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Chicken Macaroni and Cheese Marketing Survey

2015

Md Mustafizur Rahman & David Dunn Avila University

6/9/2015

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Table of Contents

No Topic Page No

1 Executive summary 1

2 Methodology 3

3 Objectives 5

4 Blank Questionnaire 7

5 About the company 11

6 Objectives Output 13

7 Cross Tabs Output 43

8 Results 53

9 Conclusion 66

10 Recommendation 69

11 Regrets 71

12 Appendices 74

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Executive Summary

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With this customer satisfaction survey for Chicken Marconi and Cheese we had

objectives to see the customers really feel about this restaurant. This report

has different important test with charts and graphs that are helpful to

interpret. These charts are the main output for our analysis.

We have divided our report into several parts so that it can present data

analysis and results perfectly. First we have some start up issues with

methodology and company profile. Then we present our main four objectives

are customer satisfaction, dining habits, marketing ideas and customer profile.

For getting detail information on customer satisfaction we divide it into four

sub groups. Those are product, service, cleanliness and dinning environment.

Then we present our data analysis which is the biggest part of this report. We

present it according to our objective. After that we write down the survey

results along with cross tabulations result. Lastly we put conclusion and

couple of recommendation for Chicken Marconi and Cheese restaurant. Like a

professional researcher we also find out some flaws of our survey and we put

those in post survey regrets.

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Methodology

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This study examined customer expectations and satisfaction of a local Soul

Food Restaurant Chicken Marconi and Cheese. Along with the customer

expectation and satisfactions, this study also shows demographics and

characteristics of the restaurant experience of both the customers and

employees.

This study will enable the owners to understand consumer expectations,

opinion and habits, so that they could provide better service for current and

future customers. Improved service can build loyalty and continue to grow

customer base and business.

The data for this study was collected through the use of survey, which was

given out at the restaurant location. We obtain a total of 50 surveys.

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Chicken Macaroni and Cheese

Marketing Survey Objectives

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Customer Satisfaction

How do you feel about our below service?

Thinking about value for money, how would you describe our

food?

Dining Habits

How much do you usually spend (per person) eating out?

How many times have you visited this restaurant?

Where else do you most frequently dine out?

Main reason for todays dining?

Marketing ideas

Which FM Radio station do you listen to?

Which social media do you use?

How much do you prefer the items as promotional offers?

Customer Profile

How old are you?

What is your current household annual income?

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Blank Questionnaire

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Dear customer,

Good day! The Chicken Macaroni & Cheese Restaurant is dedicated to improving customer satisfaction. Through this brief survey, your answers will be helpful in enhancing our services and meeting your needs. Your confidential responses will only be used for survey purposes. We would be very grateful if you would spend a couple of minutes to take part in this survey by completing the questionnaire below.

1. How do you feel about our bellow services?

(Place an X in the box that most closely describes your dining experience at this restaurant.)

A: Food Very Poor

Poor Average Good Very Good

a. Variety of menu choices b. Variety of healthy menu choices c. Appropriate temperature of the food d. Pleasing appearance of the food

B. Service Very Poor

Poor Average Good Very Good

a. Efficiency of service b. Friendliness of staff c. Helpfulness of staff d. Appearance of staff

C. Cleanliness Very Poor

Poor Average Good Very Good

a. Counter Areas b. Eating Areas (tables, chairs, etc.) c. Restroom

D. Dining Environment Very Poor

Poor Average Good Very Good

a. Location b. Layout of the facility c. Hours of operation d. Comfort e. Good for eating with children

2. How many times have you visited this restaurant? (Check only one)

First time Less than 5 times 6-10 times 11-15 times 16 times or more

3. Where else do you most frequently dine out? (Check only one)

Local food-chain stores Other local restaurants Others

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4. Main reason for todays dining? (Check only one)

Special occasion

Close to your residence

Value for money spent

Like the taste of the food

5. How much do you usually spend (per person) eating out? (Check only one)

$5 - $9.99 $10 - $14.99 $15 - $19.99 $20 More

6. Thinking about value for money, how would you describe our food in general?

Very Poor value Poor value Fair value Good value Very Good value

7. Which social media you usually use?

(Place an X in the box that most closely describes your using of Social media)

8. Which FM Radio station you usually listen?

(Place an X in the box that closely describes your listening of radio station)

FM Radio Station Morning Afternoon Night Dont listen

1. 93.3 2. 95.7 3. 97.3 4. Other (Please specify)

Social media Once in a week Almost

everyday Everyday Several times

in a day 1. Facebook 2. Google plus 3. Whats up 4. Twitter

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9. How much do you prefer the items as Promotional offers?

