilli sauce, tomato sauce, and

mayonnaise. However, costumers are in full charge on their preferences of fillings and toppings as they

can choose whichever they liked.

For drinks, we accompany Tahooshi with sweet tea. There are two options, ice tea and hot tea.

C. Values Proposed Through Business a) Selling experiences to costumers

b) Spreading creativity through innovative products

c) Promoting Indonesia’s value and culture with modern twist

d) Providing healthy snacks that fill your appetite

II. The Philosophy

Food and culinary nowadays has become a lifestyle. In this modern era, people would rather buy foreign

food and would pay a lot more to the idea of ‘trendy’ foreign food.

Here, Ergaҫia wants to raise awareness towards Indonesia’s culture in food and lifestyle. We want to make

modern hip food (in this case we picked sushi) to use Indonesia’s traditional food, which is tahu and singkong

leaves as our main ingredient. Our intention is to promote, elevate, and innovate the use of tahu and singkong

leaves. Also to help Indonesia’s farmer and traditional market by buying the ingredients, selling it as a new

product, and promoting it.

For selling, we run a gerobak decorated in Japanese style. The idea here is still the same. To promote

Indonesia’s culture and value through modern twist.

III. Management

A. Organization Structure This is the original structure noted by 19/10/2016

B. Plans, Issues, and Solutions

No. Division Plans, Objectives and Reality Check

Issues & Challenges Solutions

1. Marketing Creating grand design (logos, posts, packaging, etc.) and company branding

Promoting the product and in charge of Tahooshi taste market survey

Finding potential place to sell Tahooshi

Finding events for Tahooshi to participate

Target new customers Enhance customer

relationships Together with

Operation work to

1) Having hard times finding the right packaging that suits the aesthetic of Tahooshi but also matched the budgeting. 2) Not maximized on promoting Tahooshi because was too busy helping operation cooking and producing Tahooshi because operation needed more people to help 3) Blurred lines between

1) Increasing the activity of surveying the right vendors for packaging and eventually settles for the best packaging. 2) and 3) Company held a meeting to discuss the seemingly inexistence gap between marketing and operation then decided to reorganize the company structure. Several members from the marketing team are moved to the operation team. *

increase profits

jobs execution with marketing (ex: buying packaging while this was supposed to be operation’s jobs).

2. Operation Producing and cooking the products

Doing research and in charge of buying the best ingredients and equipment needed

Direct survey of the place to sell based on what Marketing founded and determine whether it’s suitable or not

Direct execution of selling, getting permits from venue to sell

Evaluate, list, and in charge of storaging all the products, raw material, and equipment needed for the next day

Quality control of the product (making sure that the products sold are the best)

In charge of delivering products to costumers

Together with Marketing work to increase profits

1) Difficulties on execution and producing the product because lack of members. Overwhelmed by the jobs.

2) Difficulties on mobilization of the raw ingredients in large amount because not all of the Operation team members have cars for massive mobilization

3) Difficulties on maintaining the effectiveness and efficiency of buying and stocking ingredients that are out of stock

4) Because of the lack of people, operations somehow always asked for Marketing helps and this caused marketing to not do their own job maximally.

5) Miscommunication between Head of Operation and the members that caused internal conflicts.

1) Getting help from other team members such as from Finance, Secretary, and Marketing.

2) Decided to stock the products in one place and decided to cook in one place which is on Amirul’s place near Pasteur to minimize mobilization, and for massive mobilization such as to go to some venue, operation is helped by Marketing members that have cars.

3) At first, there were no listing systems and noting evaluating system. So it was kind of a mess because sometimes the brief is forgotten and the jobs weren’t done efficiently (ex: forgetting that some ingredients are out of stock when on the spot selling then had to go far to buy the ingredients). But then after, operation teams evaluated their work ethic and immediately started to have the noting and listing system to evaluate everything after selling.

4) Company held a meeting to discuss the seemingly inexistence gap between Marketing and Operation then decided to reorganize the company structure. Several members from the Marketing team are moved to the Operation team. *

5) Operation team together with Human Resources, Co-CEO, and Secretary had a meeting to evaluate work ethic and together talk about the problems. Understanding

between each other is achieved.

3. Finance Managing company’s cash and budgeting

Making financial report

Managing and recapitulating the cash flow

1) Held back from writing the financial report (price estimation, etc.) because operation hasn’t completed the survey for products, ingredients and packaging

2) Writing the financial reports because lack of experience

1) Helping the Operation teams on determining the price estimation and started to write what can be written while waiting for the fixed products price

2) Consulting with lecturers and friends. Learning by asking to write better reports.

4. Human Resources Evaluating the company’s performance

Making shifts for the execution of producing and selling Tahooshi

As a mediator whenever conflicts arise and as a place to consult non-technically (internal and/or external problems)

Making sure that all members are treated equally and nobody works too forcefully or harder than the other

1) Too late in handling the internal conflicts between Head of Operation and its members, that the conflicts started to affect other division’s performance

2) Delayed in arranging the shift for execution and place to sell, because at first the venue wasn’t fixed yet

1) After the conflict seems to be bigger, HR immediately held a meeting for evaluation as a rational mediator for members to complain about the problems. Then finally understanding is achieved.

2) Starting to arrange the shift little by little while waiting for the fixed venue

* This is the new and updated organization structure of Ergaҫia, noted by 15/11/2016

IV. Business Model

This is the original BMC we initiated on 19/11/2016. From there, we have implemented the BMC to our

business and evaluated the whole plan whether it works or not during the 2 weeks process.

1. Key Partnership Our plan was to partner up with GO-JEK (formally, as in we put our business on the

applications), Teh Botol Sosro (buyer-supplier relationship and for us to get facility like stand tent, etc. in

exchange of us selling their products), and to partner up with other companies.

But after discussing a little bit further, the permitted license and negotiation with Teh Botol

Sosro would take at least one week because it is told from our survey that the birocracy would take

longer time and we didn’t have time to wait. Because we needed to put price estimation for the

financial report, and we just couldn’t take the risk to wait a little longer.

GO-JEK however, we could put our business on the application, but we think that it wouldn’t be

very effective since we are newcomers and to have costumers actually look and buy our product from

GO-JEK isn’t very reliable for our business. It might be better if we run the business in the long run and

starts on building the brand and costumers trust to actually purchase our product from GO-JEK apps, but

we’re newcomers that will close our business simulation in the next two weeks. So after discussing, it’s

best for us to have our own delivery system and use GO-JEK as a regular delivery system by GO-SEND

when the costumer’s destination is too far from our selling place.

