Final Version approved by Council 26/03/10

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Final Version approved by Council 26/03/10

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Welcome

If you have picked this plan up you must be interested in the work of Alzheimer Scotland, perhaps as someone we support, a partner, family member, carer, friend, member, funder, fundraiser, volunteer or one of the team.

In Alzheimer Scotland we want to make sure no one goes through the experience of dementia on their own and there are two main objectives that help us achieve this and drives all our work:

being the foremost provider of support services and information for people with dementia, their families and friends throughout Scotland

and

being the leading force for change at all levels of society, protecting and promoting the rights of people with dementia, their families and friends.

For many years we have provided a range of direct support services and the 24 hour Dementia Helpline to make sure this is the case, and we have campaigned vigorously to achieve change.

More recently we have embarked upon new initiatives. We have funded a network of Dementia Advisors and a Dementia Nurse programme as well as supporting vital research, all as a result of the invaluable support we receive from the Scottish public and other funders.

This plan explains to you how we intend to keep doing that over the next three years, how we intend to do it better and how we intend to do more of it.

Final Version approved by Council 26/03/10

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Our plan

We think that the best way to get results is to work on the key issues and to have a clear sense of direction and of what we want to achieve. Throughout 2009, we spent a lot of time talking with people with dementia, our managers and staff, local branches and people interested in our work. We agreed the ten main areas we need to focus on over the next three years to achieve our objectives. These are the themes for this plan.

The themes are grouped into four sections, in line with our objectives:

• How we are going to be the foremost provider of support and information• How we are going to be the leading force for change• How we are going to keep getting better at what we do• How we are going to do more of it

As you read on you will see that we set out what we intend to do and what we hope to achieve in each of these areas. You will see the staff who have committed to achieving this and the senior managers who will mentor them. Each team will work together to deliver these outcomes. The Directors will ensure that we progress towards achieving each outcome by planning key actions and milestones every six months.

You can also watch the DVD of this plan and see some of the real people who are doing their very best to be a source of support and a force for change in the lives of people with dementia, their families and friends.

I hope you enjoy both and that you think we are on the right track. If not, I would be really interested to hear any ideas you have or ways that you think we could do better. Don’t hesitate to get in touch.

Many thanks

Henry SimmonsChief Executive

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How we work

People with dementia, their families and carers are at the centre of everything we do. We recognise that every person with dementia has unique needs and also that the needs of family members and carers are different.

In developing all our work, ideas and policies we involve people with dementia and their families. They are active within our services, our branches and our governing body and through our close partnership with the Scottish Dementia Working Group.

Their views and needs run deep in the veins of this plan and meeting their aspirations is the measure by which we will judge our success.

All our work is governed by our Council. There are thirty council members who are elected from our membership base of around 4,000 people. The Council brings together people with dementia, carers, experienced professionals and committed activists and has overall responsibility for our work. The Council appoint an Executive Committee who supervise and support the senior managers to ensure that we are doing all that we can to meet our objectives.

The chart on the opposite page shows you the ten main themes that we are working towards and how we place people with dementia, their family and carers at the centre of this.

Final Version approved by Council 26/03/10

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What we will do What we will achieve

The team

Making sure no-one is on their own

• Extend the reach of, and improve access to, the Dementia Helpline

• Invest in website improvements

• Develop new methods and models of information provision

• Monitor impact and publish findings of Dementia Nurses effectiveness

• Publish 20 new publications on developments in legislation, research, treatment and care practice

• Support the roll out of the Dementia Advisor network

• Produce own research and publish/circulate findings from scientific research we commission

* Facilitator

• Increase number of calls to helpline by 15%

• Increase visits to website by 15% and achieve 90% satisfaction level with use

• New mobile information service

• New bi-monthly electronic newsletter

• Launch Dementia Nurse Impact report and support expansion

• Achieve 90% satisfaction with information and publications amongst staff, members and branches

• Achieve 90% satisfaction level with support and information provided by Dementia Advisors

• Launch three research project findings and gain increased publicity

Maureen Thom (f*)Elaine HarleyLindsay KinnairdIan HewinesMarie Innes

Key linksDementia AdvisorsDementia NursesBranch Network

DirectorJan Killeen

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Supporting and communicating with staff and volunteers

• Develop a plan to improve staff representation and the role of Staff Representative Group

• Invest in improving HR systems and protocols

• Devise and implement a volunteer strategy

• Devise and implement strategy to unify all terms and conditions

• Design new staff and volunteer consultation and engagement process

• Design an effective system of regular communications with all staff

• Ensure all staff are supported to share in and understand the vision of the organisation