(Place an X in the box that closely describes your opinion)

Promotional offer Not preferable Somewhat preferable

Very preferable

1.Free drinks with meals 2.Coupons 3.Punch Card

10. How old are you? (Check only one)

Under 13 years old

14-19 years old

20-24 years old

25-29 years old

30-34 years old

35-39 years old

More than 40 years old

11. What is your current household annual income? (Check only one)

Less than $14,999

$15,000 to $29,999

$30,000 to $44,999

More than $45,000

12. What is your home Zip Code?

Thank you for sharing your thoughts with us. Enjoy dining at Chicken Macaroni & Cheese Restaurant.

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About the Company

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Chicken Macaroni & Cheese restaurant at 7025 Prospect has a lot of

interesting dishes on the menu but maybe none as interesting as the Chick-A-

Roni: a soft hoagie bun filled with chopped pieces of crunchy, spicy fried

chicken and then blanketed with an absurdly rich, seductively seasoned

macaroni and cheese. It's one of the most unusual - and delicious -

sandwiches.

The sandwich is a great combination of textures and flavors: creamy, crunchy,

spicy, and supple. And it's made for sharing, particularly if you're interested in

sampling some of the other house specialties at the venue owned by Dyamund

Shields and his son, Dyamund Shields Jr.

It's a pretty dining room and very comfortable. There are a half-dozen TV

monitors in the room, the restaurant, which moved to the current location from

5311 Prospect, serves breakfast all day, beginning at 10 a.m. - Dyamond

Shields says that after the venue's official "grand opening" in March, the

breakfast hours will begin at 8 a.m. - and that menu includes a fluffy waffle

with three fried-chicken wings, French toast, omelet combo plates and a hefty

pork chop breakfast served with grits or buttered rice.

During the lunch and dinner shifts, the restaurant offers fried or jerk tilapia,

burgers, chicken dinners, pork-chop dinners and a couple of Asian-inspired

dishes. The "All-You-Need" combo, priced at $12, includes three chicken wings

and a half-pound double cheeseburger.

The restaurant is currently open seven days a week, serving from 10 a.m. to 9

p.m. The phone number is 816-912-2438.

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Objective 1 (Customer Satisfaction)

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Question #1: How do you feel about our below service?

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Question #2: Thinking about value for money, how would you describe our food?

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Objective 2 (Dining Habits)

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Question #1: How many times have you visited this restaurant?

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Question #2: Where else do you most frequently dine out?

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Question #3: Main reason for todays dining?

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Question #4: How much do you usually spend (per person) eating out?

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Objective 3 (Marketing ideas)

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Question #1: Which social media do you use?

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Question #2: Which FM Radio station do you listen to?

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Question #3: How much do you prefer the items as promotional offers?

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Objective 4

(Customer Profile)

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Question #1: How old are you?

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Question #2: What is your current household annual income?

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Crosstabs 1 (Customer Satisfaction)

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#1: Efficiency of service and How many times visited this restaurant.

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#2: Comfort and How many times visited this restaurant

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Crosstabs 2 (Dinning Habit)

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#1: How many times have you visited this restaurant and Main reason for todays dining?

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Crosstabs 3 (Marketing Ideas)

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#1: How old are you and how much do you prefer the items as Promotional offers?

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Crosstabs 4 (Customer Profile)

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#1: Varity of the menu choices and How old are you.

