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7/30/2019 Final written evaluation
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Ryan Mills writtenevaluation
A Level Media
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In what ways does yourmedia product use, develop
or challenge forms andconventions of real media
products?
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We used titles to give important information about the plot to the
audience, this was then supported by a clip from our film. This is used in
many film trailers to help the audience understand the plot but also seesome shots from the film. For example, a film that we took inspiration
from was In time and this uses titles and then shows an image relating to
what the title said. The examples from both productions are shown below.
This shows the time that a man has remaining
in his life.
We tried to add special effects to show a city
in ruin.
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Our trailer covers several forms and conventions from real media products. We
felt it was necessary to study the genre by looking at professional productions
to gain an understanding of what the audience comes to expect from us, as
well as rules that are generally followed. Our trailer shows the key moments
from the film to entice the audience and make them want to watch the film.
Our production also follows the 3 act structure which is used in most real
media products create an interesting and dynamic plot. The first act is used to
establish the main characters and the storyline so that the audience can
understand it. The second act is the equilibrium when the main character is
faced with a problem which sets an objective for the rest of the film. The third
act is a montage over fast paced music which shows the protagonist face the
problem head on and solve it to create a new equilibrium.
The three act structure
http://en.wikipedia.org/wiki/Three-act_structurehttp://en.wikipedia.org/wiki/Three-act_structure7/30/2019 Final written evaluation
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Our trailer also displays the name of the
film along with the release date at the
end, this is the last thing the audience see
from viewing the trailer so this information
remains strong in the audiences memory,
this is vital because the audience need to
know when they can watch the film and
could be the difference in the audience
deciding to watch the film or not. In
addition, we added more important
information at the end of the trailer suchas the directors name and production
company, this is so the audience can
relate to previous productions from the
director/production company and will be
more likely to watch the film because oftheir success in previous productions.
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For the editing, we used fast cuts as this is very common in action/thriller
movies. Its purpose is to create excitement and focus the audience.
We added non diegetic sounds such as gun shots in the distance of scenes.
This was used to add to the excitement of the shot and give the effect ofmayhem in the town. Police sirens were added in the background of one of our
scenes, this was to make it realistic and to support our plot.
We used two soundtracks throughout our trailer to create two types of
emotion; our first soundtrack created tension and mystery because the trailer
was showing the main character being interrogated by police and drugged by a
scientist. Our second soundtrack was used to up the tempo of the trailer and
make it more of modern action thriller. As it was Act 3, excitement was
necessary as we put several clips into a montage trying to entice the audience
into watching our film. The soundtracks emphasised the emotions we were
trying to create from the plot.
Gun shot Sound: 1st soundtrack 2nd soundtrack
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Different types of charactersDifferent characters are needed in all real media productions. I feel we achieved this in our production by
using a young child to create a dramatic murder scene, teenagers and a female. These characters were
important in making a realistic media production as the reality is there isn't just male teenagers inprofessional productions. The male character in an action/thriller genre is often a male, and we tried to
make him come across as powerful by telling Jack to perform the role almost emotionless (this also
relates to his mental state) as shown in the image below (far right).
Real media productions follow mise en scene and usually the main character wears smart clothes and we
also noticed that the villains, wear black. We used this in our production but also challenged the way its
used because our main character wears partly black when killing. This makes the audience question
whether or not he is doing the right thing or whether his killings are unjustified and therefore a villain.
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We challenged the forms and conventions of real media products in several ways in
order to make our production unique. We did not have a large budget, which is why
companies such as Film4 create films which focus on the storyline and plot.
.
We added a sci-fi element to our production through the time travel plot. We tried to
keep this to a minimum however as we felt it was important to mainly target
action/thriller audiences. They are also expensive due to the amount of CGI needed.
As the production contained time travel, we feel we have made it unique ashaving
these three genres combined is a rare occurrence (Action, Thriller & Sci-Fi) so we
feel we have made our production unique by doing this.
We tried to combine several of the most historic events which has taken place
through time. An example of this is killing a child who later turned out to be Adolf
Hitler, which in the end has dramatic effects on the future due to his tests formedicine not existing.