In terms of partnering up with other company, we had been asked by several companies to join

them on attending venues and events to ease the rent cost. Such as Milk-It Way by Astronaut co. on

Japan Art Festival @ Sabuga ITB, and others at Marketown @ Husein Sastranegara Airport. But we

decided to maximize on selling by pushing our delivery system, because we were too afraid that

attending such venues won’t really help the selling while so far, our profit hasn’t really achieved our

initial target and it was a right decision for us, since other companies didn’t really do well in replacing

back the money used for rent cost. In conclusion, the partnership Ergaҫia implemented here is only in

the range of exchanging of buying each other’s products to help each other.

2. Key Resources Ergaҫia is a small and starting company that applies the term ground-to-earth to our project. So

our resources are small and simple but very convenient to our business. Here’s what we consider as

the key resources:

a.) Physical Assets

Tangible and material things in the name of Ergaҫia, including cash (capital we got from SBM,

and our own profit from selling), equipment (ex: gas stove, gas, kitchen supplies, and product

ingredients) and properties owned by the business (ex: gerobak)

b.) Database

We got database of suppliers of the ingredients which is sellers from various traditional markets

(Ciroyom, Balubur Town Square, etc.) and venue contacts from community and events in Bandung.

Overall, the database helped us regarding stocking the product and venue contacts has helped

us to determine which place for us to sell best. We chose to sell in front of Unpad (Dipatiukur), on

Diponegoro Street, and near STAMP Graha Pos Indonesia on Riau street.

But because of several reasons such as weather and difficulties in massive mobilization

(especially to rig the gerobak), we only sell on Unpad for the first new nights then move to our

basecamp which is on Dago Asri 1 Street No. D6 in front of Urban Gym and on the last day on

STAMP Graha Pos Indonesia.

c.) Partnership

Because our initial plan was to partner up with GO-JEK and Teh Botol Sosro, partnership in our

mind would be the key resources for our business. But because the plans were scrapped,

partnership as our key resources didn’t really work for the business plan.

d.) Human

The members of our team are the ultimate key resources for this business. Without the hands

and works of the team, nothing would work out.

e.) Finance

The capital we got from SBM and our own profits are the key resources for our business.

3. Key Activities

Together, Ergaҫia Company created and produced a product called Tahooshi, which is a fusion of

Japanese food and Indonesian food. We sell Tahooshi by running a gerobak and stops by several places

mainly on night time on weekdays, and from the morning on Sunday. We provided chairs and

comfortable environment to the hope that costumers can stay and chat for a while there.

We also sell the Tahooshi using a pre-order and delivery system, and the people interested can

directly contact Ergaҫia via our official LINE account or through personal chatting the members to order.

We personally will deliver the product, but if the address is too far, we’ll use GO-JEK service.

Key activities of Ergaҫia is to build Tahooshi as a product through several divisions and their job

description.

First, Marketing focuses on creating the brand. Including creating grand design such as logo,

doing social media promotion, handling the delivery service, and increasing the profit through finding

costumers.

Operations handles the job of quality control of the product. Buying the best ingredients and

equipments. Producing, cooking, and delivering the best Tahooshi each time the costumers ordered

one.

Finance controls budgeting, HR makes sure that no body is being burdened by making shift so all

of us are equal, Secretary took notes on important changes and making reports, CEO and CO-CEO hold

responsibility of all the divisions and together make and determine big decisions for the company.

But, when it comes to production (producing raw Tahooshi), execution (selling Tahooshi) and

marketing (promoting Tahooshi), all of us teamed together as a company and we help each other even

though some jobs aren’t suitable in the terms of our job description.

We sell Tahooshi together according to the shift and venue that was made by HR Team.

Here’s how you make Tahooshi explained in Bahasa Indonesia as told by the Tahooshi inventor, Nadya A

(for production team’s guide)

“1. Daun singkongnya dicuci terus di rebus tambahin garam/royco secukupnya (dikit aja)

2. Bubukin tahunya jangan terlalu halus, terus tambahin telur (20 tahu = 2 telur) terus kasih royco

secukupnya.

3. Angkat daun singkongnya terus susun di plastik pokonya susun sampe ga ada yg bolong

4. Ratain tahunya di daun singkong, setiap ujungnya sisain jarak jangan full kasih ayu. Tahunya jangan

kebanyakan.

5. Masukin isiannya, isiannya kalau crabstik 1 dibagi 4 trs yg di masukin isiannya 5 potong. Buat udang

juga 5 potong. Salmon juga. Buat yg keju juga.

6. Buat yg udang sama salmon sebelum di masukin ke tahunya kasih royco sama merica dulu diaduk

baru masukin ke tahunya

7. Terus gulung, pertama ngegulungnya jangan kecil sedang aja biar akhirnya besar. Kalau ada yg

bolong tambal. Terus bikin tiap rasa 5 gulung. Kukusnya* per 5 gulung. Jadi 1 rasa di kukus barengan.

Jangan dipotong jadi 2 dulu sebelum dikukus biarin panjang

* Cara ngukusnya:

1. Isi air di langsengnya sedikit aja. Itu kan ada garis nah harus dibawah garis itu. Terus panasin dulu

airnya. Udah 5 menit baru masukin sushi nya buat di kukus. Di kukus selama 20 menit api sedang. Kalau

udah beres dikukus angkat. Diemin dulu, kalau udah agak dingin masukin kulkas. Siap untuk dibalur

telur, tepung, dan digoreng!”

Bahan:

-Daun singkong

-Tahu

-Telur

-Garam

-Bumbu Royco

-Bahan isian

(salmon,

crabstick, keju,

smoke beef,

udang)

4. Value Proposition Tahooshi gives costumers new experience in tasting the innovative sushi shaped gorengan tahu

that uses singkong leaves but still has a modern twist in the fillings and toppings. Here we also wanted

to produce Indonesian food that matches the international taste with its modern twist.

One of the first main thought on creating Tahooshi is to substitute seafood that serves as the

main ingredients of sushi, and could attract costumers that’s interested with sushi but unable to taste it

because of their personal dislike of seafood. But after a having a survey, it shows that most people still

prefers sushi basic ingredients such as salmon and shrimp as the fillings. So, we decided to not

completely diminish seafood in Tahooshi. But to replace the raw ingredients and cook it instead. Hence

why we created Tahooshi as an innovation of gorengan tahu that shaped like sushi. We fried them so

the ingredients aren’t raw.