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#2: Value of money for food and Household income

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Results (Frequency)

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Objective #1 (Customer Satisfaction)

Question #1 (A1): Variety of menu choices

For category of variety of menu choices out of 50 people, 26 people (52%) say

that Chicken Macaroni and Cheeses menu verity is very good. Whereas 14

people (28%) give their opinion as good. On the other hand 7 (14%) people

think that this restaurants verity of menu choice is average. Lastly the

remaining 3 people (6%) comment as poor verity of menu choice for Chicken

Macaroni and Cheese. But none of these 50 people think that its verity of menu

choice is very poor. So it is clearly seen that 80% respondents are satisfied with

verity of menu choice of this restaurant.

Question #1 (A2): Variety of healthy menu choices

For the question of variety of healthy menu choices out of 50 people, 17 people

(34%) state that Chicken Macaroni and Cheeses variety of healthy menu

choices is very good. Whereas 15 people (30%) give their judgment as good. On

the other hand 13 people (26%) believe that this restaurants variety of healthy

menu choices is average. Finally the remaining 5 people (10%) remark as poor

verity of menu choice for Chicken Macaroni and Cheese. But none of these 50

people consider that its verity of menu choice is very poor. So 65% respondents

are satisfied with variety of healthy menu choices of this restaurant which is

somewhat good percentage.

Question #1 (A3): Appropriate temperature of the food

For the category of appropriate temperature of the food out of 50 people, 20

people (40%) say that Chicken Macaroni and Cheeses appropriate temperature

of the food is very good. Whereas 15 people (30%) present their opinion as

good. On the other hand 9 (18%) people consider that this restaurants

appropriate temperature of the food is average. Lastly the remaining 6 people

(12%) comment as appropriate temperature of the food for Chicken Macaroni

and Cheese. But none of these 50 people believe that its appropriate

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temperature of the food is very poor. So it is noticeably seen that 70%

respondents are satisfied with appropriate temperature of the food of this

restaurant.

Question #1 (A4): Pleasing appearance of the food

For the question about pleasing appearance of the food out of 50 people, 30

people (60%) consider that Chicken Macaroni and Cheeses pleasing

appearance of the food is very good and 7 people (14%) give their judgment as

good. On the other hand 11 people (22%) believe that this restaurants pleasing

appearance of the food is average. Finally the remaining 2 people; 1 person

thinks as poor (2%) and the last person thinks as very poor (2%) of its pleasing

appearance of the food. So 75% respondents are satisfied with pleasing

appearance of the food of this restaurant which is a good percentage.

Question #1 (B1): Efficiency of service For the category of efficiency of service out of 50 people, 16 people (32%) state

that Chicken Macaroni and Cheeses efficiency of service is very good whereas

18 people (36%) present their opinion as good. On the other hand 9 (18%)

people consider that this restaurants efficiency of service is average. Lastly the

remaining 7 people (14%) comment as poor efficiency of service for Chicken

Macaroni and Cheese. But none of these 50 people believe that its efficiency of

service is very poor. So it is noticeably seen that around 70% respondents are

satisfied with efficiency of service of this restaurant.

Question #1 (B2): Friendliness of staff For the question of friendliness of staff out of 50 people, 14 people (28%) state

that Chicken Macaroni and Cheeses friendliness of staff is very good whereas

16 people (32%) present their opinion as good. On the other hand 12 (24%)

people consider that this restaurants friendliness of staff is average. Lastly the

remaining 8 people (16%) comment as poor friendliness of staff for Chicken

Macaroni and Cheese. But none of these 50 people believe that its friendliness

of staff is very poor. So it is clearly seen that 60% respondents are satisfied

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with friendliness of staff of this restaurant which is somewhat good but it

should be improved.

Question #1 (B3): Helpfulness of staff For the category of helpfulness of staff out of 50 people, 13 people (26%) state

that Chicken Macaroni and Cheeses helpfulness of staff is very good whereas

20 people (40%) present their opinion as good. On the other hand 11 (22%)

people consider that this restaurants helpfulness of staff is average. Lastly the

remaining 6 people (12%) comment as poor helpfulness of staff for Chicken

Macaroni and Cheese. But none of these 50 people believe that its helpfulness

of staff is very poor. So it is clearly seen that around 65% respondents are

satisfied with helpfulness of staff of this restaurant.

