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Dax & Company
Target Market Dax is a 23-30 year old single bachelor living in the heart of Chicago. He is a
Yale graduate and has a Master’s degree in Technological Engineering. He balances his work life and his weekend life. On his free time he enjoys going to upscale bars and to the hottest restaurants as well as fixing up his classic motorcycle.
Dax’s family is spread across the country. His parents live in the Hamptons and his sister is in New York. Although his family is spread apart from one another they still catch up every two weeks with a phone call. On major holidays they fly out for family traditions.
He is interested in his motorcycle, sports, women, his dog and fashion. Dax shops once a week and spends around $300 per trip and an average sale of $80 per item. There is no budget for Dax; he buys the best of the best. Not only does he enjoy shopping for garments he is technologically savvy; he wants the newest technology as soon as it is released.
Dax holds liberal viewpoints. He believes people should be able to do whatever they wish, especially through education. Dax is not against religion nor does he participate in it.
CompetitorsEDGY CLASSY HIGH-END
HIGH Marc Jacob Calvin Klein Roberto Cavalli
MODERATE Urban Outfitters J. Crew Hugo Boss
BUDGET Forever 21 Gap Nordstrom
Sketch Selection:
Line Direction:
This everyday cotton ombré t-shirt is ideal for simplicity. It's comfy, moveable, and available in a variety of dark tones. It can be worn as an everyday item or can very easily be dressed up. Regardless, it's a nice addition to any closet and it's ombré coloration makes it more desirable and eye catching.
This manly Faux Leather jacket is any Dax man’s dream. This jacket adds the perfect edge to any outfit or event. The elongated neck adds a little warmth and can be paired with a nice scarf. Not only is it every man’s dream but can also be bought in three different dark tones that are bound to add the perfect touch to any outfit. This jacket is definitely a “must have” in any man’s closet.
These Wool Polyester blend straight leg business slacks are any man’s ideal staple when it comes to work attire. They come in a variety of sizes and colors and are very versatile. Meaning they can be for business or pleasure. They are a definite must for any Dax man that intends to be a perfect blend between edge and sophistication.
Jacket T-Shirt Slacks Button Up Jeans
$157.30 $44.98 $167.60 $71.78 $55.76
This pair of straight leg jeans are ideal for any Dax man. They are lined with a nice plaid that becomes visible when the jean is rolled at the bottom, which also makes those new shoes stand out a little more as well. They are a cotton and Polyester blend, not only are they cozy but they have applied and patched pockets for storing anything possible for a man on the go. Available in dark wash and black, these jeans are a must have that any Dax man will not want to get out of!
This button up shirt with over sized pockets is a perfect versatile staple for any man. Whether it's a busy meeting or a day off, this button up shirt will do the job. It's a machine washable polyester shirt and available in 4 different colors! "Simplicity is key" should be this shirts motto because that's everything that it is. Fastening a couple buttons is all it takes for any Dax man to quickly look put together and ready to take on the day!
Verbal Description: These nice slacks double up for work and formal
events. Classy enough to fit into the office and trendy enough to wear
coat. Breathable and durable. Care Instruction: Dry Clean Fiber Content: 60%Wool 36%Polyester
4%ElasticSize Information: S M L XL Retail Price: 83.30 X 200% = 167.60Color Information: Tan Black Grey Navy
Straight leg business Slacks:
Wool Polyester Tan Black Grey Navy
Straight leg business Slacks:
Main Fabric
Fiber content 60% Wool, 36% Polyester, 4% Elastic
Fabric construction Satin
Weave Type Twill weave
Color Application Yarn dyed
Country of Origin USA
Lining Fabric
Fiber content 100% polyester
Fabric construction Knit
Weave type Satin
Color application Fabric dyed
Country of Origin India
Interfacing
Fiber content 50% cotton, 50% polyester
Fabric construction Fusible fiber web
Weave type N/a
Color application Dyed
Country of Origin Vietnam
Fabric Use
Location of main fabric Front & back body
Location of lining N/a
Location of interfacing N/a
Thread
Fiber Content 50% polyester 50% silk
Seams/ Stitch information
Side seam Flat seam (516 safety stitch)
Front/back seam N/a
Armhole seam n/A
Hem Double folded hem (526 Safety stitch)
Silhouette/Shaping devices
Garment silhouette Straight
Garment length Waistline
Waistline Natural
Neckline/collar Convertible
Sleeves/cuffs Set-in long sleeve, double cuff buttons
Pocket In seam
Shaping devices Single pointed dart/yokes
Findings/trims/ decorative details
Closure type: Plastic eye buttons or front
Decorative details Front pockets (2)
Straight leg Business Slacks:
FABRIC & LINING itemCost per yd. or piece
Required amount Cost
GARMENT FABRIC #1 60% wool $18.99 2 $37.98GARMENT FABRIC #2 (if any)
36% polyester $14.99 1 $14.99
GARMENT FABRIC #3 4% elastic $1.29 .75 $.97LINING # 1 LINING # 2 (if any) INTERFACING #1 INTERFACING #2 (if any) FINDINGS/ TRIMS THREAD #1 50% Polyester $14.99 1 $14.99THREAD #2 (if any) 50% Silk $5.50 1 $5.50BUTTON/ HOOK & EYE Hook and bar $.30 1 +1 extra $.60 CLOSURE ZIPPER French fly $3.30 1 $3.30ELASTIC OR DRAWSTRING N/a DECORATIVE TRIM TOTAL MATERIAL COST LABOR CUTTING COST per item $3.50SEWING COST per item $2.00 WHOLESALE COST 83.80
(23.15×330%) SUGGESTED RETAIL PRICE
$157.00 (round; wholesale price×200%)
83.80 × 200% =167.60
Verbal Description: Heavy duty, leather jacket with a tall neck.