Our initial plan was to also go total vegan, so the singkong leaves will attract vegetarian, but

based on the survey that shows fillings preference, little of the consumers are actually vegan and we

decided to not continue on branding ourself as vegan food truck.

In terms of food truck, our first plan was to use a real car. But because of difficulties on

execution, we used gerobak instead and in this case. It made Tahooshi a lot more special because who

sells sushi on a traditional Indonesian gerobak?

So here, Tahooshi is selling all kinds of experience to costumers.

5. Costumers Relationship

The kinds of relationship we built with costumers are transactional (right at that moment of

buying and selling). But, we managed to maintain that relationship to be a lot more long term than that.

We managed to built costumers trust that some came back to buy Tahooshi again and again (even until

5 packs, one by one) in a day span and some buy it almost every day since their first purchase.

We’ve also been told by several costumer that our product is the best on this business

simulation. But the only critic they gave us is that maybe the price is a little bit high for a small sushi

tahu.

6. Channel Our listed channel helps Tahooshi products to be promoted, sold, and delivered. Based on the

BMC we created. We have maximize several of this media as our channel:

a) Car Free Day @ Dago, on Sunday Morning As a platform for us to held our very first taste market. Here, we asked strangers about

their personal opinions towards our product and how much we should sell them.

Car Free Day @ Dago also serves as the place for us to sell Tahooshi on Sunday morning.

b) Masjid Pusda’i At first, we planned to sell near Masjid Pusda’i. But it didn’t work out because we found

other place to sell Tahooshi.

c) Events in Bandung Such as Marketown @ Husein Sastranegara Airport, Japan Art Festival @ Sabuga ITB,

etc. But in the end, we decided to not participate on those kinds of events because from the

calculation by Finance team, it’s not going to be worth the rent price and we’re glad we

didn’t participate because the calculation was right.

d) Food Community

At first we were also planning to invite food community to try and review our product,

but because we had to pay for their fee, we decided to just maximize our income for

product and quality control behalf.

e) Instagram

Instagram has been used well as the platform to promote Tahooshi. There we put

Tahooshi menu, profile, where we’re selling at the moment, and we showed costumers

pictures that just bought our product as one of the way to build relationship with

costumers.

f) GO-JEK

While at first the plan was for GO-JEK to be the platform for costumers to buy our

product, instead we only use GO-JEK regarding delivering Tahooshi to the destination that’s

too far from where we’re selling via GO-SEND.

g) Poster

Our plan was also to place posters all around Bandung especially ITB, but we didn’t do it

because the cost of printing would be too pricey. Instead, we printed Tahooshi by Ergaҫia

Company small ID Card to reduce printing cost and we gave it to costumers whenever they

buy our products as an identification form. Our hope is the product will be talked mouth-by-

mouth. Because that would mean that costumers really dig the product and promote it.

h) Radio

Broadcasting our product and where we’re about to sell on the radio was our plan too at

first. But we decided to not do it because of the inefficiency. Our target consumers, which is

teenagers, nowadays don’t really listen to radio advertisement. So it would be waste of

money and time.

Aside all of the channels above, here’s two valuable additional channel that helped Tahooshi a lot:

a.) LINE

Promoting through LINE really helped us gaining consumers. It really was the most

effective platform of advertising. We also accepted delivery via LINE@ official account. By

there we could recap the order easily and neatly.

b.) Our Own Community (mouth-to-mouth)

Promoting to our own friends also helped Tahooshi gaining its costumers.

7. Costumer Segments Based on our tagline, ‘Tahu Kekinian’. Our target is teenagers that like to experiment and taste

new and innovated things and because we provided a tent near our gerobak, our hope is to also attract

teenagers that loves to hangout and talk all night. We also targeted foodies all across Bandung that would also join the experience of eating

Tahooshi.

8. Cost Structure a.) Variable Cost: including all the ingredients for the product, gas, nota book, and packaging purposes

b.) Fixed Cost: stove, chairds, gerobak, gerobak decoration, calculator, and kitchen supplies.

9. Revenue Ergaҫia’s revenue is from the selling of Tahooshi and drinks. We’re selling innovation and

experience. The production of Tahooshi is very hard, starting from forming the singkong leaves one by

one, steaming them, mashing the tahu, rolling it again, steaming it again, coating them with flours then

frying them. It’s complicated and took a lot of time to make, not to mention we also got other activities

outside business simulation. So the reason why our price is high is because we’re selling the services and

our time. Here’s the detail of how much we got from a pack of sushi (+drinks):

No Variety of Fillings Production Cost (includes the price of packaging, tea, and

toppings*)

Selling Price Profit

1. Salmon Rp14.750,- Rp22.500,- Rp7.750,-

2. Cheese Rp11.690,- Rp22.500,- Rp10.810

3. Smoke beef Rp7.900,- Rp18.000,- Rp10.100,-

4. Crabstick Rp9.850,- Rp18.000,- Rp8.150,-

5. Shrimp Rp9.100 Rp18.000,- Rp8.900,-

We also charged delivery cost a few times because turns out the address was too far.

*toppings or the sauce of Tahooshi are Bangkok chilli sauce, tomato sauce, mayonnaise and grated

cheddar cheese.

V. Execution Timeline

Here are some highlight of Ergaҫia activities for the past 2 weeks

No. WEEK 1 (Time, Place)

Activity Highlight Issues & Challenges Solutions & Problem Solving

1. 19/10/2016, Wednesday

- The formation of Ergaҫia

- Building concept on what to sell

- Dividing teams and determining job description

- Product and selling planning

- How to create a ‘greater good’ based business

- Fixing the ideas

- All the issues are solved by discussing further and through brainstorming together

2. 24/10/2016, Monday @ CADL ITB

10.20 AM – 12.30 PM

- Held meeting to finalize the business canvas model

- Discussing planned partnership with Teh Botol Sosro

- Developing ideas - Ideas realization - How to rent a

foodtruck - How to partner up

with Teh Botol Sosro

- Ideas are discussed throughoutly

- Decided to use a Dhito’s car and modify it as a foodtruck

3. 25/10/2016, Tuesday @ Dago Asri 1 D6 8 PM – 11.30 PM

- Name choosing of the product, ‘Sushi, Gan!’

