Finding the Light Digital Communication in

a Labor Organization

David F. SmithMSBC 648

Digital Reputation

(Aula, 2011)

Five Primary Challenges

1. How can various organizations create member-centric organizations while using and developing and/or maintaining best practices as they relate to digital communication?

Five Primary Challenges

2. How does an organization craft a cyber-strategy, including development and continuation of reputational information, from a digital presence in a user friendly yet sophisticated manner while having to keep up with the constant ever changing dynamic of technology?

Five Primary Challenges

3. The need to ensure “ownership of the organization’s cyber presence” along with increased levels of interactivity with members in order to increase interactions between the organization and the people the organization interacts with.

Five Primary Challenges

4. How does an organization continue to educate its leadership team, members, and the general public through assorted digital technologies as to what the organization is doing along with the services the organization provides for everyone?

Five Primary Challenges

5. How does an organization solve for the previously mentioned four challenges given the limited amount of resources available to an organization, including time, money, and personnel constraints?

Five recommendations or “best practices” that specifically address the five primary challenges

1. Use digital communication technology to communicate with members and potential members, legislators, and the general public by creating and using a transparency strategy fit for the individual needs of the organization

Five recommendations or “best practices” that specifically address the five primary challenges

1. This allows for the organization’s leadership to make any changes to its digital strategy while having a “road map” of how and what to change.

-A program like AMD Catalyst software and the program NGP Van can show the organization what its digital presence is and how to improve it, along with increasing fundraising and new membership.

Five recommendations or “best practices” that specifically address the five primary challenges

2. The second recommendation would be the use of new forms of data analysis to increase reputation and to drive membership; including data modeling and data mining.

Five recommendations or “best practices” that specifically address the five primary challenges

2. Programs like FICSTAR and Automation Anywhere are both powerful and economical data mining tools that are easy to use so that any organization can use the information gained to increase its digital presence.

Five recommendations or “best practices” that specifically address the five primary challenges

3. The use of digital technology to form new alliances to win power for working people while also using digital storytelling to enhance communications.

Five recommendations or “best practices” that specifically address the five primary challenges

3. The use of digital online “radio stations” like BlogTalkRadio, Ubroadcast.com, and Shoutcast and through companies like Digitalcreativealliance.com can assist an organization in the development of strategic alliances with other cyber competent organizations while also increasing their message digital manifestations.

Five recommendations or “best practices” that specifically address the five primary challenges

4. Is integration of game playing and simulation into the digital presence. This technology can be used to increase traffic to an organizations’ website and overall digital presence. This technology can also increase the time a person stays on an organization’s website while also allowing the organization to increase learning opportunities of participants in a way that is both fun and educational at the same time.

Five recommendations or “best practices” that specifically address the five primary challenges

4. An organization like gamesforchange.org and its toolkit can encourage any organization to delve into the realm of online gaming as a source for message enhancements.

Five recommendations or “best practices” that specifically address the five primary challenges

5. Is education and implementation of new ways of communication directly to individuals without the individual having to use the internet. This can occur through the use of digital communication devices like digital signage.

Five recommendations or “best practices” that specifically address the five primary challenges

5. Plannedlegacy.com is a company who specializes in digital communication devices for non-profit organizations so that the organization can take its messages to people rather than having the person come to them.

Additional recommendations or “best practices”

Programs like Pinterest, Instagram, Tumblr, Spotify, and Voice Thread increase the digital voice of labor organizations. They also cause an increase in their reputations so that Network for Good and Yahoo Charity Badge will allow for a stamp of cyber credibility amongst the masses of digital garbage people see daily in cyberspace.

Conclusion• An organization, if it wants to continue

to be viable in this advanced technological age, must have a cyber-presence while also utilizing various forms of digital technology to convey innumerable messages that are tailored to both the individual and groups of people as a whole.

References• Aula, P. (2011). Meshworked reputation: Publicists’ views on the reputational

impacts of online communication. Public Relations Review, 37(1), 28-36. doi:10.1016/j.pubrev.2010.09.008