Fitted to compliment any outfit you throw it on
with. This staple piece will transfer from
a day in the city to your night life events. Care Instruction: Dry CleanFiber Content: 98% Faux Leather
2%SpandexSize Information: S M L XL Retail Price: 78.65 X 200% = $157.30Color Information: Black Grey Brown
Heavy Duty Leather Jacket:
Faux Leather Spandex Black Grey
Brown
Heavy Duty Leather Jacket:
Main Fabric
Fiber Content 98%Leather 2%Spandex
Fabric Construction Woven
Weave Type Plain
Color Application Piece Dyed
Country of Origin U.S
Lining Fabric
Fiber Content 100% Nylon
Fabric Construction Knit
Weave Type Plain
Color Application Dyed
Country of Origin China
Thread
Fiber Content
100% Polyester
Interfacing or Fill Fabric
Fiber Content 100% Polyester
Fabric Construction Sew in
Weave Type N/A
Color Application Dyed
Country of Origin China
Fabric Use
Location of Main Fabric Front & Back Body/Shoulder
Location of Lining Sleeves & Back
Location of Interfacing Neckline
Silhouette/Shaping Device
Garment Silhouette Fitted
Garment Length Waistline
Waistline Natural
Neckline/Collar Standing
Sleeves/Cuffs Long
Pocket Upturned Flap with Zipper
Shaping Device Yoke, Gores
Findings/Trims/Decorative Details
Closure Type 1 Slot Zipper
Closure Type 2 Snap fasteners on neck
Decorative Details N/A
Seam&Stitch Information
Side Seam Flat Seam 516 Safety Stitch
Front & Back Seam
n/A
Armhole Seam Super Imposed Plain Seam 516 Safety Stitch
Hem Double Folded 516 Safety Stitch
Heavy Duty Leather Jacket:
Ombre T-shirt with patched pocket:
Verbal Description: Comfy, Moveable, & Breathable Cotton T-shirt. Perfect
for casual, everyday. Can’t go
wrong with a high-quality, staple T-shirt.
Care instruction: Hot water High heat dry SettingFiber Content: 100% Cotton Size Information: S M L XL Retail Price: 22.49 X 200% = $44.98Color Information: Maroon Forest Green Navy White
Black
Cotton MaroonGreen Navy
White Black
Ombre T-shirt with patched pocket:
Main Fabric
Fiber content 100% cotton
Fabric construction Combed
Weave Type Broadcloth
Color Application Dyed
Country of Origin USA
Lining Fabric
Fiber content N/a
Fabric construction N/a
Weave Type N/a
Color Application N/a
Country of Origin N/a
Interfacing or fill fabric
Fiber content N/a
Fabric construction N/a
Weave type N/a
Color application N/a
Country of origin N/a
Thread
Fiber content 100% Polyester
Fabric Use
Location of Main Fabric Front & back/ body shoulder
Location of Lining N/a
Location of Interfacing N/a
Silhouette/Shaping Devices
Garment Silhouette Straight
Garment Length Dropped
Waistline Natural
Neckline/collar Scoop
Pocket Patch
Shopping devices Dart
Findings/Trims/ Decorative
Closure type 1 N/a
Decorative detail 1 Front patch pocket (1)
Seam & stitch information
Side seam Flat Seam 516 Safety stitch
Front & back seam Bottom-cover stitch 406
Armhole seam N/a
Hem 504 Overedge stitch
Ombre T-shirt with patched pocket: FABRIC & LINING item
Cost per yd. or piece
Required amount Cost
GARMENT FABRIC #1 100% cotton $9.99 1.3 $12.99GARMENT FABRIC #2 (if any)
LINING # 1 N/a LINING # 2 (if any) INTERFACING #1 N/a INTERFACING #2 (if any) FINDINGS/ TRIMS
THREAD #1 100% Polyester $14.99 .5 $7.50THREAD #2 (if any) BUTTON/ HOOK & EYE N/a ZIPPER N/a ELASTIC OR DRAWSTRING N/a
DECORATIVE TRIM TOTAL MATERIAL COST LABOR CUTTING COST per item $1.00SEWING COST per item $1.00