- Decided to not partner up with Teh Botol Sosro

- Choosing the representative for team section held by lecturers.

- Discussing packaging

- How to find the right packaging that suits product’s aesthetic.

- Surveying

No. WEEK 2 (Time, Place)

Activity Highlight Issues & Challenges Solutions & Problem Solving

1. 26/10/2016, Wednesday

- Class section by lecturers on Marketing, Finance, Operation and Product Presentation

- Location survey near Pusda’i (@4PM) with the supposed car that will be used as food truck

- How to run and adjust the car to be the food truck

- Difficulties on finding the right location

- Will be discussed on next meetings

2. 30/10/2016, Sunday - Online discussion regarding name changing. Then ‘Tahooshi’ was born as the fixed name

- Marketing created logo and social media

- -

account for Tahooshi

3. 31/10/2016, Monday @ CADL ITB

9.15 AM – 12 PM

- Marketing spread survey form about Tahooshi menu and variants. Top 5 fillings and sauces will be considered as the fixed menu

- Operation surveyed ingredients

- CEO, Co-CEO, HR and Secretary discussed selling target for the company. Which was 930 packs and target revenue is Rp8.000.000,-

- Adressing past issues about difficulties on running a food truck from a regular car

- What will replace the food truck?

- Decided to not use the car as modified food truck

- Instead will use personal gerobak owned by co-CEO

No. WEEK 3 (Time, Place)

Activity Highlight Issues & Challenges Solutions & Problem Solving

1. 2/11/2016, Wednesday

- Presentation of product plan

- Finance presentation - Meetings @ CADL

around 10 AM to discuss further actions

- Marketing surveys packaging and discuss further promotional plan

- Determining plans for the next few days

- Fixing menu based on survey

- Operation to start concepting the gerobak design and to survey ingredients

- HR to create shift of work

- Finding the best packaging that suits the product

- Surveying

2. 3/11/2016, Thursday @ CADL ITB

- Buying ingredients for taste market planned next Sunday of CFD. Also for cooking demo and simulation

- Japan Art rent price is too pricey and risky

- Decided to not take part on Japan Art @ Sabuga, and take part on Wahana Trapped @ SBM instead (11-12 Nov 2016)

3. 6/11/2016, Sunday @ CFD 6 AM

- Giving samples of Tahooshi and getting feedbacks

- -

4. 8/11/2016, Thursday @Warunk Upnormal

Dipatiukur 7 PM – 10 PM

- Heads of Division, together with Finance, Secretary, HR, CEO and co-CEO held meeting regarding company’s work for the past days

- Fixing the menus and adjusting it from the Top 5 picked by surveyees *survey result will be attached in the appendices

- Fixing the drinks to be sweet tea instead of planned ocha drink

- Fixing the packaging and settles for the best even though it may not according to the design

- The team wasn’t prepared to sell on 9/11/2016 as the first day target (lack of ingredients and individual preparation)

- Price estimation hasn’t been fixed because Operation hasn’t bought all of the ingredients so menu prices can’t be determined

- Decided to start selling on Thursday 10/11/2016 onwards and postpone the 9/11/2016 execution

- HR created a final shift for team members*

* Executing Tahooshi, we through HR team created a shift of timeline for all of the members

Jumat

11 November 2016

@ Wahana Trapped SBM

Shift 1 sore (16.00-19.00)

Logistik + SPB :

-Igan (supervisor)

-Justin

-William

Penggoreng+pemotong :

-Rara

Packaging+kasir :

-Yolanda

Shift 2 malam (19.00-22.00)

Penggoreng :

-Hanna (supervisor)

Packaging+kasir :

-Adita

SPB / Logistik :

-Mirul

-Dhito

Sabtu

12 November 2016

@Wahana Trapped SBM

Shift 1 Sore (16.00-19.00)

Logistik + SPB :

-Ubay (Supervisor)

-Justin

-William

Penggoreng :

-Rara

Packaging+kasir :

-Yolanda

Shift 2 malam (19.00-22.00)

Logistik + SPB :

-Igan (Supervisor)

-Mirul

-Ibas

Penggoreng :

-Nadya

Packaging + Kasir :

-Adita

-Hanna

No. WEEK 4 (Time, Place)

Activity Highlight Issues & Challenges Solutions & Problem Solving

1. 9/11/2016, Thursday @Unpad Dipatiukur

7PM – 9PM

- First day of selling - Lack of promotion

- How to execute efficiently

- Still a little bit unprepared on the technical stuff such as delivery systems and cooking on the spot

- Marketing will focus more on promoting Tahooshi

- The team held an evaluation after selling to discuss work ethic and give critics and opinions towards company’s work

2. 11-12/11/2016 Friday – Saturday

@Wahana Trapped SBM

7PM – 9 PM

- Selling Tahooshi - Efficiency of team on the spot (cooking still takes too long, several members are still unfamiliar with the placing of products and equipment on the gerobak)

- Held an evaluation for next execution

3. 14/11/2016, Monday @CADL ITB

9 AM – 1 PM @Dago Asri 1 D6

7 PM- 9 PM

- Adressing the blurred lineof Marketing and Production team’s jobs

- Selling at night was moved from Diponegoro to Dago Asri 1 D6 because of uncondusive weather

- Marketing hasn’t done a really great job promoting Tahooshi because was too busy helping Operation teams

- There will be a change on the organization structure to help Operation teams because they were overwhelmed by their jobs. The change will be set by HR and head of divisions discussion

- Marketing will now expected to focus on their own job

4. 15/11/2016, Tuesday

- At morning we implemented ‘danusan’ system because as we observe, people were too lazy waiting for the food to be ready and people were attracted to ready food too

- The release statement of organization structure changes*(mentioned above on Management section)

- BEP ACHIEVED THIS

- Danusan can only be done when we don’t have morning classes and that means we can’t do it everyday

- Marketing will maximize the promotion of pre-order system to be delivered by night (by spamming groups in LINE)

- Marketing has gained attention and people were attracted to Tahooshi

DAY!

* Even though there’s a structure changes, the schedules stays pretty much the same. Only now there’s a specified job

and member splitting (also assigned additional people to help) on the Operation team to ease their jobs. The purpose is

so Operation team members wouldn’t get too overwhelmed doing production and execution at the same time.

