BIG BAZAAR

DEVELOPMENT AND EVOLUTION OF RETAILTraditionalDaily ReachGovt. SupportModern FormatsWeekly MarketsVillage Fairs, MelasLocal Kiranas

PDSCooperativesHypermarkets, Supermarkets, Departmental Stores etcShopping & entertainmentNeighborhood & Convenience Low Price Shopping experience& efficiencyRural RetailAdhaar, Hariyali etcNew Experience

TRADITIONAL MARKETDESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT

DAILY REACH- KIRANA AND NEIGHBOURHOOD STORESNEIGHBOURHOOD & CONVENIENCE

GOVT SUPPORT-PDS & COOPERATIVESECONOMICAL & AFFORDABLE

RURAL RETAILITC CHAUPAL

MODERN FORMATS

ORGANISED RETAIL IN INDIAIncrease in per capita retail SpaceEntry, Growth, Expansion, Topline Focus200020062008Range, Formats, PortfolioSupply Chain, Strong Backend support, Technology', Sourcing2010M & A and ConsolidationsPHASE IPHASE IIPHASE IIIPHASE IVPhase III and IV are merging at this point of time.

Current Market ScenarioEconomic Slowdown and retail is also not untouched.

Retrenchments and Layoffs in both Western and Eastern world.

Working capital crunch across industries.

Planning and working on the limited resources. Managing of working capital is very important.

CHALLENGES IN RETAIL Taxation laws that favor small retailersDifferent structure of sales taxes in different statesMulti point octroi collectionProblems of supply chain and logisticsHigh cost of real estateLimited land availability in prime locations

RETAIL STRATEGY IN CURRENT SCENARIOBringing out efficiency

Expansion and Consolidation decisions

Capturing the maximum share of entire consumption spend.

Increasing consumption

THE BIG BAZAAR STORY .With a choice of around 1,70,000 products and discounts ranging from 6 to 60 %, Big Bazaar has managed to bring in both masses and classes. The reason it has emerged as Indias largest hypermarket, while so many other stores have floundered, is due to clarity of the companys mission and the soundness of its strategy. Store format, location, layout, merchandizing policies, and a host of other elements of the companys offer to the customer reflect a deep appreciation of the customers preferences and purchase behaviour.

Things you would like to knowThe biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367 The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called Saravana Stores. The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad If you thought big bazaar outlets are crowded, they are intentionally designed to look that way. Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and servicesOnly apparels and clothing related items are sourced primarily from Pantaloons manufacturing units. Big bazaar runs SAP which is one of the leading ERP solution provider.

SEVICESRELIABILITY :

RESPONSIVENESS:

EMPATHY

SERVICESBig Bazaar customer expect a low price model of things but a high standard of services is still expected. standard are known by the word of mouth rather than advertising.gap between the consumer expectations has been efficiently managed

BRINGING OUT EFFICIENCY

PRICING STRATEGIESConsumer Psychology and Pricing

Reference pricing

Price Cues

Pricing MethodValue PricingPromotional PricingLoss-Leader Pricing Special Event Pricing Other pricing strategies:Buy more, save more Prices reduced on a combination Holding special discountsHighlighting the savings possible The Price Challenge Offer

PROMOTIONS AND ADVERTISINGKeep West-aSide. Make smart choice !Shoppers! Stop. Make a smart choice !Change Your Lifestyle. Make a smart choice !

TOUCH AND FEEL EXCITEMENT

CREATING OCCASIONS TO CONSUME

SABSE CHIKNA KAUN CAMPAIGN

DETERGENT MELA

INDIAN BEVERAGE LEAGUE

JUICE FESTIVAL

DAL CHAWAL MELA

PANTALOON EOSS

PANTALOON EOSS

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

SABSE SASTE 3 DIN

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