• Design performance targets to achieve supervision and appraisal levels

What we will do What we will achieve

The Team

Tricia de Beaux (f)Julie BarronMaxine JohnstonLinda SmithJean ArmitageJennifer OwenKatie MacPhersonElaine Harley

Key linksStaff Representative GroupHR CommitteeBranch Network

DirectorStephen Balmer

• Maintain current staff turnover levels

• Reduce staff sickness loss of working time from 3.5% to 3%

• Achieve a Care Commission grading of 5+ in all services for recruitment and HR practices

• Unify all terms and conditions within 3 years

• Increase use of volunteers in a wider range of roles by 30%

• Increase appraisal rate to 90%

• Achieve 90% compliance with Support and Supervision Standards

• Increase staff level of job satisfaction by 20%

• Achieve 90% satisfaction level with HR support

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The Team

Practice development and innovation

• Assess post diagnostic models in use across the organisation

• Collate and disseminate good practice in responsive and timely post-diagnostic support across Scotland

• Assess current innovative community support models

• Evaluate Dementia Nurse programme and promote initiative further across Scotland

• Extend and improve internal palliative care skills

• Continue to promote and extend external palliative care initiative

What we will do What we will achieve

• Develop and implement two innovative post diagnostic support models

• Develop and implement two new community support and day opportunity models

• Promote and extend Dementia Nurse initiative into four new health boards

• Each region will have a palliative care trainer and 50% of support staff will have taken part in palliative care training

• 15 organisations will have been trained in the Alzheimer Scotland Palliative Care Initiative and completed the Training the Trainers Course

Service Manager Team Mary Gibson (f)Iris SinclairJulie PennBridie Donnelly Dot FairbairnMarie ThompsonLesley CorrRosie LeavettCathy MacKay

Key linksHelen HayJenny Henderson

DirectorKate Fearnley

Final Version approved by Council 26/03/10

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Final Version approved by Council 26/03/10

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The Team

Raising awareness

• The needs and wants of people with dementia, their families and friends will be at the heart of all awareness-raising

• We will work with our branches and the Scottish Dementia Working Group to create local and national campaigns that raise awareness of dementia and Alzheimer Scotland and what we do

• We will increase our use of local teams and volunteers

• Our status as a fundraising organisation will be highlighted in all awareness-raising

• Enable people seeking dementia support to find us quickly and easily

• Develop a range of consistent publicity materials for our services

What we will do What we will achieve

Service Manager TeamLinda McAulay (f)Sharon HigginsHazel JohnsonDorina TamburriniJill Jardine

Key linksKirsty JardineSarah BurgessBranch Network

DirectorJan Killeen

• The general public’s understanding of dementia will improve by 15%

• Our general public recognition level will increase by 20%

• We will have a bank of 25-30 media ambassadors (people with dementia, family members, fundraisers and others) willing to speak to the media about their experiences

• The number of major human interest stories about dementia (supplied by us) in the media will increase by 25%

• The number of people accessing our direct support services will increase by 25%

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The Team

Influence change and promoting rights

• Ensure involvement and representation continues

• Improve cohesion between and support local branch network

• Co-ordinate effective national and local campaigns

• Promote and influence development of local dementia strategies

• Campaign using the national strategy, manifesto and charter of rights

• Support local services to influence change and work with branches

• Engage local activists in promoting the rights of people with dementia and their carers

• Support international campaigns and continuing to build international profile

What we will do What we will achieve

Service Manager TeamJim Pearson (f)Stephen FoxAlex MurphyAilsa Black

Key linksCampaigns TeamSDWGRights & Legal Protection CommitteeInternational CommitteeBranch Network

DirectorJan Killeen

• Combined and effective national and local campaigns

• Local Campaigns Teams in each region (linked to and supported by national Campaigns Team)

• People with dementia and carers involved in every service

• Public awareness and understanding of rights of people with dementia and their carers increase by 15%

• Alzheimer Scotland maintains a prominent role in international dementia issues and continues to share and learn from best practice

• 70% of social and health care professionals view Alzheimer Scotland as leading force of change

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The Team

Leading the way to personalisation

• Design, communicate and implement a change management strategy for the personalisation of our existing services

• Develop new individual service models for existing service areas

• Increase the engagement of all staff and volunteers in the personalisation agenda