There will be two separated group:

a) Production -> Focuses on the day to produce and stock Tahooshi

b) Execution -> Focuses on the night to sell Tahooshi

No. WEEK 5 (Time, Place)

Activity Highlight Issues & Challenges Solutions & Problem Solving

1. 20/11/2016, Sunday @ STAMP Graha Pos

Indonesia 10 AM – 8 PM

- Highest selling on daily basis, we reached more than 50 packs

2. 21/11/2016 @ SBM ITB

- LAST DAY OF SELLING! - Implemented pre-order

system only

- -

3. 22/11/2016 @ Tubagus Ismail

- COMPANY BREAK! - Quality time with the

members of company

- -

Difference between plans and implementation

- Instead of continuing to sell on Diponegoro Street or Dipatiukur, westayed to sell at Dago Asri 1 D6 which was

our basecamp (near Urban Gym) because of weather issues. But this still works for us because we maximized on

our pre-order and delivery system.

We only sell on planned venues marked on 10/11/2016, 11-12/11/2016, 13/11/2016, 16/11/2016.

Appendices

A. List of Partnership

- Wahana Trapped 3.0 SBM as venue

- STAMP Graha Pos Indonesia as venue

Both didn’t require a written letters of agreement, we simply contacted via telephone to rent the

venue.

B. Member’s Profile & Self Reflection

Selama di Ergacia banyak hal yang dilakukan. Penggagasan ide, kerja, evaluasi,

emosional dan intelektual semua ada dan dikerahkan. Baik kesalahan maupun

keberhasilan, semuanya ada. Banyak yang dipelajari. Banyak juga yang terlewat tanpa

disadari, makanya evaluasi itu sangat penting. Dari awal yang saya lakukan itu berusaha

mengarahkan anak-anak ergacia agar kita bersama membentuk ide yang jelas, company

ergacia ini mau menjual produk apa dan memiliki nilai tambah apa, dan ternyata

kontribusinya sangat besar dalam proses pembentukan ide dari anak-anak sampai

akhirnya muncul Tahooshi.

Banyak lagi yang kita lakukan bersama yaitu evaluasi dari setiap kesalahan yang

kita lakukan. 2 hari kurang tidur, itu yang dilakukan CEO dan kepala-kepala divisi dalam rangka

merombak sistem dan organigram karena adanya kendala yang terjadi. Namun kembali lagi

pelajaran yang di dapat dari protes karena ternyata tidak semua anak setuju dengan

perombakannya sehingga baiknya kedepannya memang selalu ada transparansi dan jajak pendapat di setiap

pengambilan keputusan. Berkali-kali juga mengalami pengambilan keputusan mendadak karena kurangnya persiapan

dan prediksi akan hal yang akan terjadi. Tapi kurangnya diterima lebihnya apalagi, Ergacia hampir merupakan keluarga

karena kami merasa berjuang bersama (walau kadang ada yang malas, wajar) dan bersenang bersama. Terimakasih

Ergacia atas pelajaran dan pegalaman yang dilalui bersama.

Selama simbis berlangsung kontribusi saya adalah memanage bentuk persiapan dan

selama melakukan eksekusi. Memberi arahan kepada kadiv kadiv disetiap divisi. Bisa

memberi saran dalam menentukan pilihan dalam berlangsungnya simulasi. Tapi saya

mengakui kontribusi saya juga kurang maksimal. Ada banyak hal yg harus dievaluasi

terkait kinerja saya selama simulasi. Kurang maksimal nya itu karena saya juga

memiliki tanggung jawab diluar simulasi ini. Mungkin beberapa teman yang kurang

faham terkait kesibukan saya diluar. Walaupun begitu saya begitu salut dengan

tim saya yang begitu antusias dan allout.

In the Business Simulation, my company, Ergacia, sold tahooshi or tofu

sushi. I was placed in the operational division that dealt with execution activities.

But prior to that, the operational division had no particular job description, so

every member of it had to take care all the matters regarding production to

selling activities, yet as time went on everyone felt that the system was

cumbersome, everyone's jobdesc. was doubled. That's why on the second week, a

change was issued, the operational division was divided into two subdivisions,

which were production and execution.

I myself was in the execution subdivision, my coworkers and I were in

charge of all the equipment and ensuring all things well prepared for the

execution. We did shopping, preparing, cleaning, that sometimes execution

team felt like we're working as general affair assistant. We really did devote

ourselves for the Business Simulation in order to get the expected profit or at

the very least to reach the BEP as soon as possible. Eventually indeed hard work paid off,

my company reached the BEP at around a week after we're selling Tahooshi, it really loosened up the all tensed

up nerves of Ergacia members.

After working together for 5 weeks in ergacia company, I feel like this is the

first time I learn business that is very useful for me because I go directly to the field.

Part of my job in marketing is convincing people to buy the products we sell. It is

obvious that the products we sold are new to the market. So, that is my challenge :

to ensure that the buyer will not regret spending money on Tahooshi. Although I am

originally in marketing division, I also assisted operational team in finding strategic

place to sell, help deciding the best packaging for Tahooshi.

I think marketing is an important part of a company, product that are sold

would not make the customer satisfied if the way we sell them is wrong. I think I gave my

best performance for my company, I did my job in marketing to introduce products that we

sold and establish good relationships with consumers and related companies with an external

environment. And I think in marketing its flaws in finding a place for marketing our products because of the tight spot in

Bandung, so places that we can not come too crowded for consumers. For sale as well in my opinion is still less because

we are just passing through social media and the environment

Kontribusi yang saya berikan pada company “Ergacia” sebagai anggota divisi operasional telah saya lakukan

dengan tidak maksimal karena banyaknya halangan dan urusan lain yang harus saya kerjakan. Menurut saya ,

apa yang saya kerjakan untuk kesuksesan company belum seberapa dibanding dengan anggota yang lain karena

mereka telah bekerja dengan keras bahkan merelakan waktu bersama keluarga dan urusan lainnya demi

menjalankan company.

Sebagai anggota divisi operasional , saya ditugaskan untuk hadir dan membantu

pada waktu berjualan yang diadakan di bebrapa tempat berbeda tiap harinya , tugas saya

mencangkup hal-hal yang cukup mudah seperti pergi berbelanja telur atau bahan lainnya

yang kurang saat proses produksi. DI samping itu , saya juga diberikan kewajiban untuk

mengantar produk ke konsumen yang mana saya anggap cukup melelahkan namun

mengasyikan , setelah menjadi kurir Tahooshi , saya belajar tentang kondisi jalan dan

berbagai lokasi yang sebelumnya tidak pernah saya kunjungi. Saya juga belajar mengenai

harga pasar dan dimana mencari barang-barang murah tergantung tipe dan jumlah

yang dibutuhkan. Secara kesuluruhan , saya sangat senang dan berterima kasih

banyak kepada seluruh anggota company saya yang telah membantu dan

memberikan saya pengalaman berharga dalam berbisnis dan bekerja sama dalam

sebuah tim . Terima kasih !