WHOLESALE COST $22.49 (23.15×330%)
SUGGESTED RETAIL PRICE
$40.00(round; wholesale price×200%)
22.49× 200% =$44.98
Straight Leg Jean with pleated detail:
Verbal Description: Straight legged design with patched and
applied pockets. At the ¾ of the leg there are
yokes. Plaid design in the inner fabric of jeans to add a
simple accent to a pair of simple jeans. Care Instruction: Inside out with Cold WaterFiber Content: 60% Cotton 40% PolyesterRetail Price: 27.88 X 200% = $55.76Size Information: 28 29 30 31 32 33 34 36 Color Information: Dark Wash and Black
Cotton Denim Dark Navy Black
Polyester
Straight Leg Jean With Pleated Detail:
Main Fabric
Fiber Content 60% Cotton 40% Blend
Fabric Construction Woven Twill
Weave Type Plain
Color Application Yarn Dyed
Country of Origin U.S
Lining Fabric
Fiber Content N/A
Fabric Construction N/A
Weave Type N/A
Color Application N/A
Country of Origin N/A
Interfacing or Fill Fabric
Fiber Content N/A
Fabric Construction N/A
Weave Type N/A
Color Application N/A
Country of Origin N/A
Thread
Fiber Content 100% Polyester
Fabric Use
Location of Main Fabric Front & Back Body
Location of Lining N/A
Location of Interfacing N/A
Silhouette/Shaping Device
Garment Silhouette Straight
Garment Length Ankle Length
Waistline Low Rise
Neckline/Collar N/A
Sleeves/Cuffs N/A
Pocket In-Seam Exposed
Shaping Device Gores
Findings/Trims/Decorative Details
Closure Type 1 Rivet Button
Closure Type 2 Front Zipper
Decorative Details Front Pockets (3) Back Pocket (2)
Seam&Stitch Information
Side Seam Flat Seam 516 Safety Stitch
Front & Back Seam N/A
Armhole Seam N/A
Hem Flat 516 Safety Stitch
Straight Leg Jean with pleated detail:
Verbal Description: The button up will dress up your professional attire along with your slacks and blazer. On the other hand, it will also transfer your evening events to the weekends. Care Instruction: Machine wash-Easy care, Warm water. Hang dryFiber Content: 100% Polyester Retail Price: 35.89 X 200% = $71.72Size Information: S M L XL Color information: Black Grey Navy White
Button Up with Pocket Detailing:
Polyester Black Grey Navy White
Button Up with Pocket Detailing:
Main Fabric
Fiber Content 100% Polyester
Fabric Construction Oxford
Weave Type Basquet Weave
Color Application Piece Dyed
Country of Origin U.S
Lining Fabric
Fiber Content N/A
Fabric Construction N/A
Weave Type N/A
Color Application N/A
Country of Origin N/A
Interfacing or Fill Fabric
Fiber Content N/A
Fabric Construction N/A
Weave Type N/A
Color Application N/A
Country of Origin N/A
Thread
Fiber Content 100% Polyester
Fabric Use
Location of Main Fabric Front & Back Body/Shoulder
Location of Lining N/A
Location of Interfacing N/A
Silhouette/Shaping Device
Garment Silhouette
Straight
Garment Length Waistline
Waistline Natural
Neckline/Collar Convertible
Sleeves/Cuffs Set-In long sleeve. Double Cuff buttons
Pocket Patched Front Pocket
Shaping Device Single Pointed Dart/Yokes
Findings/Trims/Decorative Details
Closure Type 1 Plastic Eye Buttons on Front
Closure Type 2 N/A
Decorative Details Front Pockets (2)
Seam&Stitch Information
Side Seam Flat Seam 516 Safety Stitch
Front & Back Seam N/A
Armhole Seam Super Imposed Plain Seam 516 Safety Stitch
Hem Double Folded 516 Safety Stitch
Button Up with Pocket Detailing:
Dax & Company
Co founders of Dax & Co:Marlen Jadalla-Maria
Angela Smith Ashley Rimbert
Kelly Mebane