Date post: | 05-Dec-2014 |
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June 18, 2009
social media for business
employee engagement + internal communications
welcome!
Thursday, June 18, 2009
What’s this group about?
• Goals:
• Promote information sharing among business professionals in NYC
• Provide a forum for networking among complementary business segments
Thursday, June 18, 2009
Definition of “Social Media”
• My attempt: “Efficient two-way many-to-many communication and media exchange”
Thursday, June 18, 2009
Mainstream Perception of Social Media?
From: DespairWear
Thursday, June 18, 2009
Sort of...
• Intersection of many discrete fields:
• Information theory
• Computer science
• Publishing
• Sociology
• Management theory
• ....and many more
Thursday, June 18, 2009
Part of a larger picture
• The social web - and by extension, social media - is one part of the larger picture: the evolution of network computing.
• III (“International Information Infrastructure” aka the internet): how computers are connected
• WWW (“World Wide Web”): how documents are connected
• GGG (“Giant Global Graph”): how people are connected
Thursday, June 18, 2009
Visualizing the social graph
• Most online communities consist of three social rings:
• A central “core” of densely connected individuals
• Loosely connected second ring
• Third ring of disconnected nodes, or “lurkers”
See: http://www.seomoz.org/blog/whiteboard-friday-blogging-community-outreach
Thursday, June 18, 2009
A closer look...• “Inner core” is highly clustered
• This group is deeply invested in the community’s success
• Typically <20% of community members
• Field of Social Network Analysis (SNA) measures paths of: information, ideas, influence.
• Developing a successful community is more than growing the number of members or relationships: it’s about the type, strength, and value of those relationships.
• Value of relationships: social capital
Thursday, June 18, 2009
What does it look & feel like?
• Highly distributed, decentralized, and democratic
• Extremely low latency: approaches real-time
• Increased information efficiency
Thursday, June 18, 2009
What does it look & feel like?
• Maps virtual relationships to “real life” relationships (meetups, SMS, geolocation)
• Self-organized
• Increasingly mobile-enabled
Thursday, June 18, 2009
What does it look & feel like?
• Organizational information exchange becomes less vertical: diagonal, trending to horizontal.
Thursday, June 18, 2009
Political effects
• Information efficiency creates downward shift of power & influence, increased transparency
• This is happening within organizations of all sizes: small businesses, the enterprise, countries
Thursday, June 18, 2009
How does it work?
• Platform-based
• Infrastructure is largely based on cloud hosting, API’s, and small client apps
Thursday, June 18, 2009
Some industries have been disrupted early
• Print and broadcast media
• PR/Communications
• Advertising
Thursday, June 18, 2009
Highly disruptive to traditional media
Inspired by Fred Wilsonhttp://slideshare.net/fredwilson
Thursday, June 18, 2009
Some industries are only starting to feel the effects
• Legal
• Finance
• Education
• Government
• Health care
Thursday, June 18, 2009
What does it mean to companies and organizations?
• Customer engagement becomes conversational
• Personality attracts customers. Letting individuals within an organization speak on their own gives customers and content consumers something to relate to.
• Giving up control can be difficult/risky but has big potential for payoffs
Thursday, June 18, 2009
What does it mean to companies and organizations?
• Brand identity and customer experience become deeply intertwined
Thursday, June 18, 2009
What does it mean to companies and organizations?
• Almost all aspects of business will be impacted:
• Operations
• PR/Sales/Marketing
• Recruiting & On-boarding
• Employee communications
• Information management
• Project management
Thursday, June 18, 2009
New Challenges
• Many legal considerations
• Brand & IP management
• Disclosures & representations by employees
• Usage guidelines
Thursday, June 18, 2009
What tools are available?
Thursday, June 18, 2009
Source: FredCavazza.net
Thursday, June 18, 2009
Questions?
Thursday, June 18, 2009