As the coordinator of creative team, I was responsible in designing creative

printed materials for optimizing our marketing strategy together with the

other creative team member. These printed materials include product logo,

posters, photo template, and stickers. I personally have designed name cards,

discount promo poster, logo and ingredients stickers for product packaging, and

pre-order posters. Besides working on design, I was also one of Tahooshi’s LINE

account administrators who managed pre-order from customers. I responded to

customer’s orders and enquiries and updated Tahooshi’s selling activities through

LINE account. As I handled the customers, I made the recapitulation of order and

then forward it to the operational team each day. During the execution weeks, I did

not only work as a marketing staff, but also had responsibilities for helping the

operational team, such as being a delivery staff, co-chef, and packaging staff.

However, I faced problem in doing promotion strategy on the first execution week since

marketing team needed to work outside the job descriptions. We did not have much time to

maximize our promotion strategy. After the shift system was changed on the second week, I

could work as a marketing member optimally. Together with other marketing division members, I

kept promote Tahooshi through social media that eventually made our sales volume boosted.

Ergacia is my company name it sell Tahooshi. Tahooshi is sushi with soybean cake as a raw material. My

contribution from this company is searching all goods that required execution team and production team the

requirement is so many and I must bring most of all because of I’m came from Bandung and another reason is my house

is near from Ciroyom and Andir traditional market at ciroyom some resource is cheaper than in modern market. Even

my position is execution but I help production team too. I also do the execution and deliver the sushi,

making some tea (it’s our product compliment), sometimes I give advice to CEO

based on my experience. I try to learn how to manage people too (what I have

to do if meet some people that don’t want to give they best for the company).

I think in the future I can do better in some aspect for instance about self

control (especially emotion control), effective management (how to manage our

resource well), negotiation (less emotion and how to deliver our opinion

ploddingly). Last is what I learn from this project is about how to respect and treat

them good. I also learn about the variety of people paradigm. Communication must

in effective way and if we say something it will be better if we say it directly because

if we say it via social media or other people it will be difference as we know every

people have they own style of speech.

I am Alethea in finance division has already tried to give the best contribution for Ergacia

Company in these past two weeks. I was working with Lauren as finance team and our first task was

making a daily cash flow expectation report of our products. We had our own job description, but my

main job here was to input all expenses and incomes relate to our company, such as the

purchases of raw material, transportation or the sales of products everyday.

Although I had my own job, but I also helped operation team for executing

and produce the products that we are going to sell on the next day.

Basically, I did not have any significant trouble regarding to this group,

only a few difficulties I have experienced on the beginning of days which is the

times when the members sometimes forget to tell or inform anything about the

expenses or note the list of goods they just bought and it impacted to my daily

journal. But, as a team, we immediately solve the problem and always took it as

a lesson and then did a self-introspection.

For me, Ergacia is not only a place to simply get profit from sales

or richen me with the incomes, but it also granted me a valuable lesson

to learn and richen me with the experiences they gave.

Business simulation is very big impact for me as it gives experience and let

you know that doing business should take note of the smallest. Especially for my

choice, that is marketing division. I knew about marketing that is only promoting,

but when I learned it was not only that but must pay attention to the 4Ps that is

People, Promotion, Place, Product.

My position in marketing is the head of division, and marketing is divided

into two parts, namely the creative division and promotion division. In marketing I

set the schedule of marketing activities. I do in marketing is a survey place, set the

schedule, control activities creative division and promotion, helping the team

operational such as producing and delivery, search packaging, share the brand

in social media, invite people to share brand tahooshi, make and control

official account.

In my experience to become a marketing was not as easy as imagined,

because to find the sales location must see site conditions and the price of rental locations.

Multiple evaluations for myself because I feel guilty not to promote a product on target per

day. This business simulation gave a great lesson, because it teaches us to try to take risks and think ahead.

My experience in this company teaching not authoritarian manner, because the work that is done no matter

how small it meant a lot for company. When we already have the task should know the meaning of these tasks.

The business simulation which was held for 4 weeks gave me a lesson in a

way that I never imagined. From this business simulation I learned many things

such as tolerance, respect, and communication. There are some problems in

our company, mainly it is because of miscommunication. Miscommunication

leads to even bigger problems which messed up our group for a bit. However, we

can manage that. I learned how important communication is. Good communication

is essential because it is a source of information to the members for decision-making

process. There was a miscommunication in operation division which was a concerned

for our company. As a human resource division, I was able to mediate the problem and

they apologized to each other.

When in a company’s meeting I learned that tolerance is very important.

Ergacia members come from different background and ethnicity which makes the way

we deliver our opinion is different. That is when respect and tolerance important. I also

learned about time management and how to make an effective schedule. The first

schedule is not effective that we have to change it. It wasn’t effective because we only

made a schedule for execution yet there wasn’t a schedule for production. A company can run

well when the members have a sense of possess and enjoy every journey. I learned when I do

something that I enjoy, it doesn’t feel as a bargain and not as tiring. Business is not only about profit, it is also

about the process and how you grow with it.

In a big company, human resources is one of the vital part. Human resources department’s job is to control

everything about human need (read: employee) such as how to recruit and get potential employee, how to develop and

improve their skill, how to put right peoples in the right job position, make the job progress going well,

until how to figure out their fee. And for me I have almost done those job.

In the beginning of Ergacia company, I start to planning the company

organigram from their assets and arrange it. Not only that, I also made work

system, work schedule, work ethical and work policy. But please make note if

those are not all of by me, those are helped too by other people in company.

If there is a Human Resources department in company do not guarantee if no

one conflict happen in company’s life. Ergacia has it’s secret conflict that no need to

explain here but it could be disappear because HR team made an internal forum for

one of division who have a problem and HR take a part as their mediator/third side

(pihak ketiga).

And in the last of project we create a final event (after party) as their fee

changer. We do not want to realist the individual fee system because it could make

them egoistic. What I want is they can enjoy the result together because it comes from

team’s work not all by individual’s work. So the point is my job here to make them happy and

enjoy the work. However, beside of I do my job as HR, I also take a part into operational work as

execution team.

