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AUTOMOBILEAUTOMOBILE
INDUSTRYINDUSTRY
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AUTOMOBILESAUTOMOBILES
A self-propelled passenger vehicle that usually has four wheels
and an internal-combustion engine, used for land transport.Also called motorcar.
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AUTOMOBILES
Two wheelers Three wheelers Passenger cars Commercial vehicle
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SCENARIOSCENARIO OF AUTOMOBILE INDUSTRYOF AUTOMOBILE INDUSTRY
According to SIAI the growth rate of automobile industry is 31.05%
per annum.
Automobile industry in India has an annual production of over 11
million vehicles and exports of 1.5 million.
Indian passenger vehicle market is dominated by cars (79%).
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AUTOMOBILE SECTORAUTOMOBILE SECTOR
automobile industry in India is the seventh largest in the world.
Chennai is the major chunk of India's car manufacturing industry and
hence known as 'Detroit of India'.
Car had touched the Indian streets for the first time 1898.
India is presently ranked 17th amongst auto car manufacturing
countries in the world.
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TOP TEN PLAYERSTOP TEN PLAYERS
Maruti Udyog Limited Hero Motors Limited
Tata Group
Bajaj Auto Limited Mahindra Group
Ashok Leyland
Yamaha Motor India Hyundai Motors India Limited
Toyota Kirloskar Motor Private Limited
Honda Siel Cars India Limited
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STATISTICSSTATISTICS
India stands second in the world small car market.
India is the 4th largest car market in Asia recently.
Passenger car market in India is the eleventh largest in the world.
Automobile sector contributes about 4% to the Indias GDP and 5% in Indias
industrial production.
Second largest 2 wheeler market in the world.
India is the fifth largest commercial vehicle manufacture in the world.
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Domestic Market Share for 2009-10
Passenger Vehicles 15.86
Commercial Vehicles 4.32
Three Wheelers 3.58
Two Wheelers 76.23
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ExportsExports
Automobile Exports registered a growth of 22.30 percent duringthe current financial year.
Automobile Exports Trends (Number of
Vehicles)
Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10
Passenger
Vehicles
129,291 166,402 175,572 198,452 218,401 335,729 446,146
Commercial
Vehicles
17,432 29,940 40,600 49,537 58,994 42,625 45,007
Three
Wheeler
s
68,144 66,795 76,881 143,896 141,225 148,066 173,282
Two Wheelers 265,052 366,407 513,169 619,644 819,713 1,004,174 1,140,184
Grand Total 479,919 629,544 806,222 1,011,529 1,238,333 1,530,594 1,804,619
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CONTRIBUTION TO EXPORTS BY MAJORCONTRIBUTION TO EXPORTS BY MAJOR
INDIAN PLAYERS IN PASSENGER CARINDIAN PLAYERS IN PASSENGER CARSEGMENTSEGMENT
Maruti udyog Ltd - 20%
Tata motors - 12%
Others - 68%
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SHARE OF EACH PLAYERSHARE OF EACH PLAYER
47%
13%
27%
2%2% 4% 2%3%
MARUTHI
TATA MOTOR
HYUNDAI
GM
FORD
HONDA SIEL
MAHINDRA & RENAULT
OTHERS
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BARRIERS TO ENTRYBARRIERS TO ENTRYLow High
1 2 3 4 5Economy ofscale
Brand identity
Product
differentiation
Switching cost
Access tochannel ofdistribution
Capitalrequirement
Access totechnology
Accessto rawmaterial
GovtProtection
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Barriers to ExitBarriers to ExitLow High
1 2 3 4 5
AssetSpecialization
Cost of Exit
GovtRestriction
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