Question #1 (B4): Appearance of staff

For the question of the appearance of staff out of 50 people, 6 people (12%)

state that Chicken Macaroni and Cheeses appearance of staff is very good

whereas 13 people (26%) present their opinion as good. On the other hand 21

(42%) people consider that this restaurants appearance of staff is average.

Finally the remaining 9 people (18%) comment as poor and the last person (2%)

thinks as very poor appearance of staff of this restaurant. So it is clearly seen

that only 38% respondents are satisfied with appearance of staff of this

restaurant and rest 62% people think that it should be improved.

Question #1 (C1): Cleanness of Counter Areas For the category of cleanness of counter areas out of 50 people, 18 people

(36%) state that Chicken Macaroni and Cheeses cleanness of counter areas is

very good and 14 people (28%) present their opinion as good. On the other

hand 9 people (18%) consider that this restaurants cleanness of counter areas

is average. Lastly the remaining 9 people (18%) comment as poor cleanness of

counter areas for Chicken Macaroni and Cheese. But none of these 50 people

believe that its cleanness of counter areas is very poor. So it is plainly seen that

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around 65% respondents are satisfied with cleanness of counter areas of this

restaurant.

Question #1 (C2): Cleanness of Eating Areas For the question of cleanness of eating areas out of 50 people, 19 people (38%)

state that Chicken Macaroni and Cheeses cleanness of eating areas is very

good and 15 people (30%) present their view as good. On the other hand 11

people (22%) believe that this restaurants cleanness of eating areas is average.

Lastly, remain 5 people (10%) remark as poor cleanness of eating areas for

Chicken Macaroni and Cheese. But none of these 50 people believe that its

cleanness of eating areas is very poor. So it is plainly seen that around 70%

respondents are satisfied with cleanness of eating areas of this restaurant.

Question #1 (C3): Cleanness of Restroom

For the question of cleanness of restroom areas out of 50 people, 1 person (2%)

affirms that Chicken Macaroni and Cheeses cleanness of restroom areas is

very good and 14 people (28%) present their judgment as good. On the other

hand 23 people (46%) consider that this restaurants cleanness of restroom

areas is average. Lastly the remaining 12 people (24%) comment as poor

cleanness of restroom areas for Chicken Macaroni and Cheese. However none

of these 50 people believe that its cleanness of restroom areas is very poor. So

it is apparently seen that only 30% respondents are satisfied with cleanness of

restroom areas of this restaurant which is not a satisfied percentage.

Question #1 (D1): Location For the question of the location out of 50 people, 12 people (24%) state that

Chicken Macaroni and Cheeses location is very good whereas 20 people (40%)

present their opinion as good. On the other hand 9 (18%) people consider that

this restaurants location is average. Finally the remaining 9 people (18%)

comment as poor location of this restaurant. But none of them think its

location as very poor. So it is clearly seen that only 65% respondents are

satisfied with location this restaurant.

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Question #1 (D2): Layout of the facility For the question of layout of the facility out of 50 people, 13 people (26%) state

that Chicken Macaroni and Cheeses layout of the facility is very good and 16

people (32%) present their view as good. On the other hand 15 people (30%)

believe that this restaurants layout of the facility is average. Lastly, remain 5

people (10%) remark as poor and the last person (2%) thinks as very poor

hours of operation of this restaurant. So it is plainly seen that around 60%

respondents are satisfied with layout of the facility of this restaurant but

certainly there ample of opportunities for improvements.

Question #1 (D3): Hours of operation

For the question of hours of operation out of 50 people, 9 people (18%) state

that Chicken Macaroni and Cheeses hour of operation is very good and 11

people (22%) present their view as good. On the other hand 20 people (40%)

believe that this restaurants hours of operation is average. Lastly, remain 10

people (20%) remark as poor hours of operation of this restaurant. But none of

them think its hours of operation as very poor. So it is plainly seen that only

40% respondents are satisfied with hours of operation of this restaurant but

definitely there sufficient improvements needed in this regard.