At the first week of pre-execution weeks i always come at tahooshi meeting and help contribute to pick a name

for our product. At first we have several name for our product. But, eventually after some more discussion we

determine to pick Tahooshi for the name, Tahooshi stands for Tahu Sushi. In second week of the pre-

execution i’m surveyed the price of our production needs at Baltos and compared it with the

same needs from other place and we conclude we can get the more reasonable price

at Pasar Simpang Dago. Then, at the final week of pre-execution me and the others

from execution start to prepare our needs for execution so we can selling without

trouble at the day of the execution. Then comes the 2 weeks of the execution where

we start selling our prouduct.At the several first day of execution i feel sick and can’t

stay too long to help and selling product. I feel less contribute at that several day. But,

I determined myself I must work harder when I recovered from sick. Then the next

day until the last day of our execution weeks I always come on time and help the

others. I works especially at preparation before execution, making tea for

customers, and clean up after execution. I hope with my determination I can

contribute more to our company and use all the best of me for my company

so i can give something useful and make our execution proceed nicely

without any problems

I, Indira Dara Safira, as Creative Team of Ergacia Company, already tried to

do my best in these 2 weeks of Simulation Business (but im sorry if it wasn't

enough). My first task in Ergacia was designing the logo for this company. I only

have one day to design the logo because of the deadline. So I personally didn’t

too satisfy with the logo. The next day, we discussed about our product name and

after all of us already choose the product name, which is Tahooshi, I design the

logo for Tahooshi too. I designed 5 logos and send it to our line group and let the

other members choose the best one to be Tahooshi’s logo. And then i made the

poster for promoting Tahooshi on social media. I made the template for the

menu too. So basically my tasks in Ergacia are all about designing things. But

although i'm in Marketing Division, I helped the production team to make the

raw tahooshi and I also came to tahooshi’s selling location to help the

execution team to sell our product. Thank you Ergacia for giving me an

experience that i could never forget. I wouldn't trade this experience for

anything. Good luck on your business journey ahead!

When I was on my division, I think I do not give my best at all. It is because at the first

time I do my best but in the middle I get fell little confuse with our part time job.

Actually I do my job on my part time, but I do not do my job twice. The first is because I

get some problem with my leg and the second is The schedule is moving and I did not

notice it. That is my fault because some times I little do not care with the group chat

and not see the conversation, And the last one is my home so far from the place that

production be held. So, some times I make the product at my home and did not

going to the production place. If I have a chance I will do my best at all for my

division and more pay attention to the group conversation.

Simulation Business really teach me a lot of lessons. Three weeks of preparation and two weeks of execution

really impress me. I'm Rara Dzikrina Istighfaroh as a Head of Operational -Execution of Ergacia Company – Tahooshi. My

task exactly about how to produce and selling our product in the cart. My product is sushi that made with tofu and

rolled up with cassava leaves. It is very effortful when we arrange one by one the cassava leaves after it boiled with a

pinch of salt. After that we mashed the seasoning-tofu then we fill it with smoke beef, cheese, salmon,

dory, shrimp, and crabstick. We take it to steam for about 20 minutes. We take an order

by Pre-Order and on the spot.

I do a lot of preparation before the execution is held. First we

decided the place that we want to sell our product. Usually we sell it on

Dipatiukur Street and in front of our member broad house, Socialite. Then in

the other days we tried to sell it in front of STAMP Factory Outlet. So next is about

what kind of utilities that we should prepare to complete our preparation. There is

a lot, such as the ingredients, raw-tahooshi, material, and packaging also. I do as a

chef in the execution day.

In this course assignment, Business Simulation, I do learn a lot of lesson

such as how to face the customer, how to promote my product, how to build a

business from above, and maybe how to deal with my uncoorperate-friends. Now I

really know that the experience is expensive, I can manage myself, be brave and be

patient than before, managing people around me, and having a big tolerance for

others.

I am a member of Financial Team in Ergacia company. Although I am not the chief in my division (that only has 2

members), I think I have contributed my maximum effort, starting from the first report until the finance report. My job

basically consist of making reports and recapping result of sales each day while my chief handles the flow of money.

Also, I became the cashier almost every time we are open. Even though I am originally in Finance, I also

helped in producing Tahooshi.

This is my first time learning about accounting, so I am a bit lost while making

report. Thankfully, I was able to keep up by asking Miss Qorri and Mila, searching

from Google and also asking my friends.

I was glad I picked Finance as my division. Sure, the job is hard since it is new to

me. Especially when the actual profit my company gained is really far from the

previous target. But, I am able to learn about new things, not only Finance but also

teamwork. I realized that the ability to work with others is really important.

Communication is also the key, since many problems started from

miscommunication. Overall, I am happy that I joined Ergacia company and also

Finance team

In this two weeks, I learned a lot from business simulation project. First of all, we divided into two

groups from our usual tutorial class. I’m on Igan’s team. We planned to make a sushi

from tofu covered up by daun singkong. We divided or job-desk, and I got the

responsibility to be the COO.

It was not easy to be a COO. Operation management is like the spine in your

body. It was a tough job for me and my team. Operation itself supervise execution

and production.

At first, I made so many mistakes in operating system. I did not often work

on the field, such as participate more often in producing the product. Well, I thought

that my job-desk was different with others, I worked more behind the curtain, but I

realized, as a leader in a division, I have to be the example from my co-workers,

and that’s why I was wrong.

From there, I learnt and I’m working myself to fix my mistakes. I

participated more, fetch my sleep-time to make a better plan, strategy, and

system to build up the operation team to be a better one.

And so far, I did learned something from this business simulation. It is

hard to make a start-up, there will be some ups and downs, but you have to keep going

and never look back. Don’t give up easily, look how far you’ve done.

Times flew so fast, I can’t imagine I have been passed the business

simulation. At first I think I can not survive and make it in this business

simulation, but with the support from all of my companymates I can make

it and passed it smoothly. Lot of a things that I do and lot of thing that I

learned from this business simulation. For example from this business

simulation I know how it feel and I know that working for a company is a serious

stuff, you cannot play around with it. I think I did a lot thing for this

company,because you know the operational team is the heart of business

activity, without operational team there is no product that created and sell.