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Another way in which we have challenged the forms and conventions of real
media products is through the use of our main character; he is a protagonist but
may also be a false protagonist as he is shown killing people without the reasons
being explained by the secret organisation to the audience. An example of a film
which has also used a false protagonist is Psycho. Our main character also kills an
innocent child in our trailer which suggests to the audience that he is actually the
villain because the child is yet to commit any of the crimes that he will in the
future. The audience feel sorry for the child as he is defenceless and weak,
automatically changing the opinions of many viewers. The character also shows no
remorse for any of his acts, however the robotic state in which he acts make them
question if it is really his own actions.
We also show the main character being vulnerable because he is drugged by
scientists at the beginning and refusing to carry out the interviewers requests. This
is also a factor for the audience to consider when deciding if the main character is
the protagonist or if hes a false protagonist.
http://en.wikipedia.org/wiki/Psycho_(film)http://en.wikipedia.org/wiki/Psycho_(film)7/30/2019 Final written evaluation
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How we used mediatechnologies in the
construction and research,planning and evaluation
stages of our film trailer
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Apple Mac
Final Cut Express
Throughout our production process we used the mac during
the construction stage. There are certain
programmes that Microsoft computers can not run such as
Final Cut and iMovie. These programmes made creating our
end product much easier with tools used by professional
editors. The macs in our school also run much quicker then the
Microsoft pcs (which is our only other option. This makes
productivity much greater as we can get more work done in
less time.
This is the programme used during the editing stage of our
work. This was vital in getting the final product right as it
allowed us to polish the work that we had created by recording
and add our own creative twist to it. Sections of the trailer
such as the cross-dissolves between scenes and the black andwhite camera effect. We feel that we may have progressed
further by having Final Cut Pro however as it has been greatly
upgraded since the version we was using. Things such as
constantly rendering our work was very time consuming.
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iMovie
Photoshop
We used iMovie during the construction stages of the process
to create the title scenes in between shots. We took
inspiration for the style of these titles by looking at several
examples of different action film trailers on YouTube. In the
end we decided to have a simplistic white writing/black
background style. This was also a useful tool as we could use
our mobile phones to download the app and perfect them
whenever we had free time.
This was another programme which allowed us to have the
best tools available to create exactly what we wanted for our
film poster and magazine cover. We used Empire as our
magazine template and tried to mimic a similar look to make
it authentic. For our film poster we took inspiration from
several different film posters, such as Inception and emulated
the main character starring in front of a meaningful setting.
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Google is a global brand used by millions of people
world wide. This was our main source of gaining
information during the research and planning stages of
creating our film. We searched for things such as
camera shots/angles to try to gain an understanding of
how professional directors shoot their scenes. We alsoused Google to get our images and sound tracks when
creating the film and film poster.
YouTube was vital in every process of our task. For our
research and planning, we used YouTube to watchAction/Thriller genre film trailers to try to gain an
understanding of the codes and conventions that are
expected of a typical trailer of that type. We also used
YouTube as well as other sites to watch videos which
explain the 180 degree rule as well as other useful
media tips to refresh our memory from last yearsproduction. During the construction of our film, we
used YouTube to obtain effects such as gun shots and
flames to create the atmosphere that other trailers had
produced but with a much lower budget.
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We used the blog through every process of the task to
keep a track of where I was individually as well as any
work that my colleagues had done from home would
be uploaded on here. Edublogs allowed us to keep in
contact with our teacher even throughout school
holidays, which gave us the best possible chance ofachieving our aspiration grades. We also gave other
groups constructive feedback on their work and also
received feedback ourselves. This allowed us to have
several opinions on a subject giving us a wider range of
choices.
The camera was not only used during the construction
stage of the film but also it was used while planning for
the location of our films, however the majority of our
images were taken off the internet. During the
construction of the film we used several different
cameras and tripods and we were asked to keep onememory card with all of our recordings on it
throughout the process. The camera quality was poor
and I feel that restricted us from certain editing tools
such as cropping a scene and zooming into a certain
section of a scene. This cannot be done as the pixel
quality is not good enough to expand.
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Images taken for location scouting Brainstorm created during our planning stage.
Images taken for location scouting Our production company logo which was created inPhotoshop
H ff ti i th bi ti f
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How effective is the combination ofyour main product and ancillary texts?When promoting a film it is important to
consider several things including; yourtarget audience and budget. This can be
done through several different forms of
promotion, in our case this was done via
a poster and magazine. This gives us an
increased chance of a large audiencefrom a wide range of demographics, it
would lead to more revenue brought in
from viewers of the film. The two
ancillary texts were a magazine front
cover and a film poster shown below.Continuity is vital, this keeps it both
professional and realistic. This was done
with the font and colours being kept
relatively the same.