Question #1 (D4): Comfort For the question of comfort out of 50 people, 7 people (14%) state that Chicken

Macaroni and Cheeses comfort is very good and 18 people (36%) give their

decision as good. On the other hand 9 people (18%) consider that this

restaurants comfortless is average. Lastly the remaining 16 people (32%)

comment as poor comfort for Chicken Macaroni and Cheese. Nevertheless none

of these 50 people consider that its comfort is very poor. So it is apparently

seen that only 50% respondents are satisfied with comfort of this restaurant

which is not a pleased percentage.

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Question #1 (D5): Good for eating with children

For the question of good for eating with children out of 50 people, 9 people

(18%) state that Chicken Macaroni and Cheese is good for eating with children

is good. On the other hand 15 people (30%) consider that this restaurant is

good for eating with children is average. Lastly, 20 people (40%) comment this

restaurant as poor and the last 6 people (12%) think as very poor for eating

with children. Nevertheless none of these 50 people consider that this

restaurant is very good for eating with children. So it is apparently seen that

only 72% respondents are not satisfied in this regard.

Question #6: Thinking about value for money, how would you describe Chicken Macaroni and Cheeses food?

For the question of foods value for money out of 50 people, 9 people (18%)

state that Chicken Macaroni and Cheeses foods value for money is very good

and 25 people (50%) give their decision as good. On the other hand 12 people

(24%) consider that this restaurants foods value for money is average. Lastly

the remaining 4 people (8%) comment as poor foods value for money of this

restaurant. Nevertheless none of these 50 people consider that its foods value

for money is very poor. So it is it seems that seen that around 70%

respondents are satisfied with foods value for money areas of this restaurant.

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Objective #2 (Dining Habits)

Question #2: How many times have you visited this restaurant?

For this question 11 people (22%) response that they visit this restaurant for

first time and out of 50 people there are 14 people (28%) who come her less

than 5 times. On the other hand 9 people visit this restaurant more than 6

times but less than 10 times. However, 13 respondents are on the category of

11-15 times and in this survey there are 3 people who visit Chicken Macaroni

and Cheese more than 16 times.

Question #3: Where else do you most frequently dine out?

For this question out of 50 respondents, 21 respondents (42%) dine out in local

food-chain stores and 22 (44%) respondents dine out in other local

restaurants. The last 7 respondents (14%) usually dine out in other places.

Question #4: Main reason for todays dining?

For this quarry, 7 respondents visit this restaurant to enjoy their special

occasion. On the other hand, 13 respondents out of 50 dine out here because

this restaurant is close to their residence. However most people, specifically 26

people come here as they think this restaurants value for money spent is good.

Lastly only 4 respondents visit at Chicken Macaroni and Cheese because they

like the taste of its food.

Question #5: How much do you usually spend (per person) eating out?

For this question, 33 respondents (66%) answer that they spend $5 - $9.99 for

eating out and 12 respondents (24%) on an average expend $10 - $14.99 for

per person per visit. The last 5 respondents spend $15 - $19.99 in per visit.

However none of the 50 respondents pay out $20 or more than that for per

person.

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Objective #3 (Marketing ideas)

Question #5: Which social media do you use?

For this question about using social media, out of 50 respondents, 29

respondents tick on Facebook as their most used social midia and 8

respondents select Google plus as their main social media. Lastly, for Whats

up and Twitter respondents give opinion respectively 12 and 1 respondents.

Question #5: Which FM Radio station do you listen to?

For this question, 7 people (14%) think that they listen fm 93.3 the most and

27 people (54%) listen fm 95.7 which is the most. The last 16 people (32%)

listen fm 97.3. So fm 95.7 is the best radio station for marketing promotion of

Chicken Macaroni and Cheese.

Question #5: How much do you prefer the items as promotional offers?

For the question about promotional offer, out of 50 people, 19 people (38%)

want free drinks with meals and 20 people (40%) desire coupon as promotional

offer. Finally, last 11 respondents (22%) prefer punch card as a mode of

promotional offer.

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Objective #4 (Customer Profile)

Question #5: How old are you?