• Ensure all staff are supported to share in and understand the vision of the organisation

What we will do What we will achieve

Service Manager TeamLinda Hughes (f) Arlene CrockettMoira RobinsonGabrielle Colston-TaylorLorraine RobertsonHeather BannonTracy GilmourYvonne Stewart

Key linksKirsty JardineJan JohnstonHealth and Community Care Committee

DirectorKate Fearnley

• Within 18 months all services will have developed their own personalisation strategy

Staff understanding of personalisation and how this links to their current work will improve by 50%

Within three years all existing services will be expanded to provide a personalised service

Each service will offer flexible individual support including post diagnostic support, personal care support and palliative care

We will have introduced flexible working patterns and contracts in all areas

We will be recognised as the provider of choice for specialist personalised dementia care by 70% of care professionals

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Final Version approved by Council 26/03/10

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The Team

Quality and knowledge

• Develop an action plan to improve the use of the Excellence Model

• Ensure all staff have the best possible dementia training and knowledge

• Improve training programme and establish training committee

• Ensure all staff have a personal training plan

• Develop an external training business unit

• Improve national staff questionnaire

• Develop audit based on interaction with service users

• Introduce Service Audit Committee

• Establish a Management Fellowship Programme

• Establish an International Fellowship Programme

What we will do What we will achieve

Service Manager TeamAlan Midwinter (f)Janice CaineKevin LawleySarah DuffCathie Beattie

Key linksJulie MillerHazel WalkerJoyce GrayService Audit CommitteeInternational Committee

DirectorKate Fearnley

• Achieve “Recognised for Excellence” award

• Achieve a grading of 5+ in all Care Commission Standards

• Establish good practice network between services, used to improve marketing and awareness raising

• Training business unit generates 25% profit

• 90% satisfaction with services reported by service users and carers

• Achieve 100% mandatory training for staff

• Achieve 90% satisfaction with training programme

• Senior management succession plan in place

• Annual International Fellowship disseminates best practice across organisation and at ADI

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The Team

Efficiency and effectiveness

• Implement Risk Enablement strategy

• Develop an IT strategy and improvement plan

• Improve Procurement to realise a streamlined efficient approach

• Introduce ethical procurement practices

• Improve facilities management

• Review all non-direct service expenditure for potential efficiency savings

What we will do What we will achieve

Sharon Fabre (f)Lynn Banks Fiona RobertsDamien Byron

Key linksHealth & Safety CommitteeFinance Audit Committee

DirectorStephen Balmer

• Achieve 90% satisfaction level with Risk Enablement strategy

• Achieve 90% satisfaction level from services with IT support

• Achieve a 5% efficiency saving on procurement costs while taking into account ethical procurement practice

• Achieve 90% satisfaction level in the support to manage and maintain our properties

• Achieve a 5% efficiency savings on all non-direct service costs

Final Version approved by Council 26/03/10

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Final Version approved by Council 26/03/10

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The Team

Social enterprise and development

• Explore local enterprise opportunities in existing services

• Set up 2 new small scale individual services each year in areas where we do not currently provide services

• Develop a new social enterprise model, using the concept of self sustaining dementia cafe businesses

• Explore other potential social enterprise models

What we will do What we will achieve

Service Manager TeamMargaret McKeith (f)Fay GodfreyEileen SmythSusan MaxwellBrenda StewartCarol Anne Mainland

Key linksBarbara Sharp

Director Joyce Gray

• Set up six services in new geographical areas

• Ensure first two new services are self sufficient by third year of operation

• Set up two new businesses and ensure generating a profit to fund 50% of Dementia Advisors by third year of operation.

• Establish one local social enterprise initiative in each region

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The Team

Raising funds and increasing support

• Grow and develop new membership initiatives

• Develop new fundraising initiatives

• Build fundraising relationships with external stakeholders

• Build fundraising relationships with internal stakeholders

• Expand events portfolio

• Grow and develop community fundraising

• Grow and develop legacy fundraising

What we will do What we will achieve

• Increase membership by 25%

• Increase income from appeals by 25%

• Increase income from merchandise by 15%

• Increase income from trusts and foundations by 30%

• Increase income from companies and groups by 20%

• Increase events income by 30%

• Services and branches to be supported to increase fundraised income by 15%

• Increase number of individual legacies by 30%

Shona Blakeley (f)Angie SmithCatherine McGowanFran Kelly

Key linksJoyce GrayBarbara SharpBranch Network

DirectorGlenda Mackenzie