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PosterFilm posters play a pivotal role in promoting any production to a large audience. To gain a
large audience, a film company must have a good marketing campaign. This means that they
can have film posters plastered across the internet, on cinema billboards and on televisionadverts.
They have to appeal to the public visually otherwise people will be instantly put off watching
the film. The image we used for the film poster represented our film in a variety of ways as the
background shows the destruction that he has caused and his pose shows he is emotionless
and has no remorse. There is an element of synergy because of the image being used both onthe magazine cover and the poster we have created. The style of font and the size of the
writing was inspired by many real media products posters as it is bald and stands out
automatically to people viewing it. One of the most important parts of a film poster is the
details of the production itself. The information included are all the roles each member of the
production takes.
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Magazine The magazine cover has a detailed background which relates to our film and
what it is about which is destruction. It also has an image of our main
character in a defensive pose which insinuates that he does not reveal
much of his emotion to the audience. The character wasnt dressed up in
costume, instead we chose to stick with casual clothing. We wanted our
character to come across as an everyday person which is linked to the plot.
Before this secret organisation influenced the way he thought, he was just
an average guy.
The magazine company we decided to use was Empire. After researching
the options available to us, we felt that it is one of the most recognised and
respected brands in the magazine industry which reports predominantly on
films. The film production company we thought would be most beneficial if
we were to create our film was Lionsgate. They are reknown for supporting
films with high budgets which I feel would be necessary for our film to be asuccess. By using a large company like Empire, we would have increased
revenue due to a greater exposure in the public eye. We based the style of
our magazine on examples of an previous Empire front covers as shown on
the next page.
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We wanted a simple but iconic film poster so it is easily recognisable to our
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We wanted a simple but iconic film poster so it is easily recognisable to our
target audience. The main character is plastered on the front as he is the
most recognisable character throughout our production and the
background relates to the damage he is causing, but the sun rising
represents a glimpse of hope. The final element of the poster is the release
date, this allows the reader to find out when they can watch the film in
cinemas, meaning an exposure to a larger audience increasing the revenuethat we gain from the film. We also wanted to add a quote to our film
which relates to what happens in our movie so they gain an understanding
of the plot, even if they havent yet watched our trailer. . The information
shown is all the cast and crew roles, this is a general item included on all
film posters. The title is much larger and brighter to attract the audience
straight away.
The poster to the left is the example we analysed when creating our
poster. They have used the concepts we felt were necessary to create
a simple yet effective film poster. The main character takes centre
stage, with clear but simple writing for the headline. The background
relates to the plot of the production with multiple images showing
important events throughout the film. They have also used a quote to
subtly hint at the plot, similar to that we used ourselves. Their
character also displays no emotion which is was we tried to replicate
for our own film poster. This leaves the audience guessing and
encourages them to buy a ticket or watch the trailer.
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Throughout our whole production we have continuously asked friends and family members to
review our film to improve it as we worked. We picked up on certain errors such as the framing
of some of our shots as well as the scenes where certain items were left in the shot. To fix this
we reframed the shot in Final Cut Express, which would of easily took some of the authenticity
away from our production.
Audience Feedback
Several items of
clothing wasaccidently left in
the shot
When talking to our peers we also asked for constructive criticism to maintain a high standard
of work. The feedback for our production was mainly positive, but it was important that we
always found ways to improve in order to push ourselves to the best possible outcome.
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During our planning process we created a questionnaire which fans of
the action thriller genre their thoughts and tried to gain a good
understanding of the film that we should produce. This question was a
telling point for us as we focused the majority of our time working on a
plot which was unique and would entice the viewers into watching our
film.
We already had an idea in our head where the villain that we was creating
was not necessarily evil. Instead, he thought the orders he was giving out
to our protagonist were for a better future without some of the most evilleaders of the world never existing. This was a controversial theme and the
results backed this up as no one was sure that it would be successful.
Again, this relates to the plot we already had in mind and we wanted to see
what reaction we would get from our target audience. This is a plot which
isnt used often in films and we wanted to incorporate it in our film
somehow, which we did at a later stage by having the assassin not only
following orders by killing people, but he was also travelling through time
to carry out these orders.