For this question about age, out of 50 respondents, only one belongs to 14-19

age category and there are 12 respondents whose age is not less than 20 but

not more than 24. However, in the age category 25 -29 there are 3 respondents.

But the most enriched category is 30 34; 16 respondents belong this

category. Finally last two category score 6 and 12 respectively. Interestingly

none of these 50 respondents are under 13. So it is clearly visible that this

restaurant is not children friendly at all.

Question #5: What is your current household annual income?

For this question on current household annual income, out of 50 respondents,

5 respondents tell that they earn less than $14,000 per year. On the other

hand, 16 respondents affirm that their current household annual income is in

the category of $15,000 - $29,999. In the category of $30,000 - $44,999, there

are 17 respondents and the last 12 respondents earn annually more than

$45,000. So on an average this restaurants customers are basically from

middle class family.

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Results (Cross Tabs)

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Crosstabs #1 (Customer Satisfaction)

#1: Efficiency of service and How many times visited this restaurant.

For this cross tabs we find that respondents who visit very first time or less

than 5 times they do not like efficiency of service. That is why, there are 8

people who visit this restaurant less than 5 times give their opinion as poor

and average. However respondents who come regularly, they like this

restaurants efficiency of services. For this reason, 12 respondents give opinion

as good and very good who are in 11 15 times category.

#2: Comfort and How many times visited this restaurant

For this cross tab the scenario is same like previous cross tab. At very

beginning customers dont feel comfort that is why they tick on poor for judging

comfort. Later they become adjust with the environment of this restaurant for

this reason 16% people who visit 11 -15 times tick on good. However, the

numbers of respondents in poor side are more than in good side.

Crosstabs #2 (Dinning Habit)

How many times have you visited this restaurant and Main reason for todays dining?

For this cross tab we find that respondents who visit this restaurant on any

special occasion they come less than 5 times. On the other hand 17

respondents (34%) who select value for money spent they visit more than 11

times. And the other two sections are as usual.

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Crosstabs #3 (Marketing Ideas)

#1: How old are you and how much do you prefer the items as Promotional offers?

For this cross tab, respondents whose age is 20 24 they want coupon as a

promotional offer. On the other hand people who are in 30 34 category desire

free drinks and coupons and 35 39 age group respondents are more focused

on free drinks with meals. Lastly, who are more than 40 years old they think

free drinks and coupons are best promotional offer for them.

Crosstabs #4 (Customer Profile)

#1: Varity of the menu choices and How old are you. For this cross tabs, respondents of 20 24 age group like the verity of menu

choice the most, around 7 people tick on very good verity of menu choice. And

age group 30 34 also like verity of menu choice, in this category total 13

people is satisfied with verity of menu choice. In other categories there are no

significant choices.

#2: Value of money for food and Household income For this cross tab, respondents from all income category people are satisfied

with the value of money for food but middle income respondents are more

satisfied than other groups. The other values are kind of non significant.

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Conclusion

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After analyzing this survey and report we have concluded these bellow points:

On average customers are satisfied with the food product of Chicken

Macaroni and Cheese. In the part food product customers like the verity

of menu choice the most.

For given customer service, customers are also satisfied. They like the

staffs efficiency of services. However some places need to be improved.

Cleanness is such criteria for a restaurant which one should be 100 on

100. However Chicken Macaroni and Cheese has failed to achieve it. On

average 70% respondents are satisfied with its cleanness in counter

areas, eating areas and restrooms.

For dinning environments almost every category has low level of

satisfaction. All of these areas need to be improved. Most importantly,

good dinning environment for children.

Chicken Macaroni and Cheeses customer retention rate is not

significant. As out of 50 respondents only 3 people visit more than 16

times. So they should focus why people are not coming repetitively.

Chicken Macaroni and Cheeses main competitors are local food-chain

store and other local restaurants. They should fix their business

strategies accordingly these competitors business style.

Most people visit Chicken Macaroni and Cheese for value for money

spent. Most interestingly out of 50 only four people come here because

they like the taste its food.

Maximum people (66%) spend bellow $10 per person per meal. So people

look for low price food items than an expensive one.