I also think I did a lot to in the operational team such as buying raw

material and coking it till it can be sell. If you want to know the things that I

should improved from the business simulation,I should improved one thing that

is I should not reclutant to state an opinion, because I feel a little bit shy to state

an opinion. And also I should criticize the operatonal system because I think the

system is not very effective at all, I have the idea of effective system but I feel reclutant

to state it hahahaha.but it is already passed and what do I expect for it hahaha. I think

that’s enough self reflection from me. Thank you!

.In Ergacia Company I became marketing staff. In marketing, my job desc is

to promote our product, Tahooshi. I think in Marketing, I already did all of

our jobdesc like ask people to post about our product in their social media,

take picture of people that bought our product, update Tahooshi’s instagram

picture and Instagram story. Beside that, I asked my friend to come to our booth

and try our product. I help my other partner to find place where we can sell our

product like event that being held around November in Bandung. But I feel that I

didn’t do really well in marketing team, especially in promotion because our

product didn’t reach our maximum target.

After that, because in operational team need more people, I help them

and become execution team. I come to Dago Asri every night to sell our product

and do packaging. Also, I attend that time when we sell our product in STAMP and

still do packaging stuff. I also joined selling product in SBM. I did pretty well in

execution team because I did all my job desc.

Starting Business Simulation, I always wanted to

become one of the Marketing team. But, I was immediately chosen by the team

members to become the secretary, this was because I was known to get job like

this done and I can be counted on writing tasks and by being a secretary I learned

a lot on being quick, detailed, and précised.

In my time of being a secretary, my job was to list and write all of the

decisions made in meetings as a form of written statement. I was also in charge of

writing all kinds of reports (except finance) so my job was behind the desk and not

direct contribution. But, because of the lack of team members from Operation

team, I helped them sometimes in production, and sometimes in execution.

Because my job will pile on the end and not while execution occurs, I helped

in a lot of fields. Including giving opinions regarding marketing, and

determine prices estimation with Finance. I also worked directly under CEO

and co-CEO command so I also contributed in big decision making and I also

helped HR team when there was an internal problem on Operation team as a

mediator.

Overall, I think I did my job based on my job description pretty well. I might not intensely

worked hard like operation team as it was their job desc after all, but I tried to help them as best as I can. I might not

contribute intensely too, purely because I fell sick for a few days. I also had troubles with time management a little bit,

and I’m still trying to fix that weakness of me. I also feel like I didn’t do as much as my other team members, and I feel

guilty because I know I can do so much more for them. But, I’m thankful that all of our team members are tolerable

towards one another after all. I thank them for the business experience and all the lessons learned. Even though conflict

arises, target wasn’t achieved, and we didn’t do our maximum on this business simulation, we grew and we learned

together as a team. By this, I hope we can achieve great things in the future. Thank you Ergacia!

C. Promotional Materials We promote Tahooshi through social media with eye-catching graphic design and luring product pictures to

target costumers. We also promote where we’re selling so people can come visit

We also had a first and second day sales promotion

Discount for

1) Student with student ID card (10% off)

2) Someone having a birthday (10% off)

3) Somebody named ‘Susi’ (5% off)

D. Social Media Activities

a) Survey Results

Before we chose our fixed menu, we held a survey in for a day only to know what the market wanted and

got massive response.

Here are the survey results noted by 31/10/2016

And based on that result, we picked the top 5 as our considerations and inspiration in Tahooshi menu.

b) Instagram

Instagram serves as a platform for to introduce Tahooshi more. We also uses Instagram to build costumer

relationship by posting several costumers pictures that bought our product. Here’s what our Instagram

feeds looks like:

c.) LINE

We uses LINE@ as a platform for consumers to order our product. By LINE@ we can recap the order

easily.

Togeether from our own LINE account, we also promote Tahooshi using above promotional

materials.

E. Booth Layout We didn’t have traditional booth when selling, but we uses gerobak instead as our booth.

This is the layout of the gerobak

This is what our gerobak looks like after putting unfinished decoration

This is what our gerobak looks like (finished decoration)

F. Income Statement Hrre;’s our income statement from 10/11/2016 until 21/11/2016

INCOME STATEMENT

Revenue

Produk Tahooshi 18000

3024000

Produk Tahooshi 22500

3398000

Total

6422000

Expenses

Marketing Expenses

284000

Operations Expenses

1715764

Productions Expenses

2455085

Others Expenses

87200

Total

4542049

Net Income

1879951

G. Cash Flow

Cash Flow Statement

CASHFLOW STATEMENT

Operations

Cash receipts from customers

6422000

Cash paid for

Inventory purchases

0

General operating and administrative expenses

1423948

Wage expenses

0

Interest

0

Income taxes

0

Net Cash Flow from Operations

4998052

Investing Activities

Cash receipts from

Sale of property and equipment

0

Collectin of principal on loans

0

Sale of investment securities

0

Cash paid for

Purchase of property and equipment

0

Making loans to other entities

0

Purchase of investment securities

0

Net Cash Flow from Investing Activities

Financing Activities

Cash receipts from

Issuance of stock

0

Borrowing

2000000

Cash paid for

Repurchase of stock (treasury stick)

0

Repayment of loans

2000000

Dividends

0

Net Cash Flow from Financing Activities

0

H. Financial Transactions Records Here’s some financial transaction records / receipts from Tahooshi

a) Ergacia Expenditure

From production expenses

b) Ergacia Income

Trasnaction records from when people buy Tahooshi

I. Documentation

Team meetings at CADL ITB (our usual spot)

Surveying potential location and adjusting the technicality of planned food truck on 26/10/2016 near Pusda’i

Giving samples @ CFD Dago 6/11/2016

Taking care of Tahooshi packaging

Producing Tahooshi to stock for execution

‘

@ Car Free Day Dago on Sunday morning @ Dago Asri 1 D6 (in front of Urban Gym) at night (when the

weather is not condusive)

@ STAMP Graha Pos Indonesia, Jl. RE Martadinata

@ Dipatiukur in front of Unpad at night

Live cooking @ Payung SBM ITB

J. References

https://blog.udemy.com/company-profile-examples/

http://conversionxl.com/value-proposition-examples-how-to-create/

https://www.jillkonrath.com/sales-blog/bid/140981/Value-Proposition-Examples-Words-That-Get-

Meetings

http://www.inc.com/jeff-haden/how-to-write-a-great-business-plan-the-executive-summary.html

http://www.winmarketing.co.uk/business-and-marketing-objectives.html