For thinking about value for money, customers are satisfied. They think

Chicken Macaroni and Cheese chares fair amount of money from its

customers.

For social media people mostly use facebook and the other media are not

that popular.

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Mostly people listen to fm 95.7; around 55% people. However 32% people

listen to fm 97.3.

As a promotional offer 40% people want free drinks and other 40% want

coupons.

Chicken Macaroni and Cheeses main customers are middle age people

specifically people whose age above 30 they usually come here to eating

out.

Mid level income people are main customer of Chicken Macaroni and

Cheese.

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Recommendations

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While analyzing and interpreting this survey of Chicken Macaroni and Cheese,

we find out couple of areas that this restaurants need to upgrade to provide

better customer service. Those are:

Customers do not like the appearance of staff. That is why Chicken

Macaroni and Cheese need to update its staffs outlook. They may change

the dress code of employee.

As around 45% people do not like its restrooms, so we highly recommend

Chicken Macaroni and Cheese to take essential steps to make up to date.

In this regard they can change some portion of restroom or rebuilt the

whole restroom and always they should make sure that those restrooms

are clean.

Layout of the restaurant needs to change. So that people can move freely.

As Chicken Macaroni and Cheese do not have a same opening hours,

customers sometimes get confused. They should open and close on a

specific time 7 days in a week or they can follow their competitors.

One of the negative point of Chicken Macaroni and Cheese that we found

is good for eating with children. Children do not like this restaurant as

per this survey. They should install some game facility or add some

menu that children usually like most.

Chicken Macaroni and Cheese should focus on the taste of its food items.

Because only 8% people visit this restaurant because they like the taste

of this food. For product like food, money or price of food is less

important than its quality. So we highly recommend for enhancing its

quality of food.

For social media promotion they should use facebook where they can

post the pictures of Chicken Macaroni and Cheeses delicious menu.

For promotional offer they should offer free drinks with meals or coupons

especially to new customers as Chicken Macaroni and Cheese need to

increase its customer retention rate.

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Regrets

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This project has so many flaws because this research is the first marketing

research of these researchers. From selecting sample size to analyzing data

researchers have problems. Some of these are mentioned bellow:

We know that selecting sample size is one of the main tasks for getting

exact result from a survey. Very beginning of this survey we planned that

we will collect 100 surveys. But later we were able to collect only 52

surveys which is really poor to present the whole survey result.

Questionnaire is the most important part of a survey. Our questionnaire

has several problems. Some of those are:

Before selecting questions we did not analyze properly what we

want to do with this questions answer.

Some questions are not fulfilled such as question number 3. Here

we do not explain what those food store means. We should give an

example like local food-chain stores (McDonalds)

Even all the 50 questionnaire are not same. The first 8 to 10 copies

are different than rest of questionnaires. As we updated several

times that is why it happened.

For some questions, we do not provide exact instructions for

choosing answer.

For our survey we did not control for passing questionnaire to

customers. We requested that to pass questionnaire in different days and

different times. But who knows what they did. Sometimes we should go

and control for passing surveys.

There was no promotional offer for those people who participates this

survey. If we could arrange some of those maybe they will fill survey with

full attention.

As before this survey we have no idea about using SPSS, we used only

few types of SPSS analysis. We do not do any descriptive analysis or any

correlation or not even a hypothesis test.

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The worst mistake of our survey is question number 12 of this

questionnaire. As it is an open ended question we do not analyze in

SPSS. We should have think about it before including this question.

Lastly, there were some technical problems for using SPSS. That is why

we did whole data entry for two times.

However, if would start our data collection and use our time properly then we

could have complete a batter marketing research.

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Appendices

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Variable view and Data View

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Contribution for preparing this Report

David Dunn

Introduction,

Methodology,

About this company,

Objectives.

Md Mustafizur Rahman

Executive Summary

Questionnaire,

Objective analysis,

Data entry into SPSS

Data analysis with SPSS,

Interoperate of results,

Cross tabulation,

Conclusion,

Recommendation,

Survey regrets,

Power point Presentation.